{"id":"https://openalex.org/W1838470330","doi":null,"title":"Gr\u00f8n markedsf\u00f8ring p\u00e5 Internettet","display_name":"Gr\u00f8n markedsf\u00f8ring p\u00e5 Internettet","publication_year":2002,"publication_date":"2002-01-01","ids":{"openalex":"https://openalex.org/W1838470330","mag":"1838470330"},"language":"no","primary_location":{"id":"pmh:oai:pure.atira.dk:openaire/f31632d0-5ce7-11da-ae64-000ea68e967b","doi":null,"is_oa":true,"landing_page_url":"https://pure.au.dk/portal/en/publications/f31632d0-5ce7-11da-ae64-000ea68e967b","pdf_url":null,"source":null,"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Th\u00f8gersen, J 2002, 'Gr\u00f8n markedsf\u00f8ring p\u00e5 Internettet', Ledelse og Erhvervsoekonomi, bind 66, nr. 4, s. 213-226.","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://pure.au.dk/portal/en/publications/f31632d0-5ce7-11da-ae64-000ea68e967b","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5073384960","display_name":"John B. Th\u00f8gersen","orcid":"https://orcid.org/0000-0003-0613-8062","observed_orcids":["https://orcid.org/0000-0003-0613-8062"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"John Th\u00f8gersen","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-0613-8062","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5073384960"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"66","issue":"4","first_page":"213","last_page":"226"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.8755000233650208,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.8755000233650208,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11066","display_name":"Organic Food and Agriculture","score":0.08579999953508377,"subfield":{"id":"https://openalex.org/subfields/1110","display_name":"Plant Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.013700000010430813,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/green-marketing","display_name":"green marketing","score":0.9890000224113464},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.7099999785423279},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.6669999957084656},{"id":"https://openalex.org/keywords/niche-strategy","display_name":"niche strategy","score":0.625},{"id":"https://openalex.org/keywords/organic-food","display_name":"organic food","score":0.7860000133514404},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.49799999594688416},{"id":"https://openalex.org/keywords/market-position","display_name":"market position","score":0.3479999899864197}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.7118911743164062},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.4502033591270447},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.3959251642227173}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:pure.atira.dk:openaire/f31632d0-5ce7-11da-ae64-000ea68e967b","doi":null,"is_oa":true,"landing_page_url":"https://pure.au.dk/portal/en/publications/f31632d0-5ce7-11da-ae64-000ea68e967b","pdf_url":null,"source":null,"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Th\u00f8gersen, J 2002, 'Gr\u00f8n markedsf\u00f8ring p\u00e5 Internettet', Ledelse og Erhvervsoekonomi, bind 66, nr. 4, s. 213-226.","raw_type":"info:eu-repo/semantics/article"},{"id":"mag:1838470330","doi":null,"is_oa":false,"landing_page_url":"http://rauli.cbs.dk/index.php/loge/article/download/155/164","pdf_url":null,"source":{"id":"https://openalex.org/S2764842699","display_name":"Ledelse & erhvervs\u00f8konomi","issn_l":"0902-3704","issn":["0902-3704"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4362724902","host_organization_name":"Copenhagen Business School Library","host_organization_lineage":["https://openalex.org/P4362724902"],"host_organization_lineage_names":["Copenhagen Business School Library"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Ledelse & erhvervs\u00f8konomi","raw_type":null}],"best_oa_location":{"id":"pmh:oai:pure.atira.dk:openaire/f31632d0-5ce7-11da-ae64-000ea68e967b","doi":null,"is_oa":true,"landing_page_url":"https://pure.au.dk/portal/en/publications/f31632d0-5ce7-11da-ae64-000ea68e967b","pdf_url":null,"source":null,"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Th\u00f8gersen, J 2002, 'Gr\u00f8n markedsf\u00f8ring p\u00e5 Internettet', Ledelse og Erhvervsoekonomi, bind 66, nr. 4, s. 213-226.","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":16,"referenced_works":["https://openalex.org/W1480208962","https://openalex.org/W1499210554","https://openalex.org/W1523282307","https://openalex.org/W1990513740","https://openalex.org/W1997353228","https://openalex.org/W2032285541","https://openalex.org/W2038307007","https://openalex.org/W2054209526","https://openalex.org/W2063012561","https://openalex.org/W2063364901","https://openalex.org/W2077575200","https://openalex.org/W2160154797","https://openalex.org/W2252707738","https://openalex.org/W2329982153","https://openalex.org/W3041754228","https://openalex.org/W4411731026"],"related_works":["https://openalex.org/W3131510287","https://openalex.org/W321749316","https://openalex.org/W643578565","https://openalex.org/W7120876800","https://openalex.org/W602469697","https://openalex.org/W4241111357","https://openalex.org/W2760137167","https://openalex.org/W571879992","https://openalex.org/W4235054147","https://openalex.org/W6903934086"],"abstract_inverted_index":{"Flere":[0],"analytikere":[1],"har":[2,38],"givet":[3],"udtryk":[4],"for,":[5],"at":[6,26,73],"virksomheder":[7],"med":[8],"en":[9,43,89],"\"gr\u00f8n\"":[10],"nichestrategi":[11],"h\u00f8rer":[12],"til":[13,72],"blandt":[14],"de":[15,22],"mest":[16],"lovende":[17],"indenfor":[18,42],"e-handelen.":[19],"\u00c9n":[20],"af":[21,50],"virksomheder,":[23,78],"som":[24,32,45,70],"synes":[25],"bekr\u00e6fte":[27],"p\u00e5-standen,":[28],"er":[29,48],"Aarstiderne":[30],"A/S,":[31],"siden":[33],"sin":[34],"start":[35],"i":[36,46,88],"1999":[37],"fremvist":[39],"imponerende":[40],"v\u00e6kstrater":[41],"dagligvarehandel,":[44],"\u00f8vrigt":[47],"pr\u00e6get":[49],"h\u00e5rd":[51],"konkurrence":[52],"og":[53,55,64,68,79],"h\u00f8j":[54],"stigende":[56],"koncentration.":[57],"I":[58],"denne":[59],"artikel":[60],"vil":[61],"jeg":[62],"sammenfatte":[63],"diskutere":[65],"tilg\u00e6ngelig":[66],"forskning":[67],"unders\u00f8gelser,":[69],"bidrager":[71],"afklare":[74],"hvorvidt":[75],"\"gr\u00f8nne\"":[76],"e-tail":[77],"is\u00e6r":[80],"de,":[81],"der":[82],"s\u00e6lger":[83],"\u00f8kologiske":[84],"f\u00f8devarer,":[85],"befinder":[86],"sig":[87],"s\u00e6rligt":[90],"gunstig":[91],"position":[92],"lige":[93],"nu.":[94]},"counts_by_year":[{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}