{"id":"https://openalex.org/W178657183","doi":null,"title":"Influence of audience characteristics on their behaviors across different sport media platforms","display_name":"Influence of audience characteristics on their behaviors across different sport media platforms","publication_year":2009,"publication_date":"2009-01-01","ids":{"openalex":"https://openalex.org/W178657183","mag":"178657183"},"language":"en","primary_location":{"id":"pmh:oai:drum.lib.umd.edu:1903/9542","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/1903/9542","pdf_url":"http://hdl.handle.net/1903/9542","source":{"id":"https://openalex.org/S4306401518","display_name":"University Libraries (University of Maryland)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I66946132","host_organization_name":"University of Maryland, College Park","host_organization_lineage":["https://openalex.org/I66946132"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Dissertation"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/1903/9542","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5077338183","display_name":"Dae Hee Kwak","orcid":"https://orcid.org/0000-0002-1954-5938","observed_orcids":["https://orcid.org/0000-0002-1954-5938"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Dae Hee Kwak","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-1954-5938","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5077338183"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10942","display_name":"Sports, Gender, and Society","score":0.888700008392334,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10942","display_name":"Sports, Gender, and Society","score":0.888700008392334,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.01679999940097332,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.01360000018030405,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/audience-characteristics","display_name":"audience characteristics","score":0.6990000009536743},{"id":"https://openalex.org/keywords/fantasy-football","display_name":"fantasy football","score":0.6269999742507935},{"id":"https://openalex.org/keywords/technology-acceptance-model","display_name":"technology acceptance model","score":0.6759999990463257},{"id":"https://openalex.org/keywords/satisfaction-loyalty-relationship","display_name":"satisfaction-loyalty relationship","score":0.921999990940094},{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.8320000171661377},{"id":"https://openalex.org/keywords/customer-expertise","display_name":"customer expertise","score":0.8560000061988831},{"id":"https://openalex.org/keywords/audience-behavior","display_name":"audience behavior","score":0.3790000081062317},{"id":"https://openalex.org/keywords/media-platforms","display_name":"media platforms","score":0.5080000162124634}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4876066744327545},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.41455233097076416},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.34256017208099365},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.29705697298049927},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2681204080581665}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:drum.lib.umd.edu:1903/9542","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/1903/9542","pdf_url":"http://hdl.handle.net/1903/9542","source":{"id":"https://openalex.org/S4306401518","display_name":"University Libraries (University of Maryland)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I66946132","host_organization_name":"University of Maryland, College Park","host_organization_lineage":["https://openalex.org/I66946132"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Dissertation"},{"id":"mag:178657183","doi":null,"is_oa":false,"landing_page_url":"https://drum.lib.umd.edu/bitstream/1903/9542/1/Kwak_umd_0117E_10566.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:drum.lib.umd.edu:1903/9542","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/1903/9542","pdf_url":"http://hdl.handle.net/1903/9542","source":{"id":"https://openalex.org/S4306401518","display_name":"University Libraries (University of Maryland)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I66946132","host_organization_name":"University of Maryland, College