{"id":"https://openalex.org/W181327683","doi":null,"title":"Advertising content as a socialization agent: potential reinforcement of gender stereotypes","display_name":"Advertising content as a socialization agent: potential reinforcement of gender stereotypes","publication_year":2006,"publication_date":"2006-01-01","ids":{"openalex":"https://openalex.org/W181327683","mag":"181327683"},"language":"en","primary_location":{"id":"mag:181327683","doi":null,"is_oa":true,"landing_page_url":"https://www.esic.edu/documentos/revistas/esicmk/070118_140611_I.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2765029640","display_name":"ESIC MARKET Economic and Business Journal","issn_l":"0212-1867","issn":["0212-1867","1989-3558","1989-3574"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","ddh","erih-plus","fecyt-seal","latindex","norway-1","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4365381397","host_organization_name":"Escuela Superior Gestion Commercial & Marketing","host_organization_lineage":["https://openalex.org/P4365381397"],"host_organization_lineage_names":["Escuela Superior Gestion Commercial & Marketing"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"ESIC MARKET Economic and Business Journal","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.esic.edu/documentos/revistas/esicmk/070118_140611_I.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5075276112","display_name":"Marcelo Royo Vela","orcid":"https://orcid.org/0000-0002-9310-5201","observed_orcids":["https://orcid.org/0000-0002-9310-5201"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Marcelo Royo Vela","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-9310-5201","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5049013358","display_name":"Mar\u00eda Jos\u00e9 Miquel Romero","orcid":"https://orcid.org/0000-0003-3013-0861","observed_orcids":["https://orcid.org/0000-0003-3013-0861"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mar\u00eda Jos\u00e9 Miquel Romero","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-3013-0861","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5080177185","display_name":"Eva Mar\u00eda Caplliure Giner","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Eva Mar\u00eda Caplliure Giner","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.7869,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.77179081,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":"37","issue":"125","first_page":"81","last_page":"134"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11540","display_name":"Gender, Feminism, and Media","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12275","display_name":"Gender and Feminist Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/gender-stereotypes","display_name":"gender stereotypes","score":0.9269999861717224},{"id":"https://openalex.org/keywords/gender-roles","display_name":"gender roles","score":0.7210000157356262},{"id":"https://openalex.org/keywords/advertising-content","display_name":"advertising content","score":0.8180000185966492},{"id":"https://openalex.org/keywords/socialization","display_name":"socialization","score":0.8050000071525574},{"id":"https://openalex.org/keywords/magazine-advertising","display_name":"magazine advertising","score":0.7590000033378601},{"id":"https://openalex.org/keywords/television-advertising","display_name":"television advertising","score":1.0},{"id":"https://openalex.org/keywords/gender-representation-in-media","display_name":"gender representation in media","score":0.7120000123977661},{"id":"https://openalex.org/keywords/social-change","display_name":"social change","score":0.7649999856948853},{"id":"https://openalex.org/keywords/spain","display_name":"Spain","score":0.7099999785423279}],"concepts":[{"id":"https://openalex.org/C25032326","wikidata":"https://www.wikidata.org/wiki/Q185467","display_name":"Socialization","level":2,"score":0.7995710372924805},{"id":"https://openalex.org/C2781316041","wikidata":"https://www.wikidata.org/wiki/Q1230584","display_name":"Diversity (politics)","level":2,"score":0.5588633418083191},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.4855801463127136},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.467239648103714},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.435238242149353},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.410358190536499},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3564364016056061},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.34413212537765503},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.26495248079299927},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.20755961537361145},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.09468135237693787},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"mag:181327683","doi":null,"is_oa":true,"landing_page_url":"https://www.esic.edu/documentos/revistas/esicmk/070118_140611_I.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2765029640","display_name":"ESIC MARKET Economic and Business Journal","issn_l":"0212-1867","issn":["0212-1867","1989-3558","1989-3574"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","ddh","erih-plus","fecyt-seal","latindex","norway-1","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4365381397","host_organization_name":"Escuela Superior Gestion Commercial & Marketing","host_organization_lineage":["https://openalex.org/P4365381397"],"host_organization_lineage_names":["Escuela Superior Gestion Commercial & Marketing"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"ESIC MARKET Economic and Business Journal","raw_type":null},{"id":"mag:2289688041","doi":null,"is_oa":true,"landing_page_url":"https://www.esic.edu/documentos/revistas/esicmk/070118_140611_E.