{"id":"https://openalex.org/W1596976929","doi":"https://doi.org/10.53728/2765-6500.1546","title":"Cultural Tunneling Effect","display_name":"Cultural Tunneling Effect","publication_year":2014,"publication_date":"2014-10-31","ids":{"openalex":"https://openalex.org/W1596976929","doi":"https://doi.org/10.53728/2765-6500.1546","mag":"1596976929"},"language":"en","primary_location":{"id":"doi:10.53728/2765-6500.1546","doi":"https://doi.org/10.53728/2765-6500.1546","is_oa":true,"landing_page_url":"https://doi.org/10.53728/2765-6500.1546","pdf_url":"https://amj.kma.re.kr/cgi/viewcontent.cgi?article=1546&context=journal","source":{"id":"https://openalex.org/S2764933780","display_name":"ASIA MARKETING JOURNAL","issn_l":"1598-7868","issn":["1598-7868","2765-6500"],"is_oa":false,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","kci-registered"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Asia Marketing Journal","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://amj.kma.re.kr/cgi/viewcontent.cgi?article=1546&context=journal","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5048080619","display_name":"Seungkook Roh","orcid":"https://orcid.org/0000-0002-1354-335X","observed_orcids":["https://orcid.org/0000-0002-1354-335X"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Seungkook Roh","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5048080619"],"corresponding_institution_ids":[],"apc_list":{"value":400,"currency":"USD","value_usd":400},"apc_paid":{"value":400,"currency":"USD","value_usd":400},"fwci":21.5222,"has_fulltext":true,"cited_by_count":3,"citation_normalized_percentile":{"value":0.98726545,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":97},"biblio":{"volume":"16","issue":"3","first_page":"77","last_page":"77"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10758","display_name":"Cinema and Media Studies","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1213","display_name":"Visual Arts and Performing Arts"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10758","display_name":"Cinema and Media Studies","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1213","display_name":"Visual Arts and Performing Arts"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11410","display_name":"Cultural Industries and Urban Development","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/3322","display_name":"Urban Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12803","display_name":"Cinema History and Criticism","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1213","display_name":"Visual Arts and Performing Arts"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/quantum-tunneling","display_name":"quantum tunneling","score":0.671999990940094},{"id":"https://openalex.org/keywords/quantum-mechanics-analogy","display_name":"quantum mechanics analogy","score":0.6899999976158142},{"id":"https://openalex.org/keywords/low-budget-film","display_name":"low-budget film","score":0.777999997138977},{"id":"https://openalex.org/keywords/box-office-success","display_name":"box office success","score":0.7979999780654907},{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.718999981880188},{"id":"https://openalex.org/keywords/schrodinger-equation","display_name":"Schr\u00f6dinger equation","score":0.8140000104904175},{"id":"https://openalex.org/keywords/film-distribution","display_name":"film distribution","score":0.5}],"concepts":[{"id":"https://openalex.org/C54040653","wikidata":"https://www.wikidata.org/wiki/Q1415395","display_name":"Film industry","level":3,"score":0.6914387941360474},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5186671018600464},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.5086404085159302},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5046519041061401},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4614139795303345},{"id":"https://openalex.org/C110121322","wikidata":"https://www.wikidata.org/wiki/Q865811","display_name":"Distribution (mathematics)","level":2,"score":0.4490722119808197},{"id":"https://openalex.org/C2778348673","wikidata":"https://www.wikidata.org/wiki/Q739302","display_name":"Production (economics)","level":2,"score":0.42676761746406555},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.33728861808776855},{"id":"https://openalex.org/C519580073","wikidata":"https://www.wikidata.org/wiki/Q41253","display_name":"Movie theater","level":2,"score":0.3363928198814392},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.1727808117866516},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.12448358535766602},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.1014481782913208},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C52119013","wikidata":"https://www.wikidata.org/wiki/Q50637","display_name":"Art history","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.53728/2765-6500.1546","doi":"https://doi.org/10.53728/2765-6500.1546","is_oa":true,"landing_page_url":"https://doi.org/10.53728/2765-6500.1546","pdf_url":"https://amj.kma.re.kr/cgi/viewcontent.cgi?article=1546&context=journal","source":{"id":"https://openalex.org/S2764933780","display_name":"ASIA MARKETING JOURNAL","issn_l":"1598-7868","issn":["1598-7868","2765-6500"],"is_oa":false,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","kci-registered"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Asia Marketing Journal","raw_type":"journal-article"},{"id":"doi:10.15830/amj.2014.16.3.77","doi":"https://doi.org/10.15830/amj.2014.16.3.77","is_oa":true,"landing_page_url":"https://doi.org/10.15830/amj.2014.16.3.77","pdf_url":null,"source":{"id":"https://openalex.org/S2764933780","display_name":"ASIA MARKETING JOURNAL","issn_l":"1598-7868","issn":["1598-7868","2765-6500"],"is_oa":false,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","kci-registered"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ASIA MARKETING JOURNAL","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:93a8097fd13a4e5f81b9ccefbc1ed60f","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/93a8097fd13a4e5f81b9ccefbc1ed60f","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Asia Marketing Journal, Vol 16, Iss 3 (2014)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.53728/2765-6500.1546","doi":"https://doi.org/10.53728/2765-6500.1546","is_oa":true,"landing_page_url":"https://doi.org/10.53728/2765-6500.1546","pdf_url":"https://amj.kma.re.kr/cgi/viewcontent.cgi?article=1546&context=journal","source":{"id":"https://openalex.org/S2764933780","display_name":"ASIA MARKETING JOURNAL","issn_l":"1598-7868","issn":["1598-7868","2765-6500"],"is_oa":false,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","kci-registered"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Asia Marketing Journal","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1596976929.pdf","grobid_xml":"https://content.openalex.org/works/W1596976929.grobid-xml"},"referenced_works_count":27,"referenced_works":["https://openalex.org/W1509007365","https://openalex.org/W1520153223","https://openalex.org/W1591268244","https://openalex.org/W1968342703","https://openalex.org/W1970276356","https://openalex.org/W1977233984","https://openalex.org/W1978239142","https://openalex.org/W1996702938","https://openalex.org/W2005405570","https://openalex.org/W2008659066","https://openalex.org/W2020615055","https://openalex.org/W2021784989","https://openalex.org/W2087391773","https://openalex.org/W2094102473","https://openalex.org/W2102349818","https://openalex.org/W2111555818","https://openalex.org/W2114667889","https://openalex.org/W2121563889","https://openalex.org/W2126581536","https://openalex.org/W2138000750","https://openalex.org/W2139936032","https://openalex.org/W2156566828","https://openalex.org/W2157748989","https://openalex.org/W2340401285","https://openalex.org/W3121684966","https://openalex.org/W3122458357","https://openalex.org/W4412433613"],"related_works":["https://openalex.org/W4251886944","https://openalex.org/W2509380079","https://openalex.org/W2611121056","https://openalex.org/W2050240645","https