{"id":"https://openalex.org/W1604089381","doi":null,"title":"The One-Day Marketing Plan: Organizing and Completing a Plan that Works","display_name":"The One-Day Marketing Plan: Organizing and Completing a Plan that Works","publication_year":1992,"publication_date":"1992-03-01","ids":{"openalex":"https://openalex.org/W1604089381","mag":"1604089381"},"language":"en","primary_location":{"id":"mag:1604089381","doi":null,"is_oa":false,"landing_page_url":"https://ci.nii.ac.jp/ncid/BB0820626X","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"book","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5059347740","display_name":"Roman G. Hiebing","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Roman G. Hiebing","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5003466676","display_name":"Scott W. Cooper","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Scott W. Cooper","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.44625407,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0010999999940395355,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-planning","display_name":"marketing planning","score":0.8420000076293945},{"id":"https://openalex.org/keywords/target-customers","display_name":"target customers","score":0.8180000185966492},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.5360000133514404},{"id":"https://openalex.org/keywords/internet-marketing","display_name":"internet marketing","score":0.6940000057220459},{"id":"https://openalex.org/keywords/brand-positioning","display_name":"brand positioning","score":0.996999979019165},{"id":"https://openalex.org/keywords/marketing-activities","display_name":"marketing activities","score":0.4830000102519989},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.5440000295639038},{"id":"https://openalex.org/keywords/marketing-cost-reduction","display_name":"marketing cost reduction","score":0.6610000133514404},{"id":"https://openalex.org/keywords/speed-to-market","display_name":"speed to market","score":0.6859999895095825},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.8370000123977661}],"concepts":[{"id":"https://openalex.org/C2776829468","wikidata":"https://www.wikidata.org/wiki/Q580529","display_name":"Marketing plan","level":2,"score":0.7987832427024841},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6978784203529358},{"id":"https://openalex.org/C2776505523","wikidata":"https://www.wikidata.org/wiki/Q4785468","display_name":"Plan (archaeology)","level":2,"score":0.6938908100128174},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.6394118070602417},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.6285265684127808},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.6008507013320923},{"id":"https://openalex.org/C146937435","wikidata":"https://www.wikidata.org/wiki/Q4025911","display_name":"Marketing effectiveness","level":4,"score":0.5951821804046631},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.5895190834999084},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.586371123790741},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.5356428623199463},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.4814276397228241},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:1604089381","doi":null,"is_oa":false,"landing_page_url":"https://ci.nii.ac.jp/ncid/BB0820626X","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W59189147","https://openalex.org/W562337752","https://openalex.org/W2231421559","https://openalex.org/W656694826","https://openalex.org/W3013938939","https://openalex.org/W3154369136","https://openalex.org/W2782281946","https://openalex.org/W244818260","https://openalex.org/W566263281","https://openalex.org/W579527493"],"abstract_inverted_index":{"This":[0],"is":[1,149],"the":[2,49,67,101,150,191],"10-step":[3],"program":[4],"for":[5],"creating":[6],"a":[7,18,95],"proven,":[8],"powerhouse":[9],"marketing":[10,40,55,70,97,133,142,158,175,185],"plan":[11,98,112,176],"-":[12,57,62,117,165,178],"in":[13,154],"one":[14],"day!":[15],"For":[16],"over":[17],"decade,":[19],"The":[161],"One-Day":[21,85,162],"Marketing":[22,86,163],"Plan":[23,164],"has":[24],"helped":[25],"thousands":[26],"of":[27,52,105,132],"marketers":[28],"first":[29],"determine":[30],"who":[31],"their":[32],"target":[33],"customers":[34],"are":[35],"and":[36,42,46,60,72,103,115,121,170,188,201],"then":[37,189],"deliver":[38],"pinpoint":[39],"strategies":[41,75],"programs":[43],"with":[44,66,113,122,167,173],"speed":[45],"impact.":[47],"Now,":[48],"third":[50],"edition":[51],"this":[53],"classic":[54],"how-to":[56],"thoroughly":[58],"revised":[59],"updated":[61],"will":[63,89],"arm":[64],"you":[65,91,125,180],"latest":[68],"Internet":[69,138],"techniques":[71],"brand":[73],"positioning":[74],"as":[76],"practiced":[77],"by":[78],"today's":[79,155],"most":[80,107,192],"innovative,":[81],"successful":[82],"marketers.":[83],"Plan,Third":[87],"Edition,":[88],"show":[90,179],"how":[92,181],"to:":[93],"write":[94],"results-oriented":[96],"that":[99,111],"targets":[100],"wants":[102],"needs":[104],"your":[106,147,184,198,202],"profitable":[108],"markets;":[109],"execute":[110],"skill":[114],"precision":[116],"at":[118],"every":[119,123],"level":[120],"tactic":[124],"employ;":[126],"and,":[127],"use":[128,190],"an":[129],"integrated":[130],"mix":[131],"tools":[134],"from":[135],"advertising":[136],"to":[137,140,152,182,195],"media":[139],"reduce":[141],"costs":[143],"while":[144],"dramatically":[145],"improving":[146],"efficiency.Speed-to-market":[148],"key":[151],"success":[153],"fiercely":[156],"competitive":[157,199],"arena.":[159],"Let":[160],"filled":[166],"helpful":[168],"forms":[169],"checklists":[171],"along":[172],"actual":[174],"templates":[177],"refine":[183],"message":[186],"today":[187],"meaningful":[193],"tactics":[194],"strengthen":[196],"both":[197],"advantage":[200],"bottom":[203],"line":[204],"tomorrow.":[205]},"counts_by_year":[{"year":2020,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-25T09:29:13.331239","created_date":"2016-06-24T00:00:00"}