{"id":"https://openalex.org/W158482626","doi":null,"title":"Social Marketing: Improving the Quality of Life","display_name":"Social Marketing: Improving the Quality of Life","publication_year":2002,"publication_date":"2002-03-19","ids":{"openalex":"https://openalex.org/W158482626","mag":"158482626"},"language":"en","primary_location":{"id":"mag:158482626","doi":null,"is_oa":false,"landing_page_url":"http://ci.nii.ac.jp/ncid/BA58457796","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"book","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5001048299","display_name":"Philip Kotler","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Philip Kotler","raw_affiliation_strings":["Marketing"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Marketing","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5028414452","display_name":"Ned Roberto","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ned Roberto","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5024216842","display_name":"Nancy Lee","orcid":"https://orcid.org/0000-0002-6663-0713","observed_orcids":["https://orcid.org/0000-0002-6663-0713"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nancy Lee","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-6663-0713","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":22.7875,"has_fulltext":false,"cited_by_count":716,"citation_normalized_percentile":{"value":0.99291896,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":100},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12041","display_name":"Public Health Policies and Education","score":0.4219000041484833,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},"topics":[{"id":"https://openalex.org/T12041","display_name":"Public Health Policies and Education","score":0.4219000041484833,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T11542","display_name":"Behavioral Health and Interventions","score":0.2734000086784363,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10060","display_name":"Smoking Behavior and Cessation","score":0.06589999794960022,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-marketing","display_name":"social marketing","score":0.9980000257492065},{"id":"https://openalex.org/keywords/health-campaigns","display_name":"health campaigns","score":0.5699999928474426},{"id":"https://openalex.org/keywords/campaign-planning","display_name":"campaign planning","score":0.6669999957084656},{"id":"https://openalex.org/keywords/audience-segmentation","display_name":"audience segmentation","score":0.7160000205039978},{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.4050000011920929},{"id":"https://openalex.org/keywords/campaign-evaluation","display_name":"campaign evaluation","score":0.38499999046325684},{"id":"https://openalex.org/keywords/public-behavior-change","display_name":"public behavior change","score":0.49399998784065247},{"id":"https://openalex.org/keywords/tobacco-prevention","display_name":"tobacco use prevention","score":0.5699999928474426},{"id":"https://openalex.org/keywords/blood-pressure-reduction","display_name":"blood pressure reduction","score":0.6159999966621399},{"id":"https://openalex.org/keywords/breast-cancer-screening","display_name":"breast cancer screening","score":0.7599999904632568},{"id":"https://openalex.org/keywords/blood-donation","display_name":"blood donation","score":0.7089999914169312},{"id":"https://openalex.org/keywords/water-conservation","display_name":"water conservation","score":0.5929999947547913},{"id":"https://openalex.org/keywords/drinking-and-driving","display_name":"drinking and driving","score":0.7369999885559082},{"id":"https://openalex.org/keywords/psychographic-segmentation","display_name":"psychographic segmentation","score":0.6430000066757202},{"id":"https://openalex.org/keywords/formative-research","display_name":"formative