{"id":"https://openalex.org/W167585805","doi":null,"title":"The impacts of E-commerce on international business and marketing : a literature review","display_name":"The impacts of E-commerce on international business and marketing : a literature review","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W167585805","mag":"167585805"},"language":"en","primary_location":{"id":"mag:167585805","doi":null,"is_oa":false,"landing_page_url":"https://essay.utwente.nl/62802/1/Master_thesis_Y._Tao.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"dissertation","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Tao Yi","orcid":"https://orcid.org/0000-0002-4089-3611","observed_orcids":["https://orcid.org/0000-0002-4089-3611"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Tao Yi","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-4089-3611","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.6830999851226807,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.6830999851226807,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.2705000042915344,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.014499999582767487,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.9929999709129333},{"id":"https://openalex.org/keywords/international-business","display_name":"international business","score":0.953000009059906},{"id":"https://openalex.org/keywords/international-marketing","display_name":"international marketing","score":0.949999988079071},{"id":"https://openalex.org/keywords/international-entrepreneurship","display_name":"international entrepreneurship","score":0.847000002861023},{"id":"https://openalex.org/keywords/web-2-0","display_name":"Web 2.0","score":0.9470000267028809},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.8529999852180481},{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.7630000114440918},{"id":"https://openalex.org/keywords/managerial-implications","display_name":"managerial implications","score":0.5220000147819519},{"id":"https://openalex.org/keywords/future-directions","display_name":"future research directions","score":0.7429999709129333},{"id":"https://openalex.org/keywords/history-of-e-commerce","display_name":"history of e-commerce","score":0.7139999866485596},{"id":"https://openalex.org/keywords/internet-marketing","display_name":"internet marketing","score":0.6690000295639038}],"concepts":[{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.6062710285186768},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5913644433021545},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.5814977884292603},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.5754027962684631},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5610379576683044},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.545172929763794},{"id":"https://openalex.org/C127107974","wikidata":"https://www.wikidata.org/wiki/Q350884","display_name":"Business marketing","level":3,"score":0.5426604747772217},{"id":"https://openalex.org/C15306905","wikidata":"https://www.wikidata.org/wiki/Q6770925","display_name":"Marketing science","level":4,"score":0.5076068639755249},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.445246160030365},{"id":"https://openalex.org/C178300618","wikidata":"https://www.wikidata.org/wiki/Q1898509","display_name":"Extant taxon","level":2,"score":0.42399129271507263},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.4162825644016266},{"id":"https://openalex.org/C84309077","wikidata":"https://www.wikidata.org/wiki/Q3908516","display_name":"Entrepreneurship","level":2,"score":0.4116697311401367},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.32038965821266174},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.26895999908447266},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.24702847003936768},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.12139475345611572},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0847821831703186},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:167585805","doi":null,"is_oa":false,"landing_page_url":"https://essay.utwente.nl/62802/1/Master_thesis_Y._Tao.