{"id":"https://openalex.org/W17268491","doi":null,"title":"Exploring Strategic Organizational Engagement in Social Media: A Revelatory Case","display_name":"Exploring Strategic Organizational Engagement in Social Media: A Revelatory Case","publication_year":2013,"publication_date":"2013-01-01","ids":{"openalex":"https://openalex.org/W17268491","mag":"17268491"},"language":"en","primary_location":{"id":"mag:17268491","doi":null,"is_oa":false,"landing_page_url":"https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1217&context=icis2013","pdf_url":null,"source":{"id":"https://openalex.org/S4306419566","display_name":"International Conference on Information Systems","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"International Conference on Information Systems","raw_type":null},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5113468095","display_name":"Donald R. Heath","orcid":"https://orcid.org/0000-0003-0243-0648","observed_orcids":["https://orcid.org/0000-0003-0243-0648"]},"institutions":[{"id":"https://openalex.org/I169335092","display_name":"University of North Carolina at Greensboro","ror":"https://ror.org/04fnxsj42","country_code":"US","type":"education","lineage":["https://openalex.org/I169335092"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Donald Heath","raw_affiliation_strings":["University of North Carolina at Greensboro, Greensboro, United States"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of North Carolina at Greensboro, Greensboro, United States","institution_ids":["https://openalex.org/I169335092"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101901792","display_name":"Rahul Singh","orcid":"https://orcid.org/0000-0002-3889-8456","observed_orcids":["https://orcid.org/0000-0002-3889-8456"]},"institutions":[{"id":"https://openalex.org/I169335092","display_name":"University of North Carolina at Greensboro","ror":"https://ror.org/04fnxsj42","country_code":"US","type":"education","lineage":["https://openalex.org/I169335092"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Rahul Singh","raw_affiliation_strings":["University of North Carolina at Greensboro, Greensboro, United States"],"raw_orcid":"https://orcid.org/0000-0002-3889-8456","affiliations":[{"raw_affiliation_string":"University of North Carolina at Greensboro, Greensboro, United States","institution_ids":["https://openalex.org/I169335092"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5073430803","display_name":"Jai Ganesh","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I110675161","display_name":"Infosys (India)","ror":"https://ror.org/03bs18y54","country_code":"IN","type":"company","lineage":["https://openalex.org/I110675161"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Jai Ganesh","raw_affiliation_strings":["Infosys (India), Bengaluru, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Infosys (India), Bengaluru, India","institution_ids":["https://openalex.org/I110675161"]}]},{"author_position":"last","author":{"id":null,"display_name":"Steve Kroll\u2010Smith","orcid":"https://orcid.org/0000-0002-7885-4247","observed_orcids":["https://orcid.org/0000-0002-7885-4247"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Steve Kroll\u2010Smith","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-7885-4247","affiliations":[]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":7.2336,"has_fulltext":false,"cited_by_count":13,"citation_normalized_percentile":{"value":0.9599636,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":87,"max":98},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9535999894142151,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9535999894142151,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.013199999928474426,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12028","display_name":"Knowledge Management and Sharing","score":0.013100000098347664,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/dynamic-capabilities","display_name":"dynamic capabilities","score":0.8960000276565552},{"id":"https://openalex.org/keywords/it-consulting-firms","display_name":"IT consulting firms","score":0.7179999947547913},{"id":"https://openalex.org/keywords/organizational-goals","display_name":"organizational goals","score":0.7540000081062317},{"id":"https://openalex.org/keywords/social-media-strategy","display_name":"social media strategy","score":0.48500001430511475}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7643659114837646},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.5537887811660767},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.5263636708259583},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.4982297420501709},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.48395755887031555},{"id":"https://openalex.org/C2778729106","wikidata":"https://www.wikidata.org/wiki/Q1140126","display_name":"Social media analytics","level":3,"score":0.44318124651908875},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.263719379901886},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.20353403687477112},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.09765952825546265},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:17268491","doi":null,"is_oa":false,"landing_page_url":"https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1217&context=icis2013","pdf_url":null,"source":{"id":"https://openalex.org/S4306419566","display_name":"International Conference on Information Systems","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"International Conference on Information Systems","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":7,"referenced_works":["https://openalex.org/W2013005610","https://openalex.org/W2047735993","https://openalex.org/W2061977616","https://openalex.org/W2091915526","https://openalex.org/W2134310663","https://openalex.org/W2290993493","https://openalex.org/W3121398446"],"related_works":["https://openalex.org/W7095732434","https://openalex.org/W95404934","https://openalex.org/W2128450417","https://openalex.org/W196971783","https://openalex.org/W1997347901","https://openalex.org/W2913696195","https://openalex.org/W2424180337","https://openalex.org/W4400443744","https://openalex.org/W2273993243","https://openalex.org/W832942361"],"abstract_inverted_index":{"There":[0],"has":[1],"been":[2],"little":[3],"theorizing":[4],"in":[5,56,99],"information":[6],"systems":[7],"(IS)":[8],"or":[9],"management":[10],"literature":[11],"to":[12,46,59,91,110,120],"inform":[13],"organizational":[14,54,61,93,122],"strategies":[15,90],"for":[16],"social":[17,35,57,71,88,117,130,134],"media":[18,36,58,72,89,118,131],"engagement.":[19],"Aral":[20],"et":[21],"al.":[22],"(2013)":[23],"lament":[24],"the":[25,100],"dearth":[26],"of":[27,52,69,115,129,144],"scholarly":[28],"work":[29],"focused":[30],"on":[31],"understanding":[32,51,114],"organizations\u2019":[33],"high-level":[34],"strategies.":[37],"In":[38],"this":[39],"research,":[40],"we":[41],"describe":[42,137],"our":[43,97],"case":[44,67,108],"research":[45],"develop":[47,125],"an":[48,65,112,126],"empirically":[49],"informed":[50],"strategic":[53,70,116],"engagement":[55,73,119],"advance":[60,92,121],"goals.":[62,94,123],"We":[63,95,124],"present":[64,105],"in-depth":[66],"study":[68],"at":[74],"a":[75,106],"successful":[76],"multi-national":[77],"business":[78],"and":[79,86,104,136],"IT":[80],"consulting":[81],"firm":[82],"who":[83],"routinely":[84],"develops":[85],"deploys":[87],"situate":[96],"interpretation":[98],"dynamic":[101],"capabilities":[102],"perspective,":[103],"revelatory":[107],"well-suited":[109],"developing":[111],"empirically-informed":[113],"analytic":[127],"perspective":[128],"based":[132],"as":[133,140],"systems,":[135],"topical":[138],"collectivities":[139],"strategically":[141],"important":[142],"members":[143],"their":[145],"ontology.":[146]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":2},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":5}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}