{"id":"https://openalex.org/W1892365697","doi":"https://doi.org/10.1002/sej.1170","title":"Simultaneous Experimentation as a Learning Strategy: Business Model Development Under Uncertainty","display_name":"Simultaneous Experimentation as a Learning Strategy: Business Model Development Under Uncertainty","publication_year":2013,"publication_date":"2013-10-25","ids":{"openalex":"https://openalex.org/W1892365697","doi":"https://doi.org/10.1002/sej.1170","mag":"1892365697"},"language":"en","primary_location":{"id":"doi:10.1002/sej.1170","doi":"https://doi.org/10.1002/sej.1170","is_oa":true,"landing_page_url":"https://doi.org/10.1002/sej.1170","pdf_url":"https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/sej.1170","source":{"id":"https://openalex.org/S31690342","display_name":"Strategic Entrepreneurship Journal","issn_l":"1932-4391","issn":["1932-4391","1932-443X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1","ft50","jufo-3","norway-2","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Strategic Entrepreneurship Journal","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/sej.1170","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5090583162","display_name":"Petra Andries","orcid":"https://orcid.org/0000-0001-6758-5304","observed_orcids":["https://orcid.org/0000-0001-6758-5304"]},"institutions":[{"id":"https://openalex.org/I99464096","display_name":"KU Leuven","ror":"https://ror.org/05f950310","country_code":"BE","type":"education","lineage":["https://openalex.org/I99464096"]}],"countries":["BE"],"is_corresponding":true,"raw_author_name":"Petra Andries","raw_affiliation_strings":["Centre for R&amp;D Monitoring Department of Managerial Economics, Strategy, and Innovation Katholieke Universiteit Leuven  Leuven Belgium","Centre for R&D Monitoring, Department of Managerial Economics, Strategy, and Innovation, Katholieke Universiteit Leuven, Leuven, Belgium"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Centre for R&amp;D Monitoring Department of Managerial Economics, Strategy, and Innovation Katholieke Universiteit Leuven  Leuven Belgium","institution_ids":["https://openalex.org/I99464096"]},{"raw_affiliation_string":"Centre for R&D Monitoring, Department of Managerial Economics, Strategy, and Innovation, Katholieke Universiteit Leuven, Leuven, Belgium","institution_ids":["https://openalex.org/I99464096"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5013340832","display_name":"Koenraad Debackere","orcid":"https://orcid.org/0000-0002-3411-0668","observed_orcids":["https://orcid.org/0000-0002-3411-0668"]},"institutions":[{"id":"https://openalex.org/I99464096","display_name":"KU Leuven","ror":"https://ror.org/05f950310","country_code":"BE","type":"education","lineage":["https://openalex.org/I99464096"]}],"countries":["BE"],"is_corresponding":false,"raw_author_name":"Koenraad Debackere","raw_affiliation_strings":["Centre for R&amp;D Monitoring Department of Managerial Economics, Strategy, and Innovation Katholieke Universiteit Leuven  Leuven Belgium","Centre for R&D Monitoring, Department of Managerial Economics, Strategy, and Innovation, Katholieke Universiteit Leuven, Leuven, Belgium"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Centre for R&amp;D Monitoring Department of Managerial Economics, Strategy, and Innovation Katholieke Universiteit Leuven  Leuven Belgium","institution_ids":["https://openalex.org/I99464096"]},{"raw_affiliation_string":"Centre for R&D Monitoring, Department of Managerial Economics, Strategy, and Innovation, Katholieke Universiteit Leuven, Leuven, Belgium","institution_ids":["https://openalex.org/I99464096"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5047769187","display_name":"Bart Van Looy","orcid":"https://orcid.org/0000-0003-4358-6964","observed_orcids":["https://orcid.org/0000-0003-4358-6964"]},"institutions":[{"id":"https://openalex.org/I99464096","display_name":"KU Leuven","ror":"https://ror.org/05f950310","country_code":"BE","type":"education","lineage":["https://openalex.org/I99464096"]}],"countries":["BE"],"is_corresponding":false,"raw_author_name":"Bart van Looy","raw_affiliation_strings":["Centre for R&amp;D Monitoring Department of Managerial Economics, Strategy, and Innovation Katholieke Universiteit Leuven  Leuven Belgium","Centre for R&D Monitoring, Department of Managerial Economics, Strategy, and Innovation, Katholieke Universiteit Leuven, Leuven, Belgium"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Centre for R&amp;D Monitoring Department of Managerial Economics, Strategy, and Innovation Katholieke Universiteit Leuven  Leuven Belgium","institution_ids":["https://openalex.org/I99464096"]},{"raw_affiliation_string":"Centre for R&D Monitoring, Department of Managerial Economics, Strategy, and Innovation, Katholieke Universiteit