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":71,"referenced_works":["https://openalex.org/W145704741","https://openalex.org/W156783367","https://openalex.org/W173903018","https://openalex.org/W183721871","https://openalex.org/W587337537","https://openalex.org/W588237493","https://openalex.org/W629237693","https://openalex.org/W639700324","https://openalex.org/W653358261","https://openalex.org/W816441237","https://openalex.org/W1489626318","https://openalex.org/W1495402010","https://openalex.org/W1520191953","https://openalex.org/W1538835514","https://openalex.org/W1556580640","https://openalex.org/W1567663560","https://openalex.org/W1588279853","https://openalex.org/W1976447587","https://openalex.org/W1978509930","https://openalex.org/W1980684350","https://openalex.org/W1981555795","https://openalex.org/W1989903466","https://openalex.org/W1990822198","https://openalex.org/W1992200950","https://openalex.org/W1993140368","https://openalex.org/W1994618470","https://openalex.org/W2005257141","https://openalex.org/W2013900515","https://openalex.org/W2017109444","https://openalex.org/W2018087050","https://openalex.org/W2024021630","https://openalex.org/W2027447377","https://openalex.org/W2037997645","https://openalex.org/W2039045809","https://openalex.org/W2049022966","https://openalex.org/W2052201324","https://openalex.org/W2056158337","https://openalex.org/W2059736487","https://openalex.org/W2061581337","https://openalex.org/W2062557814","https://openalex.org/W2063960359","https://openalex.org/W2069031540","https://openalex.org/W2070369233","https://openalex.org/W2086641120","https://openalex.org/W2089185590","https://openalex.org/W2093011013","https://openalex.org/W2093505263","https://openalex.org/W2099804514","https://openalex.org/W2105244806","https://openalex.org/W2110567865","https://openalex.org/W2124168196","https://openalex.org/W2129444086","https://openalex.org/W2132663861","https://openalex.org/W2139545293","https://openalex.org/W2153853937","https://openalex.org/W2156213148","https://openalex.org/W2158116895","https://openalex.org/W2159727630","https://openalex.org/W2162487635","https://openalex.org/W2165465171","https://openalex.org/W2167602133","https://openalex.org/W2168967686","https://openalex.org/W2177812327","https://openalex.org/W2228025009","https://openalex.org/W2300089440","https://openalex.org/W2323405617","https://openalex.org/W2341590266","https://openalex.org/W2751998548","https://openalex.org/W2991866737","https://openalex.org/W3022225427","https://openalex.org/W3121831178"],"related_works":["https://openalex.org/W7037443706","https://openalex.org/W2993596252","https://openalex.org/W2460240215","https://openalex.org/W4229788337","https://openalex.org/W1483711070","https://openalex.org/W2027647670","https://openalex.org/W2594097346","https://openalex.org/W7000166648","https://openalex.org/W2479973904","https://openalex.org/W3003476923"],"abstract_inverted_index":{"Despite":[0],"the":[1,5,32,40,53,80,83,93,106,119,134,166,193,198,205,208,226,234,262,268,281,329,346,359,367,395,398,433,444,454,462,477,486,495,520,529,541,555,572,581,602],"growing":[2],"trend":[3],"towards":[4],"Internet":[6,137,153,209,544,560],"(and":[7,210,545,561],"web":[8,96,211,332,349,362,380],"2.0),":[9],"there":[10],"appears":[11],"to":[12,132,147,165,240,295,345,366,416,443,601],"be":[13,69,174,184,248,259,386,440,492,498],"a":[14,187,202,220,265,270,301,309,352,441],"lack":[15],"of":[16,42,55,85,95,110,127,136,152,195,204,207,223,233,254,264,272,291,304,312,331,361,375,397,402,412,425,435,446,448,457,464,488,511,522,540,543,559,586],"comprehensive":[17],"research":[18,33,50,182,277,517,598],"for":[19,123,471,532],"their":[20],"impacts":[21,84,100,135,206,290,336,384,447,542],"on":[22,87,101,138,213,337,450,483,548],"international":[23,88,102,113,139,214,242,321,323,326,338,371,403,417,451,466,472,549,566,588],"business":[24,103,114,215,339,418,550],"and":[25,45,57,61,63,71,91,98,104,108,115,118,142,150,180,216,244,256,275,307,325,334,340,358,378,383,389,400,408,419,422,468,476