{"id":"https://openalex.org/W1834623101","doi":null,"title":"The Rise of Brands","display_name":"The Rise of Brands","publication_year":2007,"publication_date":"2007-01-01","ids":{"openalex":"https://openalex.org/W1834623101","mag":"1834623101"},"language":"en","primary_location":{"id":"pmh:oai:eprints.gold.ac.uk:4121","doi":null,"is_oa":false,"landing_page_url":"http://research.gold.ac.uk/4121/1/book.jpg","pdf_url":null,"source":{"id":"https://openalex.org/S4306400496","display_name":"Goldsmiths (University of London)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I166337079","host_organization_name":"Queen Mary University of London","host_organization_lineage":["https://openalex.org/I166337079"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"Book"},"volume":null,"type":"book","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5007557328","display_name":"Liz Moor","orcid":"https://orcid.org/0000-0001-5583-4457","observed_orcids":["https://orcid.org/0000-0001-5583-4457"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Liz Moor","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-5583-4457","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5007557328"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":7.1559,"has_fulltext":false,"cited_by_count":106,"citation_normalized_percentile":{"value":0.9766537,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":91,"max":100},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.4982999861240387,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.4982999861240387,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13025","display_name":"American History and Culture","score":0.4832000136375427,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.006300000008195639,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/branding","display_name":"branding","score":0.9010000228881836},{"id":"https://openalex.org/keywords/brand","display_name":"brand","score":0.9169999957084656},{"id":"https://openalex.org/keywords/logos","display_name":"logos","score":0.8450000286102295},{"id":"https://openalex.org/keywords/brand-history","display_name":"brand history","score":0.7620000243186951},{"id":"https://openalex.org/keywords/consumer-society","display_name":"consumer society","score":0.7390000224113464},{"id":"https://openalex.org/keywords/commodification","display_name":"commodification","score":0.7680000066757202},{"id":"https://openalex.org/keywords/corporate-power","display_name":"corporate power","score":0.7269999980926514},{"id":"https://openalex.org/keywords/national-brands","display_name":"national brands","score":0.7289999723434448},{"id":"https://openalex.org/keywords/global-brands","display_name":"global brands","score":0.9890000224113464},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.9700000286102295},{"id":"https://openalex.org/keywords/celebrity","display_name":"celebrity","score":0.5049999952316284},{"id":"https://openalex.org/keywords/sports-branding","display_name":"sports branding","score":0.35600000619888306},{"id":"https://openalex.org/keywords/government-branding","display_name":"government branding","score":0.5580000281333923}],"concepts":[{"id":"https://openalex.org/C57481673","wikidata":"https://www.wikidata.org/wiki/Q1780322","display_name":"Commodification","level":2,"score":0.7335933446884155},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6596263647079468},{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.6043776869773865},{"id":"https://openalex.org/C122302079","wikidata":"https://www.wikidata.org/wiki/Q8432","display_name":"Civilization","level":2,"score":0.5754887461662292},{"id":"https://openalex.org/C150506046","wikidata":"https://www.wikidata.org/wiki/Q6667822","display_name":"Logos Bible Software","level":2,"score":0.5520544052124023},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.5100106000900269},{"id":"https://openalex.org/C50335755","wikidata":"https://www.wikidata.org/wiki/Q483247","display_name":"Phenomenon","level":2,"score":0.5094712376594543},{"id":"https://openalex.org/C139676723","wikidata":"https://www.wikidata.org/wiki/Q1193832","display_name":"Sign (mathematics)","level":2,"score":0.4955242872238159},{"id":"https://openalex.org/C2779018934","wikidata":"https://www.wikidata.org/wiki/Q1129653","display_name":"Everyday life","level":2,"score":0.4832202196121216},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.4828391671180725},{"id":"https://openalex.org/C163258240","wikidata":"https://www.wikidata.org/wiki/Q25342","display_name":"Power (physics)","level":2,"score":0.45887982845306396},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.37683922052383423},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3259373903274536},{"id":"https://openalex.org/C136264566","wikidata":"https://www.wikidata.org/wiki/Q159810","display_name":"Economy","level":1,"score":0.20657452940940857},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.08997565507888794},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.08422014117240906},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:eprints.gold.ac.uk:4121","doi":null,"is_oa":false,"landing_page_url":"http://research.gold.ac.uk/4121/1/book.jpg","pdf_url":null,"source":{"id":"https://openalex.org/S4306400496","display_name":"Goldsmiths (University of London)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I166337079","host_organization_name":"Queen Mary University of London","host_organization_lineage":["https://openalex.org/I166337079"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"Book"},{"id":"mag:1834623101","doi":null,"is_oa":false,"landing_page_url":"http://ci.nii.ac.jp/ncid/BA84427475","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2981412146","https://openalex.org/W7221520054","https://openalex.org/W2058217787","https://openalex.org/W2144197317","https://openalex.org/W2067242976","https://openalex.org/W2570002901","https://openalex.org/W2716676324","https://openalex.org/W2135905586","https://openalex.org/W7135075361","https://openalex.org/W4232337674"],"abstract_inverted_index":{"Brands":[0,144],"and":[1,13,25,80,89,107,123,133,150],"logos":[2],"are":[3],"all":[4],"around":[5],"us":[6],"-":[7],"from":[8],"the":[9,14,19,26,30,34,43,57,76,87,102,108,115,119,126,130,134],"clothes":[10],"we":[11,16],"wear":[12],"objects":[15],"buy,":[17],"to":[18,56,70,73],"advertisements":[20],"which":[21],"cover":[22],"our":[23],"cities":[24],"celebrities":[27],"created":[28],"by":[29],"media.":[31],"We":[32],"regard":[33],"brand":[35,116],"as":[36,98],"a":[37,64,99],"new":[38,137],"phenomenon,":[39],"something":[40],"born":[41,49],"with":[42,50],"consumer":[44],"society,":[45],"but":[46,72],"branding":[47,92,131],"was":[48],"civilization,":[51],"its":[52],"earliest":[53],"examples":[54],"dating":[55],"Roman":[58],"Empire.":[59],"\\n":[60,113],"\\nBranding":[61],"is":[62,86,95],"now":[63],"growing":[65],"industry,":[66],"applied":[67],"not":[68],"only":[69],"commodities":[71],"charities,":[74],"cities,":[75],"worlds":[77],"of":[78,91,101,104,110,121,129,136,143],"sport":[79],"entertainment,":[81],"even":[82],"government":[83],"initiatives.":[84],"Such":[85],"ubiquity":[88],"power":[90],"that":[93],"it":[94],"increasingly":[96],"taken":[97],"sign":[100],"commodification":[103],"everyday":[105],"life":[106],"rapacity":[109],"corporate":[111],"power.":[112],"\\nExamining":[114],"in":[117,152],"history,":[118],"growth":[120],"national":[122],"global":[124],"brands,":[125],"changing":[127],"approaches":[128],"industry":[132],"exploration":[135],"spaces":[138],"for":[139],"advertising,":[140],"The":[141],"Rise":[142],"analyses":[145],"exactly":[146],"how":[147],"brands":[148],"develop":[149],"operate":[151],"contemporary":[153],"society.":[154]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":7},{"year":2017,"cited_by_count":6},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":10},{"year":2014,"cited_by_count":15},{"year":2013,"cited_by_count":18},{"year":2012,"cited_by_count":13}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2016-06-24T00:00:00"}
