{"id":"https://openalex.org/W1597662912","doi":null,"title":"Hi-Tech Hi-Touch Branding: Creating Brand Power in the Age of Technology","display_name":"Hi-Tech Hi-Touch Branding: Creating Brand Power in the Age of Technology","publication_year":2001,"publication_date":"2001-01-12","ids":{"openalex":"https://openalex.org/W1597662912","mag":"1597662912"},"language":"en","primary_location":{"id":"mag:1597662912","doi":null,"is_oa":false,"landing_page_url":"https://ci.nii.ac.jp/ncid/BA5026429X","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"book","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5086573173","display_name":"Paul Temporal","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Paul Temporal","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5089392787","display_name":"K. C. Lee","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"K. C. Lee","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.6764,"has_fulltext":false,"cited_by_count":35,"citation_normalized_percentile":{"value":0.74545455,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8964999914169312,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8964999914169312,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0617000013589859,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.03819999843835831,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/branding","display_name":"branding","score":0.5230000019073486},{"id":"https://openalex.org/keywords/technology-products","display_name":"technology products","score":0.8460000157356262},{"id":"https://openalex.org/keywords/digital-branding","display_name":"digital branding","score":0.6980000138282776},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.8759999871253967},{"id":"https://openalex.org/keywords/technophobia","display_name":"technophobia","score":0.5640000104904175},{"id":"https://openalex.org/keywords/brand-strength","display_name":"brand strength","score":0.6129999756813049},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.4699999988079071}],"concepts":[{"id":"https://openalex.org/C127576917","wikidata":"https://www.wikidata.org/wiki/Q624630","display_name":"Competitor analysis","level":2,"score":0.7442838549613953},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5311352610588074},{"id":"https://openalex.org/C2778321746","wikidata":"https://www.wikidata.org/wiki/Q621922","display_name":"Distrust","level":2,"score":0.5187916159629822},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5127371549606323},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.49775341153144836},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.460803747177124},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.43512362241744995},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.35101318359375},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2049548625946045},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.12565499544143677},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.09788569808006287},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.0},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:1597662912","doi":null,"is_oa":false,"landing_page_url":"https://ci.nii.ac.jp/ncid/BA5026429X","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W27001574","https://openalex.org/W2724129316","https://openalex.org/W588121974","https://openalex.org/W2291867847","https://openalex.org/W620764489","https://openalex.org/W4231578393","https://openalex.org/W2531077086","https://openalex.org/W2020027048","https://openalex.org/W146827320","https://openalex.org/W3207119646"],"abstract_inverted_index":{"From":[0],"the":[1,3,53,61,72],"Publisher:\r\nDiscover":[2],"proven":[4],"strategies":[5],"and":[6,14,34,55,82,106,113,123],"techniques":[7],"to":[8,31,67,93],"establish":[9],"powerful":[10],"brands":[11],"in":[12,60],"new":[13,37,83,97],"virtually":[15],"limitless":[16],"markets\r\nBranding":[17],"technology":[18,62],"products":[19],"is":[20,77],"different":[21],"from":[22],"branding":[23,59,108,125],"other":[24],"types":[25],"of":[26,36,58,99,121],"consumer":[27],"products.":[28],"Manufacturers":[29],"have":[30],"overcome":[32],"technophobia":[33],"distrust":[35],"products,":[38],"which":[39],"consumers":[40],"often":[41],"feel":[42],"will":[43],"soon":[44],"be":[45],"superseded":[46],"or":[47],"become":[48],"redundant.":[49],"This":[50],"book":[51,92],"analyzes":[52],"current":[54],"future":[56],"state":[57],"sector.":[63],"It":[64,115],"describes":[65],"how":[66],"build":[68],"customer":[69],"loyalty":[70],"on":[71,86],"Internet,":[73],"where":[74],"an":[75],"alternative":[76],"only":[78],"a":[79,87],"click":[80],"away":[81],"competitors":[84],"arrive":[85],"regular":[88],"basis.":[89],"The":[90],"first":[91],"cover":[94],"this":[95,101],"exciting":[96],"area":[98],"branding,":[100],"fascinating":[102],"volume":[103],"details":[104],"high-tech":[105],"Internet":[107],"such":[109],"as":[110],"Yahoo!,":[111],"Acer,":[112],"more.":[114],"provides":[116],"numerous":[117],"international":[118],"case":[119],"studies":[120],"successful":[122],"not-so-successful":[124],"initiatives\r\nPaul":[126],"Temporal":[127],"(Singapore)":[128,136],"works":[129,137],"at":[130,138],"Marketing":[131],"Initiatives.":[132],"K.":[133],"C.":[134],"Lee":[135],"National":[139],"Computer":[140],"Systems.":[141]},"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":5},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":2}],"updated_date":"2026-10-25T09:29:13.331239","created_date":"2016-06-24T00:00:00"}