{"id":"https://openalex.org/W1900337842","doi":"https://doi.org/10.1590/s1413-23112012000100005","title":"Valores de compra hed\u00f4nico e utilit\u00e1rio: os antecedentes e as rela\u00e7\u00f5es com os resultados do varejo","display_name":"Valores de compra hed\u00f4nico e utilit\u00e1rio: os antecedentes e as rela\u00e7\u00f5es com os resultados do varejo","publication_year":2012,"publication_date":"2012-04-01","ids":{"openalex":"https://openalex.org/W1900337842","doi":"https://doi.org/10.1590/s1413-23112012000100005","mag":"1900337842"},"language":"pt","primary_location":{"id":"doi:10.1590/s1413-23112012000100005","doi":"https://doi.org/10.1590/s1413-23112012000100005","is_oa":true,"landing_page_url":"https://doi.org/10.1590/s1413-23112012000100005","pdf_url":"https://www.scielo.br/j/read/a/pgtzPgWXfVb38WvtBtbP4nx/?lang=pt&format=pdf","source":{"id":"https://openalex.org/S4210234354","display_name":"REAd Revista Eletr\u00f4nica de Administra\u00e7\u00e3o (Porto Alegre)","issn_l":"1413-2311","issn":["1413-2311","1980-4164"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","scielo"],"host_organization":"https://openalex.org/P4310312571","host_organization_name":"Federal University of Rio Grande do Sul","host_organization_lineage":["https://openalex.org/P4310312571"],"host_organization_lineage_names":["Federal University of Rio Grande do Sul"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"REAd. Revista Eletr\u00f4nica de Administra\u00e7\u00e3o (Porto Alegre)","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.scielo.br/j/read/a/pgtzPgWXfVb38WvtBtbP4nx/?lang=pt&format=pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Jo\u00e3o Marques Teixeira","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3017888287","display_name":"Universidade Nove de Julho","ror":"https://ror.org/005mpbw70","country_code":"BR","type":"education","lineage":["https://openalex.org/I3017888287"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Jo\u00e3o Marques Teixeira","raw_affiliation_strings":["Centro Universit\u00e1rio Nove de Julho,  Brasil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Centro Universit\u00e1rio Nove de Julho,  Brasil","institution_ids":["https://openalex.org/I3017888287"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5087971727","display_name":"Jos\u00e9 Mauro da Costa Hernandez","orcid":"https://orcid.org/0000-0002-0704-0035","observed_orcids":["https://orcid.org/0000-0002-0704-0035"]},"institutions":[{"id":"https://openalex.org/I3017888287","display_name":"Universidade Nove de Julho","ror":"https://ror.org/005mpbw70","country_code":"BR","type":"education","lineage":["https://openalex.org/I3017888287"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Jos\u00e9 Mauro da Costa Hernandez","raw_affiliation_strings":["Centro Universit\u00e1rio Nove de Julho,  Brasil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Centro Universit\u00e1rio Nove de Julho,  Brasil","institution_ids":["https://openalex.org/I3017888287"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I3017888287"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.31117076,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"18","issue":"1","first_page":"130","last_page":"160"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.0010999999940395355,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/hedonic-value","display_name":"hedonic value","score":0.8259999752044678},{"id":"https://openalex.org/keywords/utilitarian-value","display_name":"utilitarian value","score":0.9039999842643738},{"id":"https://openalex.org/keywords/store-atmosphere","display_name":"store atmosphere","score":0.6669999957084656},{"id":"https://openalex.org/keywords/in-store-service","display_name":"in-store service","score":0.4959999918937683},{"id":"https://openalex.org/keywords/store-layout","display_name":"store layout","score":0.46399998664855957},{"id":"https://openalex.org/keywords/product-assortment","display_name":"product assortment","score":0.7289999723434448},{"id":"https://openalex.org/keywords/purchase-satisfaction","display_name":"purchase satisfaction","score":0.7369999885559082},{"id":"https://openalex.org/keywords/repurchase-intention","display_name":"repurchase intention","score":0.949999988079071},{"id":"https://openalex.org/keywords/word-of-mouth-intention","display_name":"word-of-mouth intention","score":0.9390000104904175},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.6449999809265137},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.49900001287460327}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6592879891395569},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4568738043308258},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4340098202228546},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.11884269118309021},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":7,"locations":[{"id":"doi:10.1590/s1413-23112012000100005","doi":"https://doi.org/10.1590/s1413-23112012000100005","is_oa":true,"landing_page_url":"https://doi.org/10.1590/s1413-23112012000100005","pdf_url":"https://www.scielo.br/j/read/a/pgtzPgWXfVb38WvtBtbP4nx/?lang=pt&format=pdf","source":{"id":"https://openalex.org/S4210234354","display_name":"REAd