{"id":"https://openalex.org/W1601764429","doi":"https://doi.org/10.3917/rsg.261.0157","title":"Du concept d'image \u00e0 sa mesure, une approche par les repr\u00e9sentations sociales: Application au secteur bancaire fran\u00e7ais","display_name":"Du concept d'image \u00e0 sa mesure, une approche par les repr\u00e9sentations sociales: Application au secteur bancaire fran\u00e7ais","publication_year":2013,"publication_date":"2013-09-06","ids":{"openalex":"https://openalex.org/W1601764429","doi":"https://doi.org/10.3917/rsg.261.0157","mag":"1601764429"},"language":"fr","primary_location":{"id":"doi:10.3917/rsg.261.0157","doi":"https://doi.org/10.3917/rsg.261.0157","is_oa":true,"landing_page_url":"https://doi.org/10.3917/rsg.261.0157","pdf_url":"https://www.cairn.info/load_pdf.php?ID_ARTICLE=RSG_261_0157&download=1","source":{"id":"https://openalex.org/S4210186007","display_name":"La Revue des sciences de gestion/La Revue des sciences de gestion, Direction et gestion","issn_l":"1160-7742","issn":["1160-7742","1760-6136"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","fnege-4"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"La Revue des Sciences de Gestion","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://www.cairn.info/load_pdf.php?ID_ARTICLE=RSG_261_0157&download=1","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5037939210","display_name":"Nathalie Gard\u00e8s","orcid":"https://orcid.org/0000-0003-2414-8117","observed_orcids":["https://orcid.org/0000-0003-2414-8117"]},"institutions":[{"id":"https://openalex.org/I15057530","display_name":"Universit\u00e9 de Bordeaux","ror":"https://ror.org/057qpr032","country_code":"FR","type":"education","lineage":["https://openalex.org/I15057530"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Nathalie Gard\u00e8s","raw_affiliation_strings":["Ma\u00eetre de conf\u00e9rences, P\u00f4le de Gestion, Bordeaux, France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Ma\u00eetre de conf\u00e9rences, P\u00f4le de Gestion, Bordeaux, France","institution_ids":["https://openalex.org/I15057530"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5018704316","display_name":"Sophie Beguinet","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sophie Beguinet","raw_affiliation_strings":["Doctorante, IAE de Pau, France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Doctorante, IAE de Pau, France","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5006806349","display_name":"Jean-Claude Liquet","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jean-Claude Liquet","raw_affiliation_strings":["Professeur associ\u00e9, IAE de Pau, France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Professeur associ\u00e9, IAE de Pau, France","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.6661,"has_fulltext":true,"cited_by_count":13,"citation_normalized_percentile":{"value":0.89732874,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":97},"biblio":{"volume":"N\u00b0 261-262","issue":"3","first_page":"157","last_page":"166"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.5532000064849854,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.5532000064849854,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12175","display_name":"Social Representations and Identity","score":0.1509000062942505,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.12200000137090683,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.8619999885559082},{"id":"https://openalex.org/keywords/social-representations","display_name":"social representations","score":0.9269999861717224},{"id":"https://openalex.org/keywords/banks","display_name":"banks","score":0.6800000071525574},{"id":"https://openalex.org/keywords/brand-associations","display_name":"brand associations","score":0.75},{"id":"https://openalex.org/keywords/brand-attributes","display_name":"brand attributes","score":0.6129999756813049},{"id":"https://openalex.org/keywords/brand-strategy","display_name":"brand strategy","score":0.36500000953674316},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.6299999952316284}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.6339174509048462},{"id":"https://openalex.org/C2776359362","wikidata":"https://www.wikidata.org/wiki/Q2145286","display_name":"Representation (politics)","level":3,"score":0.5100458264350891},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3813374638557434},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.20082417130470276},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0}],"mesh":[],"locations_count":5,"locations":[{"id":"doi:10.3917/rsg.261.0157","doi":"https://doi.org/10.3917/rsg.261.0157","is_oa":true,"landing_page_url":"https://doi.org/10.3917/rsg.261.0157","pdf_url":"https://www.cairn.info/load_pdf.php?ID_ARTICLE=RSG_261_0157&download=1","source":{"id":"https://openalex.org/S4210186007","display_name":"La Revue des sciences de gestion/La Revue des sciences de gestion, Direction et gestion","issn_l":"1160-7742","issn":["1160-7742","1760-6136"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","fnege-4"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"La Revue des Sciences de Gestion","raw_type":"journal-article"},{"id":"pmh:oai:HAL:hal-02431191v1","doi":null,"is_oa":false,"landing_page_url":"https://univ-pau.hal.science/hal-02431191","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"La Revue des Sciences de Gestion, 2013, 261-262, pp.157-166","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:cairn.info:RSG_261_0157","doi":null,"is_oa":false,"landing_page_url":"https://shs.cairn.info/revue-des-sciences-de-gestion-2013-3-page-157?lang=fr","pdf_url":null,"source":{"id":"https://openalex.org/S4406923042","display_name":"Cairn.info","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405258322","host_organization_name":"Cairn.info","host_organization_lineage":["https://openalex.org/I4405258322"],"host_organization_lineage_names":[],"type":"other"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"La Revue des Sciences de Gestion | 261-262 | 3 | 2013-09-06 | p. 157-166 | 1160-7742","raw_type":null},{"id":"mag:1601764429","doi":null,"is_oa":false,"landing_page_url":"https://www.cairn.info/revue-des-sciences-de-gestion-2013-3-page-157.htm","pdf_url":null,"source":{"id":"https://openalex.org/S4210186007","display_name":"La Revue des sciences de gestion/La Revue des sciences de gestion, Direction et gestion","issn_l":"1160-7742","issn":["1160-7742","1760-6136"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","fnege-4"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u0098La \u009cRevue des sciences de gestion/\u0098La \u009cRevue des sciences de gestion, Direction et gestion","raw_type":null},{"id":"mag:3213839497","doi":null,"is_oa":false,"landing_page_url":"https://www.cairn.info/revue-des-sciences-de-gestion-2013-3-page-157.htm","pdf_url":null,"source":{"id":"https://openalex.org/S4210186007","display_name":"La Revue des sciences de gestion/La Revue des sciences de gestion, Direction et gestion","issn_l":"1160-7742","issn":["1160-7742","1760-6136"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","fnege-4"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u0098La \u009cRevue des sciences de gestion/\u0098La \u009cRevue des sciences de gestion, Direction et gestion","raw_type":null}],"best_oa_location":{"id":"doi:10.3917/rsg.261.0157","doi":"https://doi.org/10.3917/rsg.261.0157","is_oa":true,"landing_page_url":"https://doi.org/10.3917/rsg.261.0157","pdf_url":"https://www.cairn.info/load_pdf.php?ID_ARTICLE=RSG_261_0157&download=1","source":{"id":"https://openalex.org/S4210186007","display_name":"La Revue des sciences de gestion/La Revue des sciences de gestion, Direction et gestion","issn_l":"1160-7742","issn":["1160-7742","1760-6136"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","fnege-4"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"La Revue des Sciences de Gestion","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1601764429.pdf","grobid_xml":"https://content.openalex.org/works/W1601764429.grobid-xml"},"referenced_works_count":4,"referenced_works":["https://openalex.org/W1502139053","https://openalex.org/W1975343876","https://openalex.org/W2108860923","https://openalex.org/W2135255848"],"related_works":["https://openalex.org/W3213839497","https://openalex.org/W4298927061","https://openalex.org/W3157831737","https://openalex.org/W7006542013","https://openalex.org/W2167754888","https://openalex.org/W1532876594","https://openalex.org/W7143385921","https://openalex.org/W7139405785","https://openalex.org/W7102389192","https://openalex.org/W7172203273"],"abstract_inverted_index":{"Cet":[0],"article":[1],"vise":[2],"\u00e0":[3,13,49],"analyser":[4],"en":[5],"profondeur":[6],"la":[7,30,38,81,89],"marque":[8,23],"de":[9,17,22,40,75,83,91,101],"six":[10],"groupes":[11],"bancaires":[12],"travers":[14],"le":[15],"concept":[16],"repr\u00e9sentation":[18,98],"sociale.":[19],"D\u00e9finissant":[20],"l\u2019image":[21],"comme":[24],"l\u2019ensemble":[25],"des":[26,47,51],"associations":[27,59],"pr\u00e9sentes":[28],"dans":[29],"m\u00e9moire":[31],"d\u2019un":[32],"individu,":[33],"nous":[34],"avons":[35],"choisi":[36],"d\u2019utiliser":[37],"m\u00e9thode":[39],"Verg\u00e8s":[41],"pour":[42,88],"collecter":[43],"les":[44,58],"repr\u00e9sentations":[45],"sociales":[46],"individus":[48],"l\u2019\u00e9gard":[50],"marques":[52,61],"bancaires.":[53],"Nos":[54],"r\u00e9sultats":[55],"montrent":[56],"que":[57],"aux":[60],"reposent":[62],"sur":[63],"seulement":[64],"trois":[65],"dimensions":[66],":":[67,97],"attributs,":[68],"univers":[69],"\u00e9voqu\u00e9s":[70],"et":[71],"entreprise.":[72],"L\u2019int\u00e9r\u00eat":[73],"manag\u00e9rial":[74],"cette":[76],"recherche":[77],"est":[78],"qu\u2019il":[79],"offre":[80],"possibilit\u00e9":[82],"rep\u00e9rer":[84],"s\u2019il":[85],"s\u2019av\u00e8re":[86],"n\u00e9cessaire":[87],"banque":[90],"modifier":[92],"sa":[93],"strat\u00e9gie":[94],"marketing.":[95],"Mots-cl\u00e9s":[96],"sociale,":[99],"image":[100],"marque,":[102],"banque.":[103]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":3},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2016-06-24T00:00:00"}
