{"id":"https://openalex.org/W1848544659","doi":null,"title":"Publication Bias and the Market Orientation-Performance Nexus Literature","display_name":"Publication Bias and the Market Orientation-Performance Nexus Literature","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W1848544659","mag":"1848544659"},"language":"en","primary_location":{"id":"mag:1848544659","doi":null,"is_oa":true,"landing_page_url":"https://www.ajol.info/index.php/ajmr/article/view/122975","pdf_url":null,"source":{"id":"https://openalex.org/S2764717106","display_name":"Journal of Management and Research","issn_l":"2218-2705","issn":["2218-2705","2519-7924"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj"],"host_organization":"https://openalex.org/P4310319280","host_organization_name":"University of Management and Technology","host_organization_lineage":["https://openalex.org/P4310319280"],"host_organization_lineage_names":["University of Management and Technology"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of Management and Research","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.ajol.info/index.php/ajmr/article/view/122975","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5108533881","display_name":"Kwaku Appiah\u2010Adu","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kwaku Appiah\u2010Adu","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5065767241","display_name":"Justice Gameli Djokoto","orcid":"https://orcid.org/0000-0002-2159-2944","observed_orcids":["https://orcid.org/0000-0002-2159-2944"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Justice Gameli Djokoto","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-2159-2944","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.13133524,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"23","issue":"1","first_page":"73","last_page":"96"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.6499000191688538,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.6499000191688538,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0934000015258789,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10206","display_name":"Meta-analysis and systematic reviews","score":0.09059999883174896,"subfield":{"id":"https://openalex.org/subfields/1804","display_name":"Statistics, Probability and Uncertainty"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/publication-bias","display_name":"publication bias","score":0.8790000081062317},{"id":"https://openalex.org/keywords/market-orientation","display_name":"market orientation","score":0.996999979019165},{"id":"https://openalex.org/keywords/firm-performance","display_name":"firm performance","score":0.8679999709129333},{"id":"https://openalex.org/keywords/funnel-plot","display_name":"funnel plot","score":0.8349999785423279},{"id":"https://openalex.org/keywords/effect-size","display_name":"effect size","score":0.5339999794960022},{"id":"https://openalex.org/keywords/market-research","display_name":"market analysis","score":0.38100001215934753}],"concepts":[{"id":"https://openalex.org/C2779696404","wikidata":"https://www.wikidata.org/wiki/Q6770823","display_name":"Market orientation","level":2,"score":0.8923150897026062},{"id":"https://openalex.org/C82605166","wikidata":"https://www.wikidata.org/wiki/Q967190","display_name":"Funnel plot","level":4,"score":0.8210679292678833},{"id":"https://openalex.org/C2780439572","wikidata":"https://www.wikidata.org/wiki/Q919364","display_name":"Publication bias","level":3,"score":0.7850562334060669},{"id":"https://openalex.org/C148609458","wikidata":"https://www.wikidata.org/wiki/Q7021281","display_name":"Nexus (standard)","level":2,"score":0.6013894081115723},{"id":"https://openalex.org/C16345878","wikidata":"https://www.wikidata.org/wiki/Q107472979","display_name":"Orientation (vector space)","level":2,"score":0.5624746084213257},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.5366449356079102},{"id":"https://openalex.org/C2780009758","wikidata":"https://www.wikidata.org/wiki/Q6804172","display_name":"Measure (data warehouse)","level":2,"score":0.4258561134338379},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.39955055713653564},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.345542311668396},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.3351653218269348},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.32362282276153564},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.2679521441459656},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2565421462059021},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.215549498796463},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.10760349035263062},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.08525142073631287},{"id":"https://openalex.org/C44249647","wikidata":"https://www.wikidata.org/wiki/Q208498","display_name":"Confidence interval","level":2,"score":0.0},{"id":"https://openalex.org/C149635348","wikidata":"https://www.wikidata.org/wiki/Q193040","display_name":"Embedded system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:1848544659","doi":null,"is_oa":true,"landing_page_url":"https://www.ajol.info/index.php/ajmr/article/view/122975","pdf_url":null,"source":{"id":"https://openalex.org/S2764717106","display_name":"Journal of Management and Research","issn_l":"2218-2705","issn":["2218-2705","2519-7924"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj"],"host_organization":"https://openalex.org/P4310319280","host_organization_name":"University of Management and Technology","host_organization_lineage":["https://openalex.org/P4310319280"],"host_organization_lineage_names":["University of Management and