{"id":"https://openalex.org/W1580026326","doi":"https://doi.org/10.35794/emba.2.1.2014.3554","title":"FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM BERBELANJA PADA FIESTA PASAR SWALAYAN MANADO","display_name":"FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM BERBELANJA PADA FIESTA PASAR SWALAYAN MANADO","publication_year":2014,"publication_date":"2014-02-05","ids":{"openalex":"https://openalex.org/W1580026326","doi":"https://doi.org/10.35794/emba.2.1.2014.3554","mag":"1580026326"},"language":"id","primary_location":{"id":"doi:10.35794/emba.2.1.2014.3554","doi":"https://doi.org/10.35794/emba.2.1.2014.3554","is_oa":true,"landing_page_url":"https://doi.org/10.35794/emba.2.1.2014.3554","pdf_url":"https://ejournal.unsrat.ac.id/v3/index.php/emba/article/download/3554/3082","source":{"id":"https://openalex.org/S4306517099","display_name":"JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI","issn_l":"2303-1174","issn":["2303-1174","2622-6219"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://ejournal.unsrat.ac.id/v3/index.php/emba/article/download/3554/3082","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5071153426","display_name":"Junitrianto Kantohe","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I55214057","display_name":"Sam Ratulangi University","ror":"https://ror.org/01cn6ph21","country_code":"ID","type":"education","lineage":["https://openalex.org/I55214057"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Junitrianto Kantohe","raw_affiliation_strings":["Universitas Sam Ratulangi Manado"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Sam Ratulangi Manado","institution_ids":["https://openalex.org/I55214057"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5076636244","display_name":"Merlyn Mourah Karuntu","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I55214057","display_name":"Sam Ratulangi University","ror":"https://ror.org/01cn6ph21","country_code":"ID","type":"education","lineage":["https://openalex.org/I55214057"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Merlyn Karuntu","raw_affiliation_strings":["Universitas Sam Ratulangi Manado"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Sam Ratulangi Manado","institution_ids":["https://openalex.org/I55214057"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I55214057"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":8,"citation_normalized_percentile":{"value":0.23199842,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":95},"biblio":{"volume":"2","issue":"1","first_page":"1999","last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.6488999724388123,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.6488999724388123,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.34790000319480896,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.00279999990016222,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/retailing-mix","display_name":"retailing mix","score":0.8109999895095825},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.8180000185966492},{"id":"https://openalex.org/keywords/commodities","display_name":"commodities","score":0.7680000066757202},{"id":"https://openalex.org/keywords/pricing","display_name":"pricing","score":0.7730000019073486},{"id":"https://openalex.org/keywords/retail-location","display_name":"store location","score":0.9290000200271606},{"id":"https://openalex.org/keywords/store-atmosphere","display_name":"store atmosphere","score":0.9229999780654907},{"id":"https://openalex.org/keywords/retail-services","display_name":"retail services","score":0.7799999713897705},{"id":"https://openalex.org/keywords/promotion","display_name":"promotion","score":0.703000009059906}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.554041862487793},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5142857432365417},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.46745142340660095},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.4008256494998932},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.35893678665161133},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3247233033180237},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.1570201814174652}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.35794/emba.2.1.2014.3554","doi":"https://doi.org/10.35794/emba.2.1.2014.3554","is_oa":true,"landing_page_url":"https://doi.org/10.35794/emba.2.1.2014.3