{"id":"https://openalex.org/W1882456014","doi":"https://doi.org/10.20946/rad.v16i1.10025","title":"ESTUDO SOBRE A UTILIZA\u00c7\u00c3O DE ATRIBUTOS DA IDENTIDADE CULTURAL BRASILEIRA COMO FONTE DE VANTAGEM COMPETITIVA NO SEGMENTO DE MODA","display_name":"ESTUDO SOBRE A UTILIZA\u00c7\u00c3O DE ATRIBUTOS DA IDENTIDADE CULTURAL BRASILEIRA COMO FONTE DE VANTAGEM COMPETITIVA NO SEGMENTO DE MODA","publication_year":2015,"publication_date":"2015-06-26","ids":{"openalex":"https://openalex.org/W1882456014","doi":"https://doi.org/10.20946/rad.v16i1.10025","mag":"1882456014"},"language":"pt","primary_location":{"id":"doi:10.20946/rad.v16i1.10025","doi":"https://doi.org/10.20946/rad.v16i1.10025","is_oa":true,"landing_page_url":"https://doi.org/10.20946/rad.v16i1.10025","pdf_url":null,"source":{"id":"https://openalex.org/S4210226214","display_name":"Revista Administra\u00e7\u00e3o em Di\u00e1logo - RAD","issn_l":"2178-0080","issn":["2178-0080"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310312531","host_organization_name":"Pontif\u00edcia Universidade Cat\u00f3lica de S\u00e3o Paulo","host_organization_lineage":["https://openalex.org/P4310312531"],"host_organization_lineage_names":["Pontif\u00edcia Universidade Cat\u00f3lica de S\u00e3o Paulo"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Administra\u00e7\u00e3o em Di\u00e1logo - RAD","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.20946/rad.v16i1.10025","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091622272","display_name":"Mariana Bassi Sutter","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I17974374","display_name":"Universidade de S\u00e3o Paulo","ror":"https://ror.org/036rp1748","country_code":"BR","type":"education","lineage":["https://openalex.org/I17974374"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Mariana Bassi Sutter","raw_affiliation_strings":["FEA USP"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"FEA USP","institution_ids":["https://openalex.org/I17974374"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5086628900","display_name":"Simone R. Barakat","orcid":"https://orcid.org/0000-0002-5995-1754","observed_orcids":["https://orcid.org/0000-0002-5995-1754"]},"institutions":[{"id":"https://openalex.org/I17974374","display_name":"Universidade de S\u00e3o Paulo","ror":"https://ror.org/036rp1748","country_code":"BR","type":"education","lineage":["https://openalex.org/I17974374"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Simone Ruchdi Barakat","raw_affiliation_strings":["FEA USP"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"FEA USP","institution_ids":["https://openalex.org/I17974374"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5013340833","display_name":"Silvye Ane Massaini","orcid":"https://orcid.org/0000-0002-9092-0542","observed_orcids":["https://orcid.org/0000-0002-9092-0542"]},"institutions":[{"id":"https://openalex.org/I17974374","display_name":"Universidade de S\u00e3o Paulo","ror":"https://ror.org/036rp1748","country_code":"BR","type":"education","lineage":["https://openalex.org/I17974374"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Silvye Ane Massaini","raw_affiliation_strings":["FEA USP"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"FEA USP","institution_ids":["https://openalex.org/I17974374"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5064956945","display_name":"Maria Cec\u00edlia Galante Porto","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I17974374","display_name":"Universidade de S\u00e3o Paulo","ror":"https://ror.org/036rp1748","country_code":"BR","type":"education","lineage":["https://openalex.org/I17974374"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Maria Cecilia Porto","raw_affiliation_strings":["FEA USP"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"FEA USP","institution_ids":["https://openalex.org/I17974374"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5029211699","display_name":"Bernadete de Lourdes Marinho","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I17974374","display_name":"Universidade de S\u00e3o