{"id":"https://openalex.org/W1870739731","doi":null,"title":"Factores potenciadores do marketing relacional online no turismo: uma an\u00e1lise a ag\u00eancias 100% virtuais","display_name":"Factores potenciadores do marketing relacional online no turismo: uma an\u00e1lise a ag\u00eancias 100% virtuais","publication_year":2010,"publication_date":"2010-01-01","ids":{"openalex":"https://openalex.org/W1870739731","mag":"1870739731"},"language":"pt","primary_location":{"id":"pmh:oai:ubibliorum.ubi.pt:10400.6/3066","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10400.6/3066","pdf_url":null,"source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"master thesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/10400.6/3066","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5003824112","display_name":"Rita Alexandra Azevedo Videira","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Rita Alexandra Azevedo Videira","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5003824112"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.5098000168800354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.5098000168800354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.48069998621940613,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.0020000000949949026,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/tourism-agencies","display_name":"tourism agencies","score":0.7829999923706055},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.7670000195503235},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.8960000276565552},{"id":"https://openalex.org/keywords/perceived-value","display_name":"perceived value","score":0.8980000019073486},{"id":"https://openalex.org/keywords/website-communication","display_name":"website communication","score":0.5920000076293945},{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.6970000267028809},{"id":"https://openalex.org/keywords/personalization","display_name":"personalization","score":0.8019999861717224},{"id":"https://openalex.org/keywords/interactivity","display_name":"interactivity","score":0.828000009059906}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.4625290036201477},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.32122230529785156},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.28995195031166077}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:ubibliorum.ubi.pt:10400.6/3066","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10400.6/3066","pdf_url":null,"source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"master thesis"},{"id":"mag:1870739731","doi":null,"is_oa":false,"landing_page_url":"https://ubibliorum.ubi.pt/bitstream/10400.6/3066/1/DISSERTACAO.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:ubibliorum.ubi.pt:10400.6/3066","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10400.6/3066","pdf_url":null,"source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"master thesis"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":49,"referenced_works":["https://openalex.org/W59966254","https://openalex.org/W105748612","https://openalex.org/W126483477","https://openalex.org/W659601445","https://openalex.org/W1490989457","https://openalex.org/W1530133198","https://openalex.org/W1543209321","https://openalex.org/W1574979610","https://openalex.org/W1578515221","https://openalex.org/W1965574139","https://openalex.org/W1973904190","https://openalex.org/W1975694814","https://openalex.org/W1976665515","https://openalex.org/W1977369140","https://openalex.org/W1979845642","https://openalex.org/W1988050849","https://openalex.org/W1990390591","https://openalex.org/W1993171100","https://openalex.org/W2008864837","https://openalex.org/W2016603457","https://openalex.org/W2020584686","https://openalex.org/W2031541840","https://openalex.org/W2036416029","https://openalex.org/W2052470472","https://openalex.org/W2059112024","https://openalex.org/W2061337042","https://openalex.org/W2061569435","https://openalex.org/W2062567570","https://openalex.org/W2063487990","https://openalex.org/W2064005507","https://openalex.org/W2070951272","https://openalex.org/W2071535