{"id":"https://openalex.org/W1799697494","doi":"https://doi.org/10.1080/15332969.2015.1014237","title":"Does Internal Marketing Influence Employee Loyalty? Evidence From the Ghanaian Banking Industry","display_name":"Does Internal Marketing Influence Employee Loyalty? Evidence From the Ghanaian Banking Industry","publication_year":2015,"publication_date":"2015-04-03","ids":{"openalex":"https://openalex.org/W1799697494","doi":"https://doi.org/10.1080/15332969.2015.1014237","mag":"1799697494"},"language":"en","primary_location":{"id":"doi:10.1080/15332969.2015.1014237","doi":"https://doi.org/10.1080/15332969.2015.1014237","is_oa":false,"landing_page_url":"https://doi.org/10.1080/15332969.2015.1014237","pdf_url":null,"source":{"id":"https://openalex.org/S61474858","display_name":"Services Marketing Quarterly","issn_l":"1533-2969","issn":["1533-2969","1533-2977"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-20","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Services Marketing Quarterly","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5062183654","display_name":"Bedman Narteh","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I138690464","display_name":"University of Ghana","ror":"https://ror.org/01r22mr83","country_code":"GH","type":"education","lineage":["https://openalex.org/I138690464"]}],"countries":["GH"],"is_corresponding":true,"raw_author_name":"Bedman Narteh","raw_affiliation_strings":["Department of Marketing University of Ghana Business School, Accra, Ghana"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing University of Ghana Business School, Accra, Ghana","institution_ids":["https://openalex.org/I138690464"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5020797864","display_name":"Raphael Odoom","orcid":"https://orcid.org/0000-0001-7765-0851","observed_orcids":["https://orcid.org/0000-0001-7765-0851"]},"institutions":[{"id":"https://openalex.org/I138690464","display_name":"University of Ghana","ror":"https://ror.org/01r22mr83","country_code":"GH","type":"education","lineage":["https://openalex.org/I138690464"]}],"countries":["GH"],"is_corresponding":false,"raw_author_name":"Raphael Odoom","raw_affiliation_strings":["Department of Marketing University of Ghana Business School, Accra, Ghana"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing University of Ghana Business School, Accra, Ghana","institution_ids":["https://openalex.org/I138690464"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5062183654"],"corresponding_institution_ids":["https://openalex.org/I138690464"],"apc_list":null,"apc_paid":null,"fwci":14.3351,"has_fulltext":false,"cited_by_count":48,"citation_normalized_percentile":{"value":0.98276997,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"36","issue":"2","first_page":"112","last_page":"135"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14309","display_name":"Employee Performance and Management","score":0.7099999785423279,"subfield":{"id":"https://openalex.org/subfields/3307","display_name":"Human Factors and Ergonomics"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14309","display_name":"Employee Performance and Management","score":0.7099999785423279,"subfield":{"id":"https://openalex.org/subfields/3307","display_name":"Human Factors and Ergonomics"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10006","display_name":"Job Satisfaction and Organizational Behavior","score":0.1264999955892563,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.09589999914169312,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/internal-marketing","display_name":"internal marketing","score":0.9980000257492065},{"id":"https://openalex.org/keywords/employee-loyalty","display_name":"employee loyalty","score":0.9950000047683716},{"id":"https://openalex.org/keywords/internal-communication","display_name":"internal communication","score":0.8569999933242798},{"id":"https://openalex.org/keywords/reward-systems","display_name":"reward systems","score":0.9959999918937683},{"id":"https://openalex.org/keywords/employee-empowerment","display_name":"employee empowerment","score":0.8579999804496765},{"id":"https://openalex.org/keywords/organizational-culture","display_name":"organizational culture","score":1.0},{"id":"https://openalex.org/keywords/employee-training","display_name":"employee training","score":0.875},{"id":"https://openalex.org/keywords/organizational-commitment","display_name":"organizational commitment","score":0.9980000257492065},{"id":"https://openalex.org/keywords/banking","display_name":"banking sector","score":0.8700000047683716},{"id":"https://openalex.org/keywords/ghana","display_name":"Ghana","score":0.9049999713897705}],"concepts":[{"id":"https://openalex.org/C2992103800","wikidata":"https://www.wikidata.org/wiki/Q792530","display_name":"Internal marketing","level":2,"score":0.8239397406578064},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.7514399886131287},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7308954000473022},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7020690441131592},{"id":"https://openalex.org/C83030740","wikidata":"https://www.wikidata.org/wiki/Q267236","display_name":"Organizational commitment","level":2,"score":0.5074383616447449},{"id":"https://openalex.org/C71156930","wikidata":"https://www.wikidata.org/wiki/Q792530","display_name":"Internal communications","level":2,"score":0.5066593289375305},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.5048962235450745},{"id":"https://openalex.org/C67674302","wikidata":"https://www.wikidata.org/wiki/Q730573","display_name":"Organizational culture","level":2,"score":0.47607654333114624},{"id":"https://openalex.org/C182021174","wikidata":"https://www.wikidata.org/wiki/Q5374295","display_name":"Employee