{"id":"https://openalex.org/W1900334827","doi":"https://doi.org/10.22202/economica.2014.v2.i2.229","title":"PENGARUH KUALITAS PRODUK, HARGA DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE BLACKBERRY (Studi Kasus Blackberry Center Veteran Padang)","display_name":"PENGARUH KUALITAS PRODUK, HARGA DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE BLACKBERRY (Studi Kasus Blackberry Center Veteran Padang)","publication_year":2015,"publication_date":"2015-07-28","ids":{"openalex":"https://openalex.org/W1900334827","doi":"https://doi.org/10.22202/economica.2014.v2.i2.229","mag":"1900334827"},"language":"id","primary_location":{"id":"doi:10.22202/economica.2014.v2.i2.229","doi":"https://doi.org/10.22202/economica.2014.v2.i2.229","is_oa":true,"landing_page_url":"https://doi.org/10.22202/economica.2014.v2.i2.229","pdf_url":"https://ejournal.upgrisba.ac.id/index.php/economica/article/download/229/672","source":{"id":"https://openalex.org/S4210195289","display_name":"Economica","issn_l":"2302-5190","issn":["2302-5190","2460-190X"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315111","host_organization_name":"Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) PGRI Sumatera Barat","host_organization_lineage":["https://openalex.org/P4310315111"],"host_organization_lineage_names":["Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) PGRI Sumatera Barat"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"economica","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://ejournal.upgrisba.ac.id/index.php/economica/article/download/229/672","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5061257925","display_name":"Vivil Yazia","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405263026","display_name":"Universitas PGRI Sumatera Barat","ror":"https://ror.org/01ftsd693","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405263026"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Vivil Yazia","raw_affiliation_strings":["Mahasiswa Program Studi Pendidikan Ekonomi STKIP-PGRI Sumbar Jl. Gunung Pangilun No .1 , Padang Sumatera Barat","Prodi Pendidikan Ekonomi STKIP PGRI , Padang","STKIP PGRI Sumbar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Mahasiswa Program Studi Pendidikan Ekonomi STKIP-PGRI Sumbar Jl. Gunung Pangilun No .1 , Padang Sumatera Barat","institution_ids":["https://openalex.org/I4405263026"]},{"raw_affiliation_string":"Prodi Pendidikan Ekonomi STKIP PGRI , Padang","institution_ids":["https://openalex.org/I4405263026"]},{"raw_affiliation_string":"STKIP PGRI Sumbar","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5061257925"],"corresponding_institution_ids":["https://openalex.org/I4405263026"],"apc_list":{"value":150000,"currency":"IDR","value_usd":9},"apc_paid":{"value":150000,"currency":"IDR","value_usd":9},"fwci":0.0,"has_fulltext":true,"cited_by_count":25,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":99},"biblio":{"volume":"2","issue":"2","first_page":"165","last_page":"173"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.9160000085830688},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.9929999709129333},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.9929999709129333},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.7409999966621399},{"id":"https://openalex.org/keywords/blackberry-smartphones","display_name":"BlackBerry smartphones","score":0.746999979019165},{"id":"https://openalex.org/keywords/mobile-devices","display_name":"mobile devices","score":0.6309999823570251}],"concepts":[{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.4756486117839813}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.22202/economica.2014.v2.i2.229","doi":"https://doi.org/10.22202/economica.2014.v2.i2.229","is_oa":true,"landing_page_url":"https://doi.org/10.22202/economica.2014.v2.i2.229","pdf_url":"https://ejournal.upgrisba.ac.id/index.php/economica/article/download/229/672","source":{"id":"https://openalex.org/S4210195289","display_name":"Economica","issn_l":"2302-5190","issn":["2302-5190","2460-190X"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315111","host_organization_name":"Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) PGRI Sumatera Barat","host_organization_lineage":["https://openalex.org/P4310315111"],"host_organization_lineage_names":["Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) PGRI Sumatera