{"id":"https://openalex.org/W1636596030","doi":null,"title":"An Analysis Of Factors Influencing Consumer Patronage Of Bars: A Survey of Bars, Kisii Town\u2019s Central Business District, Kenya","display_name":"An Analysis Of Factors Influencing Consumer Patronage Of Bars: A Survey of Bars, Kisii Town\u2019s Central Business District, Kenya","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W1636596030","mag":"1636596030"},"language":"en","primary_location":{"id":"pmh:oai:ojs.localhost:article/22505","doi":null,"is_oa":true,"landing_page_url":"http://iiste.org/Journals/index.php/JMCR/article/view/22505","pdf_url":"http://iiste.org/Journals/index.php/JMCR/article/view/22505","source":{"id":"https://openalex.org/S4306401197","display_name":"Journals & Books Hosting (International Knowledge Sharing Platform)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Marketing and Consumer Research; Vol 11 (2015); 190-202","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://iiste.org/Journals/index.php/JMCR/article/view/22505","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5013902361","display_name":"Nyakweba Junior Andrew","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nyakweba Junior Andrew","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5072014895","display_name":"Wesonga Justus Nyongesa","orcid":"https://orcid.org/0009-0002-7571-6604","observed_orcids":["https://orcid.org/0009-0002-7571-6604"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Wesonga Justus Nyongesa","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0009-0002-7571-6604","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5004076552","display_name":"Bosire Bonareri Everlyne","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Bosire Bonareri Everlyne","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.10595566,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":95},"biblio":{"volume":"11","issue":null,"first_page":"190","last_page":"202"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.5497999787330627,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.5497999787330627,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.2134999930858612,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.11050000041723251,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-patronage","display_name":"customer patronage","score":0.953000009059906},{"id":"https://openalex.org/keywords/bars","display_name":"bars","score":0.7839999794960022},{"id":"https://openalex.org/keywords/bar-service","display_name":"bar service","score":0.9120000004768372},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.777999997138977},{"id":"https://openalex.org/keywords/customer-segmentation","display_name":"customer segmentation","score":0.6700000166893005},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.6439999938011169},{"id":"https://openalex.org/keywords/bar-management","display_name":"bar management","score":0.4090000092983246},{"id":"https://openalex.org/keywords/bar-owners","display_name":"bar owners","score":0.32600000500679016},{"id":"https://openalex.org/keywords/customer-expectations","display_name":"customer expectations","score":0.5770000219345093},{"id":"https://openalex.org/keywords/beer-consumption","display_name":"beer consumption","score":0.3970000147819519},{"id":"https://openalex.org/keywords/niche-marketing","display_name":"niche marketing","score":0.3790000081062317},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.3490000069141388}],"concepts":[{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.7073802351951599},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.6184759736061096},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5910482406616211},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5438443422317505},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.5090405344963074},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.48101621866226196},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.45862478017807007},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.4372987151145935},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.4311932921409607},{"id":"https://openalex.org/C205208641","wikidata":"https://www.wikidata.org/wiki/Q273404","display_name":"Pie chart","level":2,"score":0.4222587049007416},{"id":"https://openalex.org/C189430467","wikidata":"https://www.wikidata.org/wiki/Q7293293","display_name":"Ranking (information retrieval)","level":2,"score":0.41945913434028625},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.14894777536392212},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.13951873779296875},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.11400836706161499},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.09233692288398743},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:ojs.localhost:article/22505","doi":null,"is_oa":true,"landing_page_url":"http://iiste.org/Journals/index.php/JMCR/article/view/22505","pdf_url":"http://iiste.org/Journals/index.php/JMCR/article/view/22505","source":{"id":"https://openalex.org/S4306401197","display_name":"Journals & Books Hosting (International Knowledge Sharing Platform)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Marketing and Consumer Research; Vol 11 (2015); 190-202","raw_type":"info:eu-repo/semantics/article"},{"id":"mag:1636596030","doi":null,"is_oa":false,"landing_page_url":"https://www.iiste.org/Journals/index.php/JMCR/article/download/22505/22956","pdf_url":null,"source":{"id":"https://openalex.org/S2764940710","display_name":"Journal of Marketing and Consumer Research","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of Marketing and Consumer Research","raw_type":null}],"best_oa_location":{"id":"pmh:oai:ojs.localhost:article/22505","doi":null,"is_oa":true,"landing_page_url":"http://iiste.org/Journals/index.php/JMCR/article/view/22505","pdf_url":"http://iiste.org/Journals/index.php/JMCR/article/view/22505","source":{"id":"https://openalex.org/S4306401197","display_name":"Journals & Books Hosting (International Knowledge Sharing Platform)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Marketing and Consumer Research; Vol 11 (2015); 190-202","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1636596030.pdf","grobid_xml":"https://content.openalex.org/works/W1636596030.