Park","host_organization_lineage":["https://openalex.org/I66946132"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Dissertation"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W178657183.pdf","grobid_xml":"https://content.openalex.org/works/W178657183.grobid-xml"},"referenced_works_count":147,"referenced_works":["https://openalex.org/W79937781","https://openalex.org/W114779854","https://openalex.org/W120695600","https://openalex.org/W121382394","https://openalex.org/W121893076","https://openalex.org/W124835070","https://openalex.org/W181294513","https://openalex.org/W203695064","https://openalex.org/W591909582","https://openalex.org/W1482337216","https://openalex.org/W1491644571","https://openalex.org/W1548408014","https://openalex.org/W1549078745","https://openalex.org/W1564638706","https://openalex.org/W1574378514","https://openalex.org/W1579031230","https://openalex.org/W1584824347","https://openalex.org/W1603953931","https://openalex.org/W1612899892","https://openalex.org/W1665332082","https://openalex.org/W1777859530","https://openalex.org/W1791587663","https://openalex.org/W1846223488","https://openalex.org/W1965574139","https://openalex.org/W1966026240","https://openalex.org/W1969880007","https://openalex.org/W1971440513","https://openalex.org/W1972772365","https://openalex.org/W1973844561","https://openalex.org/W1977523639","https://openalex.org/W1979907230","https://openalex.org/W1981846743","https://openalex.org/W1982369264","https://openalex.org/W1983364918","https://openalex.org/W1985771617","https://openalex.org/W1987364024","https://openalex.org/W1987450023","https://openalex.org/W1989301619","https://openalex.org/W1989307188","https://openalex.org/W1993661382","https://openalex.org/W1995526344","https://openalex.org/W1996137064","https://openalex.org/W2000186419","https://openalex.org/W2000884844","https://openalex.org/W2005215882","https://openalex.org/W2007031829","https://openalex.org/W2008444575","https://openalex.org/W2009554440","https://openalex.org/W2010730892","https://openalex.org/W2015624331","https://openalex.org/W2017624521","https://openalex.org/W2022489031","https://openalex.org/W2023069046","https://openalex.org/W2030941095","https://openalex.org/W2033943395","https://openalex.org/W2034277578","https://openalex.org/W2035795356","https://openalex.org/W2036389121","https://openalex.org/W2036437125","https://openalex.org/W2037883762","https://openalex.org/W2040993216","https://openalex.org/W2043588732","https://openalex.org/W2045761344","https://openalex.org/W2046967448","https://openalex.org/W2047860167","https://openalex.org/W2050532988","https://openalex.org/W2055194045","https://openalex.org/W2056990734","https://openalex.org/W2058501854","https://openalex.org/W2059334100","https://openalex.org/W2060429228","https://openalex.org/W2060855982","https://openalex.org/W2065322248","https://openalex.org/W2065502371","https://openalex.org/W2065829569","https://openalex.org/W2067467754","https://openalex.org/W2069876250","https://openalex.org/W2071141511","https://openalex.org/W2071666535","https://openalex.org/W2073861108","https://openalex.org/W2074567866","https://openalex.org/W2075030029","https://openalex.org/W2075694665","https://openalex.org/W2078773796","https://openalex.org/W2078780755","https://openalex.org/W2079079573","https://openalex.org/W2081774187","https://openalex.org/W2081849776","https://openalex.org/W2084175906","https://openalex.org/W2084957023","https://openalex.org/W2087946228","https://openalex.org/W2089751587","https://openalex.org/W2090082222","https://openalex.org/W2093022235","https://openalex.org/W2094694112","https://openalex.org/W2095637091","https://openalex.org/W2096318880","https://openalex.org/W2096331958","https://openalex.org/W2098907183","https://openalex.org/W2099697766","https://openalex.org/W2101699735","https://openalex.org/W2106595660","https://openalex.org/W2107031757","https://openalex.org/W2107461833","https://openalex.org/W2108612123","https://openalex.org/W2113721692","https://openalex.org/W2115612291","https://openalex.org/W2116578868","https://openalex.org/W2118436669","https://openalex.org/W2119043452","https://openalex.org/W2119681300","https://openalex.org/W2121685903","https://openalex.org/W2125353202","https://openalex.org/W2125486193","https://openalex.org/W2127572866","https://openalex.org/W2128734027","https://openalex.org/W2129681814","https://openalex.org/W2138411682","https://openalex.org/W2141352637","https://openalex.org/W2147863532","https://openalex.org/W2148789875","https://openalex.org/W2148905283","https://openalex.org/W2149857426","https://openalex.org/W2149901889","https://openalex.org/W2153932359","https://openalex.org/W2159516798","https://openalex.org/W2159689140","https://openalex.org/W2163176562","https://openalex.org/W2166648340","https://openalex.org/W2233482070","https://openalex.org/W2234232270","https://openalex.org/W2243437962","https://openalex.org/W2255666054","https://openalex.org/W2327096490","https://openalex.org/W2411488658","https://openalex.org/W2461917396","https://openalex.org/W2470480248","https://openalex.org/W2615027414","https://openalex.org/W2619890036","https://openalex.org/W2626128