{"id":"https://openalex.org/W173402652","doi":null,"title":"La direcci\u00f3n comercial en empresas con recursos limitados","display_name":"La direcci\u00f3n comercial en empresas con recursos limitados","publication_year":2003,"publication_date":"2003-01-01","ids":{"openalex":"https://openalex.org/W173402652","mag":"173402652"},"language":"es","primary_location":{"id":"mag:173402652","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/articulo?codigo=763016","pdf_url":null,"source":{"id":"https://openalex.org/S4306511932","display_name":"Harvard Deusto M\u00e1rketing y Ventas","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Harvard Deusto M\u00e1rketing y Ventas","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5011363077","display_name":"Jes\u00fas Negreira del R\u00edo","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jes\u00fas Negreira del R\u00edo","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5027793539","display_name":"Anabel Caneda Gonz\u00e1lez","orcid":"https://orcid.org/0009-0007-7936-9183","observed_orcids":["https://orcid.org/0009-0007-7936-9183"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Anabel Caneda Gonz\u00e1lez","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.04979032,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":"59","first_page":"74","last_page":"79"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7645999789237976,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7645999789237976,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.06889999657869339,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11726","display_name":"Organizational Management and Innovation","score":0.032099999487400055,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sales-management","display_name":"sales management","score":0.8360000252723694},{"id":"https://openalex.org/keywords/resource-constraints","display_name":"resource constraints","score":0.8230000138282776},{"id":"https://openalex.org/keywords/small-business","display_name":"small business","score":0.7490000128746033},{"id":"https://openalex.org/keywords/sales-force-management","display_name":"sales force management","score":0.47200000286102295}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.43485569953918457},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.33004194498062134}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:173402652","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/articulo?codigo=763016","pdf_url":null,"source":{"id":"https://openalex.org/S4306511932","display_name":"Harvard Deusto M\u00e1rketing y Ventas","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Harvard Deusto M\u00e1rketing y Ventas","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W169550921","https://openalex.org/W152285755","https://openalex.org/W2578225660","https://openalex.org/W2511497768","https://openalex.org/W64072971","https://openalex.org/W12750195","https://openalex.org/W69100427","https://openalex.org/W151736802","https://openalex.org/W1005067619","https://openalex.org/W107020907"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2025-10-10T17:16:08.811792","created_date":"2016-06-24T00:00:00"}