{"id":"https://openalex.org/W1600511547","doi":"https://doi.org/10.1080/07409710.2015.1011994","title":"\u201cBring Joy to Your Home with the Real Frigidaire\u201d: Advertising the Refrigerator to Belgian Female Consumers, 1955\u20131965","display_name":"\u201cBring Joy to Your Home with the Real Frigidaire\u201d: Advertising the Refrigerator to Belgian Female Consumers, 1955\u20131965","publication_year":2015,"publication_date":"2015-04-03","ids":{"openalex":"https://openalex.org/W1600511547","doi":"https://doi.org/10.1080/07409710.2015.1011994","mag":"1600511547"},"language":"en","primary_location":{"id":"doi:10.1080/07409710.2015.1011994","doi":"https://doi.org/10.1080/07409710.2015.1011994","is_oa":false,"landing_page_url":"https://doi.org/10.1080/07409710.2015.1011994","pdf_url":null,"source":{"id":"https://openalex.org/S2803517","display_name":"Food and Foodways","issn_l":"0740-9710","issn":["0740-9710","1542-3484"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","erih-plus","jufo-1","norway-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Food and Foodways","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5070144028","display_name":"Willem Scheire","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I13469542","display_name":"Vrije Universiteit Brussel","ror":"https://ror.org/006e5kg04","country_code":"BE","type":"education","lineage":["https://openalex.org/I13469542"]}],"countries":["BE"],"is_corresponding":true,"raw_author_name":"Willem Scheire","raw_affiliation_strings":["Social & Cultural Food Studies (FOST), Vrije Universiteit Brussel (VUB), Brussels, Belgium","Social & Cultural Food Studies (FOST)Vrije Universiteit Brussel (VUB), Brussels, Belgium"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Social & Cultural Food Studies (FOST), Vrije Universiteit Brussel (VUB), Brussels, Belgium","institution_ids":["https://openalex.org/I13469542"]},{"raw_affiliation_string":"Social & Cultural Food Studies (FOST)Vrije Universiteit Brussel (VUB), Brussels, Belgium","institution_ids":["https://openalex.org/I13469542"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5070144028"],"corresponding_institution_ids":["https://openalex.org/I13469542"],"apc_list":null,"apc_paid":null,"fwci":0.8296,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.85046167,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"23","issue":"1-2","first_page":"57","last_page":"79"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13025","display_name":"American History and Culture","score":0.8666999936103821,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13025","display_name":"American History and Culture","score":0.8666999936103821,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.09749999642372131,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14357","display_name":"Architecture, Design, and Social History","score":0.00930000003427267,"subfield":{"id":"https://openalex.org/subfields/1206","display_name":"Conservation"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/domesticity","display_name":"domesticity","score":0.8619999885559082},{"id":"https://openalex.org/keywords/female-consumers","display_name":"women consumers","score":0.6119999885559082},{"id":"https://openalex.org/keywords/gender-roles","display_name":"gender roles","score":0.8840000033378601},{"id":"https://openalex.org/keywords/consumerism","display_name":"consumerism","score":0.49399998784065247},{"id":"https://openalex.org/keywords/postwar-consumerism","display_name":"postwar consumerism","score":0.5509999990463257},{"id":"https://openalex.org/keywords/family-life","display_name":"family life","score":0.4950000047683716}],"concepts":[{"id":"https://openalex.org/C52438962","wikidata":"https://www.wikidata.org/wiki/Q1555139","display_name":"Rationalization (economics)","level":2,"score":0.6794537305831909},{"id":"https://openalex.org/C2780565519","wikidata":"https://www.wikidata.org/wiki/Q1208937","display_name":"Multitude","level":2,"score":0.5954973697662354},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.507984459400177},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5068369507789612},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.47453534603118896},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.4744221568107605},{"id":"https://openalex.org/C2778458851","wikidata":"https://www.wikidata.org/wiki/Q28455593","display_name":"Consumer