{"id":"https://openalex.org/W190718567","doi":"https://doi.org/10.1108/ijsms-10-02-2009-b005","title":"Communicating with consumers through video games: an analysis of brand development within the video gaming segment of the sports industry","display_name":"Communicating with consumers through video games: an analysis of brand development within the video gaming segment of the sports industry","publication_year":2009,"publication_date":"2009-01-01","ids":{"openalex":"https://openalex.org/W190718567","doi":"https://doi.org/10.1108/ijsms-10-02-2009-b005","mag":"190718567"},"language":"en","primary_location":{"id":"doi:10.1108/ijsms-10-02-2009-b005","doi":"https://doi.org/10.1108/ijsms-10-02-2009-b005","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ijsms-10-02-2009-b005","pdf_url":null,"source":{"id":"https://openalex.org/S205950374","display_name":"International Journal of Sports Marketing and Sponsorship","issn_l":"1464-6668","issn":["1464-6668","2515-7841"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Sports Marketing and Sponsorship","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5086994127","display_name":"Galen E. Clavio","orcid":"https://orcid.org/0000-0001-8521-7468","observed_orcids":["https://orcid.org/0000-0001-8521-7468"]},"institutions":[{"id":"https://openalex.org/I145608581","display_name":"University of Miami","ror":"https://ror.org/02dgjyy92","country_code":"US","type":"education","lineage":["https://openalex.org/I145608581"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Galen Clavio","raw_affiliation_strings":["University of Miami"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Miami","institution_ids":["https://openalex.org/I145608581"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5083172404","display_name":"Patrick M. Kraft","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210119109","display_name":"Indiana University Bloomington","ror":"https://ror.org/02k40bc56","country_code":"US","type":"education","lineage":["https://openalex.org/I4210119109","https://openalex.org/I592451"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Patrick M. Kraft","raw_affiliation_strings":["Indiana University-Bloomington"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Indiana University-Bloomington","institution_ids":["https://openalex.org/I4210119109"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5036665500","display_name":"Paul M. Pedersen","orcid":"https://orcid.org/0000-0002-9814-252X","observed_orcids":["https://orcid.org/0000-0002-9814-252X"]},"institutions":[{"id":"https://openalex.org/I4210119109","display_name":"Indiana University Bloomington","ror":"https://ror.org/02k40bc56","country_code":"US","type":"education","lineage":["https://openalex.org/I4210119109","https://openalex.org/I592451"]},{"id":"https://openalex.org/I592451","display_name":"Indiana University","ror":"https://ror.org/01kg8sb98","country_code":"US","type":"education","lineage":["https://openalex.org/I592451"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Paul M. Pedersen","raw_affiliation_strings":["Indiana University-Bloomington, Associate Professor, Sport Communication & Sport Marketing, Department of Kinesiology, Indiana University 1025 E. 7th St. HPER 112, Bloomington, IN 47405, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Indiana University-Bloomington, Associate Professor, Sport Communication & Sport Marketing, Department of Kinesiology, Indiana University 1025 E. 7th St. HPER 112, Bloomington, IN 47405, USA","institution_ids":["https://openalex.org/I4210119109","https://openalex.org/I592451"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":4.9533,"has_fulltext":false,"cited_by_count":30,"citation_normalized_percentile":{"value":0.94721445,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"10","issue":"2","first_page":"39","last_page":"52"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8521000146865845,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8521000146865845,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.07649999856948853,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.037300001829862595,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/video-games","display_name":"video games","score":0.9160000085830688},{"id":"https://openalex.org/keywords/brand-building","display_name":"brand building","score":0.6460000276565552},{"id":"https://openalex.org/keywords/product-placement","display_name":"product placement","score":0.8669999837875366},{"id":"https://openalex.org/keywords/brand-placement","display_name":"brand placement","score":0.843999981880188},{"id":"https://openalex.org/keywords/sports-marketing","display_name":"sports marketing","score":0.5440000295639038},{"id":"https://openalex.org/keywords/pga-tour","display_name":"PGA