{"id":"https://openalex.org/W1750201953","doi":null,"title":"IKEA- Una compa\u00f1\u00eda multinacional en la \u00e9poca de la globalizaci\u00f3n. La influencia de la cultura en la comunicaci\u00f3n publicitaria","display_name":"IKEA- Una compa\u00f1\u00eda multinacional en la \u00e9poca de la globalizaci\u00f3n. La influencia de la cultura en la comunicaci\u00f3n publicitaria","publication_year":2010,"publication_date":"2010-12-31","ids":{"openalex":"https://openalex.org/W1750201953","mag":"1750201953"},"language":"es","primary_location":{"id":"pmh:oai:repositori.upf.edu:10230/11304","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2072/97268","pdf_url":"http://hdl.handle.net/10230/11304","source":{"id":"https://openalex.org/S4306402615","display_name":"Repositori digital de la UPF (Universitat Pompeu Fabra)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I170486558","host_organization_name":"Universitat Pompeu Fabra","host_organization_lineage":["https://openalex.org/I170486558"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/report"},"volume":null,"type":"report","is_traditional":false,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/10230/11304","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5069847377","display_name":"Andreea Bordei","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Andreea Bordei","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5069847377"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.33469998836517334,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.33469998836517334,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.1624000072479248,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13795","display_name":"Language, Communication, and Linguistic Studies","score":0.13680000603199005,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/ikea","display_name":"IKEA","score":0.9940000176429749},{"id":"https://openalex.org/keywords/multinational-corporations","display_name":"multinational corporations","score":0.9369999766349792},{"id":"https://openalex.org/keywords/globalization","display_name":"globalization","score":0.9900000095367432},{"id":"https://openalex.org/keywords/advertising-communication","display_name":"advertising communication","score":0.8399999737739563},{"id":"https://openalex.org/keywords/advertising-slogans","display_name":"advertising slogans","score":0.7369999885559082},{"id":"https://openalex.org/keywords/product-identity","display_name":"product identity","score":0.6790000200271606},{"id":"https://openalex.org/keywords/cultural-adaptation","display_name":"cultural adaptation","score":0.4729999899864197},{"id":"https://openalex.org/keywords/advertising-campaign-creation","display_name":"advertising campaign creation","score":0.5289999842643738}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.7274256944656372},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.4092922806739807},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.33231019973754883},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.331622451543808}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:repositori.upf.edu:10230/11304","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2072/97268","pdf_url":"http://hdl.handle.net/10230/11304","source":{"id":"https://openalex.org/S4306402615","display_name":"Repositori digital de la UPF (Universitat Pompeu Fabra)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I170486558","host_organization_name":"Universitat Pompeu Fabra","host_organization_lineage":["https://openalex.org/I170486558"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/report"},{"id":"pmh:oai:recercat.cat:2072/317949","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2072/97268","pdf_url":null,"source":{"id":"https://openalex.org/S4306402147","display_name":"RECERCAT (Consorci de Serveis Universitaris de Catalunya)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210090028","host_organization_name":"Consorci de Serveis Universitaris de Catalunya","host_organization_lineage":["https://openalex.org/I4210090028"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/report"},{"id":"mag:1750201953","doi":null,"is_oa":false,"landing_page_url":"https://repositori.upf.edu/bitstream/handle/10230/11304/TFM_Bordei.pdf?sequence=1","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:repositori.upf.edu:10230/11304","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2072/97268","pdf_url":"http://hdl.handle.net/10230/11304","source":{"id":"https://openalex.org/S4306402615","display_name":"Repositori digital de la UPF (Universitat Pompeu Fabra)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I170486558","host_organization_name":"Universitat Pompeu Fabra","host_organization_lineage":["https://openalex.org/I170486558"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/report"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1750201953.pdf","grobid_xml":"https://content.openalex.org/works/W1750201953.grobid-xml"},"referenced_works_count":44,"referenced_works":["https://openalex.org/W42868619","https://openalex.org/W579886192","https://openalex.org/W588935958","https://openalex.org/W612774828","https://openalex.org/W1491094054","https://openalex.org/W1492835342","https://openalex.org/W1493293015","https://openalex.org/W1514278091","https://openalex.org/W1556057683","https://openalex.org/W1585950573","https://openalex.org/W1591706117","https://openalex.org/W1608169054","https://openalex.org/W1891479826","https://openalex.org/W1893236284","https://openalex.org/W1967321076","https://openalex.org/W1990573407","https://openalex.org/W2017810225","https://openalex.org/W2026000422","https://openalex.org/W2027529006","https://openalex.org/W2031736557","https://openalex.org/W2046139000","https://openalex.org/W2062735667","https://openalex.org/W2065484418","https://openalex.org/W2069248310","https://openalex.org/W2075689268","https://openalex.org/W2077486936","https://openalex.org/W2086974124","https://openalex.org/W2089295019","https://openalex.org/W2099561083","https://openalex.org/W2114060286","https://openalex.org/W2125821178","https://openalex.org/W2129691277","https://openalex.org/W2130854314","https://openalex.org/W2140918013","https://openalex.org/W2166257930","https://openalex.org/W2170407190","https://openalex.org/W2332749956","https://openalex.org/W2333850645","https://openalex.org/W2475000718","https://openalex.org/W2502536732","https://openalex.org/W2786540905","https://openalex.org/W2966816487","https://openalex.org/W2999395749","https://openalex.org/W3152457815"],"related_works":["https://openalex.org/W7066790111","https://openalex.org/W7038241960","https://openalex.org/W7065866509","https://openalex.org/W3045918848","https://openalex.org/W77824054","https://openalex.org/W1915258941","https://openalex.org/W41495945","https://openalex.org/W2886617476","https://openalex.org/W4237799181","https://openalex.org/W2241719285"],"abstract_inverted_index":{"El":[0,23],"fen\u00f3meno":[1],"de":[2,25,29,35,45,53,60,66,68,71,73],"la":[3,11,61,85,90],"globalizaci\u00f3n":[4],"es":[5,28,57],"cada":[6,38,54],"vez":[7],"m\u00e1s":[8],"presente":[9],"en":[10,31,63],"vida":[12],"cotidiana.":[13],"Juntocon":[14],"este":[15],"proceso,":[16],"se":[17,47,87],"han":[18],"desarrollado":[19],"las":[20,51,69,74,95],"compa\u00f1\u00edas":[21,27,75],"multinacionales.":[22],"reto":[24],"estas":[26],"sobrevivir":[30],"medios":[32],"distintos":[33],"y":[34,94],"adaptarse":[36],"a":[37],"p\u00fablico,":[39],"que":[40],"tiene":[41],"sus":[42],"especificidades.Las":[43],"estrategias":[44],"comunicaci\u00f3n":[46,72],"crean":[48],"conforme":[49],"con":[50],"exigencias":[52],"mercado":[55],"local.\u00bfCu\u00e1l":[56],"el":[58,64],"papel":[59],"cultura":[62],"proceso":[65],"creaci\u00f3n":[67],"campa\u00f1as":[70],"multinacionales?":[76],"\u00bfQu\u00e9":[77],"indicios":[78],"nos":[79],"dan":[80],"los":[81],"esl\u00f3ganes":[82],"publicitarios":[83],"sobre":[84],"relaci\u00f3nque":[86],"establece":[88],"entre":[89],"identidad":[91],"del":[92],"producto":[93],"influencias":[96],"culturales":[97]},"counts_by_year":[{"year":2018,"cited_by_count":1}],"updated_date":"2026-09-16T18:09:00.828671","created_date":"2016-06-24T00:00:00"}
