{"id":"https://openalex.org/W1826848904","doi":null,"title":"Medici\u00f3n de la personalidad de marca en el mercado automotriz","display_name":"Medici\u00f3n de la personalidad de marca en el mercado automotriz","publication_year":2008,"publication_date":"2008-01-01","ids":{"openalex":"https://openalex.org/W1826848904","mag":"1826848904"},"language":"es","primary_location":{"id":"pmh:oai:ojs.erevistas.saber.ula.ve:article/900","doi":null,"is_oa":true,"landing_page_url":"http://erevistas.saber.ula.ve/index.php/visiongerencial/article/view/900","pdf_url":"http://erevistas.saber.ula.ve/index.php/visiongerencial/article/download/900/888","source":{"id":"https://openalex.org/S4210169265","display_name":"VISI\u00d3N GERENCIAL","issn_l":"1317-8822","issn":["1317-8822","2477-9547"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310318775","host_organization_name":"University of the Andes","host_organization_lineage":["https://openalex.org/P4310318775"],"host_organization_lineage_names":["University of the Andes"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1317-8822","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://erevistas.saber.ula.ve/index.php/visiongerencial/article/download/900/888","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5040318099","display_name":"Jos\u00e9 Luis Saavedra Torres","orcid":"https://orcid.org/0000-0003-4878-9453","observed_orcids":["https://orcid.org/0000-0003-4878-9453"]},"institutions":[{"id":"https://openalex.org/I1648549","display_name":"Universidad del Zulia","ror":"https://ror.org/04vy5s568","country_code":"VE","type":"education","lineage":["https://openalex.org/I1648549"]}],"countries":["VE"],"is_corresponding":false,"raw_author_name":"Saavedra Torres, Jos\u00e9 Luis","raw_affiliation_strings":["Universidad del Zulia, Facultad de Ciencias Econ\u00f3micas y Sociales, Maracaibo, Zulia, Venezuela"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad del Zulia, Facultad de Ciencias Econ\u00f3micas y Sociales, Maracaibo, Zulia, Venezuela","institution_ids":["https://openalex.org/I1648549"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5087446113","display_name":"Daniel Romero Urdaneta","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1648549","display_name":"Universidad del Zulia","ror":"https://ror.org/04vy5s568","country_code":"VE","type":"education","lineage":["https://openalex.org/I1648549"]}],"countries":["VE"],"is_corresponding":false,"raw_author_name":"Urdaneta, Daniel","raw_affiliation_strings":["Universidad Del Z\u00falia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad Del Z\u00falia","institution_ids":["https://openalex.org/I1648549"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5072199122","display_name":"Jos\u00e9 Luis Pirela","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210135738","display_name":"Universidad Privada Dr. Rafael Belloso Chac\u00edn","ror":"https://ror.org/049r7sn84","country_code":"VE","type":"education","lineage":["https://openalex.org/I4210135738"]}],"countries":["VE"],"is_corresponding":false,"raw_author_name":"Pirela, Jos\u00e9 Luis","raw_affiliation_strings":["Ingeniero Industrial (LUZ , 1999 ). Mag\u00edster en Gerencia de Empresas (LUZ , 2007) ","Universidad Rafael Belloso Chac\u00edn, , Maracaibo, Zulia, Venezuela"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Ingeniero Industrial (LUZ , 1999 ). Mag\u00edster en Gerencia de Empresas (LUZ , 2007) ","institution_ids":[]},{"raw_affiliation_string":"Universidad Rafael Belloso Chac\u00edn, , Maracaibo, Zulia, Venezuela","institution_ids":["https://openalex.org/I4210135738"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5112134283","display_name":"Oscar Colmenares","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1648549","display_name":"Universidad del Zulia","ror":"https://ror.org/04vy5s568","country_code":"VE","type":"education","lineage":["https://openalex.org/I1648549"]}],"countries":["VE"],"is_corresponding":false,"raw_author_name":"Colmenares, Oscar","raw_affiliation_strings":["Mag\u00edster en Gerencia Empresarial , menci\u00f3n Mercadeo , Universidad del Zulia , Venezuela,","Universidad del Zulia, Facultad de Ciencias Econ\u00f3micas y Sociales, Maracaibo, Zulia, Venezuela"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Mag\u00edster en Gerencia Empresarial , menci\u00f3n Mercadeo , Universidad del Zulia , Venezuela,","institution_ids":["https://openalex.org/I1648549"]},{"raw_affiliation_string":"Universidad del Zulia, Facultad de Ciencias Econ\u00f3micas y