{"id":"https://openalex.org/W1696790465","doi":"https://doi.org/10.1002/cb.1387","title":"The transformative potential of marketing from the consumers' point of view","display_name":"The transformative potential of marketing from the consumers' point of view","publication_year":2012,"publication_date":"2012-07-01","ids":{"openalex":"https://openalex.org/W1696790465","doi":"https://doi.org/10.1002/cb.1387","mag":"1696790465"},"language":"en","primary_location":{"id":"doi:10.1002/cb.1387","doi":"https://doi.org/10.1002/cb.1387","is_oa":true,"landing_page_url":"https://doi.org/10.1002/cb.1387","pdf_url":"https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/cb.1387","source":{"id":"https://openalex.org/S41958068","display_name":"Journal of Consumer Behaviour","issn_l":"1472-0817","issn":["1472-0817","1479-1838"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Behaviour","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/cb.1387","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5078775743","display_name":"Teresa Heath","orcid":"https://orcid.org/0000-0003-4209-8512","observed_orcids":["https://orcid.org/0000-0003-4209-8512"]},"institutions":[{"id":"https://openalex.org/I142263535","display_name":"University of Nottingham","ror":"https://ror.org/01ee9ar58","country_code":"GB","type":"education","lineage":["https://openalex.org/I142263535"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Teresa Pereira Heath","raw_affiliation_strings":["Nottingham University Business School, University of Nottingham, Jubilee Campus, Nottingham, NG8 1BB UK","Teresa Pereira Heath, Nottingham University Business School, University of Nottingham, Jubilee Campus, Nottingham NG8 1BB, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Nottingham University Business School, University of Nottingham, Jubilee Campus, Nottingham, NG8 1BB UK","institution_ids":["https://openalex.org/I142263535"]},{"raw_affiliation_string":"Teresa Pereira Heath, Nottingham University Business School, University of Nottingham, Jubilee Campus, Nottingham NG8 1BB, UK","institution_ids":["https://openalex.org/I142263535"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5078142252","display_name":"Andreas Chatzidakis","orcid":"https://orcid.org/0000-0002-3151-881X","observed_orcids":["https://orcid.org/0000-0002-3151-881X"]},"institutions":[{"id":"https://openalex.org/I184558857","display_name":"Royal Holloway University of London","ror":"https://ror.org/04g2vpn86","country_code":"GB","type":"education","lineage":["https://openalex.org/I124357947","https://openalex.org/I184558857"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Andreas Chatzidakis","raw_affiliation_strings":["School of Management, Royal Holloway University of London, Egham Hill, Egham, Surrey, TW20 0EX UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Royal Holloway University of London, Egham Hill, Egham, Surrey, TW20 0EX UK","institution_ids":["https://openalex.org/I184558857"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5078775743"],"corresponding_institution_ids":["https://openalex.org/I142263535"],"apc_list":{"value":3350,"currency":"USD","value_usd":3350},"apc_paid":null,"fwci":2.7404,"has_fulltext":true,"cited_by_count":40,"citation_normalized_percentile":{"value":0.91813153,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"11","issue":"4","first_page":"283","last_page":"291"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.38839998841285706,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.38839998841285706,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.23489999771118164,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14167","display_name":"Consumer behavior in food and health","score":0.10029999911785126,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-autonomy","display_name":"consumer autonomy","score":0.7649999856948853},{"id":"https://openalex.org/keywords/consumer-sovereignty","display_name":"consumer sovereignty","score":0.8180000185966492},{"id":"https://openalex.org/keywords/vulnerable-consumers","display_name":"vulnerable consumers","score":0.7300000190734863},{"id":"https://openalex.org/keywords/social-welfare","display_name":"social welfare","score":0.7519999742507935}],"concepts":[{"id":"https://openalex.org/C70587473","wikidata":"https://www.wikidata.org/wiki/Q7834111","display_name":"Transformative learning","level":2,"score":0.8757531046867371},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7120765447616577},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.49454209208488464},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.4898397624492645},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.48263248801231384},{"id":"https://openalex.org/C536812576","wikidata":"https://www.wikidata.org/wiki/Q17157275","display_name":"Public Sector Marketing","level":5,"score":0.4336378574371338},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.38283026218414307},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3799174427986145},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3796083331108093},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.3395063281059265},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.32182830572128296},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3123124837875366},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1329146921634674},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1002/cb.1387","doi":"https://doi.org/10.1002/cb.1387","is_oa":true,"landing_page_url":"https://doi.org/10.1002/cb.1387","pdf_url":"https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/cb.1387","source":{"id":"https://openalex.org/S41958068","display_name":"Journal of Consumer Behaviour","issn_l":"1472-0817","issn":["1472-0817","1479-1838"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Behaviour","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1002/cb.1387","doi":"https://doi.org/10.1002/cb.1387","is_oa":true,"landing_page_url":"https://doi.org/10.1002/cb.1387","pdf_url":"https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/cb.1387","source":{"id":"https://openalex.org/S41958068","display_name":"Journal