{"id":"https://openalex.org/W1900282001","doi":null,"title":"The Influence of Badminton Racket-Related Consumption Characteristics on Purchasing Behavior and Repurchasing Behavior","display_name":"The Influence of Badminton Racket-Related Consumption Characteristics on Purchasing Behavior and Repurchasing Behavior","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W1900282001","mag":"1900282001"},"language":"en","primary_location":{"id":"mag:1900282001","doi":null,"is_oa":false,"landing_page_url":"http://kiss.kstudy.com/thesis/thesis-view.asp?key=3249982","pdf_url":null,"source":{"id":"https://openalex.org/S4306496937","display_name":"\ud55c\uad6d\uc2a4\ud3ec\uce20\uc0b0\uc5c5\uacbd\uc601\ud559\ud68c\uc9c0","issn_l":"1229-8514","issn":["1229-8514","2586-7156"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["kci-registered"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\ud55c\uad6d\uc2a4\ud3ec\uce20\uc0b0\uc5c5\uacbd\uc601\ud559\ud68c\uc9c0","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5073747391","display_name":"\uc784\uc2b9\ud604","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\uc784\uc2b9\ud604","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5060056129","display_name":"\ub0a8\uacbd\uc644","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\ub0a8\uacbd\uc644","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"16","issue":"4","first_page":"33","last_page":"45"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.8076000213623047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.8076000213623047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.11569999903440475,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.042100001126527786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/badminton-racket","display_name":"badminton racket","score":0.8650000095367432},{"id":"https://openalex.org/keywords/purchasing-behavior","display_name":"purchasing behavior","score":0.7860000133514404},{"id":"https://openalex.org/keywords/repurchase-behavior","display_name":"repurchase behavior","score":0.8939999938011169},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.6460000276565552},{"id":"https://openalex.org/keywords/word-of-mouth-recommendation","display_name":"word-of-mouth recommendation","score":0.7269999980926514},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.5590000152587891},{"id":"https://openalex.org/keywords/age-and-gender-differences","display_name":"age and gender differences","score":0.609000027179718}],"concepts":[{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.6300714015960693},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.46094948053359985}],"mesh":[],"locations_count":2,"locations":[{"id":"mag:1900282001","doi":null,"is_oa":false,"landing_page_url":"http://kiss.kstudy.com/thesis/thesis-view.asp?key=3249982","pdf_url":null,"source":{"id":"https://openalex.org/S4306496937","display_name":"\ud55c\uad6d\uc2a4\ud3ec\uce20\uc0b0\uc5c5\uacbd\uc601\ud559\ud68c\uc9c0","issn_l":"1229-8514","issn":["1229-8514","