Tour","score":0.7820000052452087},{"id":"https://openalex.org/keywords/tiger-woods","display_name":"Tiger Woods","score":0.8949999809265137},{"id":"https://openalex.org/keywords/golf","display_name":"golf","score":0.6100000143051147},{"id":"https://openalex.org/keywords/customer-communication","display_name":"customer communication","score":0.7129999995231628},{"id":"https://openalex.org/keywords/nike","display_name":"Nike","score":0.5559999942779541},{"id":"https://openalex.org/keywords/oakley","display_name":"Oakley","score":0.9739999771118164},{"id":"https://openalex.org/keywords/sports-equipment","display_name":"sports equipment","score":0.41100001335144043},{"id":"https://openalex.org/keywords/sportswear","display_name":"sportswear","score":0.8510000109672546}],"concepts":[{"id":"https://openalex.org/C2777680339","wikidata":"https://www.wikidata.org/wiki/Q218202","display_name":"Nike","level":2,"score":0.9589323997497559},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.8280544877052307},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6027207970619202},{"id":"https://openalex.org/C2991781144","wikidata":"https://www.wikidata.org/wiki/Q749457","display_name":"Product placement","level":2,"score":0.5718035101890564},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5341464877128601},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.5182200074195862},{"id":"https://openalex.org/C3018412434","wikidata":"https://www.wikidata.org/wiki/Q7889","display_name":"Video game","level":2,"score":0.5095744132995605},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5066371560096741},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.5031725764274597},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.4166721701622009},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.4153096079826355},{"id":"https://openalex.org/C91451191","wikidata":"https://www.wikidata.org/wiki/Q1935697","display_name":"Tiger","level":2,"score":0.4120545983314514},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.14006882905960083},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.1209193766117096},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.08523157238960266},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0621371865272522},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/ijsms-10-02-2009-b005","doi":"https://doi.org/10.1108/ijsms-10-02-2009-b005","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ijsms-10-02-2009-b005","pdf_url":null,"source":{"id":"https://openalex.org/S205950374","display_name":"International Journal of Sports Marketing and Sponsorship","issn_l":"1464-6668","issn":["1464-6668","2515-7841"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Sports Marketing and Sponsorship","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":18,"referenced_works":["https://openalex.org/W128186924","https://openalex.org/W145138337","https://openalex.org/W1516043402","https://openalex.org/W1546685944","https://openalex.org/W1563918824","https://openalex.org/W1981454493","https://openalex.org/W2009157605","https://openalex.org/W2016813894","https://openalex.org/W2042276900","https://openalex.org/W2049024643","https://openalex.org/W2065314976","https://openalex.org/W2117356399","https://openalex.org/W2128322236","https://openalex.org/W2138730142","https://openalex.org/W2153506928","https://openalex.org/W2166350200","https://openalex.org/W2166410494","https://openalex.org/W2266639535"],"related_works":["https://openalex.org/W20446826","https://openalex.org/W4402685207","https://openalex.org/W2504966751","https://openalex.org/W2084014651","https://openalex.org/W7112330126","https://openalex.org/W7134223386","https://openalex.org/W14927482","https://openalex.org/W2940226830","https://openalex.org/W4406472768","https://openalex.org/W4417527768"],"abstract_inverted_index":{"The":[0,58],"PGA":[1],"Tour/Tiger":[2],"Woods":[3],"golf":[4],"series":[5],"was":[6,48],"examined":[7],"for":[8],"brand":[9,19],"and":[10,13,41,53],"product":[11,45],"placement":[12],"found":[14],"to":[15],"have":[16],"2,100":[17],"identifiable":[18],"images,":[20],"with":[21],"all":[22],"but":[23],"one":[24],"occurring":[25],"in":[26,50,55],"the":[27],"final":[28],"three":[29],"years.":[30],"Brands":[31],"appearing":[32],"most":[33],"frequently":[34],"included":[35],"Oakley,":[36],"Nike,":[37],"adidas,":[38],"TW":[39],"Nike":[40,47],"Tag":[42],"Heuer.":[43],"By":[44],"category,":[46],"leader":[49],"equipment":[51],"(36%)":[52],"Oakley":[54],"apparel":[56],"(31%).":[57],"results":[59],"indicate":[60],"that":[61],"video":[62],"games":[63],"are":[64],"increasingly":[65],"seen":[66],"as":[67],"viable":[68],"marketing":[69],"avenues.":[70]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-03T10:50:19.383937","created_date":"2016-06-24T00:00:00"}