Technology"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of Management and Research","raw_type":null}],"best_oa_location":{"id":"mag:1848544659","doi":null,"is_oa":true,"landing_page_url":"https://www.ajol.info/index.php/ajmr/article/view/122975","pdf_url":null,"source":{"id":"https://openalex.org/S2764717106","display_name":"Journal of Management and Research","issn_l":"2218-2705","issn":["2218-2705","2519-7924"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj"],"host_organization":"https://openalex.org/P4310319280","host_organization_name":"University of Management and Technology","host_organization_lineage":["https://openalex.org/P4310319280"],"host_organization_lineage_names":["University of Management and Technology"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of Management and Research","raw_type":null},"sustainable_development_goals":[],"study_designs":[{"display_name":"Systematic Review","id":"https://openalex.org/study-designs/systematic-review"},{"display_name":"Meta-Analysis","id":"https://openalex.org/study-designs/meta-analysis"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":58,"referenced_works":["https://openalex.org/W151950431","https://openalex.org/W1553199121","https://openalex.org/W1560374637","https://openalex.org/W1567691772","https://openalex.org/W1597027175","https://openalex.org/W1601555278","https://openalex.org/W1697040476","https://openalex.org/W1832234492","https://openalex.org/W1864180066","https://openalex.org/W1887056411","https://openalex.org/W1963595774","https://openalex.org/W1967968613","https://openalex.org/W1978280935","https://openalex.org/W1985759029","https://openalex.org/W1992850407","https://openalex.org/W1995317092","https://openalex.org/W1995687919","https://openalex.org/W2004398393","https://openalex.org/W2010812063","https://openalex.org/W2011433755","https://openalex.org/W2020342146","https://openalex.org/W2025608443","https://openalex.org/W2028224407","https://openalex.org/W2028299022","https://openalex.org/W2034372550","https://openalex.org/W2036863282","https://openalex.org/W2040595608","https://openalex.org/W2041552174","https://openalex.org/W2044786133","https://openalex.org/W2048504229","https://openalex.org/W2053664176","https://openalex.org/W2054428400","https://openalex.org/W2054982088","https://openalex.org/W2061977616","https://openalex.org/W2064061789","https://openalex.org/W2065469800","https://openalex.org/W2068370738","https://openalex.org/W2070710930","https://openalex.org/W2072086659","https://openalex.org/W2072429707","https://openalex.org/W2078603231","https://openalex.org/W2095417283","https://openalex.org/W2106976816","https://openalex.org/W2116618538","https://openalex.org/W2120819732","https://openalex.org/W2121118971","https://openalex.org/W2124342035","https://openalex.org/W2132588368","https://openalex.org/W2134771535","https://openalex.org/W2134977167","https://openalex.org/W2136015137","https://openalex.org/W2136615277","https://openalex.org/W2164136002","https://openalex.org/W2267739944","https://openalex.org/W2319075343","https://openalex.org/W2327104519","https://openalex.org/W2753533763","https://openalex.org/W3121655722"],"related_works":["https://openalex.org/W7220063125","https://openalex.org/W2034372550","https://openalex.org/W3047472008","https://openalex.org/W2072429707","https://openalex.org/W2026636568","https://openalex.org/W4301072697","https://openalex.org/W2024749381","https://openalex.org/W10318773","https://openalex.org/W2121929749","https://openalex.org/W1584048863"],"abstract_inverted_index":{"In":[0],"the":[1,12,27,36,54,61,72,93,98,106,113,122,135,140,147,155,167,177,180],"past":[2],"decade,":[3],"a":[4,32,68,82],"number":[5],"of":[6,11,18,29,71,84,108,131,137,142,157,169,179],"studies":[7,87],"have":[8],"conducted":[9],"meta-analyses":[10],"market":[13,37,62,75,85,115,150,181],"orientation-performance":[14,63,76,86,116,151,182],"literature.":[15,94,186],"The":[16],"purpose":[17],"this":[19],"paper":[20],"is":[21],"to":[22,43],"investigate":[23],"publication":[24,51,102,138,158,184],"bias":[25,52,103,159,185],"in":[26,92,149,154,160],"field":[28],"marketing":[30],"with":[31],"specific":[33,110],"emphasis":[34],"on":[35,74,112],"orientationperformance":[38],"relationship.":[39],"This":[40],"study":[41,109],"adds":[42],"existing":[44],"knowledge":[45],"by":[46],"explicitly":[47],"accounting":[48],"for":[49,56,88,129,172],"both":[50],"and":[53,80,104,174,183],"control":[55],"important":[57],"variables":[58,144],"that":[59],"influence":[60],"measure.":[64,117],"Firstly,":[65],"we":[66,96],"conduct":[67],"quantitative":[69],"survey":[70],"literature":[73],"from":[77,126],"various":[78],"countries":[79],"create":[81],"database":[83],"each":[89],"country":[90],"examined":[91],"Next,":[95],"estimate":[97],"average":[99],"effect":[100],"size,":[101],"examine":[105],"role":[107],"effects":[111],"observed":[114],"From":[118],"our":[119,132,161,170],"findings,":[120],"though":[121],"funnel":[123],"plots":[124],"emanating":[125],"data":[127],"used":[128],"two":[130],"models":[133],"suggest":[134],"existence":[136],"bias,":[139],"inclusion":[141],"other":[143],"which":[145],"explain":[146],"differences":[148],"coefficients":[152],"result":[153],"absence":[156],"third":[162],"model.":[163],"We":[164],"subsequently":[165],"present":[166],"implications":[168],"findings":[171],"managers":[173],"scholars":[175],"within":[176],"contexts":[178],"Keywords:":[189],"Market":[191],"Orientation,":[192],"Performance,":[193],"Metaanalysis,":[194],"Publication":[195],"Bias":[196]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2020,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}