{"id":"https://openalex.org/W1782417845","doi":null,"title":"Impediments Of Green Marketing In Pakistan","display_name":"Impediments Of Green Marketing In Pakistan","publication_year":2013,"publication_date":"2013-02-01","ids":{"openalex":"https://openalex.org/W1782417845","mag":"1782417845"},"language":"en","primary_location":{"id":"pmh:oai:RePEc:pra:mprapa:53196","doi":null,"is_oa":false,"landing_page_url":"https://mpra.ub.uni-muenchen.de/53196/1/MPRA_paper_53196.pdf","pdf_url":"https://mpra.ub.uni-muenchen.de/53196/1/MPRA_paper_53196.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"preprint"},"volume":null,"type":"preprint","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5103045724","display_name":"Muhammad Siddique","orcid":"https://orcid.org/0000-0001-9150-1975","observed_orcids":["https://orcid.org/0000-0001-9150-1975"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Muhammad Siddique","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-9150-1975","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5032626325","display_name":"Khizer Hayat","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Khizer Hayat","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5023364945","display_name":"Irfan Rizka Akbar","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Irfan Rizka Akbar","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5110740148","display_name":"Khaliq Ur Rehman Cheema","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Khaliq Ur Rehman Cheema","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.003000000026077032,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/green-marketing","display_name":"green marketing","score":0.9890000224113464},{"id":"https://openalex.org/keywords/barriers-to-adoption","display_name":"barriers to adoption","score":0.7369999885559082},{"id":"https://openalex.org/keywords/environmental-law","display_name":"environmental law","score":0.7289999723434448},{"id":"https://openalex.org/keywords/competitiveness","display_name":"competitiveness","score":0.8199999928474426},{"id":"https://openalex.org/keywords/moral-reasoning","display_name":"moral reasoning","score":0.9789999723434448},{"id":"https://openalex.org/keywords/firm-size","display_name":"firm size","score":0.796999990940094},{"id":"https://openalex.org/keywords/internationalization","display_name":"internationalization","score":0.9909999966621399},{"id":"https://openalex.org/keywords/value-chain-position","display_name":"value chain position","score":0.8849999904632568},{"id":"https://openalex.org/keywords/stakeholder-pressure","display_name":"stakeholder pressure","score":0.925000011920929},{"id":"https://openalex.org/keywords/government-environmental-policy","display_name":"state environmental policy","score":0.5460000038146973},{"id":"https://openalex.org/keywords/consumer-awareness","display_name":"consumer awareness","score":0.5899999737739563},{"id":"https://openalex.org/keywords/pakistan","display_name":"Pakistan","score":0.7990000247955322}],"concepts":[{"id":"https://openalex.org/C59345209","wikidata":"https://www.wikidata.org/wiki/Q384793","display_name":"Green marketing","level":2,"score":0.8727059364318848},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7581640481948853},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.757844090461731},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.5793136954307556},{"id":"https://openalex.org/C97509610","wikidata":"https://www.wikidata.org/wiki/Q3141064","display_name":"Internationalization","level":2,"score":0.5355932712554932},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.5105820298194885},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.49312469363212585},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.47701096534729004},{"id":"https://openalex.org/C198082294","wikidata":"https://www.wikidata.org/wiki/Q3399648","display_name":"Position (finance)","level":2,"score":0.4751555621623993},{"id":"https://openalex.org/C201305675","wikidata":"https://www.wikidata.org/wiki/Q852998","display_name":"Stakeholder","level":2,"score":0.4501858949661255},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.42768383026123047},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.41994550824165344},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.2069827914237976},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C155202549","wikidata":"https://www.wikidata.org/wiki/Q178803","display_name":"International trade","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:RePEc:pra:mprapa:53196","doi":null,"is_oa":false,"landing_page_url":"https://mpra.ub.uni-muenchen.de/53196/1/MPRA_paper_53196.pdf","pdf_url":"https://mpra.ub.uni-muenchen.de/53196/1/MPRA_paper_53196.