{"id":"https://openalex.org/W164951969","doi":"https://doi.org/10.1177/002224379503200401","title":"Guest Editorial: Psychometric Methods in Marketing Research: Part I, Conjoint Analysis","display_name":"Guest Editorial: Psychometric Methods in Marketing Research: Part I, Conjoint Analysis","publication_year":1995,"publication_date":"1995-11-01","ids":{"openalex":"https://openalex.org/W164951969","doi":"https://doi.org/10.1177/002224379503200401","mag":"164951969"},"language":"en","primary_location":{"id":"doi:10.1177/002224379503200401","doi":"https://doi.org/10.1177/002224379503200401","is_oa":false,"landing_page_url":"https://doi.org/10.1177/002224379503200401","pdf_url":null,"source":{"id":"https://openalex.org/S119950638","display_name":"Journal of Marketing Research","issn_l":"0022-2437","issn":["0022-2437","1547-7193"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Research","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101416970","display_name":"J. Douglas Carroll","orcid":"https://orcid.org/0000-0002-2817-0285","observed_orcids":["https://orcid.org/0000-0002-2817-0285"]},"institutions":[{"id":"https://openalex.org/I102322142","display_name":"Rutgers, The State University of New Jersey","ror":"https://ror.org/05vt9qd57","country_code":"US","type":"education","lineage":["https://openalex.org/I102322142"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"J. Douglas Carroll","raw_affiliation_strings":["Psychology, Graduate School of Management, Rutgers University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Psychology, Graduate School of Management, Rutgers University","institution_ids":["https://openalex.org/I102322142"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5025790716","display_name":"Paul E. Green","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I79576946","display_name":"University of Pennsylvania","ror":"https://ror.org/00b30xv10","country_code":"US","type":"education","lineage":["https://openalex.org/I79576946"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Paul E. Green","raw_affiliation_strings":["Wharton School, University of Pennsylvania","Wharton School, University of Pennsylvania#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Wharton School, University of Pennsylvania","institution_ids":["https://openalex.org/I79576946"]},{"raw_affiliation_string":"Wharton School, University of Pennsylvania#TAB#","institution_ids":["https://openalex.org/I79576946"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":5400,"currency":"USD","value_usd":5400},"apc_paid":null,"fwci":16.1066,"has_fulltext":false,"cited_by_count":317,"citation_normalized_percentile":{"value":0.98896743,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":100},"biblio":{"volume":"32","issue":"4","first_page":"385","last_page":"385"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10841","display_name":"Economic and Environmental Valuation","score":0.8065999746322632,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10841","display_name":"Economic and Environmental Valuation","score":0.8065999746322632,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10467","display_name":"Psychometric Methodologies and Testing","score":0.12839999794960022,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.020500000566244125,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/psychometric-methods","display_name":"psychometric methods","score":0.8080000281333923},{"id":"https://openalex.org/keywords/conjoint-analysis","display_name":"conjoint analysis","score":0.8349999785423279},{"id":"https://openalex.org/keywords/market-research","display_name":"market analysis","score":0.6830000281333923}],"concepts":[{"id":"https://openalex.org/C2778054375","wikidata":"https://www.wikidata.org/wiki/Q203973","display_name":"Conjoint analysis","level":3,"score":0.8191779851913452},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5269464254379272},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.4941852390766144},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.47745874524116516},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.33687645196914673},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.1900385618209839},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1607396900653839},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.1459607183933258}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1177/002224379503200401","doi":"https://doi.org/10.1177/002224379503200401","is_oa":false,"landing_page_url":"https://doi.org/10.1177/002224379503200401","pdf_url":null,"source":{"id":"https://openalex.org/S119950638","display_name":"Journal of Marketing Research","issn_l":"0022-2437","issn":["0022-2437","1547-7193"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Research","raw_type":"journal-article"},{"id":"doi:10.2307/3152174","doi":"https://doi.org/10.2307/3152174","is_oa":false,"landing_page_url":"https://doi.org/10.2307/3152174","pdf_url":null,"source":{"id":"https://openalex.org/S119950638","display_name":"Journal of Marketing Research","issn_l":"0022-2437","issn":["0022-2437","1547-7193"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Research","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":58,"referenced_works":["https://openalex.org/W69834662","https://openalex.org/W112215812","https://openalex.org/W1550812296","https://openalex.org/W1559504215","https://openalex.org/W1919005300","https://openalex.org/W1969386219","https://openalex.org/W1975526630","https://openalex.org/W1976606761","https://openalex.org/W1981075779","https://openalex.org/W1983799481","https://openalex.org/W1988940594","https://openalex.org/W1994267449","https://openalex.org/W1994370258","https://openalex.org/W1996434135","https://openalex.org/W2009974524","https://openalex.org/W2022179355","https://openalex.org/W2037239371","https://openalex.org/W2041715359","https://openalex.org/W2044413315","https://openalex.org/W2045980827","https://openalex.org/W2048085529","https://openalex.org/W2051021722","https://openalex.org/W2053494471","https://openalex.org/W2057527452","https://openalex.org/W2060918620","https://openalex.org/W2061535594","https://openalex.org/W2061920452","https://openalex.org/W2065537939","https://openalex.org/W2070248919","https://openalex.org/W2073668717","https://openalex.org/W2076873969","https://openalex.org/W2078666525","https://openalex.org/W2082086964","https://openalex.org/W2083329137","https://openalex.org/W2084625156","https://openalex.org/W2085356518","https://openalex.org/W2094736839","https://openalex.org/W2096140984","https://openalex.org/W2101713682","https://openalex.org/W2101909046","https://openalex.org/W2111885075","https://openalex.org/W2142565153","https://openalex.org/W2317137139","https://openalex.org/W2318366230","https://openalex.org/W2326755945","https://openalex.org/W2328298631","https://openalex.org/W2329472790","https://openalex.org/W2330649226","https://openalex.org/W2333233728","https://openalex.org/W2501488322","https://openalex.org/W2511101307","https://openalex.org/W3015812362","https://openalex.org/W3122427935","https://openalex.org/W3125132463","https://openalex.org/W4238050481","https://openalex.org/W4238306122","https://openalex.org/W4251482841","https://openalex.org/W4256283462"],"related_works":["https://openalex.org/W2315097139","https://openalex.org/W4255509997","https://openalex.org/W4224439101","https://openalex.org/W4250109384","https://openalex.org/W2054728979","https://openalex.org/W2095559546","https://openalex.org/W398762484","https://openalex.org/W2314370049","https://openalex.org/W2562931719","https://openalex.org/W2328148375"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":5},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":12},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":7},{"year":2018,"cited_by_count":9},{"year":2017,"cited_by_count":5},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":14},{"year":2014,"cited_by_count":11},{"year":2013,"cited_by_count":14},{"year":2012,"cited_by_count":12}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2016-06-24T00:00:00"}