931","https://openalex.org/W2084156729","https://openalex.org/W2095054843","https://openalex.org/W2098419406","https://openalex.org/W2100688707","https://openalex.org/W2104183064","https://openalex.org/W2108628822","https://openalex.org/W2137247419","https://openalex.org/W2138484602","https://openalex.org/W2158116895","https://openalex.org/W2161759065","https://openalex.org/W2239408732","https://openalex.org/W2257337483","https://openalex.org/W2296958148","https://openalex.org/W2558686323","https://openalex.org/W3015634246","https://openalex.org/W3122287309","https://openalex.org/W3124529843"],"related_works":["https://openalex.org/W2902366023","https://openalex.org/W6997119668","https://openalex.org/W2341790659","https://openalex.org/W7051455398","https://openalex.org/W2605648660","https://openalex.org/W2729459782","https://openalex.org/W2605939599","https://openalex.org/W7033110389","https://openalex.org/W7215101080","https://openalex.org/W3211593919"],"abstract_inverted_index":{"O":[0],"marketing":[1,51,82,98],"relacional":[2,52,83,99],"no":[3,101],"sector":[4],"tur\u00edstico":[5],"ganha":[6],"cada":[7,265],"vez":[8,266],"mais":[9],"import\u00e2ncia":[10,168,189],"ao":[11],"longo":[12],"dos":[13,29,77,248,272,287],"tempos,":[14],"pois":[15],"\u00e9":[16,134,165,186,256],"necess\u00e1rio":[17,257],"que":[18,95,117,120,148,154,162,255,258],"as":[19,27,58,259],"ag\u00eancias":[20,104,260],"retenham":[21],"e":[22,63,91,176,196,210,221,235],"fidelizem":[23],"os":[24,64,72,93,159,278],"clientes,":[25,279],"identificando":[26],"necessidades":[28],"mesmos.":[30,78],"Com":[31],"a":[32,37,40,163,170,184,198,208,213,222,236,270],"evolu\u00e7\u00e3o":[33],"das":[34,282],"novas":[35],"tecnologias":[36],"internet":[38],"passou":[39],"ser":[41],"um":[42,115],"meio":[43],"de":[44,46,60,166,187],"transac\u00e7\u00e3o":[45],"produtos":[47],"tur\u00edsticos,":[48],"onde":[49],"o":[50,97,191,218,230],"permite":[53],"aos":[54,144,156],"agentes":[55],"tur\u00edsticos":[56],"analisar":[57],"inten\u00e7\u00f5es":[59],"compra":[61],"online":[62,100,262],"seus":[65,145,288],"antecedentes,":[66],"bem":[67],"como,":[68],"estabelecer":[69],"contacto":[70],"com":[71,124,277],"consumidores":[73],"levando":[74],"\u00e0":[75,239],"fideliza\u00e7\u00e3o":[76,177,199,223,240],"Assim,":[79],"partindo":[80,110],"do":[81,111,241],"esta":[84],"investiga\u00e7\u00e3o":[85],"teve":[86],"como":[87,133],"objectivo":[88],"principal":[89],"apresentar":[90],"encontrar":[92],"factores":[94],"potenciam":[96],"turismo,":[102],"em":[103,126,268],"tur\u00edsticas":[105,261],"100%":[106],"virtuais.":[107],"Para":[108],"isso,":[109],"modelo":[112],"conceptual,":[113],"realizou-se":[114],"estudo":[116,251],"contemplou":[118],"indiv\u00edduos":[119],"comprem":[121],"viagens":[122],"online,":[123,140],"base":[125],"inqu\u00e9ritos":[127],"por":[128],"question\u00e1rio.":[129],"Os":[130],"resultados":[131,249],"mostram":[132],"essencial":[135],"para":[136,147,169,190,197],"uma":[137],"ag\u00eancia":[138,179,201,225,244],"tur\u00edstica":[139,180,202,226,245],"conseguir":[141],"transmitir":[142],"confian\u00e7a":[143,237,271],"clientes":[146,160,273],"estes":[149],"se":[150],"fidelizem.":[151],"Mostram":[152],"ainda":[153],"relativamente":[155],"Web":[157,289],"Sites":[158],"consideram":[161],"comunica\u00e7\u00e3o":[164,209,276],"extrema":[167,188],"confian\u00e7a,":[171],"valor":[172,192,219,231],"percebido":[173,193,220,232],"pelo":[174,194,233],"cliente":[175,195,234,242],"na":[178,200,224,243],"online.":[181,203,227,246],"Por":[182],"fim,":[183],"interactividade":[185,211],"Quanto":[204],"\u00e0s":[205],"redes":[206,283],"sociais":[207,284],"influenciam":[212],"confian\u00e7a.":[214],"A":[215],"personaliza\u00e7\u00e3o":[216],"influencia":[217],"Neste":[228],"caso,":[229],"levam":[238],"Atrav\u00e9s":[247],"deste":[250],"pode":[252],"ent\u00e3o":[253],"concluir-se":[254],"apostem":[263],"sobretudo,":[264],"mais,":[267],"aumentar":[269],"atrav\u00e9s":[274,281,286],"da":[275],"quer":[280,285],"Sites.":[290]},"counts_by_year":[],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2016-06-24T00:00:00"}
