{"id":"https://openalex.org/W184989697","doi":"https://doi.org/10.35552/0247-024-005-008","title":"The Impact of Television Advertisements on the Social Behavior of the Palestinian University Female Students","display_name":"The Impact of Television Advertisements on the Social Behavior of the Palestinian University Female Students","publication_year":2010,"publication_date":"2010-03-01","ids":{"openalex":"https://openalex.org/W184989697","doi":"https://doi.org/10.35552/0247-024-005-008","mag":"184989697"},"language":"en","primary_location":{"id":"doi:10.35552/0247-024-005-008","doi":"https://doi.org/10.35552/0247-024-005-008","is_oa":true,"landing_page_url":"https://doi.org/10.35552/0247-024-005-008","pdf_url":"https://journals.najah.edu//media/journals/full_texts/impact-television-advertisements-social-behavior-palestinian-university-female-students.pdf","source":{"id":"https://openalex.org/S4387278339","display_name":"An-Najah University Journal for Research - B (Humanities)","issn_l":"1727-8449","issn":["1727-8449","2311-8962"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"An-Najah University Journal for Research - B (Humanities)","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journals.najah.edu//media/journals/full_texts/impact-television-advertisements-social-behavior-palestinian-university-female-students.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5086440483","display_name":"Zohair Abed","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Zohair Abed","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5086440483"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.04731395,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"24","issue":"5","first_page":"1531","last_page":"1558"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.4909999966621399,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.4909999966621399,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.3061999976634979,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.1103999987244606,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/television-advertising","display_name":"television advertising","score":0.9539999961853027},{"id":"https://openalex.org/keywords/social-behavior","display_name":"social behavior","score":0.8799999952316284},{"id":"https://openalex.org/keywords/female-university-students","display_name":"female university students","score":0.875},{"id":"https://openalex.org/keywords/gaza-strip","display_name":"Gaza Strip","score":0.7200000286102295},{"id":"https://openalex.org/keywords/advertising-credibility","display_name":"advertising credibility","score":0.7059999704360962},{"id":"https://openalex.org/keywords/deceptive-advertising","display_name":"misleading advertising","score":0.6190000176429749},{"id":"https://openalex.org/keywords/student-income","display_name":"student income","score":0.4880000054836273},{"id":"https://openalex.org/keywords/arab-satellite-channels","display_name":"Arab satellite channels","score":0.7139999866485596},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.47699999809265137},{"id":"https://openalex.org/keywords/advertising-awareness","display_name":"advertising awareness","score":0.40799999237060547},{"id":"https://openalex.org/keywords/advertising-recall","display_name":"advertising recall","score":0.4320000112056732},{"id":"https://openalex.org/keywords/advertising-preference","display_name":"advertising