964","https://openalex.org/W2768560108","https://openalex.org/W2960995242","https://openalex.org/W2966806544","https://openalex.org/W3125477593","https://openalex.org/W3158953775","https://openalex.org/W4235678817","https://openalex.org/W4249532312"],"related_works":["https://openalex.org/W284154239","https://openalex.org/W1969155845","https://openalex.org/W7211932182","https://openalex.org/W6892272336","https://openalex.org/W4410386785","https://openalex.org/W6954966611","https://openalex.org/W1530293103","https://openalex.org/W6987915933","https://openalex.org/W3179434125","https://openalex.org/W3134023083"],"abstract_inverted_index":{"This":[0],"dissertation":[1],"explores":[2,62,275],"sport":[3,46,72,103,137],"media":[4,47,52],"consumption":[5,48,189],"behavior":[6],"through":[7],"a":[8,35,85,113,187,193,233,301,313,355,367],"series":[9],"of":[10,28,44,68,99,107,136,174,180,255,271,278,287,341],"three":[11,32],"investigations.":[12],"Using":[13],"the":[14,31,42,66,77,101,129,134,142,146,166,178,240,246,252,259,265,276,292,338],"broad":[15],"U":[16],"&":[17,153,213,221,228,325],"G":[18],"approach":[19,40],"(Katz":[20],"et":[21,317,321,331],"al.,":[22,318,322,332],"1974)":[23],"as":[24,84,354],"an":[25],"overarching":[26],"paradigm":[27],"this":[29,273],"dissertation,":[30],"investigations":[33],"take":[34],"distinct":[36],"theoretical":[37,86],"and":[38,57,88,109,119,162,170,183,199,209,282,307,310,362],"methodological":[39],"in":[41,115,133,165,186,203,239,258],"examination":[43],"various":[45],"behaviors":[49],"across":[50],"different":[51],"platforms":[53],"(i.e.,":[54,237],"Internet,":[55],"videogame,":[56],"print":[58],"media).":[59],"Study":[60,74,126,175,196,243,288,347],"One":[61,75],"factors":[63],"that":[64,191,300,352],"influence":[65],"adoption":[67],"popular":[69],"online-sport":[70],"phenomenon--fantasy":[71],"leagues.":[73],"uses":[76],"Technology":[78],"Acceptance":[79],"Model":[80],"(TAM;":[81],"Davis,":[82,219],"1989)":[83],"framework":[87],"examines":[89],"how":[90],"attitude":[91],"toward":[92,122],"watching":[93],"football":[94],"on":[95,280,296],"TV,":[96],"perceived":[97,105,163,204],"ease":[98],"using":[100],"fantasy":[102,124],"website,":[104],"knowledge":[106],"sport,":[108],"subjective":[110],"norms":[111],"play":[112],"role":[114],"explaining":[116],"subjects'":[117],"attitudes":[118,161,185],"behavioral":[120],"intentions":[121],"playing":[123],"football.":[125],"Two":[127,176],"revisits":[128],"satisfaction-loyalty":[130,148],"relationship":[131,149,167],"model":[132],"context":[135,190],"video":[138],"gaming":[139],"(SVG).":[140],"Specifically,":[141],"second":[143],"study":[144,274],"extends":[145,200],"well-documented":[147],"(Oliver,":[150],"1999;":[151],"Suh":[152],"Yi,":[154,156],"2006;":[155],"1990)":[157],"by":[158,231,269],"incorporating":[159],"brand":[160,184],"skill":[164],"between":[168],"satisfaction":[169],"loyalty.":[171],"The":[172,285],"findings":[173],"highlight":[177],"importance":[179],"customer":[181],"expertise":[182],"hedonic":[188],"involves":[192],"learning":[194],"component.":[195],"Three":[197,244,289,348],"replicates":[198],"existing":[201],"literature":[202],"message":[205,210,235],"sensation":[206],"value":[207],"(PMSV)":[208],"processing":[211],"(Everett":[212],"Palmgreen,":[214,224,326],"1995;":[215,323,327],"Niederdeppe,":[216,218,328],"2005;":[217,329],"Farrelly,":[220],"Yarsevich,":[222],"2007;":[223],"Stephenson,":[225,334],"Everett,":[226],"Baseheart":[227],"Francies,":[229],"2002),":[230],"utilizing":[232],"specific":[234,356],"feature":[236],"violence)":[238],"ad":[241,266,283,297,303,315,364],"stimuli.":[242],"is":[245],"first":[247],"known":[248],"attempt":[249],"to":[250],"investigate":[251],"arousal-enhancing":[253],"effect":[254,277,295,340],"violent":[256],"images":[257],"PMSV":[260,279,293],"context.":[261],"After":[262],"successfully":[263],"validating":[264],"stimuli":[267],"manipulated":[268],"level":[270],"violence,":[272,353],"arousal":[281,306,361],"evaluations.":[284],"results":[286],"generally":[290],"support":[291],"main":[294],"responses,":[298],"suggesting":[299],"high-PMSV":[302],"elicits":[304],"higher":[305],"favorable":[308,363],"AAd,":[309],"AB":[311],"than":[312],"low-PMSV":[314],"(Donohew":[316],"1991;":[319],"Donohew":[320],"Everett":[324],"Palmgreen":[330],"2001;":[333],"2002,":[335],"2003).":[336],"Meanwhile,":[337],"moderating":[339],"SS":[342],"received":[343],"limited":[344],"support.":[345],"Overall,":[346],"provides":[349],"initial":[350],"evidence":[351],"PMSV-enhancing":[357],"feature,":[358],"can":[359],"elicit":[360],"evaluations":[365],"among":[366],"college":[368],"student":[369],"cohort.":[370]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
