{"id":"https://openalex.org/W1790750202","doi":null,"title":"Repackaging the Disney Princess: A Post-feminist Reading of Modern Day Fairy Tales","display_name":"Repackaging the Disney Princess: A Post-feminist Reading of Modern Day Fairy Tales","publication_year":2014,"publication_date":"2014-08-30","ids":{"openalex":"https://openalex.org/W1790750202","mag":"1790750202"},"language":"en","primary_location":{"id":"mag:1790750202","doi":null,"is_oa":false,"landing_page_url":"http://promotionalcommunications.org/index.php/pc/article/view/42/52","pdf_url":null,"source":{"id":"https://openalex.org/S4306515991","display_name":"Journal of Promotional Communications","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of Promotional Communications","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5023442533","display_name":"Sarah Wilde","orcid":"https://orcid.org/0000-0002-7122-6280","observed_orcids":["https://orcid.org/0000-0002-7122-6280"]},"institutions":[{"id":"https://openalex.org/I9300472","display_name":"Bournemouth University","ror":"https://ror.org/05wwcw481","country_code":"GB","type":"education","lineage":["https://openalex.org/I9300472"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Sarah Wilde","raw_affiliation_strings":["Bournemouth Univ"],"raw_orcid":"https://orcid.org/0000-0002-7122-6280","affiliations":[{"raw_affiliation_string":"Bournemouth Univ","institution_ids":["https://openalex.org/I9300472"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5023442533"],"corresponding_institution_ids":["https://openalex.org/I9300472"],"apc_list":null,"apc_paid":null,"fwci":2.5339,"has_fulltext":false,"cited_by_count":24,"citation_normalized_percentile":{"value":0.89353529,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"2","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.7695000171661377,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.7695000171661377,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11540","display_name":"Gender, Feminism, and Media","score":0.17000000178813934,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12586","display_name":"Folklore, Mythology, and Literature Studies","score":0.04800000041723251,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/disney-princesses","display_name":"Disney princesses","score":0.9520000219345093},{"id":"https://openalex.org/keywords/postfeminism","display_name":"postfeminism","score":0.9729999899864197},{"id":"https://openalex.org/keywords/fairy-tales","display_name":"fairy tales","score":0.9120000004768372},{"id":"https://openalex.org/keywords/tangled","display_name":"Tangled","score":0.8519999980926514},{"id":"https://openalex.org/keywords/brave","display_name":"Brave","score":0.8769999742507935},{"id":"https://openalex.org/keywords/frozen","display_name":"Frozen","score":0.9990000128746033},{"id":"https://openalex.org/keywords/gender-representation","display_name":"gender representation","score":0.4729999899864197},{"id":"https://openalex.org/keywords/romantic-love","display_name":"romantic love","score":0.8510000109672546},{"id":"https://openalex.org/keywords/semiotics","display_name":"semiotics","score":0.4860000014305115},{"id":"https://openalex.org/keywords/promotional-materials","display_name":"promotional materials","score":0.47600001096725464},{"id":"https://openalex.org/keywords/feminist-criticism","display_name":"feminist criticism","score":0.328000009059906}],"concepts":[{"id":"https://openalex.org/C2777688943","wikidata":"https://www.wikidata.org/wiki/Q3092681","display_name":"Feminism","level":2,"score":0.7543925046920776},{"id":"https://openalex.org/C139997677","wikidata":"https://www.wikidata.org/wiki/Q60195","display_name":"Semiotics","level":2,"score":0.7064982056617737},{"id":"https://openalex.org/C518914266","wikidata":"https://www.wikidata.org/wiki/Q1054574","display_name":"Romance","level":2,"score":0.657852292060852},{"id":"https://openalex.org/C158071213","wikidata":"https://www.wikidata.org/wiki/Q7257","display_name":"Ideology","level":3,"score":0.6453266143798828},{"id":"https://openalex.org/C554936623","wikidata":"https://www.wikidata.org/wiki/Q199657","display_name":"Reading (process)","level":2,"score":0.5606477856636047},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.5256235003471375},{"id":"https://openalex.org/C2780861071","wikidata":"https://www.wikidata.org/wiki/Q1062934","display_name":"Character (mathematics)","level":2,"score":0.49253711104393005},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.464496374130249},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.45798459649086},{"id":"https://openalex.org/C2775895948","wikidata":"https://www.wikidata.org/wiki/Q1550812","display_name":"New Historicism","level":2,"score":0.44666820764541626},{"id":"https://openalex.org/C107993555","wikidata":"https://www.wikidata.org/wiki/Q1662673","display_name":"Gender studies","level":1,"score":0.3334578573703766},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.3318008780479431},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.21754378080368042},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.21346798539161682},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.11699849367141724},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.09380128979682922},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:1790750202","doi":null,"is_oa":false,"landing_page_url":"http://promotionalcommunications.org/index.php/pc/article/view/42/52","pdf_url":null,"source":{"id":"https://openalex.org/S4306515991","display_name":"Journal of Promotional Communications","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of Promotional Communications","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.7307999730110168,"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":1,"referenced_works":["https://openalex.org/W2332829952"],"related_works":["https://openalex.org/W2886526875","https://openalex.org/W7215937125","https://openalex.org/W1990042389","https://openalex.org/W4214608469","https://openalex.org/W7167665462","https://openalex.org/W4320504865","https://openalex.org/W3153409156","https://openalex.org/W4415516390","https://openalex.org/W7135474722","https://openalex.org/W7207792717"],"abstract_inverted_index":{"This":[0],"paper":[1],"examines":[2,37],"the":[3,17,38,58,67,73,121,132,135],"repackaging":[4],"of":[5,43,60,75,92,98,101,112,120,138],"contemporary":[6,84],"Disney":[7,65],"princess":[8,47,146],"fairy":[9,61],"tales":[10,62],"in":[11],"a":[12,96,99],"post-feminist":[13],"era":[14],"and":[15,30,53,63,78,115,129],"explores":[16],"extent":[18],"to":[19,110,134],"which":[20],"these":[21],"princesses":[22,66,133],"are":[23],"portrayed":[24],"as":[25],"post-feminist.":[26],"Undertaking":[27],"semiotic":[28],"analysis":[29,68],"utilising":[31],"Propp\u2019s":[32],"(1968)":[33],"character":[34],"theory":[35],"it":[36],"initial":[39,122],"UK":[40],"marketing":[41],"material":[42,124],"Disney\u2019s":[44],"most":[45],"recent":[46],"animations":[48],"Tangled":[49],"(2010),":[50],"Brave":[51,87],"(2012)":[52],"Frozen":[54],"(2013).":[55],"Drawing":[56],"on":[57,70],"evolution":[59],"historical":[64],"focuses":[69],"romantic":[71,139],"love,":[72],"positioning":[74],"protagonist":[76],"relationships":[77],"gender":[79],"ideologies.":[80],"It":[81],"revealed":[82],"that":[83],"princesses,":[85],"especially":[86],"surpass":[88],"many":[89],"traditional":[90,136],"notions":[91],"gender.":[93],"Evolving":[94],"from":[95],"tale":[97],"\u201cheroine":[100],"life":[102],"who":[103],"has":[104],"no":[105],"story\u201d":[106],"(Tatar":[107],"1999,":[108],"p.293),":[109],"one":[111],"an":[113],"empowered":[114],"autonomous":[116],"heroine.":[117],"Yet":[118],"some":[119],"promotional":[123],"overshadows":[125],"strong":[126],"post-feminine":[127],"ideals":[128],"thus":[130],"subjects":[131],"resolution":[137],"love.":[140],"Keywords:":[141],"Post-feminism,":[142],"Disney,":[143],"semiotics,":[144],"feminism,":[145]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":6},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":1}],"updated_date":"2026-11-03T10:50:19.383937","created_date":"2016-06-24T00:00:00"}