Paulo","ror":"https://ror.org/036rp1748","country_code":"BR","type":"education","lineage":["https://openalex.org/I17974374"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Bernadete De Lourdes Marinho","raw_affiliation_strings":["Titular da Universidade de S\u00e3o Paulo -USP. Doutora em Administra\u00e7\u00e3o pela","Universidade de S\u00e3o Paulo -USP. Av. Prof. Luciano Gualberto, 908, Cidade Universit\u00e1ria, CEP: 05508-900 -S\u00e3o Paulo, SP -Brasil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Titular da Universidade de S\u00e3o Paulo -USP. Doutora em Administra\u00e7\u00e3o pela","institution_ids":["https://openalex.org/I17974374"]},{"raw_affiliation_string":"Universidade de S\u00e3o Paulo -USP. Av. Prof. Luciano Gualberto, 908, Cidade Universit\u00e1ria, CEP: 05508-900 -S\u00e3o Paulo, SP -Brasil","institution_ids":["https://openalex.org/I17974374"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I17974374"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"16","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12514","display_name":"Fashion and Cultural Textiles","score":0.5160999894142151,"subfield":{"id":"https://openalex.org/subfields/1213","display_name":"Visual Arts and Performing Arts"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12514","display_name":"Fashion and Cultural Textiles","score":0.5160999894142151,"subfield":{"id":"https://openalex.org/subfields/1213","display_name":"Visual Arts and Performing Arts"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.43070000410079956,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.015300000086426735,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brazilian-national-identity","display_name":"Brazilian national identity","score":0.6449999809265137},{"id":"https://openalex.org/keywords/fashion","display_name":"fashion","score":0.6869999766349792},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.9649999737739563},{"id":"https://openalex.org/keywords/sources-of-competitive-advantage","display_name":"sources of competitive advantage","score":0.8259999752044678},{"id":"https://openalex.org/keywords/fashion-consumers","display_name":"fashion consumers","score":0.9319999814033508},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.7760000228881836},{"id":"https://openalex.org/keywords/cultural-characteristics","display_name":"cultural characteristics","score":0.5709999799728394},{"id":"https://openalex.org/keywords/clothing","display_name":"clothing","score":0.3959999978542328}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5751949548721313},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.352425754070282}],"mesh":[],"locations_count":5,"locations":[{"id":"doi:10.20946/rad.v16i1.10025","doi":"https://doi.org/10.20946/rad.v16i1.10025","is_oa":true,"landing_page_url":"https://doi.org/10.20946/rad.v16i1.10025","pdf_url":null,"source":{"id":"https://openalex.org/S4210226214","display_name":"Revista Administra\u00e7\u00e3o em Di\u00e1logo - RAD","issn_l":"2178-0080","issn":["2178-0080"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310312531","host_organization_name":"Pontif\u00edcia Universidade Cat\u00f3lica de S\u00e3o Paulo","host_organization_lineage":["https://openalex.org/P4310312531"],"host_organization_lineage_names":["Pontif\u00edcia Universidade Cat\u00f3lica de S\u00e3o Paulo"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Administra\u00e7\u00e3o em Di\u00e1logo - RAD","raw_type":"journal-article"},{"id":"pmh:oai:ojs.revistas.pucsp.br:article/10025","doi":null,"is_oa":true,"landing_page_url":"https://revistas.pucsp.br/index.php/rad/article/view/10025","pdf_url":null,"source":{"id":"https://openalex.org/S4210226214","display_name":"Revista Administra\u00e7\u00e3o em Di\u00e1logo - RAD","issn_l":"2178-0080","issn":["2178-0080"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310312531","host_organization_name":"Pontif\u00edcia Universidade Cat\u00f3lica de S\u00e3o Paulo","host_organization_lineage":["https://openalex.org/P4310312531"],"host_organization_lineage_names":["Pontif\u00edcia Universidade Cat\u00f3lica de S\u00e3o