{"id":"https://openalex.org/W1591453973","doi":null,"title":"Consumer Loyalty in the Financial Sector","display_name":"Consumer Loyalty in the Financial Sector","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W1591453973","mag":"1591453973"},"language":"en","primary_location":{"id":"pmh:oai:ojs.unal.edu.co:article/35071","doi":null,"is_oa":true,"landing_page_url":"https://revistas.unal.edu.co/index.php/innovar/article/view/35071","pdf_url":"https://revistas.unal.edu.co/index.php/innovar/article/download/35071/35325","source":{"id":"https://openalex.org/S1043165204","display_name":"Innovar","issn_l":"0121-5051","issn":["0121-5051","2248-6968"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","jufo-1","poland-20","publindex-b","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310318911","host_organization_name":"National University of Colombia","host_organization_lineage":["https://openalex.org/P4310318911"],"host_organization_lineage_names":["National University of Colombia"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"0121-5051","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://revistas.unal.edu.co/index.php/innovar/article/download/35071/35325","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5089162311","display_name":"Juan Carlos Fandos","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I10902133","display_name":"Universitat Jaume I","ror":"https://ror.org/02ws1xc11","country_code":"ES","type":"education","lineage":["https://openalex.org/I10902133"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Juan Carlos Fandos","raw_affiliation_strings":["Universidad Jaume I de Castell\u00f3n"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad Jaume I de Castell\u00f3n","institution_ids":["https://openalex.org/I10902133"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5067501092","display_name":"Javier S\u00e1nchez","orcid":"https://orcid.org/0000-0002-7865-0076","observed_orcids":["https://orcid.org/0000-0002-7865-0076"]},"institutions":[{"id":"https://openalex.org/I10902133","display_name":"Universitat Jaume I","ror":"https://ror.org/02ws1xc11","country_code":"ES","type":"education","lineage":["https://openalex.org/I10902133"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Javier S\u00e1nchez","raw_affiliation_strings":["Universidad Jaume I de Castell\u00f3n"],"raw_orcid":"https://orcid.org/0000-0002-7865-0076","affiliations":[{"raw_affiliation_string":"Universidad Jaume I de Castell\u00f3n","institution_ids":["https://openalex.org/I10902133"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5083144721","display_name":"Miguel \u00c1ngel Moliner Tena","orcid":"https://orcid.org/0000-0001-9274-4151","observed_orcids":["https://orcid.org/0000-0001-9274-4151"]},"institutions":[{"id":"https://openalex.org/I10902133","display_name":"Universitat Jaume I","ror":"https://ror.org/02ws1xc11","country_code":"ES","type":"education","lineage":["https://openalex.org/I10902133"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Miguel \u00c1ngel Moliner Tena","raw_affiliation_strings":["Universidad Jaume I de Castell\u00f3n"],"raw_orcid":"https://orcid.org/0000-0001-9274-4151","affiliations":[{"raw_affiliation_string":"Universidad Jaume I de Castell\u00f3n","institution_ids":["https://openalex.org/I10902133"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5038857906","display_name":"Marta M. Estrada","orcid":"https://orcid.org/0000-0002-3644-4514","observed_orcids":["https://orcid.org/0000-0002-3644-4514"]},"institutions":[{"id":"https://openalex.org/I10902133","display_name":"Universitat Jaume I","ror":"https://ror.org/02ws1xc11","country_code":"ES","type":"education","lineage":["https://openalex.org/I10902133"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Marta Estrada","raw_affiliation_strings":["Universidad Jaume I de Castell\u00f3n"],"raw_orcid":"https://orcid.org/0000-0002-3644-4514","affiliations":[{"raw_affiliation_string":"Universidad Jaume I de