preference","score":0.38600000739097595}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.8088366389274597},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.6567016839981079},{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.634843111038208},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5946248173713684},{"id":"https://openalex.org/C2778047097","wikidata":"https://www.wikidata.org/wiki/Q3031","display_name":"Girl","level":2,"score":0.5205305814743042},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.4781123995780945},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.38154470920562744},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.19933658838272095},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.13874167203903198},{"id":"https://openalex.org/C138496976","wikidata":"https://www.wikidata.org/wiki/Q175002","display_name":"Developmental psychology","level":1,"score":0.12831059098243713},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.35552/0247-024-005-008","doi":"https://doi.org/10.35552/0247-024-005-008","is_oa":true,"landing_page_url":"https://doi.org/10.35552/0247-024-005-008","pdf_url":"https://journals.najah.edu//media/journals/full_texts/impact-television-advertisements-social-behavior-palestinian-university-female-students.pdf","source":{"id":"https://openalex.org/S4387278339","display_name":"An-Najah University Journal for Research - B (Humanities)","issn_l":"1727-8449","issn":["1727-8449","2311-8962"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"An-Najah University Journal for Research - B (Humanities)","raw_type":"journal-article"},{"id":"mag:90593758","doi":null,"is_oa":true,"landing_page_url":"https://scholar.najah.edu/ar/publication/journal-article/%d8%aa%d8%a3%d8%ab%d9%8a%d8%b1-%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d9%84%d9%81%d8%b2%d9%8a%d9%88%d9%86%d9%8a%d8%a9-%d8%b9%d9%84%d9%89-%d8%a7%d9%84%d8%b3%d9%84%d9%88%d9%83-%d8%a7%d9%84%d8%a7%d8%ac%d8%aa%d9%85%d8%a7%d8%b9%d9%8a-%d9%84%d9%84%d9%81%d8%aa%d8%a7%d8%a9-%d8%a7%d9%84%d8%ac%d8%a7%d9%85%d8%b9%d9%8a%d8%a9","pdf_url":null,"source":{"id":"https://openalex.org/S4387278339","display_name":"An-Najah University Journal for Research - B (Humanities)","issn_l":"1727-8449","issn":["1727-8449","2311-8962"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u0645\u062c\u0644\u0629 \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0646\u062c\u0627\u062d \u0644\u0644\u0623\u0628\u062d\u0627\u062b - \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a\u0629","raw_type":null}],"best_oa_location":{"id":"doi:10.35552/0247-024-005-008","doi":"https://doi.org/10.35552/0247-024-005-008","is_oa":true,"landing_page_url":"https://doi.org/10.35552/0247-024-005-008","pdf_url":"https://journals.najah.edu//media/journals/full_texts/impact-television-advertisements-social-behavior-palestinian-university-female-students.pdf","source":{"id":"https://openalex.org/S4387278339","display_name":"An-Najah University Journal for Research - B (Humanities)","issn_l":"1727-8449","issn":["1727-8449","2311-8962"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"An-Najah University Journal for Research - B (Humanities)","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W184989697.pdf","grobid_xml":"https://content.openalex.org/works/W184989697.