research","score":0.6299999952316284},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.4779999852180481},{"id":"https://openalex.org/keywords/quality-of-life","display_name":"quality of life","score":0.6970000267028809},{"id":"https://openalex.org/keywords/health-promotion","display_name":"health promotion","score":0.335999995470047},{"id":"https://openalex.org/keywords/market-research","display_name":"market analysis","score":0.35199999809265137},{"id":"https://openalex.org/keywords/swot-analysis","display_name":"SWOT analysis","score":0.5189999938011169}],"concepts":[{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.7224096059799194},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6609330177307129},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.6081264019012451},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.5709456205368042},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.5691523551940918},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.5691493153572083},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.5575545430183411},{"id":"https://openalex.org/C536812576","wikidata":"https://www.wikidata.org/wiki/Q17157275","display_name":"Public Sector Marketing","level":5,"score":0.5403116345405579},{"id":"https://openalex.org/C53941439","wikidata":"https://www.wikidata.org/wiki/Q7268931","display_name":"Quantitative marketing research","level":4,"score":0.5141482949256897},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.5106363892555237},{"id":"https://openalex.org/C37653941","wikidata":"https://www.wikidata.org/wiki/Q1755089","display_name":"Qualitative marketing research","level":5,"score":0.5013220310211182},{"id":"https://openalex.org/C119059837","wikidata":"https://www.wikidata.org/wiki/Q175096","display_name":"SWOT analysis","level":2,"score":0.4871644675731659},{"id":"https://openalex.org/C15306905","wikidata":"https://www.wikidata.org/wiki/Q6770925","display_name":"Marketing science","level":4,"score":0.4683365821838379},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.46692797541618347},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4593624770641327},{"id":"https://openalex.org/C146937435","wikidata":"https://www.wikidata.org/wiki/Q4025911","display_name":"Marketing effectiveness","level":4,"score":0.43218064308166504},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3799729347229004},{"id":"https://openalex.org/C44628447","wikidata":"https://www.wikidata.org/wiki/Q1017542","display_name":"Business-to-government","level":4,"score":0.3750942349433899},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.36059480905532837},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.24106532335281372}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:158482626","doi":null,"is_oa":false,"landing_page_url":"http://ci.nii.ac.jp/ncid/BA58457796","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Good health and well-being","id":"https://metadata.un.org/sdg/3","score":0.6240000128746033}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W625283673","https://openalex.org/W415675736","https://openalex.org/W4289536387","https://openalex.org/W2508353627","https://openalex.org/W3214503580","https://openalex.org/W2184011457","https://openalex.org/W4413397107","https://openalex.org/W4411063198","https://openalex.org/W2946628206","https://openalex.org/W4413397115"],"abstract_inverted_index":{"Foreword":[0],"-":[1],"Alan":[2],"R.":[3],"Andreason":[4],"Preface":[5],"Acknowledgments":[6],"PART":[7,134,223,409,704],"I:":[8],"UNDERSTANDING":[9],"SOCIAL":[10,138,412,707],"MARKETING":[11,139,413,708],"Chapter":[12,71,109,141,186,230,277,323,415,477,543,603,657,710,750,784,800],"1.":[13],"Defining":[14],"Social":[15,22,31,40,48,53,65,89,296,367,436,495,548,562,581],"Marketing":[16,32,41,66,78,90,102,115,148,194,221,235,283,297,334,368,422,437,485,496,549,552,563,582,608,663,720,758,793,805,816],"The":[17,293,306