{"id":"https://openalex.org/W164792286","doi":null,"title":"Determinantes de uma elei\u00e7\u00e3o errada ao escolher medicamentos de venda livre","display_name":"Determinantes de uma elei\u00e7\u00e3o errada ao escolher medicamentos de venda livre","publication_year":2010,"publication_date":"2010-09-01","ids":{"openalex":"https://openalex.org/W164792286","mag":"164792286"},"language":"pt","primary_location":{"id":"pmh:oai:ojs.unal.edu.co:article/22397","doi":null,"is_oa":true,"landing_page_url":"https://revistas.unal.edu.co/index.php/innovar/article/view/22397","pdf_url":"https://revistas.unal.edu.co/index.php/innovar/article/download/22397/23292","source":{"id":"https://openalex.org/S1043165204","display_name":"Innovar","issn_l":"0121-5051","issn":["0121-5051","2248-6968"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","jufo-1","poland-20","publindex-b","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310318911","host_organization_name":"National University of Colombia","host_organization_lineage":["https://openalex.org/P4310318911"],"host_organization_lineage_names":["National University of Colombia"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"0121-5051","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://revistas.unal.edu.co/index.php/innovar/article/download/22397/23292","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5021379276","display_name":"Ana M. Arboleda","orcid":"https://orcid.org/0000-0002-7908-5611","observed_orcids":["https://orcid.org/0000-0002-7908-5611"]},"institutions":[{"id":"https://openalex.org/I76842071","display_name":"Universidad Icesi","ror":"https://ror.org/02t54e151","country_code":"CO","type":"education","lineage":["https://openalex.org/I76842071"]}],"countries":["CO"],"is_corresponding":false,"raw_author_name":"Ana M. Arboleda","raw_affiliation_strings":["Universidad Icesi,"],"raw_orcid":"https://orcid.org/0000-0002-7908-5611","affiliations":[{"raw_affiliation_string":"Universidad Icesi,","institution_ids":["https://openalex.org/I76842071"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5055953333","display_name":"Julio C\u00e9sar Alonso Cifuentes","orcid":"https://orcid.org/0000-0003-4890-7122","observed_orcids":["https://orcid.org/0000-0003-4890-7122"]},"institutions":[{"id":"https://openalex.org/I76842071","display_name":"Universidad Icesi","ror":"https://ror.org/02t54e151","country_code":"CO","type":"education","lineage":["https://openalex.org/I76842071"]}],"countries":["CO"],"is_corresponding":false,"raw_author_name":"Julio C\u00e9sar Alonso Cifuentes","raw_affiliation_strings":["Universidad Icesi,"],"raw_orcid":"https://orcid.org/0000-0003-4890-7122","affiliations":[{"raw_affiliation_string":"Universidad Icesi,","institution_ids":["https://openalex.org/I76842071"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I76842071"],"apc_list":null,"apc_paid":null,"fwci":0.7397,"has_fulltext":true,"cited_by_count":5,"citation_normalized_percentile":{"value":0.83805542,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":"20","issue":"38","first_page":"175","last_page":"190"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.7846999764442444,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.7846999764442444,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11792","display_name":"Pharmaceutical Economics and Policy","score":0.08110000193119049,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.01940000057220459,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/over-the-counter-drugs","display_name":"over-the-counter drugs","score":0.8550000190734863},{"id":"https://openalex.org/keywords/consumer-confusion","display_name":"consumer confusion","score":0.8489999771118164},{"id":"https://openalex.org/keywords/brand-recall","display_name":"brand recall","score":0.7110000252723694},{"id":"https://openalex.org/keywords/brand-presence","display_name":"brand presence","score":0.9300000071525574},{"id":"https://openalex.org/keywords/brand-choice","display_name":"brand choice","score":0.4390000104904175},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.3919999897480011}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.45827651023864746},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.33168816566467285}],"mesh":[],"locations_count":6,"locations":[{"id":"pmh:oai:ojs.unal.edu.co:article/22397","doi":null,"is_oa":true,"landing_page_url":"https://revistas.unal.edu.co/index.php/innovar/article/view/22397","pdf_url":"https://revistas.unal.edu.co/index.php/innovar/article/download/22397/23292","source":{"id":"https://openalex.org/S1043165204","display_name":"Innovar","issn_l":"0121-5051","issn":["0121-5051","2248-6968"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","jufo-1","poland-20","publindex-b","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310318911","host_organization_name":"National University of Colombia","host_organization_lineage":["https://openalex.org/P4310318911"],"host_organization_lineage_names":["National University of Colombia"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"0121-5051","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:repositorio.unal.edu.co:unal/35055","doi":null,"is_oa":true,"landing_page_url":"https://repositorio.unal.edu.co/handle/unal/35055","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"reponame:Repositorio UN","raw_type":"http://purl.org/coar/resource_type/c_6501"},{"id":"pmh:oai:www.bdigital.unal.edu.co:25135","doi":null,"is_oa":false,"landing_page_url":"http://bdigital.unal.edu.co/25135/2/22397-133595-1-PB.html","pdf_url":null,"source":{"id":"https://openalex.org/S4406922821","display_name":"Repositorio Institucional UN - Biblioteca