{"id":"https://openalex.org/W1709255391","doi":"https://doi.org/10.31876/revista.v13i42.10494","title":"Dimensiones de personalidad de marca. Caso de estudio: cadenas de farmacias","display_name":"Dimensiones de personalidad de marca. Caso de estudio: cadenas de farmacias","publication_year":2011,"publication_date":"2011-05-24","ids":{"openalex":"https://openalex.org/W1709255391","doi":"https://doi.org/10.31876/revista.v13i42.10494","mag":"1709255391"},"language":"es","primary_location":{"id":"doi:10.31876/revista.v13i42.10494","doi":"https://doi.org/10.31876/revista.v13i42.10494","is_oa":true,"landing_page_url":"https://doi.org/10.31876/revista.v13i42.10494","pdf_url":"http://www.produccioncientificaluz.org/index.php/rvg/article/download/10494/10482","source":{"id":"https://openalex.org/S4210234276","display_name":"Revista Venezolana de Gerencia","issn_l":"1315-9984","issn":["1315-9984","2477-9423"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","doaj","erih-plus","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310318780","host_organization_name":"University of Zulia","host_organization_lineage":["https://openalex.org/P4310318780"],"host_organization_lineage_names":["University of Zulia"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Venezolana de Gerencia","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://www.produccioncientificaluz.org/index.php/rvg/article/download/10494/10482","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5112134283","display_name":"Oscar Colmenares","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1648549","display_name":"Universidad del Zulia","ror":"https://ror.org/04vy5s568","country_code":"VE","type":"education","lineage":["https://openalex.org/I1648549"]}],"countries":["VE"],"is_corresponding":false,"raw_author_name":"Oscar Colmenares","raw_affiliation_strings":["Universidad del Zulia-Venezuela","Universidad del Zulia. Maracaibo. Venezuela"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad del Zulia-Venezuela","institution_ids":["https://openalex.org/I1648549"]},{"raw_affiliation_string":"Universidad del Zulia. Maracaibo. Venezuela","institution_ids":["https://openalex.org/I1648549"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5040318099","display_name":"Jos\u00e9 Luis Saavedra Torres","orcid":"https://orcid.org/0000-0003-4878-9453","observed_orcids":["https://orcid.org/0000-0003-4878-9453"]},"institutions":[{"id":"https://openalex.org/I1648549","display_name":"Universidad del Zulia","ror":"https://ror.org/04vy5s568","country_code":"VE","type":"education","lineage":["https://openalex.org/I1648549"]}],"countries":["VE"],"is_corresponding":false,"raw_author_name":"Jos\u00e9 Luis Saavedra Torres","raw_affiliation_strings":["Universidad del Zulia-Venezuela","Universidad del Zulia. Maracaibo. Venezuela"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad del Zulia-Venezuela","institution_ids":["https://openalex.org/I1648549"]},{"raw_affiliation_string":"Universidad del Zulia. Maracaibo. Venezuela","institution_ids":["https://openalex.org/I1648549"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I1648549"],"apc_list":null,"apc_paid":null,"fwci":2.783,"has_fulltext":true,"cited_by_count":12,"citation_normalized_percentile":{"value":0.92261017,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"13","issue":"42","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9394999742507935,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9394999742507935,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.03480000048875809,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.004399999976158142,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-personality","display_name":"brand personality","score":0.9769999980926514},{"id":"https://openalex.org/keywords/aaker-brand-personality-dimensions","display_name":"Aaker brand personality dimensions","score":0.7459999918937683},{"id":"https://openalex.org/keywords/pharmacy-chains","display_name":"pharmacy chains","score":0.8859999775886536},{"id":"https://openalex.org/keywords/brand-personality-measurement","display_name":"brand personality measurement","score":0.5540000200271606},{"id":"https://openalex.org/keywords/venezuela","display_name":"Venezuela","score":0.7480000257492065}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.6940615177154541},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.24212634563446045}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.31876/revista.v13i42.10494","doi":"https://doi.org/10.31876/revista.v13i42.10494","is_oa":true,"landing_page_url":"https://doi.org/10.31876/revista.v13i42.10494","pdf_url":"http://www.produccioncientificaluz.org/index.php/rvg/article/download/10494/10482","source":{"id":"https://openalex.org/S4210234276","display_name":"Revista Venezolana de Gerencia","issn_l":"1315-9984","issn":["1315-9984","2477-9423"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","doaj","erih-plus","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310318780","host_organization_name":"University of