{"id":"https://openalex.org/W1577217822","doi":"https://doi.org/10.3846/144","title":"Influence of Price and Quality to Customer Satisfaction: Neuromarketing Approach","display_name":"Influence of Price and Quality to Customer Satisfaction: Neuromarketing Approach","publication_year":2011,"publication_date":"2011-04-11","ids":{"openalex":"https://openalex.org/W1577217822","doi":"https://doi.org/10.3846/144","mag":"1577217822"},"language":"en","primary_location":{"id":"doi:10.3846/144","doi":"https://doi.org/10.3846/144","is_oa":true,"landing_page_url":"https://doi.org/10.3846/144","pdf_url":"https://journals.vilniustech.lt/index.php/MLA/article/download/10725/9084","source":{"id":"https://openalex.org/S4210215120","display_name":"Mokslas - Lietuvos ateitis","issn_l":"2029-2252","issn":["2029-2252","2029-2341","2029-7149","2029-7157"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310317518","host_organization_name":"Vilnius Gediminas Technical University","host_organization_lineage":["https://openalex.org/P4310317518"],"host_organization_lineage_names":["Vilnius Gediminas Technical University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Mokslas - Lietuvos ateitis","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journals.vilniustech.lt/index.php/MLA/article/download/10725/9084","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5063308933","display_name":"Aurimas Dapkevi\u010dius","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I167420956","display_name":"Vilnius Gediminas Technical University","ror":"https://ror.org/02x3e4q36","country_code":"LT","type":"education","lineage":["https://openalex.org/I167420956"]}],"countries":["LT"],"is_corresponding":false,"raw_author_name":"Aurimas Dapkevi\u010dius","raw_affiliation_strings":["Vilnius Gediminas Technical University, Lithuania"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Vilnius Gediminas Technical University, Lithuania","institution_ids":["https://openalex.org/I167420956"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5076364204","display_name":"Borisas Melnikas","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I167420956","display_name":"Vilnius Gediminas Technical University","ror":"https://ror.org/02x3e4q36","country_code":"LT","type":"education","lineage":["https://openalex.org/I167420956"]}],"countries":["LT"],"is_corresponding":false,"raw_author_name":"Borisas Melnikas","raw_affiliation_strings":["Vilnius Gediminas Technical University, Lithuania"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Vilnius Gediminas Technical University, Lithuania","institution_ids":["https://openalex.org/I167420956"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I167420956"],"apc_list":null,"apc_paid":null,"fwci":5.5678,"has_fulltext":true,"cited_by_count":68,"citation_normalized_percentile":{"value":0.9503075,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":91,"max":99},"biblio":{"volume":"1","issue":"3","first_page":"17","last_page":"20"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.8442000150680542,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.8442000150680542,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.11640000343322754,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0333000011742115,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/neuromarketing","display_name":"neuromarketing","score":0.9150000214576721},{"id":"https://openalex.org/keywords/product-price","display_name":"product price","score":0.7990000247955322},{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.9739999771118164},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":1.0},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"relationship marketing","score":0.8930000066757202},{"id":"https://openalex.org/keywords/transactional-marketing","display_name":"transactional marketing","score":0.8339999914169312}],"concepts":[{"id":"https://openalex.org/C2781183061","wikidata":"https://www.wikidata.org/wiki/Q516337","display_name":"Neuromarketing","level":2,"score":0.9184762835502625},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7309277057647705},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.6468589901924133},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5004124641418457},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.49715283513069153},{"id":"https://openalex.org/C77197577","wikidata":"https://www.wikidata.org/wiki/Q17009646","display_name":"Customer delight","level":5,"score":0.4434549808502197},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.4347992241382599},{"id":"https://openalex.org/C31367271","wikidata":"https://www.wikidata.org/wiki/Q5196444","display_name":"Customer advocacy","level":4,"score":0.42114701867103577},{"id":"https://openalex.org/C68489960","wikidata":"https://www.wikidata.org/wiki/Q2370659","display_name":"Transactional