Culture","level":2,"score":0.4437682628631592},{"id":"https://openalex.org/C2781385186","wikidata":"https://www.wikidata.org/wiki/Q89640","display_name":"Consumerism","level":2,"score":0.4413680136203766},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.27217018604278564},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2711178660392761},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.15651172399520874},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.12059250473976135},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/07409710.2015.1011994","doi":"https://doi.org/10.1080/07409710.2015.1011994","is_oa":false,"landing_page_url":"https://doi.org/10.1080/07409710.2015.1011994","pdf_url":null,"source":{"id":"https://openalex.org/S2803517","display_name":"Food and Foodways","issn_l":"0740-9710","issn":["0740-9710","1542-3484"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","erih-plus","jufo-1","norway-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Food and Foodways","raw_type":"journal-article"},{"id":"pmh:oai:vubissmart:VUBISSMART:2000:95120","doi":null,"is_oa":false,"landing_page_url":"https://biblio.vub.ac.be/vubir/bring-joy-to-your-home-with-the-real-frigidaire-advertising-the-refrigerator-to-belgian-female-consumers-19551965(c51367b5-0331-4405-8f9c-992eba2f2cc5).html","pdf_url":null,"source":{"id":"https://openalex.org/S4306402573","display_name":"VUBIR (Vrije Universiteit Brussel)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I13469542","host_organization_name":"Vrije Universiteit Brussel","host_organization_lineage":["https://openalex.org/I13469542"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality","score":0.6025999784469604}],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality","score":0.5}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2353367030","https://openalex.org/W2011100986","https://openalex.org/W3000860464","https://openalex.org/W3198053607","https://openalex.org/W2359377408","https://openalex.org/W2347595083","https://openalex.org/W3007575114","https://openalex.org/W2588115569","https://openalex.org/W764439840","https://openalex.org/W1602685280"],"abstract_inverted_index":{"Advertisements":[0],"provide":[1],"a":[2,37,80,103,151,180],"link":[3],"between":[4,155],"the":[5,20,24,34,72,75,77,94,113,124],"symbolical,":[6],"ideal,":[7],"practical":[8],"and":[9,14,16,26,42,55,63,108,118,132,157,159,163,174,186],"informative":[10],"notions":[11],"of":[12,23,53,66,74,79,105,165,170,183],"domesticity":[13],"technology":[15],"shed":[17],"light":[18],"on":[19,33],"material":[21,38],"culture":[22],"home":[25,35,166],"domesticity.":[27],"In":[28],"this":[29],"article,":[30],"I":[31,68],"focus":[32],"as":[36],"place":[39],"where":[40],"technological":[41],"consumerist":[43],"trends":[44,48],"develop,":[45],"how":[46,56],"these":[47],"were":[49,120,137],"linked":[50],"to":[51],"meanings":[52],"domesticity,":[54],"they":[57],"affected":[58],"gendered":[59],"identities,":[60],"practices,":[61],"labor,":[62],"ultimately":[64],"tastes":[65,164],"home.":[67],"argue":[69],"that":[70,110],"in":[71,87,150],"normalization":[73],"refrigerator,":[76],"promotion":[78],"technology-based":[81],"domestic":[82],"life":[83,162],"was":[84,96],"not":[85,98,130],"uniform":[86],"its":[88],"meanings,":[89,106],"entitlements,":[90],"or":[91,134],"strategies.":[92],"First,":[93],"consumer":[95],"confronted":[97],"with":[99,102,112,140],"uniformity":[100],"but":[101],"multitude":[104],"arguments":[107],"promises":[109],"came":[111],"refrigerator.":[114],"Second,":[115],"gender":[116],"roles":[117],"identities":[119],"less":[121],"varied.":[122],"Third,":[123],"hard":[125],"sell\u2013soft":[126],"sell":[127],"dichotomy":[128],"did":[129],"prevail,":[131],"emotional":[133],"hedonistic":[135],"appeals":[136],"often":[138],"combined":[139],"directly":[141],"spelled-out":[142],"advantages.":[143],"The":[144],"refrigerator":[145],"advertisements":[146],"studied":[147],"here":[148],"appeared":[149],"Belgian":[152],"women's":[153],"magazine":[154],"1955":[156],"1965":[158],"constructed":[160],"family":[161],"around":[167,179],"elevated":[168],"standards":[169],"comfort,":[171],"care,":[172],"aesthetics,":[173],"choice,":[175],"more":[176],"so":[177],"than":[178],"scientific":[181],"rationalization":[182],"household":[184],"work":[185],"organization.":[187]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1}],"updated_date":"2026-08-21T09:56:20.448147","created_date":"2025-10-10T00:00:00"}
