{"id":"https://openalex.org/W1589540949","doi":null,"title":"Advertising Creativity in Korea: Scale Development and Validation","display_name":"Advertising Creativity in Korea: Scale Development and Validation","publication_year":2010,"publication_date":"2010-01-01","ids":{"openalex":"https://openalex.org/W1589540949","mag":"1589540949"},"language":"en","primary_location":{"id":"pmh:oai:digitalcommons.bryant.edu:mark_jou-1040","doi":null,"is_oa":false,"landing_page_url":"http://bryant.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=51313235&site=eds-live","pdf_url":null,"source":{"id":"https://openalex.org/S4377196672","display_name":"Bryant Digital Repository (Bryant University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I178712713","host_organization_name":"Bryant University","host_organization_lineage":["https://openalex.org/I178712713"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Marketing Department Faculty Journal Articles","raw_type":"text"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5066255226","display_name":"Byoung Hee Kim","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Byoung Hee Kim","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5109431998","display_name":"Sangpil Han","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sangpil Han","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5017721287","display_name":"Sukki Yoon","orcid":"https://orcid.org/0000-0003-0092-1195","observed_orcids":["https://orcid.org/0000-0003-0092-1195"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sukki Yoon","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-0092-1195","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.32170307,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.361299991607666,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.361299991607666,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.2766000032424927,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11079","display_name":"Creativity in Education and Neuroscience","score":0.1793999969959259,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising-creativity","display_name":"advertising creativity","score":1.0},{"id":"https://openalex.org/keywords/scale-development","display_name":"scale development","score":0.9509999752044678},{"id":"https://openalex.org/keywords/korean-advertising","display_name":"Korean advertising","score":0.4690000116825104},{"id":"https://openalex.org/keywords/collectivism","display_name":"collectivism","score":0.8809999823570251},{"id":"https://openalex.org/keywords/confucian-values","display_name":"Confucian values","score":0.8349999785423279},{"id":"https://openalex.org/keywords/considerateness","display_name":"considerateness","score":0.7820000052452087},{"id":"https://openalex.org/keywords/originality","display_name":"originality","score":0.968999981880188},{"id":"https://openalex.org/keywords/clarity","display_name":"clarity","score":0.8069999814033508},{"id":"https://openalex.org/keywords/product-relevance","display_name":"product relevance","score":0.9959999918937683},{"id":"https://openalex.org/keywords/advertising-effectiveness-measurement","display_name":"advertising evaluation","score":0.3659999966621399}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7497375011444092},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.7179673910140991},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.6078784465789795},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4340728521347046},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3912133276462555},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.361524760723114},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.16246110200881958},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.15701928734779358},{"id":"https://openalex.org/C58640448","wikidata":"https://www.wikidata.org/wiki/Q42515","display_name":"Cartography","level":1,"score":0.06086134910583496}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:digitalcommons.bryant.edu:mark_jou-1040","doi":null,"is_oa":false,"landing_page_url":"http://bryant.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=51313235&site=eds-live","pdf_url":null,"source":{"id":"https://openalex.org/S4377196672","display_name":"Bryant Digital Repository (Bryant University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I178712713","host_organization_name":"Bryant University","host_organization_lineage":["https://openalex.org/I178712713"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Marketing Department Faculty Journal Articles","raw_type":"text"},{"id":"mag:1589540949","doi":null,"is_oa":false,"landing_page_url":"https://digitalcommons.bryant.edu/mark_jou/101/","pdf_url":null,"source":{"id":"https://openalex.org/S103311983","display_name":"Journal of Advertising","issn_l":"0091-3367","issn":["0091-3367","1557-7805"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of Advertising","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":31,"referenced_works":["https://openalex.org/W83752014","https://openalex.org/W563655778","https://openalex.org/W583219762","https://openalex.org/W1526301472","https://openalex.org/W1574379328","https://openalex.org/W1791787674","https://openalex.org/W1966174618","https://openalex.org/W1973559050","https://openalex.org/W1984134242","https://openalex.org/W1985126292","https://openalex.org/W1991623719","https://openalex.org/W1993060972","https://openalex.org/W1996734363","https://openalex.org/W2024509488","https://openalex.org/W2038333915","https://openalex.org/W2044519557","https://openalex.org/W2055684847","https://openalex.org/W2056825935","https://openalex.org/W2057324667","https://openalex.org/W2073631069","https://openalex.org/W2086642814","https://openalex.org/W2087750581","https://openalex.org/W2113819872","https://openalex.org/W2116218761","https://openalex.org/W2119623580","https://openalex.org/W2125608113","https://openalex.org/W2168907003","https://openalex.org/W2301957426","https://openalex.org/W2485644498","https://openalex.org/W2607657495","https://openalex.org/W4240922193"],"related_works":["https://openalex.org/W1986587675","https://openalex.org/W1995017115","https://openalex.org/W2970998230","https://openalex.org/W2036653150","https://openalex.org/W3125375885","https://openalex.org/W2331637291","https://openalex.org/W2027209444","https://openalex.org/W2324431046","https://openalex.org/W2346514645","https://openalex.org/W2130505981"],"abstract_inverted_index":{"The":[0,33],"authors":[1],"develop":[2],"and":[3,30,53,61],"validate":[4],"a":[5,14,22],"measure":[6],"of":[7,50,57,63],"advertising":[8],"creativity":[9],"that":[10],"is":[11],"intended":[12],"for":[13],"collectivistic,":[15],"holistic":[16],"population.":[17],"Scale-development":[18],"procedures":[19],"result":[20],"in":[21],"four-factor":[23],"correlated":[24],"model":[25],"comprising":[26],"originality,":[27],"considerateness,":[28,36],"clarity,":[29],"product":[31],"relevance.":[32],"second":[34],"dimension,":[35],"appears":[37],"to":[38,44],"mirror":[39],"the":[40,46,51,54,58,64],"culturally":[41],"unique":[42],"propensity":[43],"value":[45],"collectivistic":[47],"Confucian":[48],"norms":[49],"society":[52],"contextual":[55],"elements":[56],"advertisement.":[59],"Reliability":[60],"validity":[62],"scale":[65],"are":[66],"examined.":[67]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":2}],"updated_date":"2026-10-27T15:51:10.671819","created_date":"2016-06-24T00:00:00"}
