{"id":"https://openalex.org/W1581557693","doi":"https://doi.org/10.24002/jik.v9i2.171","title":"Representasi Eksploitasi Perempuan dalam Iklan","display_name":"Representasi Eksploitasi Perempuan dalam Iklan","publication_year":2013,"publication_date":"2013-11-27","ids":{"openalex":"https://openalex.org/W1581557693","doi":"https://doi.org/10.24002/jik.v9i2.171","mag":"1581557693"},"language":"en","primary_location":{"id":"doi:10.24002/jik.v9i2.171","doi":"https://doi.org/10.24002/jik.v9i2.171","is_oa":true,"landing_page_url":"https://doi.org/10.24002/jik.v9i2.171","pdf_url":null,"source":{"id":"https://openalex.org/S4210222739","display_name":"Jurnal ILMU KOMUNIKASI","issn_l":"1829-6564","issn":["1829-6564","2548-8643"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315104","host_organization_name":"Atma Jaya University, Yogyakarta","host_organization_lineage":["https://openalex.org/P4310315104"],"host_organization_lineage_names":["Atma Jaya University, Yogyakarta"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal ILMU KOMUNIKASI","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.24002/jik.v9i2.171","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5017838097","display_name":"Ignatius Prasetyo Wicaksono","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210114028","display_name":"Atma Jaya University Yogyakarta","ror":"https://ror.org/01gmyr425","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210114028"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Ignatius Prasetyo Wicaksono","raw_affiliation_strings":["Iklan merupakan","Universitas Atma Jaya Yogyakarta Jl Babarsari No","di dalamnya terdapat"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Iklan merupakan","institution_ids":[]},{"raw_affiliation_string":"Universitas Atma Jaya Yogyakarta Jl Babarsari No","institution_ids":["https://openalex.org/I4210114028"]},{"raw_affiliation_string":"di dalamnya terdapat","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5017838097"],"corresponding_institution_ids":["https://openalex.org/I4210114028"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":13,"citation_normalized_percentile":{"value":0.17265756,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"9","issue":"2","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13250","display_name":"Semiotics and Representation Studies","score":0.005400000140070915,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11540","display_name":"Gender, Feminism, and Media","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/exploitation-of-women","display_name":"exploitation of women","score":0.9340000152587891},{"id":"https://openalex.org/keywords/representation-in-advertising","display_name":"advertising representation","score":0.7950000166893005},{"id":"https://openalex.org/keywords/narrative-structure","display_name":"narrative structure","score":0.5870000123977661},{"id":"https://openalex.org/keywords/semiotic-analysis","display_name":"semiotic analysis","score":0.5630000233650208},{"id":"https://openalex.org/keywords/gender-representation-in-advertising","display_name":"gender representation in advertising","score":0.5170000195503235}],"concepts":[{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.49950361251831055},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.49613699316978455}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.24002/jik.v9i2.171","doi":"https://doi.org/10.24002/jik.v9i2.171","is_oa":true,"landing_page_url":"https://doi.org/10.24002/jik.v9i2.171","pdf_url":null,"source":{"id":"https://openalex.org/S4210222739","display_name":"Jurnal ILMU KOMUNIKASI","issn_l":"1829-6564","issn":["1829-6564","2548-8643"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315104","host_organization_name":"Atma Jaya University, Yogyakarta","host_organization_lineage":["https://openalex.org/P4310315104"],"host_organization_lineage_names":["Atma Jaya University, Yogyakarta"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal ILMU KOMUNIKASI","raw_type":"journal-article"},{"id":"pmh:oai:ojs2.ojs.uajy.ac.id:article/171","doi":null,"is_oa":true,"landing_page_url":"https://ojs.uajy.ac.id/index.php/jik/article/view/171","pdf_url":"https://ojs.uajy.ac.id/index.php/jik/article/download/171/260","source":{"id":"https://openalex.org/S4306400759","display_name":"Justitia et Pax (Atma Jaya University, Yogyakarta)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210114028","host_organization_name":"Atma Jaya University