2586-7156"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["kci-registered"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\ud55c\uad6d\uc2a4\ud3ec\uce20\uc0b0\uc5c5\uacbd\uc601\ud559\ud68c\uc9c0","raw_type":null},{"id":"mag:2962358031","doi":null,"is_oa":false,"landing_page_url":"https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART001584872","pdf_url":null,"source":{"id":"https://openalex.org/S4306496937","display_name":"\ud55c\uad6d\uc2a4\ud3ec\uce20\uc0b0\uc5c5\uacbd\uc601\ud559\ud68c\uc9c0","issn_l":"1229-8514","issn":["1229-8514","2586-7156"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["kci-registered"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\ud55c\uad6d\uc2a4\ud3ec\uce20\uc0b0\uc5c5\uacbd\uc601\ud559\ud68c\uc9c0","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2231924436","https://openalex.org/W1815580783","https://openalex.org/W3169145121","https://openalex.org/W3041496265","https://openalex.org/W2962358031","https://openalex.org/W2122173295","https://openalex.org/W2943001391","https://openalex.org/W2192014073","https://openalex.org/W1910265329","https://openalex.org/W2799436474"],"abstract_inverted_index":{"\uc774":[0],"\uc5f0\uad6c\ub294":[1],"\ubc30\ub4dc\ubbfc\ud134":[2,18,25,41,77,84,100,111,173],"\ub3d9\ud638\uc778\ub4e4\uc758":[3],"\ub77c\ucf13":[4,103,140,159,174],"\uc18c\ube44\ud2b9\uc131\uc5d0":[5],"\ub530\ub978":[6],"\uc18c\ube44\ud589\ub3d9\uc744":[7],"\ubd84\uc11d\ud558\uace0,":[8],"\uc18c\ube44\ud589\ub3d9\uc774":[9],"\uad6c\ub9e4\ud589\ub3d9\uacfc":[10],"\ube0c\ub79c\ub4dc":[11,128,148,165],"\ubc18\ubcf5":[12],"\uad6c\ub9e4\ud589\ub3d9\uc5d0":[13],"\uc5b4\ub5a0\ud55c":[14],"\uc601\ud5a5\uc744":[15,152,168],"\uc8fc\ub294\uc9c0\ub97c":[16],"\uaddc\uba85\ud558\uc5ec,":[17],"\ub77c\ucf13\uc6a9\ud488":[19],"\uc18c\ube44\uc790\ub4e4\uc758":[20,194],"\uc18c\ube44\ud589\ub3d9\uacfc":[21,127,181],"\uad6c\ub9e4\ud589\ub3d9":[22,130],"\ubc29\ud5a5\uc744":[23],"\uc81c\uc2dc\ud558\uc5ec":[24],"\uc6a9\ud488\uc0b0\uc5c5":[26],"\ud65c\uc131\ud654":[27],"\ubc0f":[28],"\ub9c8\ucf00\ud305":[29,190],"\uc804\ub7b5\uc744":[30],"\uc704\ud55c":[31,59],"\uae30\ucd08\uc790\ub8cc\ub97c":[32],"\uc81c\uacf5\ud558\ub294\ub370":[33],"\uc788\ub2e4.":[34],"\uc5f0\uad6c\uc758":[35],"\ub300\uc0c1\uc73c\ub85c\ub294":[36],"D\uad11\uc5ed\uc2dc\uc640":[37],"G\ub3c4\uc5d0":[38],"\uc18c\uc7ac\ud55c":[39],"15\uac1c":[40],"\ud074\ub7fd\uc5d0":[42],"\uc18c\uc18d\ub418\uc5b4":[43],"\uaddc\uce59\uc801\uc778":[44],"\ud65c\ub3d9\uc744":[45],"\ud558\ub294":[46],"\ub3d9\ud638\uc778\uc73c\ub85c":[47],"\uc120\uc815\ud558\uc5ec":[48],"\ube44\ud655\ub960":[49],"\ud45c\ubcf8\ucd94\ucd9c\ubc95(non-probability":[50],"sampling)\uc744":[51],"\uc774\uc6a9\ud558\uc5ec":[52,64],"\ucd5c\uc885":[53],"709\ubd80\ub97c":[54],"\uacb0\uacfc":[55,75],"\ubd84\uc11d\uc5d0":[56],"\uc0ac\uc6a9\ud558\uc600\ub2e4.":[57],"\uc790\ub8cc\ucc98\ub9ac\ub97c":[58],"\ud1b5\uacc4\ubc29\ubc95\uc73c\ub85c\ub294":[60],"SPSS":[61],"Ver.15.0":[62],"\ud504\ub85c\uadf8\ub7a8\uc744":[63],"\ud0d0\uc0c9\uc801