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"preprint"},{"id":"mag:1782417845","doi":null,"is_oa":false,"landing_page_url":"http://ijmos.net/wp-content/uploads/2013/09/Siddique-et-al.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4306400553","display_name":"Munich Personal RePEc Archive (Ludwig Maximilian University of Munich)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I8204097","host_organization_name":"Ludwig-Maximilians-Universit\u00e4t M\u00fcnchen","host_organization_lineage":["https://openalex.org/I8204097"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"MPRA Paper","raw_type":null},{"id":"mag:3148897336","doi":null,"is_oa":false,"landing_page_url":"https://EconPapers.repec.org/RePEc:pra:mprapa:53196","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"RePEc: Research Papers in Economics","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":13,"referenced_works":["https://openalex.org/W611871647","https://openalex.org/W1500806138","https://openalex.org/W1550535191","https://openalex.org/W1969274127","https://openalex.org/W1998344590","https://openalex.org/W2002364226","https://openalex.org/W2011918657","https://openalex.org/W2078909871","https://openalex.org/W2088717067","https://openalex.org/W2139116900","https://openalex.org/W2166057739","https://openalex.org/W2186754059","https://openalex.org/W3121627254"],"related_works":["https://openalex.org/W7106516872","https://openalex.org/W7222378644","https://openalex.org/W7216419060","https://openalex.org/W7160150430","https://openalex.org/W7220188562","https://openalex.org/W4386053318","https://openalex.org/W2801133780","https://openalex.org/W7215805181","https://openalex.org/W2216903755","https://openalex.org/W7220042932"],"abstract_inverted_index":{"This":[0],"study":[1,65,138],"investigates":[2],"different":[3],"factors":[4,10,19,46,52],"and":[5,24,40,50,79,110,147,176],"the":[6,82,105,119,137,142,151,159,190],"impact":[7],"of":[8,13,108,131,133,144,164,166,183,194],"these":[9],"on":[11,56,150],"adoption":[12,132,193],"green":[14,57,77,89,127,134,160,167,174,195],"marketing":[15,58,78,90,135,168,175,196],"in":[16,29,35,63,91,197],"Pakistan.":[17,198],"Motivational":[18],"which":[20,30],"are":[21,81,85,114],"legislation,":[22],"competitiveness,":[23],"ethical":[25],"reasoning.":[26],"Company":[27],"features":[28],"company":[31],"size,":[32],"internationalization,":[33],"position":[34],"value":[36],"chain,":[37],"managerial":[38],"attitude,":[39],"strategic":[41],"attitude":[42],"fall.":[43],"Some":[44],"external":[45],"like":[47],"geographical":[48],"location":[49],"industrial":[51],"also":[53,70,178],"have":[54,100,155],"effects":[55],"adoption.":[59],"The":[60,162],"last":[61],"factor":[62],"our":[64],"is":[66,96,141,169],"stakeholder\u2019s":[67],"pressure.":[68],"it":[69],"identify":[71],"that":[72,112,121,136,153],"why":[73,122],"companies":[74,84,123],"not":[75,179],"adopt":[76,126],"what":[80],"benefits":[83],"gaining":[86],"by":[87],"implementing":[88],"their":[92],"organization.":[93],"Our":[94],"research":[95],"qualitative":[97],"so":[98],"we":[99,113],"conducted":[101],"detail":[102],"interviews":[103],"from":[104],"three":[106],"organizations":[107],"Faisalabad":[109],"after":[111],"able":[115],"to":[116,125,156,185,188],"find":[117],"out":[118],"reasons":[120],"hesitate":[124],"marketing.":[128],"Major":[129],"reason":[130,163],"has":[139],"explored":[140],"pressure":[143],"big":[145,148],"stores":[146],"brands":[149],"subcontractors":[152],"they":[154],"provide":[157],"them":[158],"products.":[161],"non-adoption":[165],"unawareness":[170],"among":[171],"people":[172],"about":[173],"Government":[177],"taking":[180],"any":[181],"kind":[182],"steps":[184],"motivate":[186],"or":[187],"force":[189],"organization":[191],"toward":[192]},"counts_by_year":[{"year":2023,"cited_by_count":2},{"year":2016,"cited_by_count":1}],"updated_date":"2026-10-31T12:09:11.096373","created_date":"2016-06-24T00:00:00"}