Castell\u00f3n","institution_ids":["https://openalex.org/I10902133"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I10902133"],"apc_list":null,"apc_paid":null,"fwci":2.0879,"has_fulltext":true,"cited_by_count":18,"citation_normalized_percentile":{"value":0.90411371,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":87,"max":98},"biblio":{"volume":"21","issue":"39","first_page":"39","last_page":"52"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.9100000262260437},{"id":"https://openalex.org/keywords/financial-services","display_name":"financial services","score":0.8059999942779541},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"relationship marketing","score":0.6269999742507935},{"id":"https://openalex.org/keywords/cognitive-and-emotional-factors","display_name":"cognitive and emotional factors","score":0.5730000138282776},{"id":"https://openalex.org/keywords/social-influence","display_name":"social influence","score":0.8830000162124634},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.4269999861717224},{"id":"https://openalex.org/keywords/bank-customers","display_name":"bank customers","score":0.43299999833106995}],"concepts":[{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.7842812538146973},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.7436715364456177},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6523051857948303},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5826424956321716},{"id":"https://openalex.org/C2778757428","wikidata":"https://www.wikidata.org/wiki/Q1250464","display_name":"Realm","level":2,"score":0.5716332793235779},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5534826517105103},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.5271310806274414},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.5268808007240295},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.47684943675994873},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.4693770408630371},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.45501983165740967},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.44513142108917236},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.4310283958911896},{"id":"https://openalex.org/C139043278","wikidata":"https://www.wikidata.org/wiki/Q837171","display_name":"Financial services","level":2,"score":0.41352689266204834},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.29883256554603577},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1578490436077118},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.12479031085968018},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.10360094904899597},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.08151096105575562},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":8,"locations":[{"id":"pmh:oai:ojs.unal.edu.co:article/35071","doi":null,"is_oa":true,"landing_page_url":"https://revistas.unal.edu.co/index.php/innovar/article/view/35071","pdf_url":"https://revistas.unal.edu.co/index.php/innovar/article/download/35071/35325","source":{"id":"https://openalex.org/S1043165204","display_name":"Innovar","issn_l":"0121-5051","issn":["0121-5051","2248-6968"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","jufo-1","poland-20","publindex-b","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310318911","host_organization_name":"National University of Colombia","host_organization_lineage":["https://openalex.org/P4310318911"],"host_organization_lineage_names":["National University of Colombia"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"0121-5051","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:repositori.uji.es:10234/41402","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10234/41402","pdf_url":null,"source":{"id":"https://openalex.org/S4306400303","display_name":"Repositori UJI (Universitat Jaume I)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I10902133","host_organization_name":"Universitat Jaume I","host_organization_lineage":["https://openalex.org/I10902133"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:www.bdigital.unal.edu.co:34849","doi":null,"is_oa":false,"landing_page_url":"http://bdigital.unal.edu.co/34849/2/35071-136927-1-PB.html","pdf_url":null,"source":{"id":"https://openalex.org/S4406922821","display_name":"Repositorio Institucional UN - Biblioteca Digital","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"Art\u00edculo - Article"},{"id":"pmh:oai:dnet:repositoriun::581d8be668dd8989aca00d3d5370c8fc","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10234/41402","pdf_url":"http://hdl.handle.net/10234/41402","source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:repositorio.unal.edu.co:unal/44750","doi":null,"is_oa":true,"landing_page_url":"https://repositorio.unal.edu.co/handle/unal/44750","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"reponame:Repositorio UN","raw_type":"http://purl.org/coar/resource_type/c_6501"},{"id":"pmh:oai:doaj.org/article:ee810a490fbf47cd9fa6e1a4b6cfe94e","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/ee810a490fbf47cd9fa6e1a4b6cfe94e","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Innovar: Revista de Ciencias Administrativas y Sociales, Vol 21, Iss 39, Pp 39-52 (2011)","raw_type":"article"},{"id":"pmh:oai:redalyc.org:81819029004","doi":null,"is_oa":false,"landing_page_url":"https://www.redalyc.org/articulo.oa?id=81819029004","pdf_url":null,"source":{"id":"https://openalex.org/S4377196100","display_name":"Redalyc (Universidad Aut\u00f3noma del Estado de M\u00e9xico)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I179647637","host_organization_name":"Universidad Aut\u00f3noma del Estado de M\u00e9xico","host_organization_lineage":["https://openalex.org/I179647637"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"INNOVAR. Revista de Ciencias Administrativas y Sociales (Colombia) Num.39 Vol.21","raw_type":"art\u00edculo cient\u00edfico"},{"id":"mag:1591453973","doi":null,"is_oa":true,"landing_page_url":"http://www.scielo.org.co/pdf/inno/v21n39/21n39a04.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S1043165204","display_name":"Innovar","issn_l":"0121-5051","issn":["0121-5051","2248-6968"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","jufo-1","poland-20","publindex-b","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310318911","host_organization_name":"National University of Colombia","host_organization_lineage":["https://openalex.org/P4310318911"],"host_organization_lineage_names":["National University of Colombia"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Innovar","raw_type":null}],"best_oa_location":{"id":"pmh:oai:ojs.unal.edu.co:article/35071","doi":null,"is_oa":true,"landing_page_url":"https://revistas.unal.edu.co/index.php/innovar/article/view/35071","pdf_url":"https://revistas.unal.edu.co/index.php/innovar/article/download/35071/35325","source":{"id":"https://openalex.org/S1043165204","display_name":"Innovar","issn_l":"0121-5051","issn":["0121-5051","2248-6968"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","jufo-1","poland-20","publindex-b","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310318911","host_organization_name":"National University of Colombia","host_organization_lineage":["https://openalex.org/P4310318911"],"host_organization_lineage_names":["National University of Colombia"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"0121-5051","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1591453973.pdf","grobid_xml":"https://content.openalex.org/works/W1591453973.grobid-xml"},"referenced_works_count":65,"referenced_works":["https://openalex.org/W28909097","https://openalex.org/W72464282","https://openalex.org/W99784485","https://openalex.org/W141057188","https://openalex.org/W167839140","https://openalex.org/W1491644571","https://openalex.org/W1511029770","https://openalex.org/W1521913951","https://openalex.org/W1549078745","https://openalex.org/W1564211670","https://openalex.org/W1583356901","https://openalex.org/W1594945480","https://openalex.org/W1807256883","https://openalex.org/W1957555229","https://openalex.org/W1965338101","https://openalex.org/W1965574139","https://openalex.org/W1970380220","https://openalex.org/W1971472674","https://openalex.org/W1973572024","https://openalex.org/W1987645314","https://openalex.org/W1989787460","https://openalex.org/W1990635809","https://openalex.org/W1996258854","https://openalex.org/W1996346045","https://openalex.org/W1996409842","https://openalex.org/W1997429116","https://openalex.org/W2009061881","https://openalex.org/W2017278448","https://openalex.org/W2019065319","https://openalex.org/W2021949104","https://openalex.org/W2028390795","https://openalex.org/W2036063909","https://openalex.org/W2036389121","https://openalex.org/W2046752514","https://openalex.org/W2047361420","https://openalex.org/W2053583812","https://openalex.org/W2058328325","https://openalex.org/W2058830956","https://openalex.org/W2059557380","https://openalex.org/W2059827401","https://openalex.org/W2059955887","https://openalex.org/W2061659318","https://openalex.org/W2070054856","https://openalex.org/W2078789144","https://openalex.org/W2084863756","https://openalex.org/W2086642814","https://openalex.org/W2088788330","https://openalex.org/W2095593687","https://openalex.org/W2102467277","https://openalex.org/W2109174512","https://openalex.org/W2124815418","https://openalex.org/W2127948166","https://openalex.org/W2128634713","https://openalex.org/W2137247419","https://openalex.org/W2138123110","https://openalex.org/W2146601354","https://openalex.org/W2153906047","https://openalex.org/W2156948047","https://openalex.org/W2169663002","https://openalex.org/W2325820331","https://openalex.org/W2332368680","https://openalex.org/W2615963929","https://openalex.org/W2619731159","https://openalex.org/W2788433961","https://openalex.org/W2941193446"],"related_works":["https://openalex.org/W2136563043","https://openalex.org/W2011319830","https://openalex.org/W2483940926","https://openalex.org/W1525153349","https://openalex.org/W7161624279","https://openalex.org/W2354427506","https://openalex.org/W7095976499","https://openalex.org/W795709198","https://openalex.org/W6992151908","https://openalex.org/W2590228361"],"abstract_inverted_index":{"Teniendo":[0],"en":[1,35,59],"cuenta":[2],"lo":[3],"costoso":[4],"que":[5,24,90,138,146,151,175],"resulta":[6],"mantener":[7],"programas":[8],"de":[9,11,19,49,51,56,62,71,81,86,107,122,127,131,133,144,158,162,190],"fidelizaci\u00f3n":[10],"clientes,es":[12],"necesario":[13],"conocer":[14],"qu\u00e9":[15],"aspectos":[16,181,199],"del":[17,38,43,135,195],"servicio":[18],"la":[20,36,52,72,188,192,202],"empresa":[21],"son":[22,176],"los":[23,57,87,142,169,198],"realmente":[25],"valora":[26],"elcliente,":[27],"para":[28,65,116,178],"dedicarles":[29],"mayor":[30],"esfuerzo":[31],"y":[32,76,110,150,201],"poder":[33],"potenciarlos.Enmarcado":[34],"corriente":[37],"marketing":[39],"relacional,":[40],"el":[41,126,137,148,179,212],"objetivo":[42],"presente":[44],"trabajo":[45,124],"es":[46,125],"estudiar":[47],"elproceso":[48],"formaci\u00f3n":[50],"lealtad":[53,134,159,193],"por":[54,160,211],"parte":[55,161],"consumidores":[58],"un":[60,67,93,129,156],"entorno":[61],"servicios.":[63],"Seutiliza":[64],"ello":[66],"modelo":[68,130,165],"te\u00f3rico":[69],"originario":[70],"psicolog\u00eda":[73],"social":[74,204],"(Fishbein":[75],"Ajzen,":[77],"1975)":[78],"con":[79],"laintenci\u00f3n":[80],"lograr":[82],"una":[83],"mejor":[84],"comprensi\u00f3n":[85],"procesos":[88],"psicol\u00f3gicos":[89],"llevan":[91],"a":[92,96,105,153,187],"individuoa":[94],"volver":[95],"comprar":[97],"al":[98],"mismo":[99],"proveedor.Se":[100],"realizaron":[101],"200":[102],"encuestas":[103],"personales":[104],"clientes":[106],"entidades":[108],"financieras,":[109],"se":[111,139,205],"utilizaron":[112],"modelosde":[113],"ecuaciones":[114],"estructurales":[115],"contrastar":[117],"las":[118],"relaciones":[119],"planteadas.La":[120],"aportaci\u00f3n":[121],"este":[123],"proponer":[128],"comportamiento":[132,157],"consumidoren":[136],"pueden":[140],"identificar":[141],"elementos":[143],"juicio":[145],"utiliza":[147],"cliente,":[149],"van":[152],"darcomo":[154],"resultado":[155,184],"este.":[163],"El":[164],"propuesto":[166],"ayudar\u00e1":[167],"aidentificar":[168],"aspectos,":[170],"tanto":[171],"cognitivos":[172,182],"como":[173,208],"emocionales,":[174],"decisivos":[177],"consumidor.Los":[180],"han":[183,206],"ser":[185],"cruciales":[186],"hora":[189],"determinar":[191],"final":[194],"cliente.Sin":[196],"embargo,":[197],"emocionales":[200],"repercusi\u00f3n":[203],"perfilado":[207],"elementosmuy":[209],"valorados":[210],"consumidor":[213],"final.":[214]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2016,"cited_by_count":5},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-11T12:16:26.678958","created_date":"2016-06-24T00:00:00"}