Leuven, Leuven, Belgium","institution_ids":["https://openalex.org/I99464096"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5090583162"],"corresponding_institution_ids":["https://openalex.org/I99464096"],"apc_list":{"value":4100,"currency":"USD","value_usd":4100},"apc_paid":null,"fwci":21.6592,"has_fulltext":true,"cited_by_count":406,"citation_normalized_percentile":{"value":0.99009777,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":100},"biblio":{"volume":"7","issue":"4","first_page":"288","last_page":"310"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.7134000062942505,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.7134000062942505,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.241799995303154,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.039900001138448715,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/business-model-development","display_name":"business model development","score":0.9670000076293945},{"id":"https://openalex.org/keywords/uncertainty","display_name":"uncertainty","score":0.6380000114440918},{"id":"https://openalex.org/keywords/venture","display_name":"venture","score":0.4300000071525574},{"id":"https://openalex.org/keywords/value-proposition","display_name":"value proposition","score":0.7129999995231628},{"id":"https://openalex.org/keywords/organizational-learning","display_name":"organizational learning","score":0.5870000123977661},{"id":"https://openalex.org/keywords/early-growth","display_name":"early growth","score":0.5239999890327454}],"concepts":[{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.8937788009643555},{"id":"https://openalex.org/C68991459","wikidata":"https://www.wikidata.org/wiki/Q11700776","display_name":"Value proposition","level":2,"score":0.6985845565795898},{"id":"https://openalex.org/C2777152325","wikidata":"https://www.wikidata.org/wiki/Q108163","display_name":"Proposition","level":2,"score":0.5807317495346069},{"id":"https://openalex.org/C2780791683","wikidata":"https://www.wikidata.org/wiki/Q846785","display_name":"Action (physics)","level":2,"score":0.5373114347457886},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5147719383239746},{"id":"https://openalex.org/C206345919","wikidata":"https://www.wikidata.org/wiki/Q20380951","display_name":"Resource (disambiguation)","level":2,"score":0.5114511251449585},{"id":"https://openalex.org/C86275758","wikidata":"https://www.wikidata.org/wiki/Q376657","display_name":"Strategic management","level":2,"score":0.504651665687561},{"id":"https://openalex.org/C2779304628","wikidata":"https://www.wikidata.org/wiki/Q3503480","display_name":"Face (sociological concept)","level":2,"score":0.4798128604888916},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.423240602016449},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4101170599460602},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.37976130843162537},{"id":"https://openalex.org/C539667460","wikidata":"https://www.wikidata.org/wiki/Q2414942","display_name":"Management science","level":1,"score":0.3471270203590393},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3459731340408325},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.31653326749801636},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3037213385105133},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.1701364815235138},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.15494316816329956},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1002/sej.1170","doi":"https://doi.org/10.1002/sej.1170","is_oa":true,"landing_page_url":"https://doi.org/10.1002/sej.1170","pdf_url":"https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/sej.1170","source":{"id":"https://openalex.org/S31690342","display_name":"Strategic Entrepreneurship Journal","issn_l":"1932-4391","issn":["1932-4391","1932-443X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1","ft50","jufo-3","norway-2","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Strategic Entrepreneurship Journal","raw_type":"journal-article"},{"id":"pmh:oai:ris.utwente.nl:openaire_cris_publications/5e59dab8-d597-4176-b35f-9c30030e6ee2","doi":null,"is_oa":false,"landing_page_url":"https://research.utwente.nl/en/publications/5e59dab8-d597-4176-b35f-9c30030e6ee2","pdf_url":null,"source":{"id":"https://openalex.org/S4406922991","display_name":"University of Twente Research Information","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Andries, P, Debackere, K & van Looy, B 2013, 'Simultaneous Experimentation as a Learning Strategy: Business Model Development Under Uncertainty', Strategic entrepreneurship journal, vol. 7, no. 4, pp. 288-310. https://doi.org/10.1002/sej.1170","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:lirias2repo.kuleuven.be:123456789/354721","doi":null,"is_oa":true,"landing_page_url":"https://lirias.kuleuven.be/handle/123456789/354721","pdf_url":"https://lirias.kuleuven.be/retrieve/2619b7cd-b282-4c64-acc1-adfec5e81f79","source":{"id":"https://openalex.org/S7407055369","display_name":"Lirias","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Strategic Entrepreneurship Journal, vol. 7 (4), (288-310)","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:ut:oai:ris.utwente.nl:publications/5e59dab8-d597-4176-b35f-9c30030e6ee2","doi":null,"is_oa":false,"landing_page_url":"https://research.utwente.nl/en/publications/5e59dab8-d597-4176-b35f-9c30030e6ee2","pdf_url":null,"source":{"id":"https://openalex.org/S4406922991","display_name":"University