{"id":"https://openalex.org/W174698865","doi":null,"title":"\u041e\u043f\u0442\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u0430\u043c\u0438 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0441 \u0443\u0447\u0435\u0442\u043e\u043c \u0441\u0435\u0437\u043e\u043d\u043d\u043e\u0441\u0442\u0438 \u0441\u043f\u0440\u043e\u0441\u0430","display_name":"\u041e\u043f\u0442\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u0430\u043c\u0438 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0441 \u0443\u0447\u0435\u0442\u043e\u043c \u0441\u0435\u0437\u043e\u043d\u043d\u043e\u0441\u0442\u0438 \u0441\u043f\u0440\u043e\u0441\u0430","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W174698865","mag":"174698865"},"language":"ru","primary_location":{"id":"pmh:oai:ohs.elpub.ru:record/118743","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/rour/120392","pdf_url":null,"source":{"id":"https://openalex.org/S4306402019","display_name":"zvestiya of the National Academy of Sciences of Belarus (National Academy of Sciences of Belarus)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I151823869","host_organization_name":"National Academy of Sciences of Belarus","host_organization_lineage":["https://openalex.org/I151823869"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"\u0412\u0435\u0441\u0442\u043d\u0438\u043a \u0422\u043e\u043c\u0441\u043a\u043e\u0433\u043e \u0433\u043e\u0441\u0443\u0434\u0430\u0440\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0430. 2014. \u2116 379. \u0421. 160-165","raw_type":"vtls:000470434"},"parent_works":[],"lineage":["https://openalex.org/W174698865"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5071882803","display_name":"\u041a\u0430\u0437\u0430\u043a\u043e\u0432 \u0412\u043b\u0430\u0434\u0438\u043c\u0438\u0440 \u0412\u043b\u0430\u0434\u0438\u043c\u0438\u0440\u043e\u0432\u0438\u0447","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u041a\u0430\u0437\u0430\u043a\u043e\u0432 \u0412\u043b\u0430\u0434\u0438\u043c\u0438\u0440 \u0412\u043b\u0430\u0434\u0438\u043c\u0438\u0440\u043e\u0432\u0438\u0447","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5008124099","display_name":"Vyacheslav Savinykh","orcid":"https://orcid.org/0000-0002-0585-6938","observed_orcids":["https://orcid.org/0000-0002-0585-6938"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u0421\u0430\u0432\u0438\u043d\u044b\u0445 \u0412\u044f\u0447\u0435\u0441\u043b\u0430\u0432 \u041d\u0438\u043a\u043e\u043b\u0430\u0435\u0432\u0438\u0447","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":"379","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.3009999990463257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.3009999990463257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12709","display_name":"Optimization and Mathematical Programming","score":0.2619999945163727,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.1031000018119812,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising-expenditure","display_name":"advertising expenditure","score":0.7889999747276306},{"id":"https://openalex.org/keywords/seasonal-demand","display_name":"seasonal demand","score":0.746999979019165},{"id":"https://openalex.org/keywords/sales-forecasting","display_name":"sales forecasting","score":0.6420000195503235},{"id":"https://openalex.org/keywords/nonlinear-programming-model","display_name":"nonlinear programming model","score":0.4749999940395355},{"id":"https://openalex.org/keywords/quarterly-sales","display_name":"quarterly sales","score":0.4959999918937683}],"concepts":[{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5856062173843384},{"id":"https://openalex.org/C132525143","wikidata":"https://www.wikidata.org/wiki/Q141488","display_name":"Graph","level":2,"score":0.5085967779159546},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.493613600730896},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.45877254009246826},{"id":"https://openalex.org/C81917197","wikidata":"https://www.wikidata.org/wiki/Q628760","display_name":"Selection (genetic algorithm)","level":2,"score":0.4172575771808624},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.33887171745300293},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.33394917845726013},{"id":"https://openalex.org/C114614502","wikidata":"https://www.wikidata.org/wiki/Q76592","display_name":"Combinatorics","level":1,"score":0.19630461931228638},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:ohs.elpub.ru:record/118743","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/rour/120392","pdf_url":null,"source":{"id":"https://openalex.org/S4306402019","display_name":"zvestiya of the National Academy of Sciences of Belarus (National Academy of Sciences of Belarus)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I151823869","host_organization_name":"National Academy of Sciences of Belarus","host_organization_lineage":["https://openalex.org/I151823869"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"\u0412\u0435\u0441\u0442\u043d\u0438\u043a \u0422\u043e\u043c\u0441\u043a\u043e\u0433\u043e \u0433\u043e\u0441\u0443\u0434\u0430\u0440\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0430. 