{"id":"https://openalex.org/W1596853683","doi":null,"title":"Branding Across Borders: A Guide to Global Brand Marketing","display_name":"Branding Across Borders: A Guide to Global Brand Marketing","publication_year":2001,"publication_date":"2001-11-09","ids":{"openalex":"https://openalex.org/W1596853683","mag":"1596853683"},"language":"en","primary_location":{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-015572992","doi":null,"is_oa":false,"landing_page_url":"http://www.loc.gov/catdir/bios/mh042/2001030841.html","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5075161870","display_name":"James R. Gregory","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"James R. Gregory","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5006878839","display_name":"Jack G. Wiechmann","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jack G. Wiechmann","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.579,"has_fulltext":false,"cited_by_count":23,"citation_normalized_percentile":{"value":0.88620655,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8076000213623047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8076000213623047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.1256999969482422,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.044599998742341995,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/global-branding","display_name":"global branding","score":0.9399999976158142},{"id":"https://openalex.org/keywords/global-brand-management","display_name":"global brand management","score":0.7379999756813049},{"id":"https://openalex.org/keywords/brand-strategy","display_name":"brand strategy","score":0.9240000247955322},{"id":"https://openalex.org/keywords/cross-cultural-marketing","display_name":"cross-cultural marketing","score":0.8119999766349792},{"id":"https://openalex.org/keywords/international-marketing","display_name":"international marketing","score":0.8149999976158142},{"id":"https://openalex.org/keywords/organizational-structure","display_name":"organizational structure","score":0.843999981880188},{"id":"https://openalex.org/keywords/brand-communication","display_name":"brand communication","score":0.8429999947547913},{"id":"https://openalex.org/keywords/corporate-branding","display_name":"corporate branding","score":0.44600000977516174}],"concepts":[{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.662234365940094},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.642363429069519},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6207929253578186},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6192403435707092},{"id":"https://openalex.org/C2778348171","wikidata":"https://www.wikidata.org/wiki/Q167037","display_name":"Corporation","level":2,"score":0.569007158279419},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.511993944644928},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.48517948389053345},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.4620705246925354},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4413301646709442},{"id":"https://openalex.org/C2777382242","wikidata":"https://www.wikidata.org/wiki/Q6017816","display_name":"Index (typography)","level":2,"score":0.420352578163147},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3401428461074829},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.24433451890945435},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0766802728176117},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-015572992","doi":null,"is_oa":false,"landing_page_url":"http://www.loc.gov/catdir/bios/mh042/2001030841.html","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},{"id":"mag:1596853683","doi":null,"is_oa":false,"landing_page_url":"http://ci.nii.ac.jp/ncid/BA56603026","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/17","score":0.4300000071525574,"display_name":"Partnerships for the goals"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W28896673","https://openalex.org/W3186867111","https://openalex.org/W1516528891","https://openalex.org/W4416950505","https://openalex.org/W193530667","https://openalex.org/W7066099242","https://openalex.org/W636267225","https://openalex.org/W7126122193","https://openalex.org/W2030625611","https://openalex.org/W4288759713"],"abstract_inverted_index":{"This":[0],"book":[1],"is":[2,20],"written":[3],"by":[4,24,117],"one":[5],"of":[6,43,91,111],"today's":[7,118],"leading":[8,119],"authorities":[9],"on":[10,82],"global":[11,17,44,74,87,113],"branding.":[12],"Establishing":[13],"and":[14,28,68,140],"managing":[15],"a":[16,55,84,99,104],"brand":[18,50,88,105],"-":[19,130],"made":[21],"more":[22],"challenging":[23],"the":[25,34,41,49,73,125],"cultural,":[26],"political,":[27],"economic":[29],"differences":[30],"that":[31],"exist":[32],"among":[33],"world's":[35],"consumers.":[36],"Branding":[127],"Across":[38,77],"Borders":[39,78],"addresses":[40],"issue":[42],"branding":[45,114,138],"head-on,":[46],"going":[47],"beyond":[48],"itself":[51],"to":[52,96,135],"address":[53],"how":[54],"corporation":[56],"must":[57],"fine-tune":[58],"its":[59,70],"own":[60],"organizational":[61],"structure":[62],"before":[63],"it":[64,97],"can":[65,94],"effectively":[66],"extend":[67],"manage":[69],"brands":[71],"in":[72,106],"marketplace.":[75],"offers":[79],"key":[80,122],"insights":[81,123],"developing":[83],"powerful,":[85],"memorable":[86],"strategy.":[89],"Executives":[90],"all":[92],"levels":[93],"look":[95],"for:":[98],"10-step":[100],"strategy":[101],"for":[102],"communicating":[103],"an":[107,131],"interactive":[108],"world;":[109],"examples":[110],"successful":[112],"as":[115],"practiced":[116],"international":[120],"marketers;":[121],"from":[124],"Corporate":[126],"Index":[128],"[trdemark]":[129],"annual":[132],"survey":[133],"designed":[134],"spotlight":[136],"vital":[137],"practices":[139],"statistics.":[141]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":4},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":2}],"updated_date":"2026-10-25T09:29:13.331239","created_date":"2016-06-24T00:00:00"}