],"21st":[18],"Century":[19],"What":[20,45,47,55,83,119,124,160,167,239,246,253,265,339,350,370,430,439,446,489,498,506,513,557,565,586,615,667,678,685,690,724],"Is":[21,94,120,153,362,380,431,490,558,566],"Marketing?":[23,37,54,245],"Where":[24,100],"Did":[25],"the":[26,74,85,88,106,126,157,189,303,332,363,419,432,444,466,491,524,547,567,580,772,828],"Concept":[27],"Originate?":[28],"How":[29,63,260,456,462,574,624,728],"Does":[30,64,101],"Differ":[33],"From":[34,52],"Commercial":[35],"Sector":[36],"When":[38,152,527,569,733],"is":[39],"Used,":[42],"and":[43,146,179,191,281,290,310,331,337,385,391,399,405,461,502,522,533,632,639,718,740,754,778,790],"for":[44,182,215,257,274,319,402,473,510,530,539,589,599,634,649,700,716,746,781],"Purpose?":[46],"Issues":[49],"Can":[50,692],"Benefit":[51],"Are":[56,84,125,165,169,241,248,255,261,371,440,457,499,507,517,587,668],"Other":[57,69],"Ways":[58],"to":[59,68,113,250,344,355,375,383,450,519,579,619,628,672,682,768,771],"Influence":[60,687],"Public":[61],"Behavior?":[62],"Relate":[67],"Approaches?":[70],"2.":[72],"Outlining":[73],"Strategic":[75],"Planning":[76,91,97,107,158,745],"Process":[77,98],"Highlight:":[79,116,149,177,195,212,236,271,284,316,335,397,423,470,486,536,553,596,609,646,664,697,721,743,759,776,794,806],"Lowering":[80],"Blood":[81,150],"Pressure":[82],"Steps":[86,168,240],"in":[87,156,171,243,312,365,434,560],"Process?":[92,108,159],"Why":[93,379],"a":[95,121,173,200,204,208,366,435,494,561,571],"Systematic":[96],"Important?":[99],"Research":[103,144,154,164,174,176,181,211,270,315,396,401,469,535,595,598,645,696,742,775],"Fit":[104],"Into":[105],"3.":[110],"Discovering":[111],"Keys":[112],"Success":[114,133],"Tobacco":[117,196],"Prevention":[118,488,612,650,666,761,783],"Successful":[122,130],"Campaign?":[123],"Key":[127,373],"Elements":[128],"of":[129,163,295,308,328,443,482,493,504,651,819],"Campaigns":[131],"Beyond":[132],"II:":[135],"ANALYZING":[136],"THE":[137],"ENVIRONMENT":[140],"4.":[142],"Determining":[143,762],"Needs":[145],"Resources":[147],"Donation":[151],"Used":[155,249,256,354,518],"Major":[161,500,508,669],"Types":[162,503],"Used?":[166],"Included":[170],"Designing":[172,418,637],"Project?":[175],"Quantitative":[178],"Qualitative":[180],"Breast":[183],"Cancer":[184,702],"Screening":[185],"5.":[187],"Mapping":[188],"Internal":[190],"External":[192],"Environment":[193],"Industry":[197],"Response":[198],"Choose":[199],"Campaign":[201,205,313],"Focus":[202,471],"Identify":[203],"Purpose":[206],"Conduct":[207],"SWOT":[209],"Analysis":[210],"Personal":[213],"Interviews":[214,538],"Caring":[216],"Adult":[217],"Relationships":[218],"With":[219],"Youth":[220],"Dialogue":[222],"III:":[224],"ESTABLISHING":[225],"TARGET":[226],"AUDIENCES,":[227],"OBJECTIVES,":[228],"GOALS":[229],"6.":[231],"Selecting":[232],"Target":[233,244,262,329,348,388],"Audiences":[234,330],"Physical":[237,406],"Activity":[238,407],"Involved":[242],"Variables":[247],"Segment":[251],"Markets?":[252],"Criteria":[254],"Evaluating":[258],"Segments?":[259],"Markets":[263],"Selected?":[264],"Approach":[266],"Should":[267],"Be":[268,353,451,683,726,731,736],"Chosen?":[269],"Self-Administered":[272],"Survey":[273,648,780],"Psychographic":[275],"Segmentation":[276],"7.":[278],"Setting":[279,322,528],"Objectives":[280,288,292,301,309],"Goals":[282,298,299,311,392],"Water":[285,795],"Conservation":[286],"Behavior":[287,483,792],"Knowledge":[289],"Belief":[291],"Nature":[294],"And":[300],"at":[302,453],"Draft":[304,773],"Stage":[305],"Role":[307],"Evaluation":[314,400,717,744],"Secondary":[317],"Data":[318],"Program":[320,749],"Goal":[321],"8.":[324],"Deepening":[325],"Our":[326,347,357],"Understanding":[327],"Competition":[333,364],"Drinking":[336],"Driving":[338],"More":[340,584,591],"Do":[341,463,575,616,625],"We":[342,576,617,626],"Need":[343,449,681],"Know":[345],"About":[346,827],"Audience?":[349