leadership","level":2,"score":0.41908878087997437},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.41787731647491455},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.36679351329803467},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.3094319701194763},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2327139973640442},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.07176652550697327},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.06035405397415161},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3846/144","doi":"https://doi.org/10.3846/144","is_oa":true,"landing_page_url":"https://doi.org/10.3846/144","pdf_url":"https://journals.vilniustech.lt/index.php/MLA/article/download/10725/9084","source":{"id":"https://openalex.org/S4210215120","display_name":"Mokslas - Lietuvos ateitis","issn_l":"2029-2252","issn":["2029-2252","2029-2341","2029-7149","2029-7157"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310317518","host_organization_name":"Vilnius Gediminas Technical University","host_organization_lineage":["https://openalex.org/P4310317518"],"host_organization_lineage_names":["Vilnius Gediminas Technical University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Mokslas - Lietuvos ateitis","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:7c962367e507441db4e3d3cec995b376","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/7c962367e507441db4e3d3cec995b376","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Mokslas: Lietuvos Ateitis, Vol 1, Iss 3 (2011)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3846/144","doi":"https://doi.org/10.3846/144","is_oa":true,"landing_page_url":"https://doi.org/10.3846/144","pdf_url":"https://journals.vilniustech.lt/index.php/MLA/article/download/10725/9084","source":{"id":"https://openalex.org/S4210215120","display_name":"Mokslas - Lietuvos ateitis","issn_l":"2029-2252","issn":["2029-2252","2029-2341","2029-7149","2029-7157"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310317518","host_organization_name":"Vilnius Gediminas Technical University","host_organization_lineage":["https://openalex.org/P4310317518"],"host_organization_lineage_names":["Vilnius Gediminas Technical University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Mokslas - Lietuvos ateitis","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1577217822.pdf","grobid_xml":"https://content.openalex.org/works/W1577217822.grobid-xml"},"referenced_works_count":10,"referenced_works":["https://openalex.org/W616958937","https://openalex.org/W1510788821","https://openalex.org/W1562891728","https://openalex.org/W2029794145","https://openalex.org/W2063986913","https://openalex.org/W2090266480","https://openalex.org/W2102097552","https://openalex.org/W2153906047","https://openalex.org/W2327975117","https://openalex.org/W7030046268"],"related_works":["https://openalex.org/W4377141947","https://openalex.org/W2386182160","https://openalex.org/W3127225694","https://openalex.org/W7218097771","https://openalex.org/W7220530773","https://openalex.org/W2375279599","https://openalex.org/W4313399178","https://openalex.org/W2916034768","https://openalex.org/W3213706432","https://openalex.org/W4388008014"],"abstract_inverted_index":{"The":[0,133],"purpose":[1],"of":[2,52],"this":[3,86,108],"article":[4,109,135],"is":[5,31,64,81,90,141],"to":[6,38,59,127,150],"analyze":[7],"literature":[8,68],"and":[9,17,71,139,161,164],"find":[10],"out":[11],"empirical":[12,83],"evidence":[13,84],"on":[14,20,28,76],"product":[15],"price":[16,70,138],"quality":[18,72,125,140],"influence":[19],"customer":[21,43,77,146],"satisfaction":[22,27,44,147],"through":[23,97],"neuromarketing":[24,114,118],"approach.":[25],"Customers\u2019":[26],"their":[29],"purchase":[30],"a":[32],"significant":[33],"factor":[34,144],"that":[35,69,128,137],"leads":[36,149],"business":[37],"success.":[39],"In":[40],"recent":[41],"times,":[42],"has":[45,73],"gained":[46],"new":[47],"attention":[48],"within":[49],"the":[50,53,67,93,101],"context":[51],"paradigm":[54],"shift":[55],"from":[56],"transactional":[57],"marketing":[58,151],"relationship":[60],"marketing.":[61],"Even":[62],"it":[63,99],"agreed":[65],"in":[66,107],"high":[74],"effect":[75],"satisfaction;":[78],"still":[79],"there":[80,110],"little":[82],"exploring":[85],"relation.":[87],"Almost":[88],"nothing":[89],"known":[91],"about":[92],"human":[94],"neural":[95],"mechanisms":[96],"which":[98,148],"affects":[100],"decisions":[102,153],"made":[103],"by":[104,130],"individuals.":[105],"So,":[106],"are":[111,158],"reviewed":[112],"two":[113],"study":[115],"cases":[116],"as":[117,156],"provides":[119],"qualitatively":[120],"different":[121],"information,":[122],"ostensibly":[123],"better":[124],"comparing":[126],"obtained":[129],"traditional":[131],"methods.":[132],"whole":[134],"reveals":[136],"an":[142],"important":[143],"for":[145],"managers\u2019":[152],"complexity":[154],"nowadays":[155],"markets":[157],"becoming":[159],"more":[160,162],"complex":[163],"overloaded.":[165]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":6},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":8},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":9},{"year":2018,"cited_by_count":4},{"year":2017,"cited_by_count":9},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":4},{"year":2012,"cited_by_count":3}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}