Sociales, Maracaibo, Zulia, Venezuela","institution_ids":["https://openalex.org/I1648549"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.8427,"has_fulltext":true,"cited_by_count":10,"citation_normalized_percentile":{"value":0.85709576,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.00419999985024333,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-personality","display_name":"brand personality","score":0.9980000257492065},{"id":"https://openalex.org/keywords/automotive-industry","display_name":"automotive industry","score":0.7590000033378601},{"id":"https://openalex.org/keywords/aaker-brand-personality-model","display_name":"Aaker brand personality model","score":0.8809999823570251},{"id":"https://openalex.org/keywords/brand-dimensions","display_name":"brand dimensions","score":0.5830000042915344},{"id":"https://openalex.org/keywords/cross-cultural-generalizability","display_name":"cross-cultural generalizability","score":0.6930000185966492},{"id":"https://openalex.org/keywords/brand-personality-measurement","display_name":"brand personality measurement","score":0.6320000290870667}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.660614013671875},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.35308724641799927}],"mesh":[],"locations_count":4,"locations":[{"id":"pmh:oai:ojs.erevistas.saber.ula.ve:article/900","doi":null,"is_oa":true,"landing_page_url":"http://erevistas.saber.ula.ve/index.php/visiongerencial/article/view/900","pdf_url":"http://erevistas.saber.ula.ve/index.php/visiongerencial/article/download/900/888","source":{"id":"https://openalex.org/S4210169265","display_name":"VISI\u00d3N GERENCIAL","issn_l":"1317-8822","issn":["1317-8822","2477-9547"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310318775","host_organization_name":"University of the Andes","host_organization_lineage":["https://openalex.org/P4310318775"],"host_organization_lineage_names":["University of the Andes"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1317-8822","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:cetus.saber.ula.ve:123456789/25177","doi":null,"is_oa":true,"landing_page_url":"http://www.saber.ula.ve/handle/123456789/25177","pdf_url":"http://www.saber.ula.ve/handle/123456789/25177","source":{"id":"https://openalex.org/S4306500644","display_name":"Actualidad Contable FACES","issn_l":"1316-8533","issn":["1316-8533","2244-8772"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","norway-1","poland-20","russia-white-list-4"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":null},{"id":"pmh:oai:doaj.org/article:b6750a7fed5f4519af92d227d7f32d87","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/b6750a7fed5f4519af92d227d7f32d87","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Revista Visi\u00f3n Gerencial, Iss 1, Pp 183-196 (2008)","raw_type":"article"},{"id":"pmh:oai:redalyc.org:465545878009","doi":null,"is_oa":false,"landing_page_url":"https://www.redalyc.org/articulo.oa?id=465545878009","pdf_url":null,"source":{"id":"https://openalex.org/S4377196100","display_name":"Redalyc (Universidad Aut\u00f3noma del Estado de M\u00e9xico)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I179647637","host_organization_name":"Universidad Aut\u00f3noma del Estado de M\u00e9xico","host_organization_lineage":["https://openalex.org/I179647637"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Visi\u00f3n Gerencial (Rep\u00fablica Bolivariana de Venezuela) Num.1","raw_type":"art\u00edculo cient\u00edfico"}],"best_oa_location":{"id":"pmh:oai:ojs.erevistas.saber.ula.ve:article/900","doi":null,"is_oa":true,"landing_page_url":"http://erevistas.saber.ula.ve/index.php/visiongerencial/article/view/900","pdf_url":"http://erevistas.saber.ula.ve/index.php/visiongerencial/article/download/900/888","source":{"id":"https://openalex.org/S4210169265","display_name":"VISI\u00d3N GERENCIAL","issn_l":"1317-8822","issn":["1317-8822","2477-9547"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310318775","host_organization_name":"University of the Andes","host_organization_lineage":["https://openalex.org/P4310318775"],"host_organization_lineage_names":["University of the