of Consumer Behaviour","issn_l":"1472-0817","issn":["1472-0817","1479-1838"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Behaviour","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Reduced inequalities","id":"https://metadata.un.org/sdg/10","score":0.6700000166893005}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1696790465.pdf","grobid_xml":"https://content.openalex.org/works/W1696790465.grobid-xml"},"referenced_works_count":68,"referenced_works":["https://openalex.org/W79229537","https://openalex.org/W138908763","https://openalex.org/W570614957","https://openalex.org/W1516069762","https://openalex.org/W1550538188","https://openalex.org/W1580257955","https://openalex.org/W1658908529","https://openalex.org/W1751493675","https://openalex.org/W1817663963","https://openalex.org/W1927595135","https://openalex.org/W1964939324","https://openalex.org/W1965746505","https://openalex.org/W1979367279","https://openalex.org/W1985979823","https://openalex.org/W1990859840","https://openalex.org/W1994594674","https://openalex.org/W1995000678","https://openalex.org/W2004320066","https://openalex.org/W2006519276","https://openalex.org/W2007618373","https://openalex.org/W2010475188","https://openalex.org/W2010946745","https://openalex.org/W2020775890","https://openalex.org/W2022239369","https://openalex.org/W2023434194","https://openalex.org/W2037148213","https://openalex.org/W2051588238","https://openalex.org/W2055428835","https://openalex.org/W2070232523","https://openalex.org/W2070519721","https://openalex.org/W2070710930","https://openalex.org/W2070812021","https://openalex.org/W2086688889","https://openalex.org/W2092116307","https://openalex.org/W2094492605","https://openalex.org/W2101333550","https://openalex.org/W2115844120","https://openalex.org/W2118724120","https://openalex.org/W2125706233","https://openalex.org/W2126675999","https://openalex.org/W2131258911","https://openalex.org/W2134918814","https://openalex.org/W2135722914","https://openalex.org/W2164269042","https://openalex.org/W2170055919","https://openalex.org/W2171335664","https://openalex.org/W2171884968","https://openalex.org/W2313457572","https://openalex.org/W2318910399","https://openalex.org/W2320497610","https://openalex.org/W2324006955","https://openalex.org/W2326420627","https://openalex.org/W2327538501","https://openalex.org/W2328094565","https://openalex.org/W2328337823","https://openalex.org/W2333764281","https://openalex.org/W2409710659","https://openalex.org/W2411003937","https://openalex.org/W2605407804","https://openalex.org/W2911321624","https://openalex.org/W2941631585","https://openalex.org/W3141369358","https://openalex.org/W4231105704","https://openalex.org/W4238985612","https://openalex.org/W4243176392","https://openalex.org/W4246559744","https://openalex.org/W4252811132","https://openalex.org/W6736012312"],"related_works":["https://openalex.org/W6987529814","https://openalex.org/W1994594674","https://openalex.org/W2062492636","https://openalex.org/W7218229190","https://openalex.org/W1976998872","https://openalex.org/W2073798834","https://openalex.org/W7111200565","https://openalex.org/W2040573239","https://openalex.org/W7130910941","https://openalex.org/W2997058734"],"abstract_inverted_index":{"ABSTRACT":[0],"In":[1,94,131],"this":[2],"article,":[3],"we":[4,176],"explore":[5],"consumers'":[6,190],"perceptions":[7],"of":[8,58,75,80,107,141,161,168,196],"marketing":[9,18,37,76,82,98,162,181,197],"and":[10,44,66,77,83,101,144,171,188],"the":[11,87,139,158,194],"extent":[12],"to":[13,85,184,193,198],"which":[14],"they":[15,69,89,135],"believe":[16],"that":[17,33,127,156,178],"can":[19],"play":[20],"a":[21,40,49,132,164],"positive":[22],"transformative":[23,50,109,159,180],"role":[24,170],"in":[25,55,63,117],"society.":[26,174],"Findings":[27],"from":[28],"36":[29],"semistructured":[30],"interviews":[31],"indicate":[32],"consumers":[34,128],"typically":[35],"perceive":[36],"as":[38,60,62,99,192],"having":[39],"traditional":[41],"short\u2010term,":[42],"transactional,":[43],"\u2018company\u2010focused\u2019":[45],"orientation":[46],"rather":[47,153],"than":[48],"one.":[51],"This":[52],"was":[53],"reflected":[54],"participants'":[56],"views":[57],"marketing,":[59],"well":[61],"their":[64,118],"choices":[65],"comments":[67],"when":[68],"were":[70],"given":[71,155],"two":[72],"academic":[73],"definitions":[74],"one":[78,88],"description":[79],"unethical":[81],"asked":[84],"choose":[86],"thought":[90],"best":[91],"described":[92],"marketing.":[93],"addition,":[95],"participants":[96],"viewed":[97],"manipulative,":[100],"most":[102],"held":[103],"one\u2010sidedly":[104],"negative":[105],"opinions":[106],"its":[108,169],"potential.":[110],"The":[111],"majority":[112],"did":[113],"not":[114],"feel":[115],"autonomous":[116],"purchase":[119],"decisions,":[120],"calling":[121],"into":[122,186],"question":[123],"marketers'":[124],"usual":[125],"defence":[126],"are":[129,152],"sovereign.":[130],"similar":[133],"vein,":[134],"expressed":[136],"concerns":[137],"about":[138],"effects":[140],"marketing's":[142],"manipulative":[143],"deceptive":[145],"techniques":[146],"on":[147],"vulnerable":[148],"consumers.":[149],"These":[150],"findings":[151],"worrying":[154],"enhancing":[157],"potential":[160],"requires":[163],"more":[165],"nuanced":[166],"understanding":[167],"function":[172],"within":[173],"Accordingly,":[175],"argue":[177],"successful":[179],"interventions":[182],"need":[183],"take":[185],"account":[187],"address":[189],"disbelief":[191],"capacity":[195],"improve":[199],"social":[200],"welfare.":[201],"Copyright":[202],"\u00a9":[203],"2012":[204],"John":[205],"Wiley":[206],"&":[207],"Sons,":[208],"Ltd.":[209]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":6},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":4},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