Revista Eletr\u00f4nica de Administra\u00e7\u00e3o (Porto Alegre)","issn_l":"1413-2311","issn":["1413-2311","1980-4164"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","scielo"],"host_organization":"https://openalex.org/P4310312571","host_organization_name":"Federal University of Rio Grande do Sul","host_organization_lineage":["https://openalex.org/P4310312571"],"host_organization_lineage_names":["Federal University of Rio Grande do Sul"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"REAd. Revista Eletr\u00f4nica de Administra\u00e7\u00e3o (Porto Alegre)","raw_type":"journal-article"},{"id":"pmh:oai:scielo:S1413-23112012000100005","doi":null,"is_oa":true,"landing_page_url":"http://old.scielo.br/scielo.php?script=sci_arttext&amp;pid=S1413-23112012000100005","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"REAd. Revista Eletr\u00f4nica de Administra\u00e7\u00e3o (Porto Alegre) v.18 n.1 2012","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:seer.ufrgs.br:article/38459","doi":null,"is_oa":true,"landing_page_url":"https://seer.ufrgs.br/index.php/read/article/view/38459","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"instacron:UFRGS","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:002478752","doi":null,"is_oa":true,"landing_page_url":"http://seer.ufrgs.br/index.php/read/article/view/38459/24712","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"instacron:USP","raw_type":"info:eu-repo/semantics/publishedVersion"},{"id":"pmh:oai:americanae.aecid.es:2421096","doi":null,"is_oa":true,"landing_page_url":"http://americanae.aecid.es/americanae/es/registros/registro.do?tipoRegistro=MTD&idBib=2421096","pdf_url":null,"source":{"id":"https://openalex.org/S4306400786","display_name":"Americanae (AECID Library)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"REAd. Revista Eletr\u00f4nica de Administra\u00e7\u00e3o (Porto Alegre) v.18 n.1 2012","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:doaj.org/article:9f284809d1f2418896089ffcd422573c","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/9f284809d1f2418896089ffcd422573c","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"REAd, Vol 18, Iss 1, Pp 130-160 (2012)","raw_type":"article"},{"id":"pmh:oai:redalyc.org:401137520005","doi":null,"is_oa":false,"landing_page_url":"https://www.redalyc.org/articulo.oa?id=401137520005","pdf_url":null,"source":{"id":"https://openalex.org/S4377196100","display_name":"Redalyc (Universidad Aut\u00f3noma del Estado de M\u00e9xico)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I179647637","host_organization_name":"Universidad Aut\u00f3noma del Estado de M\u00e9xico","host_organization_lineage":["https://openalex.org/I179647637"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"REAd - Revista Eletr\u00f4nica de Administra\u00e7\u00e3o (Brasil) Num.1 Vol.18","raw_type":"art\u00edculo cient\u00edfico"}],"best_oa_location":{"id":"doi:10.1590/s1413-23112012000100005","doi":"https://doi.org/10.1590/s1413-23112012000100005","is_oa":true,"landing_page_url":"https://doi.org/10.1590/s1413-23112012000100005","pdf_url":"https://www.scielo.br/j/read/a/pgtzPgWXfVb38WvtBtbP4nx/?lang=pt&format=pdf","source":{"id":"https://openalex.org/S4210234354","display_name":"REAd Revista Eletr\u00f4nica de Administra\u00e7\u00e3o (Porto Alegre)","issn_l":"1413-2311","issn":["1413-2311","1980-4164"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","scielo"],"host_organization":"https://openalex.org/P4310312571","host_organization_name":"Federal University of Rio Grande do Sul","host_organization_lineage":["https://openalex.org/P4310312571"],"host_organization_lineage_names":["Federal University of Rio Grande do Sul"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"REAd. Revista Eletr\u00f4nica de Administra\u00e7\u00e3o (Porto