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1505223346","https://openalex.org/W4407093297","https://openalex.org/W1929709780","https://openalex.org/W2184121785","https://openalex.org/W2607532129","https://openalex.org/W7098221709","https://openalex.org/W7215150526","https://openalex.org/W2992994879","https://openalex.org/W2909180648","https://openalex.org/W2564729558"],"abstract_inverted_index":{"This":[0,103],"work":[1],"was":[2,58,104,131,135,144,162,175,196,260,297],"about":[3],"the":[4,46,56,63,76,85,91,97,100,111,119,139,165,192,204,208,218,233,247,257,264,289,298,320,329,336,345,357,384,396,457,470],"factors":[5,64,78],"influencing":[6,269],"consumer":[7,67,270,400,427,444],"patronage":[8,68,278,417],"for":[9,69,303,316,395,418],"bar":[10,27,171,182,189,205,209,216,317,385,412,420,434,458,471],"services":[11,28,98,293,318,373],"by":[12,198,304,344],"consumers":[13,88,153,161,206,236,245,315,382],"in":[14,48,79,128,137,225,281,283,360,374,378,414],"Kisii":[15,49,112,284],"Town\u2019s":[16],"Central":[17],"Business":[18],"District.":[19],"The":[20,52,249,272,306,332,363,402,429],"ever":[21],"changing":[22],"and":[23,36,61,93,184,207,256,294,328,341,356,383,405,421,447,468],"competitive":[24],"nature":[25],"of":[26,33,38,55,81,87,108,124,154,159,220,232,244,266,288,314,339,372,399,426],"has":[29],"led":[30],"to":[31,43,59,94,117,146,177,190,203,214,235,237,262,380,393,410,439,451,455,463],"flourishing":[32],"some":[34],"bars":[35,92,101,109,130,282,290],"closure":[37],"others":[39],"that":[40,65,99,309,361,366,460],"are":[41],"unable":[42],"cope":[44],"with":[45,390,424],"competition":[47],"town\u2019s":[50,113,285],"CBD.":[51,114],"main":[53,274],"objective":[54],"study":[57,107,120],"identify":[60],"analyze":[62],"influence":[66],"a":[70,105,122,125,179,181,185,200,239,419],"bar.":[71,156],"Other":[72],"objectives":[73],"included:":[74],"ranking":[75],"identified":[77],"order":[80,116,379],"their":[82,375,441],"importance,":[83],"determining":[84],"categories":[86,313,398],"who":[89,436],"frequent":[90],"find":[95],"out":[96],"provided.":[102],"survey":[106],"within":[110],"In":[115],"achieve":[118],"objectives,":[121],"sample":[123,158],"hundred":[126],"respondents":[127,149],"ten":[129,140],"selected.":[132],"Systematic":[133],"sampling":[134,143,167,174],"used":[136,145,176,261,409,450],"selecting":[138],"bars.":[141,248],"Convenient":[142],"draw":[147],"40%":[148],"from":[150,169,187],"each":[151,155,170,188,215,267],"target":[152],"A":[157],"seven":[160],"picked":[163],"using":[164],"random":[166],"method":[168],"while":[172],"purposive":[173],"pick,":[178],"manager,":[180],"maid":[183],"cashier":[186],"represent":[191],"management":[193],"respondents.":[194],"Data":[195],"collected":[197],"administering":[199],"structural":[201],"questionnaire":[202,234],"owners":[210,413,435],"during":[211],"repeated":[212],"visits":[213],"over":[217],"period":[219],"study.":[221],"Assistants":[222],"were":[223,311],"incorporated":[224,251],"data":[226,253],"collection":[227],"procedure.":[228],"They":[229],"presented":[230],"copies":[231],"complete":[238],"few":[240],"minutes":[241],"after":[242],"entry":[243],"into":[246],"project":[250],"descriptive":[252],"analysis":[254],"tools":[255],"Likert":[258],"scale":[259],"determine":[263],"weight":[265],"factor":[268],"patronage.":[271],"research\u2019s":[273],"findings":[275,404],"reflected":[276],"that,":[277],"status":[279],"exist":[280],"CBD,":[286],"many":[287],"offered":[291],"variety":[292],"beer":[295],"taking":[296],"most":[299],"commonly":[300],"service":[301],"sought":[302],"consumers.":[305],"research":[307,430],"revealed":[308],"there":[310],"six":[312],"thus,":[319],"Government,":[321],"private":[322,353],"company,":[323],"college":[324,348],"students,":[325],"self-employed,":[326],"unemployed":[327,358],"professional":[330,333],"categories.":[331],"category":[334,355,359],"formed":[335],"highest":[337],"number":[338],"consumers,":[340],"then":[342],"followed":[343],"Government":[346],"category,":[347,350,352],"student":[349],"self-employed":[351],"company":[354],"order.":[362],"researcher":[364],"recommends":[365],"Bar":[367],"entrepreneurs":[368],"should":[369,387],"provide":[370],"varieties":[371],"business":[376],"premises":[377,392],"retain":[381],"industry":[386],"come":[388],"up":[389],"niche":[391],"cater":[394],"different":[397],"groups.":[401],"report\u2019s":[403],"recommendations":[406],"would":[407,431,437,448],"be":[408,449],"help":[411],"identifying":[415],"consumer\u2019s":[416,464],"furnish":[422],"them":[423],"knowledge":[425],"expectations.":[428],"also":[432],"aid":[433],"want":[438],"increase":[440],"sales":[442],"through":[443],"retention":[445],"strategies":[446],"strategize":[452],"on":[453],"how":[454],"modify":[456],"image":[459],"shall":[461],"appeal":[462],"taste,":[465],"gain":[466],"patrons":[467],"improve":[469],"industry.":[472],"KEY":[473],"WORDS:":[474],"Consumer":[475],"behavior,":[476],"Service":[477],"Points,":[478],"Customer":[479],"Patronage":[480]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1}],"updated_date":"2026-09-29T14:09:16.559479","created_date":"2016-06-24T00:00:00"}
