{"id":"https://openalex.org/W1606820902","doi":null,"title":"Consumer behavior & marketing strategy","display_name":"Consumer behavior & marketing strategy","publication_year":2010,"publication_date":"2010-07-02","ids":{"openalex":"https://openalex.org/W1606820902","mag":"1606820902"},"language":"en","primary_location":{"id":"mag:1606820902","doi":null,"is_oa":false,"landing_page_url":"https://ci.nii.ac.jp/ncid/BB01791616","pdf_url":null,"source":{"id":"https://openalex.org/S4306475714","display_name":"McGraw-Hill/Irwin eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"McGraw-Hill/Irwin eBooks","raw_type":null},"volume":null,"type":"book","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5110476990","display_name":"J. Paul Peter","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"J. Paul Peter","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5071167695","display_name":"Jerry C. Olson","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jerry C. Olson","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":14.8742,"has_fulltext":false,"cited_by_count":261,"citation_normalized_percentile":{"value":0.98765432,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":99,"max":100},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.7939000129699707,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.7939000129699707,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.14560000598430634,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.02250000089406967,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":1.0},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.996999979019165},{"id":"https://openalex.org/keywords/affect-and-cognition","display_name":"affect and cognition","score":0.8399999737739563},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.7279999852180481},{"id":"https://openalex.org/keywords/cultural-influence","display_name":"cultural influence","score":0.8899999856948853},{"id":"https://openalex.org/keywords/cross-cultural-influence","display_name":"cross-cultural influence","score":0.6710000038146973},{"id":"https://openalex.org/keywords/subculture","display_name":"subculture","score":0.7889999747276306},{"id":"https://openalex.org/keywords/social-class","display_name":"social class","score":0.9980000257492065},{"id":"https://openalex.org/keywords/reference-groups","display_name":"reference groups","score":0.9980000257492065},{"id":"https://openalex.org/keywords/family-influence","display_name":"family influence","score":0.9319999814033508},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"market segmentation","score":0.9769999980926514},{"id":"https://openalex.org/keywords/product-positioning","display_name":"product positioning","score":0.984000027179718},{"id":"https://openalex.org/keywords/product-strategy","display_name":"product strategy","score":0.828000009059906},{"id":"https://openalex.org/keywords/promotion-strategy","display_name":"promotion strategy","score":0.9909999966621399},{"id":"https://openalex.org/keywords/pricing-strategy","display_name":"pricing strategy","score":0.9990000128746033},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.9829999804496765},{"id":"https://openalex.org/keywords/channel-strategy","display_name":"channel strategy","score":0.8519999980926514}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6584912538528442},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.6052889823913574},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.528558611869812},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.5238009691238403},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.5164408683776855},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.5035104155540466},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4831683039665222},{"id":"https://openalex.org/C2780031656","wikidata":"https://www.wikidata.org/wiki/Q859161","display_name":"Glossary","level":2,"score":0.4333752989768982},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3807380497455597},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.220393568277359},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:1606820902","doi":null,"is_oa":false,"landing_page_url":"https://ci.nii.ac.jp/ncid/BB01791616","pdf_url":null,"source":{"id":"https://openalex.org/S4306475714","display_name":"McGraw-Hill/Irwin eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"McGraw-Hill/Irwin eBooks","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1602197886","https://openalex.org/W1509166026","https://openalex.org/W1509220384","https://openalex.org/W605310877","https://openalex.org/W108203724","https://openalex.org/W1559761162","https://openalex.org/W596760731","https://openalex.org/W7022350730","https://openalex.org/W637825782","https://openalex.org/W2891510754"],"abstract_inverted_index":{"Section":[0,21,53,72,99],"1":[1,7],"A":[2,16],"Perspective":[3],"on":[4],"Consumer":[5,10,19,50,70,101,113,119,125,131],"Behavior":[6,11,55,62,102,114,120,126],"Introduction":[8,30,60,80],"to":[9,31,61,81],"and":[12,24,26,33,39,43,47,56,65,76,86,91,97,103,109,115,121,127,135],"Marketing":[13,27,57,77,104],"Strategy":[14,28,58,78,105,117,123,129,137],"2":[15,22],"Framework":[17],"for":[18],"Analysis":[20],"Affect":[23,32],"Cognition":[25,34],"3":[29,54],"4":[35,73],"Consumers'":[36],"Product":[37,110,116],"Knowledge":[38],"Involvement":[40],"5":[41,100],"Attention":[42],"Comprehension":[44],"6":[45],"Attitudes":[46],"Intentions":[48],"7":[49],"Decision":[51],"Making":[52],"8":[59],"9":[63],"Conditioning":[64],"Learning":[66],"Processes":[67],"10":[68],"Influencing":[69],"Behaviors":[71],"The":[74],"Environment":[75,83],"11":[79],"the":[82],"12":[84],"Cultural":[85],"Cross-Cultural":[87],"Influences":[88],"13":[89],"Subculture":[90],"Social":[92],"Class":[93],"14":[94],"Reference":[95],"Groups":[96],"Family":[98],"15":[106],"Market":[107],"Segmentation":[108],"Positioning":[111],"16":[112],"17":[118],"Promotion":[122],"18":[124],"Pricing":[128],"19":[130],"Behavior,":[132],"Electronic":[133],"Commerce,":[134],"Channel":[136],"Notes":[138],"Glossary":[139],"Credits":[140],"Name":[141],"Index":[142,144],"Subject":[143]},"counts_by_year":[{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":24},{"year":2023,"cited_by_count":27},{"year":2022,"cited_by_count":22},{"year":2021,"cited_by_count":29},{"year":2020,"cited_by_count":24},{"year":2019,"cited_by_count":19},{"year":2018,"cited_by_count":13},{"year":2017,"cited_by_count":15},{"year":2016,"cited_by_count":12},{"year":2015,"cited_by_count":16},{"year":2014,"cited_by_count":15},{"year":2013,"cited_by_count":11},{"year":2012,"cited_by_count":14}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
