{"id":"https://openalex.org/W189376340","doi":"https://doi.org/10.1007/978-3-322-90512-3_3","title":"Optionen im strategischen Preismanagement","display_name":"Optionen im strategischen Preismanagement","publication_year":2003,"publication_date":"2003-01-01","ids":{"openalex":"https://openalex.org/W189376340","doi":"https://doi.org/10.1007/978-3-322-90512-3_3","mag":"189376340"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-322-90512-3_3","doi":"https://doi.org/10.1007/978-3-322-90512-3_3","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-322-90512-3_3","pdf_url":null,"source":{"id":"https://openalex.org/S4306463308","display_name":"Gabler Verlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handbuch Preispolitik","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W2597958978","display_name":"Handbuch Preispolitik"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000761009","display_name":"Karl-Heinz Sebastian","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Karl-Heinz Sebastian","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5028912280","display_name":"Andrea Maessen","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Andrea Maessen","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.2843,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.87160853,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":"49","last_page":"68"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9731000065803528,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9731000065803528,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.010400000028312206,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10910","display_name":"Corporate Governance and Management","score":0.004000000189989805,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/strategic-pricing","display_name":"strategic pricing","score":0.7990000247955322},{"id":"https://openalex.org/keywords/pricing-mechanism","display_name":"price mechanism","score":0.6240000128746033},{"id":"https://openalex.org/keywords/capacity-utilization","display_name":"capacity utilization","score":0.5090000033378601},{"id":"https://openalex.org/keywords/market-positioning","display_name":"market positioning","score":0.5770000219345093},{"id":"https://openalex.org/keywords/customer-acquisition-and-retention","display_name":"customer acquisition and retention","score":0.8629999756813049},{"id":"https://openalex.org/keywords/sales-channels","display_name":"sales channels","score":0.33899998664855957},{"id":"https://openalex.org/keywords/competition","display_name":"competition","score":0.3659999966621399},{"id":"https://openalex.org/keywords/profit-maximization","display_name":"profit maximization","score":0.8989999890327454}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.7186956405639648},{"id":"https://openalex.org/C29456083","wikidata":"https://www.wikidata.org/wiki/Q1221899","display_name":"Gynecology","level":1,"score":0.5903865098953247},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.4142616391181946},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.1355469822883606},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.12548092007637024}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-322-90512-3_3","doi":"https://doi.org/10.1007/978-3-322-90512-3_3","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-322-90512-3_3","pdf_url":null,"source":{"id":"https://openalex.org/S4306463308","display_name":"Gabler Verlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handbuch Preispolitik","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":4,"referenced_works":["https://openalex.org/W584643701","https://openalex.org/W1503428541","https://openalex.org/W4232874870","https://openalex.org/W4246517034"],"related_works":["https://openalex.org/W2754133063","https://openalex.org/W4367334089","https://openalex.org/W340842635","https://openalex.org/W2497354557","https://openalex.org/W1638656292","https://openalex.org/W4312937940","https://openalex.org/W2887806407","https://openalex.org/W4379164562","https://openalex.org/W4404886826","https://openalex.org/W4387810550"],"abstract_inverted_index":{"Die":[0],"schwierige":[1],"Aufgabe,":[2],"Preise":[3,38],"f\u00fcr":[4],"Produkte":[5],"und":[6,40,45,48,57,85,90,102,113,128,142,151,168,173,193,201],"Dienstleistungen":[7],"festzulegen,":[8],"hat":[9],"in":[10],"den":[11,30],"Unternehmen":[12],"im":[13,53,99,190],"Rahmen":[14],"eines":[15,59],"zielgerichteten":[16],"strategischen":[17,43,61,119,191],"Preismanagements":[18,62],"zu":[19,126,130,140,143,149,198,203],"erfolgen,":[20],"das":[21,83],"die":[22,37,42,46,78,114,145,152,197],"Gesamtstrategie":[23],"des":[24,68,80,157],"Unternehmens":[25],"zur":[26],"Grundlage":[27],"hat.":[28],"Bei":[29],"meisten":[31],"Preisdiskussionen":[32],"stehen":[33],"aber":[34],"vor":[35],"allem":[36],"selbst":[39],"weniger":[41],"Zielsetzungen":[44],"Ausgestaltung":[47,200],"der":[49,110,164,177],"Einsatz":[50,67,156],"von":[51,116,170],"Preissystemen":[52],"Mittelpunkt,":[54],"denn":[55],"Auswirkungen":[56],"M\u00f6glichkeiten":[58],"professionellen":[60],"werden":[63],"oft":[64],"untersch\u00e4tzt.":[65],"Der":[66,155,182],"Instrumentes":[69,158],"Preis":[70,106,159],"wird":[71],"als":[72,97,147],"rein":[73],"taktische":[74],"Ma\u00dfnahme":[75],"verstanden,":[76],"da":[77],"Wirkung":[79],"Preises":[81],"auf":[82,87],"Kaufverhalten":[84],"damit":[86],"Absatz,":[88],"Umsatz":[89],"Ertrag":[91],"zumindest":[92],"kurzfristig":[93],"deutlich":[94],"h\u00f6her":[95],"ist":[96],"Ver\u00e4nderungen":[98],"Produkt,":[100],"Service":[101],"Vertrieb.":[103],"Im":[104,118],"taktischen":[105],"verhalten":[107],"dominieren":[108],"deshalb":[109],"individuelle":[111],"Kundenabschluss":[112],"Auslastung":[115],"(\u00dcber-)Kapazit\u00e4ten.":[117],"Preismanagement":[120,192],"geht":[121],"es":[122],"hingegen":[123],"darum,":[124],"Positionen":[125],"schaffen":[127],"M\u00e4rkte":[129],"besetzen.":[131],"Dazu":[132],"sind":[133],"Kunden":[134],"nicht":[135],"nur":[136],"kurzfristig,":[137],"sondern":[138],"dauerhaft":[139],"gewinnen":[141],"binden,":[144],"Absatzmittler":[146],"Multiplikatoren":[148],"nutzen":[150],"Konkurrenz":[153],"abzuwehren.":[154],"erfolgt":[160],"unter":[161],"dem":[162],"Primat":[163],"aktiven":[165],"Beeinflussung,":[166],"Steuerung":[167],"Kontrolle":[169],"Kapazit\u00e4ten,":[171],"Mengen":[172],"Erl\u00f6sen":[174],"derart,":[175],"dass":[176],"Gewinn":[178],"nachhaltig":[179],"maximiert":[180],"wird.":[181],"folgende":[183],"Beitrag":[184],"gibt":[185],"einen":[186],"\u00dcberblick":[187],"\u00fcber":[188],"Optionen":[189],"stellt":[194],"Grundlagen":[195],"dar,":[196],"ihrer":[199],"Auswahl":[202],"ber\u00fccksichtigen":[204],"sind.":[205]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}