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W90593758","https://openalex.org/W2307574502","https://openalex.org/W4313192781","https://openalex.org/W2949088152","https://openalex.org/W2990774554","https://openalex.org/W3046993687","https://openalex.org/W2991511729","https://openalex.org/W3027314638","https://openalex.org/W4223959383","https://openalex.org/W4324115567"],"abstract_inverted_index":{"TV":[0],"advertisements":[1,39,82,120,146],"play":[2],"an":[3],"effective":[4],"role":[5],"in":[6,51,70,99,124],"achieving":[7],"the":[8,16,35,41,45,55,73,84,93,100,128,134,148,154,164,167],"advertisement":[9],"goals":[10],"and":[11,27,57,111,152,170],"their":[12],"ability":[13],"to":[14,33,108],"attract":[15],"viewer's":[17],"attention,":[18],"interest,":[19],"which":[20],"have":[21,112],"effect":[22],"on":[23,40],"his":[24],"information,":[25],"attitude":[26],"behavior.":[28],"Therefore,":[29],"this":[30],"study":[31,59,74],"aimed":[32],"identify":[34],"impact":[36,115],"of":[37,44,60,63,92,133,156,160],"television":[38],"social":[42,137],"behavior":[43],"Female":[46,149],"Students":[47],"at":[48],"Palestinian":[49],"universities":[50],"Gaza":[52,71],"Strip.":[53],"Through":[54],"descriptive":[56],"analytical":[58],"a":[61,113],"sample":[62],"(300)":[64,224],"chosen":[65],"from":[66],"university":[67],"female":[68,86,143],"students":[69,150],"Strip,":[72],"concluded":[75],"many":[76],"findings:":[77],"The":[78,145,158],"motivation":[79],"for":[80],"watching":[81],"among":[83],"University":[85],"student":[87],"is":[88,104,131,162],"entertainment,":[89],"through":[90,166],"viewing":[91],"Arab":[94],"satellite":[95],"channels":[96],"sporadically,":[97],"especially":[98],"evening.":[101],"Television":[102],"advertising":[103,141,161],"not":[105],"credible":[106],"due":[107],"misleading":[109,163],"information.":[110],"positive":[114],"upon":[116],"her,":[117],"whereas":[118],"fashion":[119],"got":[121],"first":[122],"rank":[123],"her":[125],"view.":[126],"Moreover,":[127],"girl's":[129],"income":[130],"one":[132],"most":[135],"important":[136],"factors":[138],"that":[139],"affect":[140],"activity":[142],"students.":[144],"increase":[147],"culture":[151],"deepens":[153],"level":[155],"awareness,,":[157],"disadvantages":[159],"girls":[165],"fallacious":[168],"promises":[169],"false":[171],"attraction.":[172],"\u062a\u0642\u0648\u0645":[173],"\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a":[174,205],"\u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646\u064a\u0629":[175,206],"\u0628\u062f\u0648\u0631\u064d":[176],"\u0641\u0639\u0627\u0644\u064d":[177],"\u0641\u064a":[178,192,213,229,260,289],"\u062a\u062d\u0642\u064a\u0642":[179],"\u0627\u0644\u0623\u0647\u062f\u0627\u0641":[180],"\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629":[181],"\u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629":[182],"\u0628\u0642\u062f\u0631\u0629":[183],"\u0627\u0644\u0625\u0639\u0644\u0627\u0646":[184,265,308,321],"\u0639\u0644\u0649":[185,203,207,274,301,310],"\u062c\u0630\u0628":[186],"\u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647":[187],"\u0648\u062a\u062d\u0642\u064a\u0642":[188],"\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645":[189],"\u0648\u0625\u062d\u062f\u0627\u062b":[190],"\u0627\u0644\u062a\u0623\u062b\u064a\u0631":[191],"\u0645\u0639\u0644\u0648\u0645\u0627\u062a":[193,275],"\u0627\u0644\u0645\u0634\u0627\u0647\u062f":[194],"\u0648\u0627\u062a\u062c\u0627\u0647\u0627\u062a\u0647":[195],"\u0648\u0633\u0644\u0648\u0643\u0647\u060c":[196],"\u0644\u0630\u0627":[197],"\u0647\u062f\u0641\u062a":[198],"\u0647\u0630\u0647":[199],"\u0627\u0644\u062f\u0631\u0627\u0633\u0629":[200,234],"\u0625\u0644\u0649":[201,235,292],"\u0627\u0644\u062a\u0639\u0631\u0641":[202],"\u062a\u0623\u062b\u064a\u0631":[204],"\u0627\u0644\u0633\u0644\u0648\u0643":[208],"\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a":[209],"\u0644\u0644\u0641\u062a\u0627\u0629":[210],"\u0627\u0644\u062c\u0627\u0645\u0639\u064a\u0629":[211,247],"\u0627\u0644\u0641\u0644\u0633\u0637\u064a\u0646\u064a\u0629":[212],"\u0642\u0637\u0627\u0639":[214,230],"\u063a\u0632\u0629\u060c":[215],"\u0