{"id":"https://openalex.org/W190729592","doi":null,"title":"Exclusivity strategies in pricing and brand extension.","display_name":"Exclusivity strategies in pricing and brand extension.","publication_year":1995,"publication_date":"1995-01-01","ids":{"openalex":"https://openalex.org/W190729592","mag":"190729592"},"language":"en","primary_location":{"id":"pmh:oai:repository.arizona.edu:10150/187351","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10150/187351","pdf_url":null,"source":{"id":"https://openalex.org/S4306400271","display_name":"UA Campus Repository (The University of Arizona)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I138006243","host_organization_name":"University of Arizona","host_organization_lineage":["https://openalex.org/I138006243"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Dissertation-Reproduction (electronic)"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5088385984","display_name":"Ioannis. Pantzalis","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Ioannis. Pantzalis","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5088385984"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":46,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5648999810218811,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5648999810218811,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.4242999851703644,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0024999999441206455,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-exclusivity","display_name":"brand exclusivity","score":0.9990000128746033},{"id":"https://openalex.org/keywords/brand-extension","display_name":"brand extension","score":0.847000002861023},{"id":"https://openalex.org/keywords/limited-supply","display_name":"limited supply","score":0.9300000071525574},{"id":"https://openalex.org/keywords/status-symbolism","display_name":"status symbolism","score":0.9390000104904175},{"id":"https://openalex.org/keywords/social-distance","display_name":"social distance","score":0.7400000095367432},{"id":"https://openalex.org/keywords/bass-diffusion-model","display_name":"Bass diffusion model","score":0.8270000219345093},{"id":"https://openalex.org/keywords/price-elasticity-of-demand","display_name":"price elasticity","score":0.414000004529953},{"id":"https://openalex.org/keywords/consumer-choice","display_name":"consumer choice","score":0.6909999847412109},{"id":"https://openalex.org/keywords/luxury-brands","display_name":"luxury brands","score":0.4790000021457672},{"id":"https://openalex.org/keywords/profit-maximization","display_name":"profit maximization","score":0.5809999704360962}],"concepts":[{"id":"https://openalex.org/C2778029271","wikidata":"https://www.wikidata.org/wiki/Q5421931","display_name":"Extension (predicate logic)","level":2,"score":0.523503839969635},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.48035773634910583},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.42224985361099243},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.4217678904533386},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.4059385061264038},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3539869785308838},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.29157131910324097},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.25486668944358826},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:repository.arizona.edu:10150/187351","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10150/187351","pdf_url":null,"source":{"id":"https://openalex.org/S4306400271","display_name":"UA Campus Repository (The University of Arizona)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I138006243","host_organization_name":"University of Arizona","host_organization_lineage":["https://openalex.org/I138006243"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Dissertation-Reproduction (electronic)"},{"id":"mag:190729592","doi":null,"is_oa":false,"landing_page_url":"http://arizona.openrepository.com/arizona/handle/10150/187351","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2057469303","https://openalex.org/W2158419644","https://openalex.org/W4213038623","https://openalex.org/W7057951680","https://openalex.org/W2509068293","https://openalex.org/W7164283405","https://openalex.org/W2164457266","https://openalex.org/W77535825","https://openalex.org/W7038295358","https://openalex.org/W2955878509"],"abstract_inverted_index":{"The":[0,48,145,170,277,298,335],"primary":[1],"goal":[2],"of":[3,11,51,64,141,184,206,217,231,245,259,300,331,337],"this":[4],"research":[5,69,211],"is":[6,59,78,147,201,279,289,307,310,326,341],"to":[7,45,105,149,281],"explore":[8],"the":[9,30,55,68,72,82,87,97,110,120,125,138,142,177,192,197,210,215,218,237,243,248,252,257,282,292,301,304,313,317,321,332,338,350,354],"issue":[10],"brand":[12,40,104,108,113,127,179,194,219,263,278,302],"exclusivity.":[13],"It":[14],"focuses":[15],"on":[16,29,131,137],"why":[17],"and":[18,38,67,84,90,160,187,209,227,234,309,320,353],"under":[19,74],"what":[20],"circumstances":[21],"consumers":[22],"value":[23,228],"exclusive":[24,262,290],"brands,":[25],"as":[26,28,61,203],"well":[27],"strategies":[31],"by":[32,81,264,312],"which":[33,75],"managers":[34],"can":[35],"best":[36],"create":[37],"maintain":[39],"exclusivity":[41,58,200,225],"while":[42],"using":[43,328],"it":[44],"maximize":[46],"profits.":[47],"dissertation":[49],"consists":[50],"two":[52,249,265,269,305,351],"studies.":[53],"In":[54,196,251],"first":[56],"study,":[57,254],"examined":[60,202],"a":[62,106,182,188,204,260],"function":[63,205],"limited":[65,76,174],"supply,":[66],"(a)":[70,212],"identifies":[71],"conditions":[73],"supply":[77,122,175],"valued":[79],"most":[80],"consumers,":[83],"(b)":[85,235],"determines":[86,236],"optimal":[88,121],"quantity":[89],"price":[91,208,238],"for":[92,124,156,176,191,291],"limited-edition":[93,103,126],"brands.":[94],"We":[95,163],"model":[96,146,256],"goodwill":[98,116],"transfer":[99,117,183],"from":[100],"an":[101,168,329,344],"exclusive,":[102],"lower-end":[107,143,193],"with":[109,273],"same":[111],"family":[112],"name.":[114],"This":[115,324],"results":[118,180],"in":[119,167,181,220,247,303,343,349],"level":[123],"depending":[128],"not":[129],"only":[130],"its":[132],"price-demand":[133,139,275],"curve,":[134],"but":[135,288],"also":[136],"curve":[140],"brand.":[144],"analyzed":[148],"develop":[150],"hypotheses":[151,166],"regarding":[152],"consumer":[153],"choice":[154],"behavior":[155],"different":[157,221,274],"consumption":[158,161],"motivations":[159],"situations.":[162],"test":[164],"these":[165,232],"experiment.":[169],"experiment":[171,345],"shows":[172],"that":[173,239,267],"high-end":[178],"status":[185],"symbolism":[186],"higher":[189],"preference":[190],"extension.":[195],"second":[198,253],"study":[199],"high":[207],"explores":[213],"how":[214],"diffusion":[216,246,299,339,348],"social":[222,271,314,355],"groups":[223,272,352],"affects":[224],"perceptions":[226],"among":[229],"members":[230],"groups,":[233],"maximizes":[240],"profits":[241],"given":[242],"interdependence":[244,336],"populations.":[250],"we":[255],"adoption":[258],"price-based":[261],"populations":[266,306],"represent":[268],"distinct":[270],"elasticities.":[276],"targeted":[280],"upper":[283],"income":[284,294],"group":[285,295,319],"(target":[286],"group),":[287],"lower":[293],"(outside":[296],"group).":[297],"interdependent":[308],"affected":[311],"distance":[315,356],"between":[316,357],"target":[318],"outside":[322],"group.":[323],"process":[325,340],"modelled":[327],"extension":[330],"Bass":[333],"model.":[334],"tested":[342],"where":[346],"relative":[347],"them":[358],"are":[359],"manipulated.":[360]},"counts_by_year":[{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":4},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":7}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