Yogyakarta","host_organization_lineage":["https://openalex.org/I4210114028"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"1829-6564","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:doaj.org/article:b9d35201297d4d81a2b6b3f78317d15e","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/b9d35201297d4d81a2b6b3f78317d15e","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Ilmu Komunikasi, Vol 9, Iss 2 (2013)","raw_type":"article"},{"id":"pmh:oai:oai.ojs.uajy.ac.id:article/171","doi":null,"is_oa":true,"landing_page_url":"http://ojs.uajy.ac.id/index.php/jik/article/view/171","pdf_url":null,"source":{"id":"https://openalex.org/S4306400759","display_name":"Justitia et Pax (Atma Jaya University, Yogyakarta)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210114028","host_organization_name":"Atma Jaya University Yogyakarta","host_organization_lineage":["https://openalex.org/I4210114028"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Jurnal ILMU KOMUNIKASI; Vol 9, No 2 (2012)","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.24002/jik.v9i2.171","doi":"https://doi.org/10.24002/jik.v9i2.171","is_oa":true,"landing_page_url":"https://doi.org/10.24002/jik.v9i2.171","pdf_url":null,"source":{"id":"https://openalex.org/S4210222739","display_name":"Jurnal ILMU KOMUNIKASI","issn_l":"1829-6564","issn":["1829-6564","2548-8643"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315104","host_organization_name":"Atma Jaya University, Yogyakarta","host_organization_lineage":["https://openalex.org/P4310315104"],"host_organization_lineage_names":["Atma Jaya University, Yogyakarta"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal ILMU KOMUNIKASI","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality","score":0.7307999730110168}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1581557693.pdf","grobid_xml":"https://content.openalex.org/works/W1581557693.grobid-xml"},"referenced_works_count":3,"referenced_works":["https://openalex.org/W169222697","https://openalex.org/W199005194","https://openalex.org/W1030486018"],"related_works":["https://openalex.org/W1543580420","https://openalex.org/W6996224425","https://openalex.org/W7052424745","https://openalex.org/W2630695328","https://openalex.org/W645066269","https://openalex.org/W1537564358","https://openalex.org/W2801882414","https://openalex.org/W6990638498","https://openalex.org/W4308014036","https://openalex.org/W1574298484"],"abstract_inverted_index":{"Abstract:":[0],"Exploitation":[1,17,37],"representation":[2],"is":[3,6,61,97],"how":[4,73],"meaning":[5],"produced,":[7],"exchanged,":[8],"represented":[9,40],"and":[10,32],"exploited":[11],"for":[12],"the":[13,23,42,47,53,62,74,78,81,84],"benefit":[14],"of":[15,18,38,46,49,55,68,77,86,94],"users.":[16],"women":[19,39,87],"means":[20],"utilizing":[21],"all":[22],"things":[24],"that":[25,64],"are":[26],"attached":[27,34],"to":[28,35],"women,":[29],"both":[30],"images":[31],"signs":[33],"them.":[36],"in":[41,80],"advertisement":[43,57],"as":[44],"part":[45],"appeal":[48],"sales":[50],"message.":[51],"In":[52],"version":[54],"Berrygood":[56,148],"\u201cBikin":[58],"Good":[59,151],"Mood\u201d":[60,152],"ad":[63],"represents":[65],"subliminal":[66],"exploitation":[67,85],"women.":[69],"This":[70],"article":[71],"discusses":[72],"basic":[75],"structure":[76],"narrative":[79],"advertisement,":[82],"represent":[83],"through":[88],"feminist":[89],"Marxist":[90],"perspective.":[91],"The":[92],"method":[93],"analysis":[95,100],"used":[96],"Greimassian":[98,186],"semiotic":[99],"using":[101],"two":[102],"stages.Abstrak:":[103],"Representasi":[104],"eksploitasi":[105,157,172],"adalah":[106,153,183],"bagaimana":[107,164],"makna":[108],"diproduksi,":[109],"dipertukarkan,":[110],"diwakilkan":[111],"dan":[112],"dimanfaatkan":[113],"demi":[114],"kepentingan":[115],"pengguna.":[116],"Eksploitasi":[117,135],"pada":[118,126],"perempuan":[119,136,158,173],"berarti":[120],"pemanfaatkan":[121],"segala":[122],"hal":[123],"yang":[124,132,155,181],"melekat":[125,133],"perempuan,":[127],"baik":[128],"citra":[129],"maupun":[130],"tanda":[131],"kepadanya.":[134],"direpresentasikan":[137],"dalam":[138,168],"iklan":[139,154,169],"sebagai":[140],"bagian":[141],"dari":[142],"daya":[143],"tarik":[144],"pesan":[145],"penjualan.":[146],"Iklan":[147],"versi":[149],"\u201dBikin":[150],"merepresentasikan":[156,171],"secara":[159],"subliminal.":[160],"Artikel":[161],"ini":[162],"mendiskusikan":[163],"struktur":[165],"dasar":[166],"narasi":[167],"tersebut":[170],"melalui":[174],"sudut":[175],"pandang":[176],"Feminis":[177],"Marxis.":[178],"Metode":[179],"analisis":[180,184],"digunakan":[182],"semiotika":[185],"dengan":[187],"menggunakan":[188],"dua":[189],"tahap.":[190]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":5}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}