{"id":"https://openalex.org/W1600419224","doi":null,"title":"International and Intercultural Public Relations: A Campaign Case Approach","display_name":"International and Intercultural Public Relations: A Campaign Case Approach","publication_year":2005,"publication_date":"2005-07-02","ids":{"openalex":"https://openalex.org/W1600419224","mag":"1600419224"},"language":"en","primary_location":{"id":"pmh:oai:epublications.marquette.edu:marq_fac-book-1154","doi":null,"is_oa":false,"landing_page_url":"https://epublications.marquette.edu/marq_fac-book/154","pdf_url":null,"source":{"id":"https://openalex.org/S4306401682","display_name":"e-Publications@Marquette (Marquette University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I102461120","host_organization_name":"Marquette University","host_organization_lineage":["https://openalex.org/I102461120"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Books by Marquette University Faculty","raw_type":"text"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5086214791","display_name":"Michael G. Parkinson","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Michael G. Parkinson","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5077679639","display_name":"Daradirek \u201cGee\u201d Ekachai","orcid":"https://orcid.org/0000-0003-0049-1332","observed_orcids":["https://orcid.org/0000-0003-0049-1332"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Daradirek Ekachai","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-0049-1332","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":7.0347,"has_fulltext":false,"cited_by_count":21,"citation_normalized_percentile":{"value":0.96237007,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.989300012588501,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.989300012588501,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13795","display_name":"Language, Communication, and Linguistic Studies","score":0.002400000113993883,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13716","display_name":"Communication Studies and Media","score":0.0010999999940395355,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/international-public-relations","display_name":"international public relations","score":0.9760000109672546},{"id":"https://openalex.org/keywords/public-relations-campaigns","display_name":"public relations campaigns","score":0.9929999709129333},{"id":"https://openalex.org/keywords/campaign-analysis","display_name":"campaign analysis","score":0.7960000038146973},{"id":"https://openalex.org/keywords/public-relations-planning","display_name":"public relations planning","score":0.800000011920929},{"id":"https://openalex.org/keywords/public-relations-research","display_name":"public relations research","score":0.875},{"id":"https://openalex.org/keywords/intercultural-communication","display_name":"intercultural communication","score":0.7940000295639038},{"id":"https://openalex.org/keywords/international-communication","display_name":"international communication","score":0.8600000143051147}],"concepts":[{"id":"https://openalex.org/C34355311","wikidata":"https://www.wikidata.org/wiki/Q166542","display_name":"International relations","level":3,"score":0.5817602872848511},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.5615494251251221},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.47022390365600586},{"id":"https://openalex.org/C158016649","wikidata":"https://www.wikidata.org/wiki/Q161726","display_name":"Multinational corporation","level":2,"score":0.4663405120372772},{"id":"https://openalex.org/C2779714988","wikidata":"https://www.wikidata.org/wiki/Q1758100","display_name":"Public diplomacy","level":4,"score":0.42848071455955505},{"id":"https://openalex.org/C3116431","wikidata":"https://www.wikidata.org/wiki/Q31728","display_name":"Public administration","level":1,"score":0.4054427742958069},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.19806510210037231},{"id":"https://openalex.org/C557252395","wikidata":"https://www.wikidata.org/wiki/Q1889","display_name":"Diplomacy","level":3,"score":0.1522977352142334},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.15025296807289124}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:epublications.marquette.edu:marq_fac-book-1154","doi":null,"is_oa":false,"landing_page_url":"https://epublications.marquette.edu/marq_fac-book/154","pdf_url":null,"source":{"id":"https://openalex.org/S4306401682","display_name":"e-Publications@Marquette (Marquette University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I102461120","host_organization_name":"Marquette University","host_organization_lineage":["https://openalex.org/I102461120"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Books by Marquette University Faculty","raw_type":"text"},{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-014176388","doi":null,"is_oa":false,"landing_page_url":"http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=014176388&amp;sequence=000001&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},{"id":"mag:1600419224","doi":null,"is_oa":false,"landing_page_url":"https://epublications.marquette.edu/marq_fac-book/154/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7010501985","https://openalex.org/W1643934949","https://openalex.org/W1495606876","https://openalex.org/W2413428784","https://openalex.org/W4256238916","https://openalex.org/W7033437236","https://openalex.org/W7134489646","https://openalex.org/W2883511566","https://openalex.org/W2059915536","https://openalex.org/W1993284950"],"abstract_inverted_index":{"International":[0],"and":[1,14,31,73],"Intercultural":[2],"Public":[3],"Relations:":[4],"A":[5],"Campaign":[6],"Case":[7],"Approach":[8],"uses":[9],"both":[10],"the":[11,37],"case":[12,79],"method":[13],"an":[15],"analysis":[16],"of":[17,28,39],"public":[18,40,47,61,70,83],"relations":[19,48,71,84],"campaigns":[20,49,72],"to":[21,25,36],"help":[22],"students":[23],"learn":[24],"apply":[26],"concepts":[27],"planning,":[29],"research,":[30],"international":[32,60],"or":[33,59],"intercultural":[34,58],"communication":[35],"field":[38],"relations.":[41,62],"It":[42],"is":[43],"appropriate":[44],"for":[45,68],"general":[46],"courses,":[50],"as":[51,53],"well":[52],"those":[54],"specifically":[55],"focused":[56],"on":[57],"This":[63],"text":[64],"provides":[65],"a":[66],"format":[67],"analyzing":[69],"then":[74],"applies":[75],"it":[76],"in":[77],"19":[78],"studies":[80],"written":[81],"by":[82],"scholars.":[85]},"counts_by_year":[{"year":2024,"cited_by_count":3},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":4},{"year":2012,"cited_by_count":1}],"updated_date":"2026-09-29T14:09:16.559479","created_date":"2016-06-24T00:00:00"}