554","pdf_url":"https://ejournal.unsrat.ac.id/v3/index.php/emba/article/download/3554/3082","source":{"id":"https://openalex.org/S4306517099","display_name":"JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI","issn_l":"2303-1174","issn":["2303-1174","2622-6219"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi","raw_type":"journal-article"},{"id":"mag:1580026326","doi":null,"is_oa":false,"landing_page_url":"https://www.neliti.com/publications/1999/faktor-faktor-yang-mempengaruhi-konsumen-dalam-berbelanja-pada-fiesta-pasar-swal","pdf_url":null,"source":{"id":"https://openalex.org/S4306517099","display_name":"JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI","issn_l":"2303-1174","issn":["2303-1174","2622-6219"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI","raw_type":null}],"best_oa_location":{"id":"doi:10.35794/emba.2.1.2014.3554","doi":"https://doi.org/10.35794/emba.2.1.2014.3554","is_oa":true,"landing_page_url":"https://doi.org/10.35794/emba.2.1.2014.3554","pdf_url":"https://ejournal.unsrat.ac.id/v3/index.php/emba/article/download/3554/3082","source":{"id":"https://openalex.org/S4306517099","display_name":"JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI","issn_l":"2303-1174","issn":["2303-1174","2622-6219"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1580026326.pdf","grobid_xml":"https://content.openalex.org/works/W1580026326.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1934750892","https://openalex.org/W6979896914","https://openalex.org/W1539886298","https://openalex.org/W2244102108","https://openalex.org/W7064066433","https://openalex.org/W2737014848","https://openalex.org/W1506558252","https://openalex.org/W2581902407","https://openalex.org/W6986281246","https://openalex.org/W7061049821"],"abstract_inverted_index":{"Usaha":[0],"ritel":[1],"atau":[2,15,89,101],"eceran":[3,54],"(retailing)":[4],"dapat":[5],"dipahami":[6],"sebagai":[7],"semua":[8],"kegiatan":[9],"yang":[10,39,57,77,93,139,145,173,191],"terlibat":[11],"dalam":[12,46,71,79,84,91,97],"penjualan":[13,107],"barang":[14],"jasa":[16],"secara":[17,163],"langsung":[18],"kepada":[19],"konsumen":[20,86,96,131,184],"akhir":[21],"untuk":[22,186],"penggunaan":[23,27],"pribadi":[24,108],"dan":[25,63,106,125,160],"bukan":[26],"bisnis.":[28],"Peran":[29],"Retailing":[30,37],"mix":[31,38],"(bauran":[32],"eceran)":[33],"penting,":[34],"tanpa":[35],"adanya":[36],"tepat":[40],"bagi":[41],"perusahaan":[42],"akan":[43],"mengalami":[44],"kesulitan":[45],"pemasarannya,":[47],"oleh":[48,176,193],"karena":[49],"itu":[50],"ada":[51],"enam":[52],"bauran":[53,199],"(Retailing":[55],"mix)":[56],"harus":[58],"diperhatikan":[59,175],"diantaranya":[60],":":[61],"keluasan":[62],"kedalaman":[64],"keragaman":[65],"produk":[66,73,190],"(merchandise),":[67],"keputusan":[68,99,130,169,201],"penetapan":[69],"harga":[70],"setiap":[72],"(price),":[74],"penempatan":[75],"lokasi":[76],"startegis":[78],"bersaing":[80],"(location),":[81],"memperkenalkan":[82],"merek":[83],"benak":[85],"(promotion),":[87],"suasana":[88],"atmosfer":[90],"gerai":[92],"sekiranya":[94],"menentukan":[95],"pengambilan":[98],"membeli":[100],"tidak":[102],"(atmosphere),":[103],"pelayanan":[104],"pelanggan":[105],"(retail":[109],"services).":[110],"Tujuan":[111],"penelitian":[112,152],"ini":[113],"adalah":[114],"Untuk":[115],"mengetahui":[116],"apakah":[117],"faktor":[118],"Merchandise,":[119,154],"Price,":[120,155],"Location,":[121,156],"Atmosphere,":[122,157],"Retail":[123,158],"Service,":[124,159],"Promotion":[126,161],"Mix":[127,162],"berpengaruh":[128,167],"terhadap":[129,168],"berbelanja":[132],"pada":[133],"Fiesta":[134,178,194],"Pasar":[135,195],"Swalayan":[136],"Manado.":[137],"Sampel":[138],"diambil":[140],"sebanyak":[141],"98":[142],"responden.":[143],"Analisis":[144],"digunakan":[146],"yaitu":[147,179],"regresi":[148],"linear":[149],"berganda.":[150],"Hasil":[151],"menunjukan":[153],"simultan":[164],"maupun":[165],"parsial":[166],"pembelian.":[170],"Hal":[171],"penting":[172],"perlu":[174],"manajemen":[177],"meningkatkan":[180],"promosi":[181],"produk,":[182],"agar":[183],"mudah":[185],"mendapatkan":[187],"informasi":[188],"tentang":[189],"ditawarkan":[192],"Swalayan.":[196],"Kata":[197],"kunci:":[198],"eceran,":[200],"pembelian":[202]},"counts_by_year":[{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2018,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