://openalex.org/W2267800152","https://openalex.org/W2460612749","https://openalex.org/W2083953603","https://openalex.org/W2527896650","https://openalex.org/W7039620154","https://openalex.org/W2344191060"],"abstract_inverted_index":{"Many":[0],"researchers":[1,35,195],"have":[2,196],"analyzed":[3],"the":[4,7,21,58,98,104,139,168,172,189,200,226,238,250,254,262,265,272,276,311,328,332,339],"relationship":[5],"between":[6],"financial":[8,239,251],"success":[9,190,240,252],"patterns":[10],"of":[11,106,112,126,141,151,185,191,202,241,257,264,344],"a":[12,44,107,148,176,182,192,282,292,296,304,316],"motion":[13],"picture":[14],"and":[15,29,36,87,101,179,216,320],"many":[16,34],"other":[17,325],"factors,":[18],"such":[19,207,242],"as":[20,49,214,221,271],"production":[22,86],"cost,":[23],"marketing,":[24],"stars,":[25],"awards,":[26],"reviews,":[27],"genre,":[28],"rating.":[30],"Through":[31],"these":[32,76],"studies,":[33],"investors":[37],"concluded":[38],"that":[39,175,231,335],"big":[40,177],"budgets":[41],"to":[42,53,72,96,102,118,138,167,198,211,248,281,301,323],"make":[43],"blockbuster":[45,64,67,127],"movie":[46,173,277,340],"can":[47,187],"serve":[48],"an":[50,94],"insurance":[51],"policy":[52],"meet":[54],"their":[55,82],"ROI;":[56],"thus":[57],"box":[59,255],"office":[60,256],"is":[61,279,291],"dominated":[62],"by":[63,260,294],"movies.":[65],"High-budget":[66],"movies":[68,77,203,208,259],"are":[69,78,161,165,209,223],"more":[70,79],"likely":[71,210],"receive":[73],"attention":[74],"because":[75],"recognizable":[80],"given":[81,230],"high":[83],"expenses":[84],"for":[85,121],"casting.":[88],"Therefore,":[89],"audiences":[90],"choose":[91],"blockbusters":[92],"in":[93,114,124,171,268,275,285,338],"effort":[95],"reduce":[97],"searching":[99],"cost":[100],"mitigate":[103],"possibility":[105],"regrettable":[108],"choice.":[109],"This":[110,245],"behavior":[111],"consumers,":[113],"turn,":[115],"causes":[116],"distributors":[117],"allocate":[119],"screens":[120,152,186],"blockbusters,":[122],"resulting":[123],"\u201cconcentration":[125],"consumption.\u201d":[128],"As":[129],"such,":[130],"low-budget":[131,144,258],"films":[132,145],"cannot":[133],"easily":[134],"become":[135],"popular":[136],"due":[137],"lack":[140],"distribution.":[142],"Indeed,":[143],"released":[146],"on":[147,181],"small":[149,205],"number":[150,184],"often":[153],"end":[154],"up":[155],"becoming":[156],"dismal":[157],"failures.":[158],"However,":[159],"there":[160],"exceptional":[162],"examples":[163],"which":[164,295],"contrary":[166],"general":[169],"idea":[170],"industry":[174,278,341],"budget":[178],"showings":[180],"large":[183],"guarantee":[188],"movie.":[193],"Although":[194],"attempted":[197],"analyze":[199],"performances":[201],"with":[204],"budgets,":[206],"be":[212,218],"regarded":[213],"outliers":[215,326],"then":[217],"entirely":[219],"discarded,":[220],"they":[222],"far":[224],"from":[225],"\u2018three-sigma\u2019":[227],"range,":[228],"especially":[229],"previous":[232],"research":[233],"methodologies":[234],"could":[235],"not":[236],"explain":[237,249],"unique":[243],"examples.":[244],"study":[246,314,333],"attempts":[247],"at":[253],"applying":[261],"concept":[263],"tunnel":[266],"effect":[267,290],"quantum":[269,286],"mechanics,":[270],"phenomenon":[273,293,343],"found":[274],"similar":[280],"particle\u2019s":[283],"movement":[284],"physics.":[287],"The":[288],"tunneling":[289,317],"particle":[297],"without":[298],"enough":[299],"energy":[300],"pass":[302],"over":[303],"potential":[305],"barrier":[306],"tunnels":[307],"through":[308],"it.":[309],"Adopting":[310],"analogy,":[312],"this":[313,342],"draws":[315],"probability":[318],"function":[319],"cultural":[321],"constant":[322],"forecast":[324],"using":[327],"Schrodinger":[329],"equation.":[330],"Moreover,":[331],"finds":[334],"word-of-mouth":[336],"creates":[337],"finding":[345],"outliers.":[346]},"counts_by_year":[{"year":2014,"cited_by_count":3}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2016-06-24T00:00:00"}
