{"id":"https://openalex.org/W189299696","doi":"https://doi.org/10.1007/978-3-658-03298-2_12","title":"Die neue Sehnsucht nach dem Analogen \u2013 Retrotrends im digitalen Zeitalter als Kommunikationsstrategien","display_name":"Die neue Sehnsucht nach dem Analogen \u2013 Retrotrends im digitalen Zeitalter als Kommunikationsstrategien","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W189299696","doi":"https://doi.org/10.1007/978-3-658-03298-2_12","mag":"189299696"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-658-03298-2_12","doi":"https://doi.org/10.1007/978-3-658-03298-2_12","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-03298-2_12","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marke und digitale Medien","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W2485228041","display_name":"Marke und digitale Medien"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5030465959","display_name":"Dominik Pietzcker","orcid":"https://orcid.org/0000-0002-1420-9396","observed_orcids":["https://orcid.org/0000-0002-1420-9396"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Dominik Pietzcker","raw_affiliation_strings":["Berlin, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Berlin, Deutschland","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5030465959"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.7086,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.83179062,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":"207","last_page":"219"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5654000043869019,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5654000043869019,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.12349999696016312,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.11259999871253967,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/retro-trends","display_name":"retro trends","score":0.7950000166893005},{"id":"https://openalex.org/keywords/digital-media","display_name":"digital media","score":0.6579999923706055},{"id":"https://openalex.org/keywords/communication-strategies","display_name":"communication strategies","score":0.7820000052452087},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.5979999899864197},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7519999742507935},{"id":"https://openalex.org/keywords/digital-channels","display_name":"digital channels","score":0.5809999704360962},{"id":"https://openalex.org/keywords/intimacy","display_name":"intimacy","score":0.9290000200271606},{"id":"https://openalex.org/keywords/privacy","display_name":"privacy","score":0.3499999940395355},{"id":"https://openalex.org/keywords/niche-markets","display_name":"niche markets","score":0.43299999833106995},{"id":"https://openalex.org/keywords/business-strategy","display_name":"business strategy","score":0.3409999907016754}],"concepts":[{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3909264802932739},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.33178627490997314}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-658-03298-2_12","doi":"https://doi.org/10.1007/978-3-658-03298-2_12","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-03298-2_12","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marke und digitale Medien","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":22,"referenced_works":["https://openalex.org/W571079040","https://openalex.org/W618490999","https://openalex.org/W621335200","https://openalex.org/W1485954150","https://openalex.org/W1502701951","https://openalex.org/W1518146392","https://openalex.org/W1532857779","https://openalex.org/W1540267090","https://openalex.org/W1577013260","https://openalex.org/W1602057948","https://openalex.org/W1606935588","https://openalex.org/W1752060802","https://openalex.org/W1837248935","https://openalex.org/W1974403464","https://openalex.org/W1993875093","https://openalex.org/W2328217732","https://openalex.org/W2556463321","https://openalex.org/W2749820519","https://openalex.org/W2978641320","https://openalex.org/W6990269048","https://openalex.org/W7010036279","https://openalex.org/W7029990284"],"related_works":["https://openalex.org/W3083504644","https://openalex.org/W2265899841","https://openalex.org/W4230189969","https://openalex.org/W2887840690","https://openalex.org/W141985896","https://openalex.org/W6981408821","https://openalex.org/W3176459264","https://openalex.org/W4285238080","https://openalex.org/W2891962968","https://openalex.org/W2484509675"],"abstract_inverted_index":null,"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}