Digital","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"Art\u00edculo - Article"},{"id":"pmh:oai:doaj.org/article:0efa32b8d5c6497eb1fc80104bdd83a6","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/0efa32b8d5c6497eb1fc80104bdd83a6","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Innovar: Revista de Ciencias Administrativas y Sociales, Vol 38, Iss 20, Pp 175-189 (2010)","raw_type":"article"},{"id":"pmh:oai:redalyc.org:81819024015","doi":null,"is_oa":false,"landing_page_url":"https://www.redalyc.org/articulo.oa?id=81819024015","pdf_url":null,"source":{"id":"https://openalex.org/S4377196100","display_name":"Redalyc (Universidad Aut\u00f3noma del Estado de M\u00e9xico)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I179647637","host_organization_name":"Universidad Aut\u00f3noma del Estado de M\u00e9xico","host_organization_lineage":["https://openalex.org/I179647637"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"INNOVAR. Revista de Ciencias Administrativas y Sociales (Colombia) Num.38 Vol.20","raw_type":"art\u00edculo cient\u00edfico"},{"id":"mag:164792286","doi":null,"is_oa":true,"landing_page_url":"http://www.scielo.org.co/pdf/inno/v20n38/20n38a13.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S1043165204","display_name":"Innovar","issn_l":"0121-5051","issn":["0121-5051","2248-6968"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","jufo-1","poland-20","publindex-b","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310318911","host_organization_name":"National University of Colombia","host_organization_lineage":["https://openalex.org/P4310318911"],"host_organization_lineage_names":["National University of Colombia"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Innovar","raw_type":null}],"best_oa_location":{"id":"pmh:oai:ojs.unal.edu.co:article/22397","doi":null,"is_oa":true,"landing_page_url":"https://revistas.unal.edu.co/index.php/innovar/article/view/22397","pdf_url":"https://revistas.unal.edu.co/index.php/innovar/article/download/22397/23292","source":{"id":"https://openalex.org/S1043165204","display_name":"Innovar","issn_l":"0121-5051","issn":["0121-5051","2248-6968"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","jufo-1","poland-20","publindex-b","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310318911","host_organization_name":"National University of Colombia","host_organization_lineage":["https://openalex.org/P4310318911"],"host_organization_lineage_names":["National University of Colombia"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"0121-5051","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"score":0.8048999905586243,"id":"https://metadata.un.org/sdg/3","display_name":"Good health and well-being"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W164792286.pdf","grobid_xml":"https://content.openalex.org/works/W164792286.grobid-xml"},"referenced_works_count":28,"referenced_works":["https://openalex.org/W18828716","https://openalex.org/W158727920","https://openalex.org/W1551153090","https://openalex.org/W1595575180","https://openalex.org/W1969477744","https://openalex.org/W1978516201","https://openalex.org/W1986646649","https://openalex.org/W1999077854","https://openalex.org/W2025397565","https://openalex.org/W2034422928","https://openalex.org/W2038184126","https://openalex.org/W2047217792","https://openalex.org/W2077597346","https://openalex.org/W2092895829","https://openalex.org/W2099583435","https://openalex.org/W2110715142","https://openalex.org/W2118451146","https://openalex.org/W2118705316","https://openalex.org/W2123998733","https://openalex.org/W2163775038","https://openalex.org/W2163957896","https://openalex.org/W2166975621","https://openalex.org/W2171160038","https://openalex.org/W2171509321","https://openalex.org/W2273910723","https://openalex.org/W2328481861","https://openalex.org/W2331650155","https://openalex.org/W2905482938"],"related_works":["https://openalex.org/W2149072068","https://openalex.org/W7120673350","https://openalex.org/W6892086324","https://openalex.org/W7046599632","https://openalex.org/W7065563171","https://openalex.org/W2551537007","https://openalex.org/W7047164989","https://openalex.org/W4364349550","https://openalex.org/W2914812415","https://openalex.org/W3083097914"],"abstract_inverted_index":{"Este":[0],"estudio":[1],"eval\u00faa":[2],"la":[3,31,50,72,75,78,85,99,104,113],"probabilidad":[4,86,114],"de":[5,12,14,33,47,49,54,57,60,63,77,87,103,115],"confusi\u00f3n":[6,116],"del":[7,117],"consumidor":[8],"para":[9],"seis":[10],"categor\u00edas":[11],"medicamentos":[13],"venta":[15],"libre.":[16],"Las":[17],"estimaciones":[18],"se":[19,41],"realizan":[20],"con":[21],"base":[22],"en":[23],"un":[24],"dise\u00f1o":[25],"experimental":[26],"donde":[27],"el":[28],"tiempo":[29],"y":[30,45,65,74,101],"presencia":[32,76,102],"las":[34,37],"marcas":[35],"son":[36,80,92],"variables":[38,82,109],"manipuladas.":[39],"Adicionalmente,":[40],"controla":[42],"por":[43],"recordaci\u00f3n":[44,73,100],"h\u00e1bito":[46],"consumo":[48],"marca.":[51],"A":[52],"trav\u00e9s":[53],"tres":[55],"tipos":[56],"an\u00e1lisis":[58],"(tabla":[59],"contingencia,":[61],"regresi\u00f3n":[62,66],"\u00e1rbol":[64],"LOGIT),":[67],"los":[68],"resultados":[69,90],"indican":[70],"que":[71,83],"marca":[79,105],"dos":[81],"reducen":[84],"confusi\u00f3n.":[88],"Los":[89],"no":[91],"generalizables":[93],"a":[94],"otras":[95],"categor\u00edas;":[96],"sin":[97],"embargo,":[98],"s\u00ed":[106],"resultan":[107],"ser":[108],"importantes":[110],"al":[111],"evaluar":[112],"consumidor.":[118]},"counts_by_year":[{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":1}],"updated_date":"2026-11-11T12:16:26.678958","created_date":"2016-06-24T00:00:00"}