Andes"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1317-8822","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1826848904.pdf","grobid_xml":"https://content.openalex.org/works/W1826848904.grobid-xml"},"referenced_works_count":22,"referenced_works":["https://openalex.org/W8006359","https://openalex.org/W629944483","https://openalex.org/W1500132526","https://openalex.org/W1512931486","https://openalex.org/W1578934782","https://openalex.org/W1965672854","https://openalex.org/W1974099431","https://openalex.org/W1974472220","https://openalex.org/W1991623719","https://openalex.org/W1993030836","https://openalex.org/W2024374089","https://openalex.org/W2030451985","https://openalex.org/W2078524654","https://openalex.org/W2111771113","https://openalex.org/W2131942188","https://openalex.org/W2133097978","https://openalex.org/W2264667286","https://openalex.org/W2266639535","https://openalex.org/W2413243870","https://openalex.org/W2418797192","https://openalex.org/W3015943903","https://openalex.org/W3121590070"],"related_works":["https://openalex.org/W6995772935","https://openalex.org/W4393002548","https://openalex.org/W7215840215","https://openalex.org/W28518440","https://openalex.org/W2518053551","https://openalex.org/W115959698","https://openalex.org/W1999171257","https://openalex.org/W2583543173","https://openalex.org/W4301868306","https://openalex.org/W6982790168"],"abstract_inverted_index":{"El":[0,44],"presente":[1],"art\u00edculo":[2],"tiene":[3],"como":[4],"objetivo":[5],"explorar":[6],"el":[7,15,31,123],"modelo":[8,124],"de":[9,11,23,26,46,50,55,65,69,74,107,110,126],"Personalidad":[10],"Marca":[12],"espec\u00edfcamente":[13],"en":[14,148],"sector":[16,176,188,315],"automotriz":[17],"para":[18,112,144],"1)":[19],"determinar":[20,145],"la":[21,105,146],"personalidad":[22,111,147],"cada":[24],"una":[25],"las":[27,72],"marcas":[28,113,152],"que":[29,103],"integran":[30],"sector,":[32],"y":[33,79,90,141],"2)":[34],"comparar":[35],"los":[36,91],"resultados":[37,86],"provistos":[38],"por":[39,53],"Pirela":[40],"et":[41],"al":[42],"(2004).":[43],"trabajo":[45],"campo":[47],"arroj\u00f3":[48],"informaci\u00f3n":[49],"400":[51,207],"individuos":[52],"medio":[54],"un":[56,63,138],"muestreo":[57],"no":[58,129],"probabil\u00edstico":[59],"accidental.":[60],"Se":[61],"aplic\u00f3":[62],"an\u00e1lisis":[64],"Confabilidad":[66],"v\u00eda":[67],"Alfa":[68],"Cronbach":[70],"obteni\u00e9ndose":[71],"Dimensiones":[73],"Marca:":[75],"Emocionante,":[76],"Pac\u00edfco,":[77],"Pasional":[78],"Sincero,":[80],"con":[81],"sus":[82],"respectivos":[83],"rasgos.":[84],"Los":[85],"del":[87],"estudio":[88],"sectorial":[89,195,242],"llevados":[92],"a":[93,95,210,291],"cabo":[94],"escala":[96],"nacional":[97],"mostraron":[98],"consistencia":[99],"entre":[100],"ellos,":[101],"lo":[102],"indica":[104],"posibilidad":[106],"obtener":[108],"dimensiones":[109],"estad\u00edsticamente":[114],"v\u00e1lidas.":[115],"Este":[116],"hallazgo":[117],"permite":[118],"confrmar":[119],"que,":[120],"si":[121,136],"bien":[122],"original":[125,277],"Aaker":[127,280],"(1997)":[128,281],"es":[130],"generalizable":[131],"mundialmente,":[132],"estudios":[133],"nacionales":[134],"individuales":[135],"representan":[137],"marco":[139],"te\u00f3rico":[140],"metodol\u00f3gico":[142],"v\u00e1lido":[143],"sectores":[149],"e":[150],"incluso":[151],"espec\u00edfcas.AbstractMeasurement":[153],"of":[154,197,206,226,240,260,263,279],"brand":[155,171,183,198,227,310],"personality":[156,172,184,199,264,300,312],"in":[157,174,185,200,301],"the":[158,170,182,186,191,223,241,245,258,276,299],"automotive":[159,175,187,314],"market":[160],"The":[161,202,238],"principal":[162],"aim":[163],"for":[164,265],"this":[165],"article":[166],"is":[167,282],"to":[168,177,221,272,297],"explore":[169],"specifcally":[173],"pursue":[178],"two":[179],"objectives:":[180],"determine":[181,298],"and":[189,232,244,294,303],"compare":[190],"results":[192,239],"with":[193,234],"previous":[194],"studies":[196,288],"Venezuela.":[201],"feldwork":[203],"provided":[204],"information":[205],"individuals":[208],"through":[209],"non-probabilistic":[211],"accidental":[212],"sampling.":[213],"A":[214],"Cronbach\u2019s":[215],"Alpha":[216],"Reliability":[217],"analysis":[218],"was":[219],"applied":[220],"obtain":[222],"following":[224],"dimensions":[225,262],"personality:":[228],"exciting,":[229],"pacifc,":[230],"passionate":[231],"sincere,":[233],"their":[235],"respective":[236],"traits.":[237],"study":[243],"carried":[246],"out":[247],"ones":[248],"on":[249],"national":[250,286],"scale":[251],"showed":[252],"consistency":[253],"among":[254],"them,":[255],"which":[256],"indicates":[257],"possibility":[259],"obtaining":[261],"statistically":[266],"valid":[267,292],"marks.":[268],"These":[269],"fndings":[270],"allows":[271],"confrm":[273],"that":[274],"although":[275],"model":[278],"not":[283],"generalized":[284],"worldwide,":[285],"individual":[287],"do":[289],"represent":[290],"theoretical":[293],"methodological":[295],"frame":[296],"sectors":[302],"even":[304],"yet":[305],"specifc":[306],"brands.Key":[307],"words:":[308],"brand,":[309],"personality,":[311],"traits,":[313]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":1}],"updated_date":"2026-11-11T12:16:26.678958","created_date":"2016-06-24T00:00:00"}