{"id":"https://openalex.org/W1599809352","doi":null,"title":"Pengaruh Sales Promotion Terhadap Hasil Penjualan Studi Kasus pada PT. Ultrajaya Milk Industri","display_name":"Pengaruh Sales Promotion Terhadap Hasil Penjualan Studi Kasus pada PT. Ultrajaya Milk Industri","publication_year":2013,"publication_date":"2013-05-20","ids":{"openalex":"https://openalex.org/W1599809352","mag":"1599809352"},"language":"id","primary_location":{"id":"mag:1599809352","doi":null,"is_oa":false,"landing_page_url":"http://repository.ibik.ac.id/614/","pdf_url":null,"source":{"id":"https://openalex.org/S4306516725","display_name":"Jurnal Ilmiah Kesatuan (JIK)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Ilmiah Kesatuan (JIK)","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5029019641","display_name":"Sujana Sujana","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sujana Sujana","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5087484053","display_name":"Iswandi Sukartaatmadja","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Iswandi Sukartaatmadja","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"10","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8765000104904175,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8765000104904175,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.07540000230073929,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.01269999984651804,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sales-promotion","display_name":"sales promotion","score":1.0},{"id":"https://openalex.org/keywords/sales-promotion-costs","display_name":"sales promotion costs","score":0.8420000076293945},{"id":"https://openalex.org/keywords/sales-performance","display_name":"sales performance","score":0.7300000190734863},{"id":"https://openalex.org/keywords/dairy-industry","display_name":"dairy industry","score":0.7279999852180481},{"id":"https://openalex.org/keywords/marketing-management","display_name":"marketing management","score":0.3230000138282776}],"concepts":[{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.5342791080474854},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.4848853051662445},{"id":"https://openalex.org/C2781402841","wikidata":"https://www.wikidata.org/wiki/Q1259790","display_name":"Sales promotion","level":3,"score":0.44766944646835327},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.37196457386016846},{"id":"https://openalex.org/C139749660","wikidata":"https://www.wikidata.org/wiki/Q5657855","display_name":"Sales management","level":2,"score":0.2551567554473877},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.08822813630104065}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:1599809352","doi":null,"is_oa":false,"landing_page_url":"http://repository.ibik.ac.id/614/","pdf_url":null,"source":{"id":"https://openalex.org/S4306516725","display_name":"Jurnal Ilmiah Kesatuan (JIK)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Ilmiah Kesatuan (JIK)","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3205680207","https://openalex.org/W2277395293","https://openalex.org/W7215629542","https://openalex.org/W2959060092","https://openalex.org/W6986321794","https://openalex.org/W2228715983","https://openalex.org/W7217444830","https://openalex.org/W1587736769","https://openalex.org/W2948407619","https://openalex.org/W2345863548"],"abstract_inverted_index":{"Penelitian":[0],"dilakukan":[2,150],"untuk":[4,35,61,88,178],"mengetahui":[5],"kegiatan":[6,143],"\r\nsales":[7,78],"promotion":[8,18,79,107,146],"terutama":[10],"sampai":[11],"sejauh":[13],"mana":[14],"\r\npengaruh":[15],"biaya":[16],"sales":[17,52,106,145],"terhadap":[19],"hasil":[20,24,34,58,65,85,92],"\r\npenjualan":[21,130],"perusahaan.":[22],"Berdasarkan":[23],"\r\nperhitungan":[25],"pengelolaan":[26],"dan":[27,48,60,87,154,159,165,170],"penganalisaan":[28],"data":[29],"\r\nyang":[30,97,173],"dilakukan,":[31],"diperoleh":[32,64,91,132],"koefisien":[36],"\r\nkorelasi":[37],"sebesar":[38],"0,98":[39],"hal":[40,74],"ini":[41,75],"menunjukan":[42,76],"adanya":[43,100],"\r\nhubungan":[44],"yang":[45,102,120,131,148,182],"kuat":[47],"positif":[49],"antara":[50,104],"\r\npromotion":[53],"dengan":[57,110],"penjualan":[59,86,112,164],"\r\nkoefisien":[62],"determinasi":[63],"t\r\nhitung":[66],">":[68,72],"\r\nttabel":[69],"(24.5":[71],"6.314),":[73],"bahwa":[77,127],"berpengaruh":[81],"secara":[82],"signifikan":[83],"\r\nterhadap":[84],"perhitungan":[89],"\r\nregresi":[90],"Y":[93],"=":[94],"7861512.779":[95],"+18.339x":[96],"memiliki":[98],"arti":[99],"hubungan":[101],"\r\nfungsional":[103],"(X)":[109],"\r\nhasil":[111],"(Y)":[113],",":[114],"dimana":[115],"setiappeningkatan":[116],"\r\nsatu":[117],"satuan":[118],"X":[119],"dianggap":[121],"konstan.":[122],"Melalui":[123],"\r\nanalisa":[124],"regresi":[125],"korelasi":[126],"tingkat":[128,180],"volume":[129],"perusahaan":[133,151,161],"tidak":[134],"\r\nselalu":[135],"mengalami":[136,141],"peningkatan":[137],"namun":[138],"ada":[139],"\r\nkalanya":[140],"penurunan.\r\nDari":[142],"\r\ntelah":[149],"mampu":[152],"\r\nmempertahankan":[153],"meningkatkan":[155],"kualitas":[156],"\r\ntenaga":[157],"penjualnya,":[158],"diharapkan":[160],"\r\ndapat":[162],"melakukan":[163],"pemasaran":[166],"\r\nsecara":[167],"lebih":[168],"baik,":[169],"memberikan":[171],"pengaruh":[172],"cukup":[174],"besar":[175],"bagi":[176],"manajemen":[177],"\r\nmencapai":[179],"efisiensi":[181],"diharapkan.":[183]},"counts_by_year":[],"updated_date":"2025-10-10T17:16:08.811792","created_date":"2016-06-24T00:00:00"}