,494,507,551,557,568,590],"marketing.":[26,217,327,452],"I":[27,460,508],"addressed":[28],"this":[29,74,128,196,224,273,305,313,356,458,480,505,523,535],"gap":[30],"in":[31,39,52,73,154,261,355,479,504,534,576],"literature":[34,129,501,526],"by":[35],"reviewing":[36],"extant":[37],"literatures":[38,51,162,438],"field":[41],"online":[43,124,241,465,473,587],"marketing":[44,116,121,143,243,341,372,420,436,467,569,573,589],"business.":[46],"After":[47,218,251],"reviewed":[48],"past":[49],"fields":[54],"entrepreneurship":[56,90,141,324],"business,":[58,89,140,322],"marketing,":[59,92,105],"science":[60],"technology":[62],"management,":[64],"some":[65,161,510],"relevant":[66,282],"findings":[67,77,255,360,490],"can":[68,173,183,299,364,405,414,439,491,497],"identified":[70],"elaborated":[72],"review.":[75,524],"These":[76],"are":[78,284,293,342,427],"surrounded":[79],"issues":[81,172,246,470,558],"as":[82,144,146,169,286,513,515,565],"internet":[86],"definition":[94],"2.0":[97,333,350,363,381,563],"its":[99,335,376,591],"benefits":[107,149,399,556],"problems":[109,151,401],"E-commence":[111,449],"during":[112],"processes":[117,421],"new":[120],"mix":[122,437],"marketing.\r\nThe":[125],"objective":[126],"review":[130,199,227,274,306,434,445,506,527],"is":[131,351],"illustrate":[133],"well":[145,514],"identify":[148,407],"these":[155,484],"commercial":[156],"processes.":[157],"By":[158],"doing":[159],"this,":[160],"gaps":[163,179,502],"regards":[164],"topic":[167,354,368,603],"such":[168],"e-commerce":[170],"legal":[171,245,469,593],"filled":[175],"in;":[176],"meanwhile":[177,579],"potential":[178,592],"future":[181,276,516,596],"suggested.\r\nStarting":[185],"with":[186,229,391],"historical":[188,310],"concepts":[189],"overview":[190],"that":[191,279,348],"provides":[192],"basis":[194,303],"topic,":[197,225],"moves":[200],"into":[201],"collection":[203],"2.0)":[212,547],"providing":[219],"thorough":[221],"picture":[222,539],"deals":[228],"an":[230],"underlying":[231],"analysis":[232],"topic.":[235,314],"The":[236],"managerial":[237,584],"implications":[238,463,585],"relate":[239,600],"will":[247,258],"presented":[249,260],"afterwards.":[250],"that,":[252],"summary":[253,487],"conclusion":[257,271],"form":[263],"table.":[266],"At":[267],"end,":[269],"directions":[278],"follow":[280],"sections":[283],"discussed":[285,387],"propositions.":[287],"First,":[288],"general":[289,392],"E-commerce":[292,404,413],"important":[294,343],"investigate,":[296],"because":[297],"it":[298],"serve":[300],"good":[302],"offer":[308],"view":[311],"This":[315],"part":[316],"basically":[317],"focuses":[318],"three":[319],"aspects:":[320],"Second,":[328],"applications":[330,382],"due":[344],"fact":[347],"hot":[353],"area":[357],"contribute":[365],"lot":[369],"especially":[370],"issues.":[373,393],"Because":[374],"specialty":[377],"newness,":[379],"should":[385],"separately":[388],"distinguished":[390],"Third,":[394],"investigations":[396],"further":[406],"explain":[409],"what":[410],"effects":[411],"bring":[415],"clarify":[423],"which":[424],"them":[426,512],"negative":[428],"or":[429],"positive.":[430],"In":[431,453],"addition,":[432],"supplement":[442],"final":[455],"section":[456],"review,":[459],"categorized":[461],"marketers,":[474],"traders":[475],"scholars":[478,533],"area.":[481],"Based":[482],"findings,":[485],"key":[489],"formulated":[493],"conclusions":[496],"stated.":[499],"Still,":[500],"exist":[503],"highlight":[509],"suggestions":[518],"at":[519],"end":[521],"3\r\nThis":[525],"serves":[528],"following":[530],"functions":[531],"field:\r\n\uf06c":[536],"Showing":[537],"overall":[538],"Web":[546,562],"marketing\r\n\uf06c":[552],"Pointing":[553],"out":[554],"applications)":[564],"trade":[567],"tools\r\n\uf06c":[570],"Reviewing":[571],"Mix":[574],"specifically":[575],"E-marketing":[577],"area;":[578],"stating":[580],"weaknesses\r\n\uf06c":[582],"Offering":[583],"issues\r\n\uf06c":[594],"Giving":[595],"possible":[597],"recommendations":[599]},"counts_by_year":[],"updated_date":"2026-09-27T08:07:27.782135","created_date":"2016-06-24T00:00:00"}