],"Models":[351],"Might":[352],"Explore":[356],"Audience":[358],"Perspectives":[359],"Further?":[360],"Who":[361],"Environment?":[369,564],"Four":[372],"Tactics":[374,516],"Create":[376],"Competitive":[377],"Advantages?":[378],"it":[381],"Necessary":[382],"Review":[384],"Potentially":[386],"Revise":[387],"Markets,":[389],"Objectives,":[390],"After":[393],"This":[394],"Step?":[395],"Formative":[398],"Worksite":[403],"Nutrition":[404,723,748],"Programs":[408,428,602],"IV:":[410],"DEVELOPING":[411],"STRATEGIES":[414],"9.":[416],"Product:":[417],"Market":[420],"Offering":[421],"Women":[424],"&":[425],"Infant":[426,653],"Children":[427],"(WIC)":[429],"Product":[433,550,583],"Effort?":[438],"Three":[441],"Levels":[442],"Product?":[445,497],"Decisions":[447,459,680,804],"Will":[448,725,729,734],"Made":[452,460],"Each":[454],"Level?":[455],"These":[458],"They":[464],"Effect":[465],"Product's":[467],"Positioning?":[468],"Groups":[472],"Increased":[474],"Condom":[475],"Use":[476],"10.":[478],"Price:":[479],"Managing":[480,511,590],"Costs":[481,521],"Change":[484],"Litter":[487],"Price":[492],"Categories":[501],"Costs?":[505,512],"Strategies":[509],"Pricing":[514],"Relating":[515],"Manage":[520],"Balance":[523],"Scale?":[525],"Considerations":[526,739],"Prices":[529],"Tangible":[531],"Objects":[532],"Services":[534],"Informal":[537],"Teen":[540,722,747],"Sexual":[541,610],"Abstinence":[542],"11.":[544],"Place:":[545],"Making":[546,802],"Available":[551],"Safe":[554],"Gun":[555],"Storage":[556],"Place":[559,572],"Objective":[568],"Developing":[570,712],"Strategy?":[573],"Make":[577],"Access":[578],"Convenient?":[585],"Guidelines":[588],"Formal":[592],"Distribution":[593],"Channels?":[594],"Observation":[597],"Needle":[600],"Exchange":[601],"12.":[604],"Promotion:":[605,659],"Creating":[606],"Messages":[607,638],"Assault":[611],"Message":[613,621],"Strategy:":[614,623],"Want":[618,627],"Say?":[620],"Execution":[622],"Say":[629],"It?":[630],"Principles":[631,691],"Theories":[633],"Decision":[635,694,813],"Making:":[636],"Choosing":[640,660,674],"an":[641,713,787],"Executional":[642],"Strategy":[643],"Pretesting":[644],"Telephone":[647],"Sudden":[652],"Death":[654],"Syndrome":[655],"(SIDS)":[656],"13.":[658],"Communications":[661],"Channels":[662,671],"AIDS":[665],"Media":[670,676,688],"Consider?":[673],"Specific":[675],"Vehicles":[677],"Timing":[679],"Made?":[684],"Factors":[686],"Strategies?":[689],"Guide":[693],"Making?":[695],"Clinical":[698],"Trial":[699],"Skin":[701],"Detection":[703],"V:":[705],"MANAGING":[706],"PROGRAMS":[709],"14.":[711],"A":[714],"Plan":[715,774,789],"Monitoring":[719],"Measured?":[727,732,737],"It":[730,735],"Additional":[738],"Concerns":[741],"15.":[751],"Establishing":[752],"Budgets":[753,763],"Finding":[755,764],"Funding":[756,765],"Sources":[757,766],"Suicide":[760],"Appealing":[767],"Funders":[769],"Implications":[770],"Baseline":[777],"Tracking":[779],"Drowning":[782],"16.":[785],"Completing":[786],"Implementation":[788,797],"Sustaining":[791],"Quality":[796],"Plans":[798],"Sustainability":[799],"17.":[801],"Ethical":[803,809],"Animal":[807],"Rights":[808],"Considerations:":[810],"At":[811],"Every":[812],"Point":[814],"American":[815],"Association":[817],"Code":[818],"Ethics":[820],"APPENDIX":[821],"Credits":[822],"Name":[823],"Index":[824,826],"Subject":[825],"Authors":[829]},"counts_by_year":[{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":9},{"year":2023,"cited_by_count":27},{"year":2022,"cited_by_count":22},{"year":2021,"cited_by_count":21},{"year":2020,"cited_by_count":22},{"year":2019,"cited_by_count":25},{"year":2018,"cited_by_count":26},{"year":2017,"cited_by_count":30},{"year":2016,"cited_by_count":28},{"year":2015,"cited_by_count":44},{"year":2014,"cited_by_count":40},{"year":2013,"cited_by_count":50},{"year":2012,"cited_by_count":48}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}