":[65],"\uc694\uc778\ubd84\uc11d,":[66],"t-test,":[67],"ANOVA,":[68],"\uc0c1\uad00\uad00\uacc4\ubd84\uc11d(correlation":[69],"analysis)\uacfc":[70],"\uc911\ub2e4\ud68c\uadc0\ubd84\uc11d(multiple":[71],"regression)\uc744":[72],"\uc2e4\uc2dc\ud558\uc600\ub2e4.":[73],"\ubd84\uc11d":[74],"\uccab\uc9f8,":[76],"\ub77c\ucf13\uc5d0":[78],"\ub300\ud55c":[79,142,161,179],"\uc7ac\uad6c\ub9e4":[80],"\uc18c\ube44\ud589\ub3d9\uc740":[81,144,163],"\uc5f0\ub839\uc774":[82],"\ub0ae\uace0,":[83],"\uacbd\ub825\uc774":[85],"1-5\ub144":[86],"\ubbf8\ub9cc\uc740":[87],"\ud5e4\ub4dc\ube0c\ub79c\ub4dc\ub97c":[88],"\uc120\ud638\ud558\uc9c0":[89],"\uc54a\uace0":[90],"\uad6c\uc785\ube44\uc6a9\uc774":[91,117],"15\ub9cc\uc6d0":[92,118],"\uc774\uc0c1\uc778":[93,119],"\ub0a8\uc790":[94],"\ub3d9\ud638\uc778\uc774":[95,101,138,157],"\ub192\uc740":[96,123],"\uac83\uc73c\ub85c":[97,124,135,154,170],"\ub098\ud0c0\ub0ac\ub2e4.":[98,125,136,155,171],"\ub458\uc9f8,":[99],"\uad6c\ub9e4\ud55c":[102],"\ube0c\ub79c\ub4dc\uc758":[104],"\uc18c\ube44\ud589\ub3d9":[105],"\uc911":[106],"\ud0c0\uc778\ucd94\ucc9c":[107,162],"\ud589\ub3d9\uc740":[108],"41-50\uc138":[109],"\uc5f0\ub839":[110],"\uc8fc\ub2f9":[112],"\ucc38\uc5ec\ud69f\uc218\uac00":[113],"\ub9ce\uace0,":[114],"\ub77c\ucf13\uad6c\uc785\uc8fc\uae30\uac00":[115],"\uae38\uace0,":[116],"\ub0a8\uc790\uc758":[120],"\ucd94\ucc9c":[121],"\ud589\ub3d9\uc774":[122],"\uc14b\uc9f8,":[126],"\ubc18\ubcf5\uad6c\ub9e4\ud589\ub3d9,":[129],"\uac04\uc5d0\ub294":[131],"\uae0d\uc815\uc801\uc778":[132,151,167],"\uc0c1\uad00\uad00\uacc4\uac00":[133],"\uc131\ub9bd\ud558\ub294":[134],"\ub137\uc9f8,":[137],"\uc0ac\uc6a9\ud558\ub294":[139,158],"\ube0c\ub79c\ub4dc\uc5d0":[141,160],"\uc801\uadf9\uc801":[143],"\ub9e4\uccb4\uc758\uc874\uad6c\ub9e4\uc640":[145],"\ud569\ub9ac\uc801":[146],"\uad6c\ub9e4,":[147],"\ubc18\ubcf5\uad6c\ub9e4\uc5d0":[149],"\ubaa8\ub450":[150],"\uc8fc\ub294":[153,169],"\ub2e4\uc12f\uc9f8,":[156],"\ub9e4\uccb4\uc758\uc874\uad6c\ub9e4\ud589\ub3d9\uacfc":[164],"\ubc18\ubcf5\uad6c\ub9e4\ud589\ub3d9\uc5d0":[166],"\ub530\ub77c\uc11c":[172],"\uc6a9\ud488":[175],"\uad00\ub828":[176],"\uc5c5\uccb4\ub4e4\uc740":[177],"\uc6a9\ud488\uc5d0":[178],"\uc801\uadf9\uc801\uc778":[180],"\ud0c0\uc778\uc5d0\uac8c":[182],"\ucd94\ucc9c\ud558\uace0":[183],"\uc2f6\uc740":[184],"\ube0c\ub79c\ub4dc\ub97c":[185],"\ub9cc\ub4e4":[186],"\uc218":[187,208],"\uc788\ub294":[188],"\ud6a8\uacfc\uc801\uc778":[189],"\ubc29\uc548\uc744":[191],"\ub9c8\ub828\ud558\uace0":[192],"\uc2e4\ud589\ud558\uc5ec\uc57c":[193],"\ub9e4\uccb4\uc5d0":[195],"\uc758\uc874\ub41c":[196],"\uad6c\ub9e4\uc640":[197],"\ubc18\ubcf5\ub41c":[198],"\uad6c\ub9e4\ub97c":[199],"\ud1b5\ud55c":[200],"\uc18c\ube44\ub97c":[201],"\uc720\ubc1c\uc2dc\ucf1c":[202],"\uae30\uc5c5\uc758":[203],"\uacbd\uc601":[204],"\ud569\ub9ac\ud654\ub97c":[205],"\uc774\ub04c\uc5b4":[206],"\ub0bc":[207],"\uc788\uc744":[209],"\uac83\uc774\ub2e4.":[210]},"counts_by_year":[{"year":2017,"cited_by_count":1}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2016-06-24T00:00:00"}