2014. \u2116 379. \u0421. 160-165","raw_type":"vtls:000470434"},{"id":"mag:174698865","doi":null,"is_oa":false,"landing_page_url":"https://cyberleninka.ru/article/n/optimalnoe-upravlenie-rashodami-na-reklamu-s-uchetom-sezonnosti-sprosa","pdf_url":null,"source":{"id":"https://openalex.org/S4210182473","display_name":"Vestnik Tomskogo gosudarstvennogo universiteta Filologiya","issn_l":"1998-6645","issn":["1998-6645","2310-5046"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","erih-plus","jufo-1","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310312641","host_organization_name":"Tomsk State University","host_organization_lineage":["https://openalex.org/P4310312641"],"host_organization_lineage_names":["Tomsk State University"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Vestnik Tomskogo gosudarstvennogo universiteta Filologiya","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2242753595","https://openalex.org/W2281791459","https://openalex.org/W579738847","https://openalex.org/W360577105","https://openalex.org/W2375540604","https://openalex.org/W1986753086","https://openalex.org/W7053793079","https://openalex.org/W2590132329","https://openalex.org/W2397481369","https://openalex.org/W3012305350"],"abstract_inverted_index":{"To":[0,148],"optimize":[1],"advertising":[2,27,58,87,231,257],"costs":[3,88,232],"in":[4,56,185],"the":[5,16,19,26,29,43,50,54,57,60,65,74,79,90,99,108,120,126,138,145,161,164,182,191,194,202,208,217,224,229,236,239,248,251,265,349],"next":[6,233,258],"year":[7,234,241,259],"an":[8],"adequately":[9],"chosen":[10],"formula":[11,67,131,210,351],"should":[12],"be":[13,34,115,261],"used":[14],"reflecting":[15],"dependence":[17],"of":[18,28,45,49,59,64,76,85,92,110,135,153,163,188,193,219,238,250,254],"quarterly":[20,46,83],"average":[21,47],"sales":[22,48,91],"on":[23,73,160,190],"investments":[24,255],"for":[25,137,256],"company's":[30,139],"products,":[31],"which":[32,157,214],"will":[33],"denoted":[35],"by":[36,82,180,235,263,348],"S":[37,40,68,212,352],"(r),":[38],"where":[39],"(r)":[41,213],"is":[42,53,71,98,105,113,173,199,205],"number":[44],"product,":[51],"r":[52,271,273,275,277,281,284,287,290,294,298,302],"investment":[55],"product.":[61],"The":[62,95,129],"selection":[63,96],"analytical":[66,100,350],"(":[69,270],"r)":[70],"made":[72,262],"basis":[75,162,192],"experimental":[77,177],"data":[78,178,196],"enterprise":[80],"obtained":[81],"comparison":[84],"previous":[86],"with":[89,107],"its":[93],"products.":[94],"process":[97],"approximation":[101,179],"or":[102],"evening-out.":[103],"This":[104],"done":[106],"purpose":[109],"interpolation,":[111],"that":[112],"to":[114,117,175,227],"able":[116],"analytically":[118],"calculate":[119],"numbers":[121],"at":[122],"intermediate":[123],"points":[124],"between":[125,169],"observed":[127],"points.":[128],"resulting":[130],"would":[132],"give":[133],"mark-ups":[134],"demand":[136],"products":[140],"without":[141],"taking":[142],"into":[143],"account":[144],"seasonality":[146,154],"factor.":[147],"adjust":[149],"this":[150,220],"value":[151],"coefficients":[152],"are":[155,158,343,346],"applied,":[156],"calculated":[159],"same":[165],"statistics.":[166],"For":[167],"dependencies":[168],"two":[170],"variables":[171],"it":[172],"suggested":[174],"use":[176],"using":[181],"graphical":[183],"tools":[184],"Excel.":[186],"First":[187],"all,":[189],"tabular":[195,221],"a":[197],"graph":[198,211,218],"made,":[200],"then":[201,247],"trend":[203],"line":[204],"defined,":[206],"i.e.":[207],"approximating":[209],"maximally":[215],"approaches":[216],"dependency.":[222],"If":[223],"company":[225],"wants":[226],"limit":[228],"annual":[230],"total":[237],"last":[240],"expenditures":[242],"R":[243,279],"=":[244,280,308],"40000":[245],"RUR,":[246],"calculation":[249],"optimal":[252],"plan":[253],"can":[260],"solving":[264],"following":[266],"economicmathematical":[267],"model:":[268],"Find":[269],"l,":[272],"2,":[274],"3,":[276],"4);":[278],"x":[282],"+":[283,286,289,313,318,323],"2":[285,295,315],"3":[288,299,320],"41":[291],">":[292,296,300,304],"0,":[293,297,301],"4":[303,325],"0":[305],";":[306],"D":[307,309,314,319,324,330,333,336,339],"1":[310],"(r":[311,316,321,326,331,334,337,340],"1)":[312],"2)":[317],"3)":[322],"4)":[327,341],"^":[328],"max.":[329],"1),":[332],"2),":[335],"3),":[338],"formulas":[342],"non-linear.":[344],"They":[345],"determined":[347],"(r).":[353]},"counts_by_year":[],"updated_date":"2026-11-14T11:04:58.165337","created_date":"2016-06-24T00:00:00"}