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2765029640","display_name":"ESIC MARKET Economic and Business Journal","issn_l":"0212-1867","issn":["0212-1867","1989-3558","1989-3574"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","ddh","erih-plus","fecyt-seal","latindex","norway-1","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4365381397","host_organization_name":"Escuela Superior Gestion Commercial & Marketing","host_organization_lineage":["https://openalex.org/P4365381397"],"host_organization_lineage_names":["Escuela Superior Gestion Commercial & Marketing"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"ESIC MARKET Economic and Business Journal","raw_type":null}],"best_oa_location":{"id":"mag:181327683","doi":null,"is_oa":true,"landing_page_url":"https://www.esic.edu/documentos/revistas/esicmk/070118_140611_I.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2765029640","display_name":"ESIC MARKET Economic and Business Journal","issn_l":"0212-1867","issn":["0212-1867","1989-3558","1989-3574"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","ddh","erih-plus","fecyt-seal","latindex","norway-1","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4365381397","host_organization_name":"Escuela Superior Gestion Commercial & Marketing","host_organization_lineage":["https://openalex.org/P4365381397"],"host_organization_lineage_names":["Escuela Superior Gestion Commercial & Marketing"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"ESIC MARKET Economic and Business Journal","raw_type":null},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/5","score":0.9444000124931335,"display_name":"Gender equality"},{"id":"https://metadata.un.org/sdg/10","score":0.5676000118255615,"display_name":"Reduced inequalities"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":40,"referenced_works":["https://openalex.org/W312257066","https://openalex.org/W608003652","https://openalex.org/W1550621568","https://openalex.org/W1795510118","https://openalex.org/W1968050812","https://openalex.org/W1970295022","https://openalex.org/W1973008630","https://openalex.org/W1996448784","https://openalex.org/W2001586484","https://openalex.org/W2004255104","https://openalex.org/W2007108950","https://openalex.org/W2008444575","https://openalex.org/W2023166229","https://openalex.org/W2035040004","https://openalex.org/W2041383209","https://openalex.org/W2042119078","https://openalex.org/W2045445734","https://openalex.org/W2052071660","https://openalex.org/W2054249954","https://openalex.org/W2062932191","https://openalex.org/W2064027736","https://openalex.org/W2076613756","https://openalex.org/W2079887633","https://openalex.org/W2086352729","https://openalex.org/W2092078756","https://openalex.org/W2107153836","https://openalex.org/W2109434867","https://openalex.org/W2123681774","https://openalex.org/W2123707095","https://openalex.org/W2142616163","https://openalex.org/W2153222072","https://openalex.org/W2160925933","https://openalex.org/W2164686438","https://openalex.org/W2165089346","https://openalex.org/W2266959064","https://openalex.org/W2319271087","https://openalex.org/W2333136780","https://openalex.org/W2521572998","https://openalex.org/W2521832277","https://openalex.org/W2994100523"],"related_works":["https://openalex.org/W2289688041","https://openalex.org/W2292913994","https://openalex.org/W2015618108","https://openalex.org/W1882478745","https://openalex.org/W2046729516","https://openalex.org/W7124950511","https://openalex.org/W2787738572","https://openalex.org/W2037610712","https://openalex.org/W2093796250","https://openalex.org/W2592744734"],"abstract_inverted_index":{"The":[0,97],"need":[1],"for":[2],"investigation":[3],"of":[4,25,31,51,54,67,78,84,94],"gender":[5,103,107],"images":[6],"presented":[7],"by":[8,14,47,122],"the":[9,19,23,26,35,79,82,92,119,123],"media":[10,36],"has":[11],"been":[12],"highlighted":[13],"such":[15],"international":[16],"organisations":[17],"as":[18],"United":[20],"Nations":[21],"and":[22,34,56,62,86,91,105],"Council":[24],"European":[27],"Union.":[28],"As":[29],"agents":[30],"socialization,":[32],"advertising":[33,88],"generally":[37],"can":[38],"play":[39],"a":[40,49,63],"significant":[41],"role":[42],"in":[43,60,69,89,112],"changing":[44],"social":[45,95],"attitudes,":[46],"reflecting":[48],"diversity":[50],"potential":[52],"functions":[53],"men":[55],"women,":[57],"varied":[58],"roles":[59,108],"society,":[61],"more":[64],"gender-balanced":[65],"distribution":[66],"responsibilities":[68],"all":[70],"areas.":[71],"This":[72],"article":[73],"is":[74],"an":[75],"exploratory":[76],"study":[77],"links":[80],"between":[81],"content":[83],"magazine":[85],"television":[87],"Spain":[90],"process":[93],"change.":[96],"main":[98],"results":[99],"obtained":[100],"show":[101],"that":[102],"stereotypes":[104],"traditional":[106],"are":[109],"still":[110],"present":[111],"advertising,":[113],"especially":[114],"on":[115],"television,":[116],"thus":[117],"justifying":[118],"concerns":[120],"expressed":[121],"above":[124],"mentioned":[125],"organisations.":[126]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}