{"id":"https://openalex.org/W187044487","doi":null,"title":"Marketing orientation : a powerful, and fruitful, competitive edge for industrial marketers","display_name":"Marketing orientation : a powerful, and fruitful, competitive edge for industrial marketers","publication_year":1995,"publication_date":"1995-01-01","ids":{"openalex":"https://openalex.org/W187044487","mag":"187044487"},"language":"en","primary_location":{"id":"pmh:oai:strathprints.strath.ac.uk:45701","doi":null,"is_oa":true,"landing_page_url":"https://strathprints.strath.ac.uk/view/author/837763.html>","pdf_url":"https://strathprints.strath.ac.uk/45701/1/download_1_.pdf","source":{"id":"https://openalex.org/S4306402226","display_name":"Strathprints: The University of Strathclyde institutional repository (University of Strathclyde)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I181647926","host_organization_name":"University of Strathclyde","host_organization_lineage":["https://openalex.org/I181647926"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Conference or Workshop Item"},"volume":null,"type":"conference-paper","indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://strathprints.strath.ac.uk/45701/1/download_1_.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5015767565","display_name":"Spiros P. Gounaris","orcid":"https://orcid.org/0000-0002-1328-8512","observed_orcids":["https://orcid.org/0000-0002-1328-8512"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Spiros Gounaris","raw_affiliation_strings":["Marketing"],"raw_orcid":"https://orcid.org/0000-0002-1328-8512","affiliations":[{"raw_affiliation_string":"Marketing","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5020903588","display_name":"George J. Avlonitis","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I73142707","display_name":"Athens University of Economics and Business","ror":"https://ror.org/03s262162","country_code":"GR","type":"education","lineage":["https://openalex.org/I73142707"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"George J. Avlonitis","raw_affiliation_strings":["Athens Univ. of Economics and Business#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Athens Univ. of Economics and Business#TAB#","institution_ids":["https://openalex.org/I73142707"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":13,"citation_normalized_percentile":{"value":0.05747126,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8109999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8109999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.1096000000834465,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10164","display_name":"Quality and Supply Management","score":0.02239999920129776,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/market-orientation","display_name":"market orientation","score":1.0},{"id":"https://openalex.org/keywords/b2b-marketing","display_name":"B2B marketing","score":0.8989999890327454},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.9629999995231628},{"id":"https://openalex.org/keywords/firm-performance","display_name":"firm performance","score":0.699999988079071},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.8399999737739563},{"id":"https://openalex.org/keywords/industrial-markets","display_name":"industrial markets","score":0.7390000224113464}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.621523380279541},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6135483980178833},{"id":"https://openalex.org/C2779696404","wikidata":"https://www.wikidata.org/wiki/Q6770823","display_name":"Market orientation","level":2,"score":0.5367732048034668},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.5115640759468079},{"id":"https://openalex.org/C16345878","wikidata":"https://www.wikidata.org/wiki/Q107472979","display_name":"Orientation (vector space)","level":2,"score":0.502164363861084},{"id":"https://openalex.org/C2780643141","wikidata":"https://www.wikidata.org/wiki/Q819049","display_name":"Pledge","level":2,"score":0.4609421491622925},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.41871315240859985},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.06174880266189575},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:strathprints.strath.ac.uk:45701","doi":null,"is_oa":true,"landing_page_url":"https://strathprints.strath.ac.uk/view/author/837763.html>","pdf_url":"https://strathprints.strath.ac.uk/45701/1/download_1_.pdf","source":{"id":"https://openalex.org/S4306402226","display_name":"Strathprints: The University of Strathclyde institutional repository (University of Strathclyde)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I181647926","host_organization_name":"University of Strathclyde","host_organization_lineage":["https://openalex.org/I181647926"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Conference or Workshop Item"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.197.3686","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.197.3686","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.mcm.aueb.gr/ment/gounaris/gounaris_3.pdf","raw_type":"text"},{"id":"mag:187044487","doi":null,"is_oa":false,"landing_page_url":"https://pure.strath.ac.uk/portal/files/28219216/download_1_.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:strathprints.strath.ac.uk:45701","doi":null,"is_oa":true,"landing_page_url":"https://strathprints.strath.ac.uk/view/author/837763.html>","pdf_url":"https://strathprints.strath.ac.uk/45701/1/download_1_.pdf","source":{"id":"https://openalex.org/S4306402226","display_name":"Strathprints: The University of Strathclyde institutional repository (University of Strathclyde)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I181647926","host_organization_name":"University of Strathclyde","host_organization_lineage":["https://openalex.org/I181647926"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Conference or Workshop Item"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W187044487.pdf","grobid_xml":"https://content.openalex.org/works/W187044487.grobid-xml"},"referenced_works_count":27,"referenced_works":["https://openalex.org/W578273447","https://openalex.org/W1521323904","https://openalex.org/W1533673733","https://openalex.org/W1967968613","https://openalex.org/W1970133468","https://openalex.org/W2000125914","https://openalex.org/W2010812063","https://openalex.org/W2020922472","https://openalex.org/W2027174413","https://openalex.org/W2029125978","https://openalex.org/W2032359204","https://openalex.org/W2035303902","https://openalex.org/W2039213426","https://openalex.org/W2048017350","https://openalex.org/W2050440157","https://openalex.org/W2054151936","https://openalex.org/W2057392737","https://openalex.org/W2057938198","https://openalex.org/W2063513444","https://openalex.org/W2068370738","https://openalex.org/W2078445386","https://openalex.org/W2078705760","https://openalex.org/W2088672655","https://openalex.org/W2318181140","https://openalex.org/W2323889388","https://openalex.org/W2324006955","https://openalex.org/W2980147429"],"related_works":["https://openalex.org/W2098341957","https://openalex.org/W7058172886","https://openalex.org/W3014585681","https://openalex.org/W2610514412","https://openalex.org/W2007626838","https://openalex.org/W2287108201","https://openalex.org/W4379386525","https://openalex.org/W37337597","https://openalex.org/W2138088329","https://openalex.org/W2905376658"],"abstract_inverted_index":{"Marketing":[0],"orientation,":[1],"still":[2],"an":[3,61,93],"intriguing":[4],"concept":[5],"to":[6,45],"many,":[7],"carries":[8],"the":[9,16,23,33,36,46,56,73,87],"pledge":[10],"of":[11,18,75],"superior":[12],"company":[13],"performance":[14,89],"through":[15],"satisfaction":[17],"customers\u2019":[19],"needs.":[20],"Particularly":[21],"in":[22,72],"industrial":[24,76],"markets":[25],"this,":[26],"intuitively,":[27],"sounds":[28],"even":[29],"more":[30,49],"sensible":[31],"as":[32],"relations":[34],"and":[35,40,51],"interfaces":[37],"between":[38],"producers":[39],"end-users":[41],"are,":[42],"when":[43],"compared":[44],"consumer":[47],"markets,":[48,77],"direct":[50],"complex.":[52],"In":[53],"this":[54,66],"paper":[55],"authors,":[57],"drawing":[58],"conclusions":[59],"from":[60],"empirical":[62],"investigation,":[63],"show":[64],"that":[65],"relationship":[67],"does":[68],"really":[69],"exist":[70],"and,":[71],"case":[74],"building":[78,98],"a":[79,99],"marketing":[80,91],"orientation":[81,92],"it":[82],"is":[83],"indeed":[84],"catalytic":[85],"for":[86,97],"company\u2019s":[88],"rendering":[90],"extremely":[94],"significant":[95],"basis":[96],"competitive":[100],"advantage":[101]},"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1}],"updated_date":"2026-09-22T06:50:58.402377","created_date":"2016-06-24T00:00:00"}