research","level":3,"score":0.43750452995300293},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3568611145019531},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.3028513789176941},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.061815351247787476}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/15332969.2015.1014237","doi":"https://doi.org/10.1080/15332969.2015.1014237","is_oa":false,"landing_page_url":"https://doi.org/10.1080/15332969.2015.1014237","pdf_url":null,"source":{"id":"https://openalex.org/S61474858","display_name":"Services Marketing Quarterly","issn_l":"1533-2969","issn":["1533-2969","1533-2977"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-20","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Services Marketing Quarterly","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.7257999777793884,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":91,"referenced_works":["https://openalex.org/W381347069","https://openalex.org/W591594971","https://openalex.org/W1498878223","https://openalex.org/W1502687478","https://openalex.org/W1529287247","https://openalex.org/W1529317675","https://openalex.org/W1531440869","https://openalex.org/W1571244728","https://openalex.org/W1572995649","https://openalex.org/W1574655732","https://openalex.org/W1591139882","https://openalex.org/W1607208425","https://openalex.org/W1689771227","https://openalex.org/W1813309900","https://openalex.org/W1967831955","https://openalex.org/W1968629566","https://openalex.org/W1969532699","https://openalex.org/W1970958413","https://openalex.org/W1974232655","https://openalex.org/W1976068654","https://openalex.org/W1977267690","https://openalex.org/W1977495829","https://openalex.org/W1979907230","https://openalex.org/W1983562549","https://openalex.org/W1986014958","https://openalex.org/W1991136290","https://openalex.org/W1998336608","https://openalex.org/W2001069230","https://openalex.org/W2008915199","https://openalex.org/W2010445811","https://openalex.org/W2010732258","https://openalex.org/W2011000625","https://openalex.org/W2013047086","https://openalex.org/W2016359458","https://openalex.org/W2019270242","https://openalex.org/W2023239132","https://openalex.org/W2025687358","https://openalex.org/W2031831644","https://openalex.org/W2037178929","https://openalex.org/W2038034707","https://openalex.org/W2039759336","https://openalex.org/W2039989858","https://openalex.org/W2040431654","https://openalex.org/W2041090984","https://openalex.org/W2041343030","https://openalex.org/W2042201565","https://openalex.org/W2044603091","https://openalex.org/W2046511103","https://openalex.org/W2052122985","https://openalex.org/W2061348443","https://openalex.org/W2061558975","https://openalex.org/W2063052673","https://openalex.org/W2064302998","https://openalex.org/W2067210833","https://openalex.org/W2071136886","https://openalex.org/W2071552688","https://openalex.org/W2073576108","https://openalex.org/W2076041129","https://openalex.org/W2078933282","https://openalex.org/W2084579299","https://openalex.org/W2098716957","https://openalex.org/W2104239385","https://openalex.org/W2112327441","https://openalex.org/W2114098106","https://openalex.org/W2116676303","https://openalex.org/W2120676347","https://openalex.org/W2120920881","https://openalex.org/W2123292644","https://openalex.org/W2125830419","https://openalex.org/W2133962818","https://openalex.org/W2136138657","https://openalex.org/W2138553205","https://openalex.org/W2146449293","https://openalex.org/W2153700299","https://openalex.org/W2153838988","https://openalex.org/W2158786704","https://openalex.org/W2174255371","https://openalex.org/W2340035447","https://openalex.org/W2482509030","https://openalex.org/W2495001861","https://openalex.org/W2623042338","https://openalex.org/W2726602381","https://openalex.org/W2886272397","https://openalex.org/W2904041567","https://openalex.org/W3093398451","https://openalex.org/W3126090267","https://openalex.org/W4243838916","https://openalex.org/W4244926643","https://openalex.org/W4285719527","https://openalex.org/W4297081765","https://openalex.org/W4388875555"],"related_works":["https://openalex.org/W7215609818","https://openalex.org/W1975589234","https://openalex.org/W4320070888","https://openalex.org/W1727932341","https://openalex.org/W2989848432","https://openalex.org/W2904057772","https://openalex.org/W4210699725","https://openalex.org/W3123620633","https://openalex.org/W2226415074","https://openalex.org/W1998718007"],"abstract_inverted_index":{"Even":[0],"though":[1],"internal":[2,34,49,77],"marketing":[3,35,78],"has":[4,17,39],"been":[5,40],"a":[6],"buzzword":[7],"for":[8],"over":[9],"25":[10],"years":[11],"now,":[12],"most":[13],"of":[14,83],"the":[15,31,46,76,81],"literature":[16],"largely":[18],"remained":[19],"theoretical":[20],"and":[21,36,57,60],"few":[22],"empirical":[23],"studies,":[24],"especially":[25],"in":[26],"sub-Saharan":[27],"Africa,":[28],"exist.":[29],"Moreover,":[30],"relationship":[32,47,62],"between":[33,48],"employee":[37,64,90],"loyalty":[38,65],"underresearched.":[41],"The":[42,72],"current":[43],"study":[44],"explores":[45],"communication,":[50],"reward":[51],"systems,":[52],"empowerment,":[53],"organizational":[54,58,84],"culture,":[55,85],"training,":[56],"commitment":[59],"their":[61],"with":[63,80,89],"using":[66],"248":[67],"retail":[68],"bank":[69],"staff":[70],"members.":[71],"results":[73],"indicate":[74],"that":[75],"dimensions,":[79],"exception":[82],"are":[86,94],"significantly":[87],"associated":[88],"loyalty.":[91],"Managerial":[92],"implications":[93],"also":[95],"discussed.":[96]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":11},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":6},{"year":2019,"cited_by_count":6},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}