{"id":"https://openalex.org/W1786237185","doi":null,"title":"Beyond the Blockbuster Model? Personalised Medicine as Driver for New Business Models in the Pharmaceutical Industry","display_name":"Beyond the Blockbuster Model? Personalised Medicine as Driver for New Business Models in the Pharmaceutical Industry","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W1786237185","mag":"1786237185"},"language":"en","primary_location":{"id":"mag:1786237185","doi":null,"is_oa":true,"landing_page_url":"https://autopapers.ssrn.com/sol3/papers.cfm?abstract_id=2156976","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"SSRN Electronic Journal","raw_type":null},"volume":null,"type":"preprint","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://autopapers.ssrn.com/sol3/papers.cfm?abstract_id=2156976","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5003097986","display_name":"Melanie Reimann","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I176453806","display_name":"University of Potsdam","ror":"https://ror.org/03bnmw459","country_code":"DE","type":"education","lineage":["https://openalex.org/I176453806"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Melanie Reimann","raw_affiliation_strings":["UNIVERSITY OF POTSDAM"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UNIVERSITY OF POTSDAM","institution_ids":["https://openalex.org/I176453806"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5019192288","display_name":"Elisabeth Eppinger","orcid":"https://orcid.org/0000-0003-1263-5057","observed_orcids":["https://orcid.org/0000-0003-1263-5057"]},"institutions":[{"id":"https://openalex.org/I176453806","display_name":"University of Potsdam","ror":"https://ror.org/03bnmw459","country_code":"DE","type":"education","lineage":["https://openalex.org/I176453806"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Elisabeth Eppinger","raw_affiliation_strings":["UNIVERSITY OF POTSDAM"],"raw_orcid":"https://orcid.org/0000-0003-1263-5057","affiliations":[{"raw_affiliation_string":"UNIVERSITY OF POTSDAM","institution_ids":["https://openalex.org/I176453806"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5004354829","display_name":"Martin Kamprath","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I176453806","display_name":"University of Potsdam","ror":"https://ror.org/03bnmw459","country_code":"DE","type":"education","lineage":["https://openalex.org/I176453806"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Martin Kamprath","raw_affiliation_strings":["UNIVERSITY OF POTSDAM"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UNIVERSITY OF POTSDAM","institution_ids":["https://openalex.org/I176453806"]}]},{"author_position":"last","author":{"id":null,"display_name":"Andreas Braun","orcid":"https://orcid.org/0000-0003-1819-6091","observed_orcids":["https://orcid.org/0000-0003-1819-6091"]},"institutions":[{"id":"https://openalex.org/I176453806","display_name":"University of Potsdam","ror":"https://ror.org/03bnmw459","country_code":"DE","type":"education","lineage":["https://openalex.org/I176453806"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Andreas Braun","raw_affiliation_strings":["UNIVERSITY OF POTSDAM"],"raw_orcid":"https://orcid.org/0000-0003-1819-6091","affiliations":[{"raw_affiliation_string":"UNIVERSITY OF POTSDAM","institution_ids":["https://openalex.org/I176453806"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I176453806"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11792","display_name":"Pharmaceutical Economics and Policy","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11792","display_name":"Pharmaceutical Economics and Policy","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.00139999995008111,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/personalized-medicine","display_name":"personalized medicine","score":0.9620000123977661},{"id":"https://openalex.org/keywords/business-models","display_name":"business models","score":0.718999981880188},{"id":"https://openalex.org/keywords/pharmaceutical-industry","display_name":"pharmaceutical industry","score":0.9509999752044678},{"id":"https://openalex.org/keywords/blockbuster-drugs","display_name":"blockbuster drugs","score":0.9610000252723694},{"id":"https://openalex.org/keywords/barriers-to-change","display_name":"barriers to change","score":0.8119999766349792},{"id":"https://openalex.org/keywords/patent-expiration","display_name":"patent expiry","score":0.5720000267028809}],"concepts":[{"id":"https://openalex.org/C2779652045","wikidata":"https://www.wikidata.org/wiki/Q507443","display_name":"Pharmaceutical industry","level":2,"score":0.7566191554069519},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5743129253387451},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.5349022150039673},{"id":"https://openalex.org/C2780791683","wikidata":"https://www.wikidata.org/wiki/Q846785","display_name":"Action (physics)","level":2,"score":0.5279704332351685},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5164170861244202},{"id":"https://openalex.org/C2779462738","wikidata":"https://www.wikidata.org/wiki/Q17146409","display_name":"Realisation","level":2,"score":0.45556971430778503},{"id":"https://openalex.org/C114725131","wikidata":"https://www.wikidata.org/wiki/Q190837","display_name":"Tipping point (physics)","level":2,"score":0.44789254665374756},{"id":"https://openalex.org/C28719098","wikidata":"https://www.wikidata.org/wiki/Q44946","display_name":"Point (geometry)","level":2,"score":0.4434036612510681},{"id":"https://openalex.org/C2993777677","wikidata":"https://www.wikidata.org/wiki/Q507443","display_name":"Drug industry","level":2,"score":0.4412880539894104},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.41700249910354614},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.3412415385246277},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.17688921093940735},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.13744089007377625},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C98274493","wikidata":"https://www.wikidata.org/wiki/Q128406","display_name":"Pharmacology","level":1,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C119599485","wikidata":"https://www.wikidata.org/wiki/Q43035","display_name":"Electrical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C55587333","wikidata":"https://www.wikidata.org/wiki/Q1133029","display_name":"Engineering ethics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:1786237185","doi":null,"is_oa":true,"landing_page_url":"https://autopapers.ssrn.com/sol3/papers.cfm?abstract_id=2156976","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"SSRN Electronic Journal","raw_type":null}],"best_oa_location":{"id":"mag:1786237185","doi":null,"is_oa":true,"landing_page_url":"https://autopapers.ssrn.com/sol3/papers.cfm?abstract_id=2156976","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"SSRN Electronic Journal","raw_type":null},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":13,"referenced_works":["https://openalex.org/W142093876","https://openalex.org/W202079054","https://openalex.org/W1574142971","https://openalex.org/W1990490902","https://openalex.org/W2008445642","https://openalex.org/W2026111517","https://openalex.org/W2029342376","https://openalex.org/W2034908742","https://openalex.org/W2041478611","https://openalex.org/W2071882656","https://openalex.org/W2112911858","https://openalex.org/W2131970952","https://openalex.org/W2490721398"],"related_works":["https://openalex.org/W1994210535","https://openalex.org/W2757128906","https://openalex.org/W2982391956","https://openalex.org/W2914349633","https://openalex.org/W2613886411","https://openalex.org/W2409674944","https://openalex.org/W2109516999","https://openalex.org/W2727835431","https://openalex.org/W2222905155","https://openalex.org/W1949205940"],"abstract_inverted_index":{"The":[0,30],"pharmaceutical":[1,26,100,160],"industry":[2,101,110,117,145],"stands":[3],"at":[4],"a":[5],"turning":[6],"point:":[7],"As":[8],"pipelines":[9],"for":[10,18,63,79],"new":[11,58],"blockbuster":[12,39,80],"candidates":[13],"are":[14,21],"dry":[15],"and":[16,123,133,137],"patents":[17],"old":[19],"blockbusters":[20],"running":[22],"out,":[23],"how":[24,153],"can":[25,156],"activity":[27,73],"remain":[28],"profitable?":[29],"choice":[31],"is":[32,74,83,112],"either":[33],"between":[34],"holding":[35],"on":[36,71],"to":[37,85,105,142],"the":[38,45,52,57,88,96,99,109,121,135,143],"model,":[40],"which":[41,119],"was":[42],"profitable":[43,77],"in":[44,51,108],"past,":[46],"but":[47,82,147],"won\u2019t":[48],"be":[49,157],"sustainable":[50],"future":[53],"or":[54],"going":[55],"with":[56],"trend":[59,107],"of":[60,114,139,152],"developing":[61],"medicines":[62],"smaller":[64],"patient":[65],"groups":[66],"(personalised":[67],"medicine),":[68],"where":[69],"return":[70],"R&D":[72],"not":[75,103],"as":[76,78,127,129],"drugs,":[81],"likely":[84],"continue":[86],"into":[87],"future?":[89],"In":[90],"this":[91,106],"article":[92],"we":[93],"argue":[94],"that":[95],"reason":[97],"why":[98],"has":[102],"responded":[104],"yet":[111],"because":[113],"its":[115],"dominant":[116,144],"logic,":[118,146],"impedes":[120],"realisation":[122],"action":[124],"against":[125],"threats":[126],"well":[128],"opportunities.":[130],"We":[131],"identify":[132],"categorise":[134],"barriers":[136,155],"drivers":[138],"change":[140],"related":[141],"most":[148],"importantly,":[149],"give":[150],"recommendations":[151],"these":[154],"overcome":[158],"by":[159],"firms.":[161]},"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2026-09-29T14:09:16.559479","created_date":"2016-06-24T00:00:00"}