Barat"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"economica","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:36f44fbf7ceb437096c2f04353278772","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/36f44fbf7ceb437096c2f04353278772","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Economica, Vol 2, Iss 2, Pp 165-173 (2014)","raw_type":"article"},{"id":"pmh:oai:ojs.ejournal.stkip-pgri-sumbar.ac.id:article/229","doi":null,"is_oa":true,"landing_page_url":"http://ejournal.stkip-pgri-sumbar.ac.id/index.php/economica/article/view/229","pdf_url":null,"source":{"id":"https://openalex.org/S4306400813","display_name":"E-Journal STKIP PGRI Sumbar (STKIP PGRI Sumatera Barat)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Economica: Journal of Economic and Economic Education; Vol 2, No 2 (2014): Economica: Journal Of Economic And Economic Education; 165-173","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.22202/economica.2014.v2.i2.229","doi":"https://doi.org/10.22202/economica.2014.v2.i2.229","is_oa":true,"landing_page_url":"https://doi.org/10.22202/economica.2014.v2.i2.229","pdf_url":"https://ejournal.upgrisba.ac.id/index.php/economica/article/download/229/672","source":{"id":"https://openalex.org/S4210195289","display_name":"Economica","issn_l":"2302-5190","issn":["2302-5190","2460-190X"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315111","host_organization_name":"Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) PGRI Sumatera Barat","host_organization_lineage":["https://openalex.org/P4310315111"],"host_organization_lineage_names":["Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) PGRI Sumatera Barat"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"economica","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1900334827.pdf","grobid_xml":"https://content.openalex.org/works/W1900334827.grobid-xml"},"referenced_works_count":4,"referenced_works":["https://openalex.org/W605310877","https://openalex.org/W2608029765","https://openalex.org/W2615957636","https://openalex.org/W2894583547"],"related_works":["https://openalex.org/W1605136565","https://openalex.org/W1956200181","https://openalex.org/W1519541063","https://openalex.org/W74396163","https://openalex.org/W2463721748","https://openalex.org/W2743736063","https://openalex.org/W7217356669","https://openalex.org/W2560659917","https://openalex.org/W2892671649","https://openalex.org/W2282746015"],"abstract_inverted_index":{"This":[0],"research":[1,73,84],"is":[2,106,155],"purpose":[3],"to":[4,48,60,161,175],"find":[5],"out":[6],"whether":[7],"the":[8,27,44,49,53,67,76,88,102,107,118,128],"quality":[9,69,110],"of":[10,58,90,101,115,126,136,145,151],"product,":[11],"price":[12,77,119,167],"and":[13,25,79,95,147,168],"advertising":[14,81,129,169],"affect":[15,122,132],"on":[16,35,63,170],"consumer":[17,32],"purchasing":[18,33],"decisions":[19,34],"tobuy":[20],"in":[21,38,52,71,82,164],"Blackberry":[22,36,54,171],"handphone":[23,51],"products":[24],"analyzing":[26],"most":[28,103],"dominant":[29],"factor":[30],"ininfluencing":[31],"handphones":[37],"Balckberry":[39],"Center":[40,55],"Veteran":[41,56],"Padang.In":[42],"thisresearch,":[43],"study":[45],"population":[46],"refers":[47],"users":[50],"city":[57],"Padang,amounting":[59],"6467":[61],"people.Based":[62],"statistical":[64],"data":[65],"analysis,":[66],"product":[68,109,165],"variables":[70,78,80],"this":[72,83],"are":[74,85],"valid,":[75],"invalid.In":[86],"testing":[87],"assumption":[89],"classical,":[91],"model-free":[92],"regression":[93,113,124,134],"multikolonierity":[94],"normally":[96],"distributed.Order":[97],"individually":[98],"from":[99],"each":[100],"influential":[104],"variable":[105,108,111,120,130],"with":[112,123,133,177],"coefficient":[114,125,135],"0.362,":[116],"then":[117],"not":[121,131],"-0.122.While":[127],"-0.032.The":[137],"model":[138],"equation":[139],"has":[140],"a":[141,148],"calculated":[142],"F":[143,153,158],"value":[144],"16.162":[146],"significance":[149],"level":[150],"0.000.Where":[152],"count":[154],"greater":[156],"than":[157],"table.Blakberry":[159],"needs":[160],"improve":[162],"creativity":[163],"quality,":[166],"handphones.To":[172],"be":[173],"able":[174],"compete":[176],"other":[178],"brand":[179],"phones.":[180]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":8},{"year":2021,"cited_by_count":6},{"year":2020,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}
