{"id":"https://openalex.org/W1597110359","doi":"https://doi.org/10.22277/rgo.v3i2.692","title":"ESTRAT\u00c9GIAS DE MARKETING DAS VIN\u00cdCOLAS CATARINENSES","display_name":"ESTRAT\u00c9GIAS DE MARKETING DAS VIN\u00cdCOLAS CATARINENSES","publication_year":2010,"publication_date":"2010-01-01","ids":{"openalex":"https://openalex.org/W1597110359","doi":"https://doi.org/10.22277/rgo.v3i2.692","mag":"1597110359"},"language":"pt","primary_location":{"id":"mag:1597110359","doi":"https://doi.org/10.22277/rgo.v3i2.692","is_oa":true,"landing_page_url":"https://bell.unochapeco.edu.br/revistas/index.php/rgo/article/download/692/453","pdf_url":null,"source":{"id":"https://openalex.org/S4306527433","display_name":"Revista Gest\u00e3o Organizacional","issn_l":"1806-6720","issn":["1806-6720","1983-6635"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/I3019843814","host_organization_name":"Community University of Chapec\u00f3 Region - Unochapec\u00f3","host_organization_lineage":["https://openalex.org/I3019843814"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Revista Gest\u00e3o Organizacional","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://bell.unochapeco.edu.br/revistas/index.php/rgo/article/download/692/453","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5064220848","display_name":"Tiago Savi Mondo","orcid":"https://orcid.org/0000-0002-8929-1339","observed_orcids":["https://orcid.org/0000-0002-8929-1339"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Tiago Savi Mondo","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-8929-1339","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5108267535","display_name":"Jane Iara Pereira da Costa","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I164790352","display_name":"Universidade do Estado de Santa Catarina","ror":"https://ror.org/03ztsbk67","country_code":"BR","type":"education","lineage":["https://openalex.org/I164790352"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Jane Iara Pereira da Costa","raw_affiliation_strings":["Universidade do Estado de Santa Catarina"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidade do Estado de Santa Catarina","institution_ids":["https://openalex.org/I164790352"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.39392097,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"3","issue":"2","first_page":"163","last_page":"181"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12399","display_name":"Wine Industry and Tourism","score":0.7865999937057495,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12399","display_name":"Wine Industry and Tourism","score":0.7865999937057495,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.2078000009059906,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0017000000225380063,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.8029999732971191},{"id":"https://openalex.org/keywords/wineries","display_name":"wineries","score":0.9449999928474426},{"id":"https://openalex.org/keywords/catarina","display_name":"Catarina","score":0.6629999876022339},{"id":"https://openalex.org/keywords/wine-industry","display_name":"wine industry","score":0.7039999961853027},{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.7289999723434448},{"id":"https://openalex.org/keywords/institutional-advertising","display_name":"institutional advertising","score":0.8529999852180481},{"id":"https://openalex.org/keywords/internet-promotion","display_name":"internet promotion","score":0.7609999775886536},{"id":"https://openalex.org/keywords/wine-tourism","display_name":"wine tourism","score":0.8970000147819519},{"id":"https://openalex.org/keywords/food-and-beverage-industry","display_name":"food and beverage industry","score":0.8059999942779541}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.522310197353363},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5212448239326477},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.4661136269569397},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4347856342792511},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.3551539480686188},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.1196453869342804}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:1597110359","doi":"https://doi.org/10.22277/rgo.v3i2.692","is_oa":true,"landing_page_url":"https://bell.unochapeco.edu.br/revistas/index.php/rgo/article/download/692/453","pdf_url":null,"source":{"id":"https://openalex.org/S4306527433","display_name":"Revista Gest\u00e3o Organizacional","issn_l":"1806-6720","issn":["1806-6720","1983-6635"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/I3019843814","host_organization_name":"Community University of Chapec\u00f3 Region - Unochapec\u00f3","host_organization_lineage":["https://openalex.org/I3019843814"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Revista Gest\u00e3o Organizacional","raw_type":null}],"best_oa_location":{"id":"mag:1597110359","doi":"https://doi.org/10.22277/rgo.v3i2.692","is_oa":true,"landing_page_url":"https://bell.unochapeco.edu.br/revistas/index.php/rgo/article/download/692/453","pdf_url":null,"source":{"id":"https://openalex.org/S4306527433","display_name":"Revista Gest\u00e3o Organizacional","issn_l":"1806-6720","issn":["1806-6720","1983-6635"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/I3019843814","host_organization_name":"Community University of Chapec\u00f3 Region - Unochapec\u00f3","host_organization_lineage":["https://openalex.org/I3019843814"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Revista Gest\u00e3o Organizacional","raw_type":null},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.5299999713897705}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":5,"referenced_works":["https://openalex.org/W1485929737","https://openalex.org/W1543551148","https://openalex.org/W2125830477","https://openalex.org/W2509662163","https://openalex.org/W2600225919"],"related_works":["https://openalex.org/W1523029164","https://openalex.org/W3093822403","https://openalex.org/W3029171258","https://openalex.org/W74228976","https://openalex.org/W7065745656","https://openalex.org/W6908655267","https://openalex.org/W4313391935","https://openalex.org/W2972785630","https://openalex.org/W2781514097","https://openalex.org/W7128108519"],"abstract_inverted_index":{"O":[0,29,63,116],"setor":[1,122],"de":[2,20,38,51,82,85,88],"alimentos":[3],"e":[4,13,34,69,108,123],"bebidas":[5],"desempenha":[6],"papel":[7,126],"importante":[8,127],"dentro":[9],"da":[10,111],"economia":[11],"brasileira":[12],"principalmente":[14],"catarinense,":[15],"sendo":[16,119],"que":[17,95],"as":[18,36,46,96],"vinicolas":[19,42,83,97],"vinhos":[21],"finos":[22],"tiveram":[23],"demasiado":[24],"crescimento":[25],"na":[26,73],"ultima":[27],"decada.":[28],"objetivo":[30],"do":[31,60,102,121],"presente":[32],"artigo":[33],"analisar":[35],"estrategias":[37,99],"marketing":[39,129],"utilizadas":[40],"pelas":[41],"catarinenses,":[43,84],"buscando":[44],"verificar":[45],"questoes":[47],"relativas":[48],"ao":[49],"composto":[50],"marketing.":[52,103],"A":[53,75],"pesquisa":[54],"caracteriza-se":[55],"por":[56,79],"ser":[57],"exploratoria,":[58],"quantitativa":[59],"tipo":[61],"survey.":[62],"instrumento":[64],"utilizado":[65],"foi":[66,77],"questionario":[67],"estruturado":[68],"nao":[70],"disfarcado,":[71],"disponibilizado":[72],"internet.":[74],"amostra":[76],"composta":[78],"sete":[80],"gestores":[81],"uma":[86],"populacao":[87],"11":[89],"vinicolas.":[90,131],"Os":[91],"principais":[92],"resultados":[93],"demonstram":[94],"possuem":[98],"no":[100,128],"\u00e2mbito":[101],"Salienta-se":[104],"a":[105,109,114],"propaganda":[106],"institucional":[107],"utilizacao":[110],"internet":[112],"para":[113],"promocao.":[115],"turismo":[117],"vem":[118],"aliado":[120],"atualmente":[124],"faz":[125],"das":[130]},"counts_by_year":[],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2016-06-24T00:00:00"}
