{"id":"https://openalex.org/W158615396","doi":null,"title":"Modele komunikacji marketingowej","display_name":"Modele komunikacji marketingowej","publication_year":2002,"publication_date":"2002-01-01","ids":{"openalex":"https://openalex.org/W158615396","mag":"158615396"},"language":"pl","primary_location":{"id":"mag:158615396","doi":null,"is_oa":false,"landing_page_url":"https://r.uek.krakow.pl/bitstream/123456789/2205/1/14748.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4306535709","display_name":"Zeszyty Naukowe / Akademia Ekonomiczna w Krakowie","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Zeszyty Naukowe / Akademia Ekonomiczna w Krakowie","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5050370569","display_name":"Jan W\u0142adys\u0142aw Wiktor","orcid":"https://orcid.org/0000-0001-6353-7620","observed_orcids":["https://orcid.org/0000-0001-6353-7620"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Jan W. Wiktor","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-6353-7620","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5050370569"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"115","last_page":"124"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.004100000020116568,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-communication","display_name":"marketing communication","score":0.9769999980926514},{"id":"https://openalex.org/keywords/communication-models","display_name":"communication models","score":0.8730000257492065},{"id":"https://openalex.org/keywords/virtual-communication","display_name":"virtual communication","score":0.7369999885559082},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.4519999921321869}],"concepts":[{"id":"https://openalex.org/C164850336","wikidata":"https://www.wikidata.org/wiki/Q3685487","display_name":"Interpersonal communication","level":2,"score":0.6631523370742798},{"id":"https://openalex.org/C158156997","wikidata":"https://www.wikidata.org/wiki/Q1416645","display_name":"Models of communication","level":2,"score":0.6422221660614014},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.5412930250167847},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5159857869148254},{"id":"https://openalex.org/C2778638050","wikidata":"https://www.wikidata.org/wiki/Q5421252","display_name":"Explanatory model","level":2,"score":0.47775211930274963},{"id":"https://openalex.org/C2777855551","wikidata":"https://www.wikidata.org/wiki/Q12310021","display_name":"Subject (documents)","level":2,"score":0.42314350605010986},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.33723360300064087},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3119160532951355},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.30997002124786377},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.2731998562812805},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1694466769695282},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.07153016328811646},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0702042281627655}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:158615396","doi":null,"is_oa":false,"landing_page_url":"https://r.uek.krakow.pl/bitstream/123456789/2205/1/14748.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4306535709","display_name":"Zeszyty Naukowe / Akademia Ekonomiczna w Krakowie","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Zeszyty Naukowe / Akademia Ekonomiczna w Krakowie","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":3,"referenced_works":["https://openalex.org/W938904003","https://openalex.org/W1533120056","https://openalex.org/W2110638361"],"related_works":["https://openalex.org/W7006965225","https://openalex.org/W2792208675","https://openalex.org/W567406441","https://openalex.org/W571751763","https://openalex.org/W4255376300","https://openalex.org/W4406829333","https://openalex.org/W2809444727","https://openalex.org/W4399176328","https://openalex.org/W6907602659","https://openalex.org/W2929216252"],"abstract_inverted_index":{"This":[0],"article":[1,51,74],"analyses":[2],"marketing":[3,57],"communication":[4,61,65,68],"in":[5,32,79],"terms":[6],"of":[7,21,56,77],"model.":[8],"Models":[9],"are":[10],"important":[11],"explanatory":[12],"and":[13,29,34,47,67],"investigatory":[14],"tools.":[15],"Using":[16],"them,":[17],"the":[18,22,37,50,59,63],"key":[19],"components":[20],"subject":[23],"under":[24],"investigation":[25],"may":[26,39],"be":[27,40],"identified,":[28],"its":[30],"nature":[31],"interaction":[33],"interrelation":[35],"with":[36],"whole":[38],"observed.":[41],"With":[42],"reference":[43],"to":[44],"D.":[45],"Hoffman":[46],"T.":[48],"Novak,":[49],"distinguishes":[52],"three":[53],"basic":[54],"models":[55],"communication:":[58],"interpersonal":[60],"model,":[62,66],"mass":[64],"within":[69],"a":[70],"virtual":[71],"environment.":[72],"The":[73],"considers":[75],"each":[76],"these":[78],"detail.(original":[80],"abstract)":[81]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2020,"cited_by_count":3},{"year":2017,"cited_by_count":2}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