of Twente Research Information","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Strategic entrepreneurship journal, 7(4), 288 - 310. Wiley","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.1002/sej.1170","doi":"https://doi.org/10.1002/sej.1170","is_oa":true,"landing_page_url":"https://doi.org/10.1002/sej.1170","pdf_url":"https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/sej.1170","source":{"id":"https://openalex.org/S31690342","display_name":"Strategic Entrepreneurship Journal","issn_l":"1932-4391","issn":["1932-4391","1932-443X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1","ft50","jufo-3","norway-2","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Strategic Entrepreneurship Journal","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320321456","display_name":"BNP Paribas Cardif","ror":"https://ror.org/02v616z87"}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1892365697.pdf","grobid_xml":"https://content.openalex.org/works/W1892365697.grobid-xml"},"referenced_works_count":49,"referenced_works":["https://openalex.org/W34595310","https://openalex.org/W72369253","https://openalex.org/W1506150625","https://openalex.org/W1511116549","https://openalex.org/W1527311855","https://openalex.org/W1530538252","https://openalex.org/W1595720569","https://openalex.org/W1727522607","https://openalex.org/W1956620396","https://openalex.org/W1975638766","https://openalex.org/W1979944950","https://openalex.org/W1981733426","https://openalex.org/W1982984938","https://openalex.org/W1983213934","https://openalex.org/W1986904066","https://openalex.org/W1998831286","https://openalex.org/W2006479099","https://openalex.org/W2009248339","https://openalex.org/W2015662544","https://openalex.org/W2016390327","https://openalex.org/W2021356277","https://openalex.org/W2024482169","https://openalex.org/W2026591458","https://openalex.org/W2028436159","https://openalex.org/W2032285541","https://openalex.org/W2036233901","https://openalex.org/W2038500374","https://openalex.org/W2039354463","https://openalex.org/W2061299638","https://openalex.org/W2080317642","https://openalex.org/W2089355718","https://openalex.org/W2096024875","https://openalex.org/W2116013080","https://openalex.org/W2124140958","https://openalex.org/W2136071264","https://openalex.org/W2141951329","https://openalex.org/W2144493231","https://openalex.org/W2145526289","https://openalex.org/W2147226379","https://openalex.org/W2150016443","https://openalex.org/W2154482656","https://openalex.org/W2158222839","https://openalex.org/W2164163257","https://openalex.org/W2167928095","https://openalex.org/W2412669253","https://openalex.org/W3021327952","https://openalex.org/W3191464823","https://openalex.org/W4234482624","https://openalex.org/W4240332099"],"related_works":["https://openalex.org/W3105557505","https://openalex.org/W2155128242","https://openalex.org/W2126418691","https://openalex.org/W4286656033","https://openalex.org/W2765870931","https://openalex.org/W3163432555","https://openalex.org/W4416003079","https://openalex.org/W2754074262","https://openalex.org/W4416002234","https://openalex.org/W7134342743"],"abstract_inverted_index":{"Ventures":[0],"operating":[1],"under":[2],"uncertainty":[3],"face":[4],"challenges":[5],"defining":[6],"a":[7,58],"sustainable":[8],"value":[9],"proposition.":[10],"Six":[11],"longitudinal":[12],"case":[13],"studies":[14],"reveal":[15],"two":[16],"approaches":[17],"to":[18],"business":[19],"model":[20],"development:":[21],"focused":[22,28],"commitment":[23,29,35],"and":[24,36,87,94],"simultaneous":[25,76,82],"experimentation.":[26],"While":[27],"positively":[30],"affects":[31],"initial":[32,47],"growth,":[33],"this":[34],"lack":[37],"of":[38],"variety":[39,56],"jeopardize":[40],"long\u2010term":[41,52],"survival.":[42],"Simultaneous":[43],"experimentation":[44,77,83],"implies":[45,84],"lower":[46],"growth":[48],"levels,":[49],"but":[50,74],"facilitates":[51],"survival":[53],"by":[54,67],"enacting":[55],"in":[57,79],"resource\u2010effective":[59],"manner.":[60],"This":[61],"article":[62],"enriches":[63],"organizational":[64],"learning":[65],"theory":[66],"demonstrating":[68],"that":[69],"not":[70],"only":[71],"distant":[72],"search":[73],"also":[75],"results":[78],"variety.":[80],"Moreover,":[81],"effectual":[85],"behavior":[86],"reconciles":[88],"the":[89],"apparent":[90],"juxtaposition":[91],"between":[92],"\u2018action\u2019":[93],"\u2018planning.\u2019":[95],"Copyright":[96],"\u00a9":[97],"2013":[98],"Strategic":[99],"Management":[100],"Society.":[101]},"counts_by_year":[{"year":2026,"cited_by_count":30},{"year":2025,"cited_by_count":41},{"year":2024,"cited_by_count":35},{"year":2023,"cited_by_count":41},{"year":2022,"cited_by_count":30},{"year":2021,"cited_by_count":41},{"year":2020,"cited_by_count":48},{"year":2019,"cited_by_count":29},{"year":2018,"cited_by_count":35},{"year":2017,"cited_by_count":50},{"year":2016,"cited_by_count":13},{"year":2015,"cited_by_count":7},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":3}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}