Zulia","host_organization_lineage":["https://openalex.org/P4310318780"],"host_organization_lineage_names":["University of Zulia"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Venezolana de Gerencia","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.31876/revista.v13i42.10494","doi":"https://doi.org/10.31876/revista.v13i42.10494","is_oa":true,"landing_page_url":"https://doi.org/10.31876/revista.v13i42.10494","pdf_url":"http://www.produccioncientificaluz.org/index.php/rvg/article/download/10494/10482","source":{"id":"https://openalex.org/S4210234276","display_name":"Revista Venezolana de Gerencia","issn_l":"1315-9984","issn":["1315-9984","2477-9423"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","doaj","erih-plus","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310318780","host_organization_name":"University of Zulia","host_organization_lineage":["https://openalex.org/P4310318780"],"host_organization_lineage_names":["University of Zulia"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Venezolana de Gerencia","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1709255391.pdf","grobid_xml":"https://content.openalex.org/works/W1709255391.grobid-xml"},"referenced_works_count":38,"referenced_works":["https://openalex.org/W1431720135","https://openalex.org/W1500132526","https://openalex.org/W1504995774","https://openalex.org/W1512894772","https://openalex.org/W1530487374","https://openalex.org/W1578934782","https://openalex.org/W1965672854","https://openalex.org/W1974099431","https://openalex.org/W1974472220","https://openalex.org/W1994630584","https://openalex.org/W2003350935","https://openalex.org/W2011982470","https://openalex.org/W2030451985","https://openalex.org/W2064687095","https://openalex.org/W2078524654","https://openalex.org/W2087360911","https://openalex.org/W2091925531","https://openalex.org/W2093247954","https://openalex.org/W2131942188","https://openalex.org/W2133097978","https://openalex.org/W2264667286","https://openalex.org/W2266639535","https://openalex.org/W2320672278","https://openalex.org/W2418797192","https://openalex.org/W2467075473","https://openalex.org/W2701460915","https://openalex.org/W2999445755","https://openalex.org/W3002450691","https://openalex.org/W3015943903","https://openalex.org/W3086955722","https://openalex.org/W3121590070","https://openalex.org/W3123219842","https://openalex.org/W3128681799","https://openalex.org/W3152102010","https://openalex.org/W3196059746","https://openalex.org/W4256173697","https://openalex.org/W4285719527","https://openalex.org/W7017286094"],"related_works":["https://openalex.org/W2897470098","https://openalex.org/W2113970344","https://openalex.org/W1578934782","https://openalex.org/W7052170424","https://openalex.org/W4405685794","https://openalex.org/W1537259061","https://openalex.org/W4300065578","https://openalex.org/W2518053551","https://openalex.org/W2921078196","https://openalex.org/W4205586049"],"abstract_inverted_index":{"El":[0],"presente":[1],"art\u00edculo":[2],"persigue":[3],"tres":[4],"objetivos:":[5],"1)":[6],"determinar":[7,150],"la":[8,53,97,151],"personalidad":[9,103,152],"de":[10,15,32,52,55,64,71,75,80,99,102,108,115,131],"marca":[11],"del":[12],"sector":[13],"Cadenas":[14],"Farmacias,":[16],"2)":[17],"comparar":[18],"los":[19,30,65,92],"resultados":[20,93],"obtenidos":[21,94],"con":[22],"estudios":[23,138],"previos":[24],"en":[25,91,153],"Venezuela":[26],"y":[27,35,86,119,146],"3)":[28],"Validar":[29],"planteamientos":[31],"Austin,":[33],"Siguaw":[34],"Mattila":[36],"(2003).":[37],"La":[38,89],"investigaci\u00f3n":[39],"adopt\u00f3":[40],"un":[41,56,69,143],"muestreo":[42],"no":[43,134],"probabil\u00edstico":[44],"accidental,":[45],"para":[46,105,149],"totalizar":[47],"295":[48],"muestras":[49],"a":[50,112,120],"trav\u00e9s":[51],"aplicaci\u00f3n":[54],"cuestionario":[57],"v\u00eda":[58,73],"entrevistas":[59],"personales.":[60],"Para":[61],"el":[62,128],"procesamiento":[63],"datos":[66],"se":[67],"aplic\u00f3":[68],"an\u00e1lisis":[70],"Confiabilidad":[72],"Alfa":[74],"Cronbach":[76],"gener\u00e1ndose":[77],"las":[78],"Dimensiones":[79],"Marca:":[81],"Emocionante":[82],"(0.91),":[83],"Pasividad":[84],"(0.81)":[85],"Sinceridad":[87],"(0.83).":[88],"consistencia":[90],"permite":[95],"validar":[96],"posibilidad":[98],"obtener":[100],"dimensiones":[101],"estables":[104],"una":[106],"selecci\u00f3n":[107],"productos":[109],"y/o":[110],"servicios":[111],"peque\u00f1a":[113],"escala":[114],"forma":[116],"estad\u00edsticamente":[117],"robusta":[118],"su":[121],"vez":[122],"permiten":[123],"confirmar":[124],"que":[125],"si":[126,141],"bien":[127],"modelo":[129],"original":[130],"Aaker":[132],"(1997)":[133],"es":[135],"generalizable":[136],"mundialmente,":[137],"nacionales":[139],"individuales":[140],"representan":[142],"marco":[144],"te\u00f3rico":[145],"metodol\u00f3gico":[147],"v\u00e1lido":[148],"sectores":[154],"e":[155],"incluso":[156],"marcas":[157],"espec\u00edficos.":[158]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2018,"cited_by_count":3},{"year":2016,"cited_by_count":2},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