645\u0646":[216,223,226,237,239,251,295,319,324,328],"\u062e\u0644\u0627\u0644":[217,252,325],"\u062f\u0631\u0627\u0633\u0629":[218],"\u0648\u0635\u0641\u064a\u0629":[219],"\u062a\u062d\u0644\u064a\u0644\u064a\u0629":[220],"\u0644\u0639\u064a\u0646\u0629":[221],"\u0645\u0643\u0648\u0646\u0629":[222],"\u0645\u0641\u0631\u062f\u0629":[225],"\u0627\u0644\u0641\u062a\u064a\u0627\u062a":[227],"\u0627\u0644\u062c\u0627\u0645\u0639\u064a\u0627\u062a":[228],"\u063a\u0632\u0629.":[231],"\u0648\u0642\u062f":[232],"\u062e\u0644\u0635\u062a":[233],"\u0639\u062f\u062f":[236],"\u0627\u0644\u0646\u062a\u0627\u0626\u062c":[238],"\u0623\u0647\u0645\u0647\u0627:":[240],"\u0623\u0646":[241,264,293,307],"\u062f\u0627\u0641\u0639":[242],"\u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629":[243],"\u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a":[244],"\u0639\u0646\u062f":[245,304],"\u0627\u0644\u0637\u0627\u0644\u0628\u0629":[246,313],"\u0647\u0648":[248],"\u0627\u0644\u062a\u0631\u0641\u064a\u0647":[249],"\u0648\u0630\u0644\u0643":[250],"\u0645\u0634\u0627\u0647\u062f\u062a\u0647\u0627":[253],"\u0644\u0644\u0642\u0646\u0648\u0627\u062a":[254],"\u0627\u0644\u0641\u0636\u0627\u0626\u064a\u0629":[255],"\u0627\u0644\u0639\u0631\u0628\u064a\u0629":[256],"\u0628\u0635\u0641\u0629":[257],"\u0645\u062a\u0642\u0637\u0639\u0629":[258],"\u062e\u0627\u0635\u0629":[259],"\u0641\u062a\u0631\u0629":[261],"\u0627\u0644\u0645\u0633\u0627\u0621\u060c":[262],"\u0643\u0645\u0627":[263,306],"\u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646\u064a":[266],"\u0644\u0627":[267],"\u064a\u062a\u0645\u062a\u0639":[268],"\u0628\u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629":[269],"\u0639\u0646\u062f\u0647\u0627":[270],"\u0644\u0627\u0639\u062a\u0642\u0627\u062f\u0647\u0627":[271],"\u0623\u0646\u0647":[272,322],"\u064a\u062d\u062a\u0648\u064a":[273],"\u063a\u064a\u0631":[276,332],"\u062f\u0642\u064a\u0642\u0629\u060c":[277],"\u0648\u0623\u0646":[278,283,318],"\u0644\u0647":[279],"\u062a\u0623\u062b\u064a\u0631\u0627\u064b":[280],"\u0627\u064a\u062c\u0627\u0628\u064a\u0627\u064b":[281],"\u0639\u0644\u064a\u0647\u0627\u060c":[282],"\u0625\u0639\u0644\u0627\u0646\u0627\u062a":[284],"\u0627\u0644\u0623\u0632\u064a\u0627\u0621":[285],"\u062a\u062d\u062a\u0644":[286],"\u0627\u0644\u0645\u0631\u062a\u0628\u0629":[287],"\u0627\u0644\u0623\u0648\u0644\u0649":[288],"\u0645\u0634\u0627\u0647\u062f\u062a\u0647\u0627\u060c":[290],"\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629":[291],"\u0627\u0644\u062f\u062e\u0644":[294],"\u0623\u0647\u0645":[296],"\u0627\u0644\u0639\u0648\u0627\u0645\u0644":[297],"\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629":[298],"\u0627\u0644\u062a\u064a":[299],"\u062a\u0624\u062b\u0631":[300],"\u0627\u0644\u0646\u0634\u0627\u0637":[302],"\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a":[303],"\u0627\u0644\u0637\u0627\u0644\u0628\u0629\u060c":[305],"\u064a\u0639\u0645\u0644":[309],"\u0632\u064a\u0627\u062f\u0629":[311],"\u062b\u0642\u0627\u0641\u0629":[312],"\u0648\u064a\u0639\u0645\u0642":[314],"\u0645\u0633\u062a\u0648\u0649":[315],"\u0627\u0644\u0648\u0639\u064a":[316],"\u0644\u062f\u064a\u0647\u0627\u060c":[317],"\u0645\u0633\u0627\u0648\u0626":[320],"\u064a\u0636\u0644\u0644\u0647\u0627":[323],"\u0645\u0627":[326],"\u064a\u062a\u0636\u0645\u0646":[327],"\u0648\u0639\u0648\u062f\u064d":[329],"\u062e\u064a\u0627\u0644\u064a\u0629":[330],"\u0648\u0645\u063a\u0631\u064a\u0627\u062a":[331],"\u0645\u0648\u062b\u0648\u0642":[333],"\u0628\u0647\u0627.":[334]},"counts_by_year":[{"year":2015,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
