{"id":"https://openalex.org/W1880211564","doi":"https://doi.org/10.4324/9781351283526","title":"Greener Marketing","display_name":"Greener Marketing","publication_year":2017,"publication_date":"2017-09-20","ids":{"openalex":"https://openalex.org/W1880211564","doi":"https://doi.org/10.4324/9781351283526","mag":"1880211564"},"language":"en","primary_location":{"id":"doi:10.4324/9781351283526","doi":"https://doi.org/10.4324/9781351283526","is_oa":false,"landing_page_url":"https://doi.org/10.4324/9781351283526","pdf_url":null,"source":{"id":"https://openalex.org/S4306463855","display_name":"Routledge eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"},"volume":null,"type":"book","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":5.1087,"has_fulltext":false,"cited_by_count":72,"citation_normalized_percentile":{"value":0.96,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/green-marketing","display_name":"green marketing","score":0.8550000190734863},{"id":"https://openalex.org/keywords/corporate-environmental-strategy","display_name":"corporate environmental strategy","score":0.8539999723434448},{"id":"https://openalex.org/keywords/stakeholder-pressure","display_name":"stakeholder pressure","score":0.9750000238418579},{"id":"https://openalex.org/keywords/corporate-sustainability","display_name":"corporate sustainability","score":0.4650000035762787},{"id":"https://openalex.org/keywords/product-communication","display_name":"product communication","score":0.5099999904632568}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4991326332092285}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4324/9781351283526","doi":"https://doi.org/10.4324/9781351283526","is_oa":false,"landing_page_url":"https://doi.org/10.4324/9781351283526","pdf_url":null,"source":{"id":"https://openalex.org/S4306463855","display_name":"Routledge eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.6000000238418579,"id":"https://metadata.un.org/sdg/12","display_name":"Responsible consumption and production"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7000650441","https://openalex.org/W7066223318","https://openalex.org/W4235522923","https://openalex.org/W4255843472","https://openalex.org/W7099891085","https://openalex.org/W7161633474","https://openalex.org/W7130720624","https://openalex.org/W4400846412","https://openalex.org/W2903093655","https://openalex.org/W2963946193"],"abstract_inverted_index":{"Environmental":[0],"issues":[1,35],"are":[2,34],"no":[3],"longer":[4,33],"of":[5,36,64,73,83],"marginal":[6],"interest":[7],"to":[8,27,41],"business.":[9],"Whether":[11],"the":[12,45,61,70,77],"company":[13],"operates":[14],"in":[15],"mining,":[16],"cosmetics":[17],"or":[18],"transport,":[19],"it":[20],"is":[21,49,53,80],"facing":[22],"ever":[23],"greater":[24],"stakeholder":[25],"pressure":[26],"'green-up'":[28],"its":[29],"act.":[30],"No":[32],"greener":[37,65,74],"marketing":[38,75],"merely":[39],"tied":[40],"product":[42],"communication:":[43],"increasingly,":[44],"company's":[46],"overall":[47],"approach":[48],"being":[50],"examined.\r\n\r\nThe":[51],"book":[52],"divided":[54],"into":[55],"three":[56],"parts:":[57],"part":[58,67,79],"one":[59],"considering":[60],"strategic":[62],"implications":[63,72],"marketing,":[66],"two":[68],"with":[69],"practical":[71],"and":[76],"third":[78],"made":[81],"up":[82],"case":[84],"studies.":[85]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":7},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":7},{"year":2014,"cited_by_count":6},{"year":2013,"cited_by_count":5},{"year":2012,"cited_by_count":4}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}