Paulo"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2178-0080","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:002707899","doi":null,"is_oa":true,"landing_page_url":"http://revistas.pucsp.br/index.php/rad/article/view/10025/17179","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"instacron:USP","raw_type":"info:eu-repo/semantics/publishedVersion"},{"id":"pmh:oai:doaj.org/article:25863afa31384f1998984f26f524ec85","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/25863afa31384f1998984f26f524ec85","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Revista Administra\u00e7\u00e3o em Di\u00e1logo, Vol 16, Iss 1 (2015)","raw_type":"article"},{"id":"pmh:oai:redalyc.org:534654454007","doi":null,"is_oa":false,"landing_page_url":"https://www.redalyc.org/articulo.oa?id=534654454007","pdf_url":null,"source":{"id":"https://openalex.org/S4377196100","display_name":"Redalyc (Universidad Aut\u00f3noma del Estado de M\u00e9xico)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I179647637","host_organization_name":"Universidad Aut\u00f3noma del Estado de M\u00e9xico","host_organization_lineage":["https://openalex.org/I179647637"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Revista Administra\u00e7\u00e3o em Di\u00e1logo (Brasil) Num.1 Vol.16","raw_type":"art\u00edculo cient\u00edfico"}],"best_oa_location":{"id":"doi:10.20946/rad.v16i1.10025","doi":"https://doi.org/10.20946/rad.v16i1.10025","is_oa":true,"landing_page_url":"https://doi.org/10.20946/rad.v16i1.10025","pdf_url":null,"source":{"id":"https://openalex.org/S4210226214","display_name":"Revista Administra\u00e7\u00e3o em Di\u00e1logo - RAD","issn_l":"2178-0080","issn":["2178-0080"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310312531","host_organization_name":"Pontif\u00edcia Universidade Cat\u00f3lica de S\u00e3o Paulo","host_organization_lineage":["https://openalex.org/P4310312531"],"host_organization_lineage_names":["Pontif\u00edcia Universidade Cat\u00f3lica de S\u00e3o Paulo"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Administra\u00e7\u00e3o em Di\u00e1logo - RAD","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":9,"referenced_works":["https://openalex.org/W1467477393","https://openalex.org/W1498733059","https://openalex.org/W2009736190","https://openalex.org/W2026582681","https://openalex.org/W2076592640","https://openalex.org/W3124536214","https://openalex.org/W4245629766","https://openalex.org/W6603919769","https://openalex.org/W6604676790"],"related_works":["https://openalex.org/W2100909188","https://openalex.org/W7120772945","https://openalex.org/W7120355717","https://openalex.org/W2252894573","https://openalex.org/W1524040215","https://openalex.org/W6980826256","https://openalex.org/W1542308452","https://openalex.org/W7084201551","https://openalex.org/W4233343250","https://openalex.org/W6980326992"],"abstract_inverted_index":{"Este":[0],"estudo":[1],"procurou":[2],"investigar":[3],"se":[4,21],"a":[5,39,60,88],"Brasilidade":[6,31,48,89],"na":[7,32,49,90],"moda":[8,46,91],"representa":[9],"fonte":[10,95],"de":[11,16,41,45,62,73,96],"vantagem":[12,42,97],"competitiva":[13],"no":[14],"segmento":[15],"moda.":[17,33,50],"Buscou-se":[18],"tamb\u00e9m,":[19],"verificar":[20],"o":[22,35,54],"consumidor":[23,44],"consegue":[24],"identificar":[25],"e":[26,47,71],"hierarquizar":[27],"os":[28],"atributos":[29],"da":[30],"Levantou-se":[34],"referencial":[36],"te\u00f3rico":[37],"relacionado":[38],"fontes":[40],"competitiva,":[43],"Para":[51,59],"tanto":[52],"conduzir":[53],"estudo,":[55],"realizou-se":[56],"uma":[57,94],"survey.":[58],"coleta":[61],"dados":[63],"elaborou-se":[64],"um":[65],"question\u00e1rio":[66],"estruturado":[67],"com":[68],"quest\u00f5es":[69],"fechadas":[70],"fotos":[72],"vestu\u00e1rios.":[74],"A":[75],"amostra":[76],"totalizou":[77],"411":[78],"respondentes":[79],"selecionados":[80],"por":[81],"conveni\u00eancia.":[82],"Os":[83],"resultados":[84],"permitiram":[85],"detectar":[86],"que":[87],"pode":[92],"ser":[93],"competitiva.":[98]},"counts_by_year":[{"year":2019,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