Alegre)","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1900337842.pdf","grobid_xml":"https://content.openalex.org/works/W1900337842.grobid-xml"},"referenced_works_count":67,"referenced_works":["https://openalex.org/W12049913","https://openalex.org/W157555689","https://openalex.org/W180068945","https://openalex.org/W1574378514","https://openalex.org/W1584883541","https://openalex.org/W1608238977","https://openalex.org/W1965574139","https://openalex.org/W1970492996","https://openalex.org/W1972216508","https://openalex.org/W1980887000","https://openalex.org/W1984842352","https://openalex.org/W1985887266","https://openalex.org/W1987364024","https://openalex.org/W1988800424","https://openalex.org/W1990789191","https://openalex.org/W1997176931","https://openalex.org/W1998106313","https://openalex.org/W2004656452","https://openalex.org/W2016674933","https://openalex.org/W2016794508","https://openalex.org/W2017207314","https://openalex.org/W2018962458","https://openalex.org/W2019021354","https://openalex.org/W2019857905","https://openalex.org/W2024924955","https://openalex.org/W2025550180","https://openalex.org/W2025885398","https://openalex.org/W2027617211","https://openalex.org/W2036063909","https://openalex.org/W2036676251","https://openalex.org/W2045345365","https://openalex.org/W2046752514","https://openalex.org/W2047600409","https://openalex.org/W2050251515","https://openalex.org/W2052363496","https://openalex.org/W2060671282","https://openalex.org/W2078789144","https://openalex.org/W2080241964","https://openalex.org/W2081439573","https://openalex.org/W2086642814","https://openalex.org/W2086670988","https://openalex.org/W2088788330","https://openalex.org/W2092171689","https://openalex.org/W2093107196","https://openalex.org/W2095498460","https://openalex.org/W2100813809","https://openalex.org/W2101369668","https://openalex.org/W2107576483","https://openalex.org/W2110094096","https://openalex.org/W2133037631","https://openalex.org/W2143299957","https://openalex.org/W2157389841","https://openalex.org/W2169953612","https://openalex.org/W2292885896","https://openalex.org/W2322233365","https://openalex.org/W2327975117","https://openalex.org/W2336645398","https://openalex.org/W2486941627","https://openalex.org/W2769550010","https://openalex.org/W2891100457","https://openalex.org/W2997960800","https://openalex.org/W3025702560","https://openalex.org/W3122585423","https://openalex.org/W4230256446","https://openalex.org/W4237333733","https://openalex.org/W4249532312","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W2083135716","https://openalex.org/W1660826751","https://openalex.org/W1494220083","https://openalex.org/W3215944906","https://openalex.org/W2336793160","https://openalex.org/W2287849435","https://openalex.org/W3035320262","https://openalex.org/W7120347064","https://openalex.org/W131901336","https://openalex.org/W1617187778"],"abstract_inverted_index":{"Motivado":[0],"pelo":[1],"crescente":[2],"debate":[3],"sobre":[4],"a":[5,41,66,75,188,191,193,200,206,213],"influ\u00eancia":[6],"que":[7,23,40,97,155,183,225],"o":[8,88,124,140,156,176,184,226],"ambiente":[9,227],"de":[10,21,60,69,73,81,102,105,109,132,142,150,158,166,195,202,222],"uma":[11,103],"loja":[12,48,198,229],"pode":[13],"exercer":[14],"nos":[15],"consumidores":[16],"e":[17,31,53,57,71,84,135,199],"pela":[18],"enorme":[19],"quantidade":[20],"recursos":[22],"os":[24,130],"varejistas":[25],"devotam":[26],"para":[27,187],"criar":[28],"clientes":[29],"satisfeitos":[30],"leais,":[32],"este":[33],"artigo":[34],"prop\u00f5e":[35],"um":[36],"novo":[37],"modelo":[38,89],"em":[39,100,204,220,224],"rela\u00e7\u00e3o":[42],"entre":[43],"as":[44,58,118,148],"vari\u00e1veis":[45,59,119,149,165],"ambientais":[46,120],"da":[47,121,164,228],"(ambiente":[49],"f\u00edsico,":[50],"organiza\u00e7\u00e3o,":[51],"sortimento":[52],"atendimento":[54,125,217],"dos":[55,126,218],"vendedores)":[56],"resultado":[61,151,167],"do":[62,152,168,216],"varejo":[63,106,153,223],"(satisfa\u00e7\u00e3o":[64],"com":[65,95,190],"compra,":[67,192],"inten\u00e7\u00e3o":[68,72,194,201],"recompra":[70],"boca":[74,205,207],"boca)":[76],"\u00e9":[77],"intermediada":[78],"pelos":[79],"valores":[80,131],"compra":[82,133,143,159],"hed\u00f4nico":[83,134,144,178],"utilit\u00e1rio.":[85,136],"Para":[86],"testar":[87],"te\u00f3rico,":[90],"foram":[91],"realizadas":[92],"399":[93],"entrevistas":[94],"pessoas":[96],"adquiriram":[98],"eletrodom\u00e9sticos":[99],"lojas":[101],"rede":[104],"na":[107],"cidade":[108],"S\u00e3o":[110],"Paulo,":[111],"Brasil.":[112],"Os":[113,170,209],"resultados":[114,171,210],"indicaram":[115],"que,":[116,173],"dentre":[117],"loja,":[122],"apenas":[123],"vendedores":[127,219],"influenciou":[128,145,162],"positivamente":[129,146],"Por":[137],"sua":[138],"vez,":[139],"valor":[141,157,177,185],"todas":[147],"enquanto":[154],"utilit\u00e1rio":[160,186],"n\u00e3o":[161,230],"nenhuma":[163],"varejo.":[169],"sugerem":[172,212],"neste":[174],"caso,":[175],"foi":[179],"muito":[180],"mais":[181],"importante":[182],"satisfa\u00e7\u00e3o":[189],"voltar":[196],"\u00e0":[197],"engajar-se":[203],"positivo.":[208],"tamb\u00e9m":[211],"grande":[214],"import\u00e2ncia":[215],"situa\u00e7\u00f5es":[221],"se":[231],"revela":[232],"particularmente":[233],"atraente":[234],"ou":[235],"diferenciado.":[236]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2017,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
